<Insert Picture Here> Oracle BI Standard Edition One The Right BI Foundation for the Emerging Enterprise

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1 <Insert Picture Here> Oracle BI Standard Edition One The Right BI Foundation for the Emerging Enterprise

2 Business Intelligence is the #1 Priority the most important technology in 2007 is business intelligence Source: CIO Insight, The Future of I.T.: What's on Tap for 2007 and Beyond, January 16, 2007

3 SMB BI Pains Practical consequence of an evolving IT infrastructure Have data, but lack insight : Lots of data in operational systems, but lack insight into market, customer, and product trends that could help run the business more effectively. No big picture : Silos of data exist in finance, sales, manufacturing etc, but lack a complete and consistent view of all information to assess overall business performance as well as cause and effect relationships. Manual BI processing.: Reliance on data export to Excel, where it s manipulated, cut / paste into reports for presentation to management; process repeated for updates. Time consuming, costly, error prone, subject to individual interpretation, inflexible, and limited to periodic intervals. Information is not timely, consistent, or reliable. After-the-fact insight: Information reaches decision-makers when it s too late to make a change. Unable to spot emerging opportunities and risks in time to take advantage.

4 Oracle BI Suite Standard Edition One The Right Business Intelligence Foundation for the Emerging Enterprise Complete BI system in a box Based on Proven, Leading Components Attractively Priced for Smaller Deployments Ready to Grow with Your Business Flexible deployment options Seamless upgrade to enterprise versions

5 Oracle BI Standard Edition One Complete BI System in a Box Range of BI Information Delivery Tools Oracle BI Publisher (Reporting / Publishing) Oracle Interactive Dashboards Oracle Answers (Ad Hoc Analysis) Unified BI Metadata and Shared Services Oracle BI Server Simplified business view and unified BI metadata Calculation and integration engine Federated, optimized data access ETL and Data Mart for Data Consolidation Oracle Database Oracle Warehouse Builder (ETL) OLTP Systems Data Sources Data Marts Apps Files Excel XML

6 Oracle Data Mart Solution Oracle Warehouse Builder + Oracle SE One Database Oracle Standard Edition One Database SMB / Departmental Ready Database Self Managing and Automatically configured for DW purposes Reporting DB / Data Marts / Data Warehouses up to around 500GB* Fully upgradeable to DB Standard or Enterprise Edition Oracle Warehouse Builder ( core ) Warehouse developer productivity tool Declarative visual dev tool with 95% auto-code generation Automatically generates code to take advantage of Oracle DB DW features Covers the entire cycle from DW design & deployment to operational use Fully upgradeable to DB Enterprise Edition with the OWB options *500GB as per SE1 datasheet

7 Oracle BI Server Simplified, Powerful, Scalable Intelligence Server Simplified business model view Oracle BI EE Presentation Services Other 3 rd Party Tools Advanced calculation & integration engine Intelligent request generation and optimized, distributed data access Oracle BI Server Open SQL Interface Simplified Business View Unified Metadata Intelligent Caching Advanced calculations Aggregate navigation & creation Federated query and integration Optimized SQL / function shipping Mission critical scalability and performance Foundation for all Oracle BI SE1 presentation services Native RDBMS Oracle SQL Server DB2 Teradata Multi-dimensional XMLA Oracle OLAP Option MS Analysis Services SAP BW Other XML, Excel Text ODBC

8 Oracle BI Server 3 Layer Common Enterprise Information Model Physical Layer Mapping to all source data schemas Semantic Object Layer Definition of simplified logical business model across all sources Presentation Layer Definition of what end users see

9 Information Delivery Capabilities Reporting, Dashboards, and Ad Hoc Analysis Oracle BI Publisher True pixel-perfect reporting and publishing Report layout using familiar tools (e.g. Word, Adobe) Single product for all document needs invoices, checks, financial statements, government forms, etc. Oracle Interactive Dashboards Live, intuitive, personalized dashboards Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics Simple yet powerful intelligence for anyone Oracle Answers Powerful ad-hoc analysis via 100% Web UI Create & modify charts, pivots and dashboards True business user self sufficiency via intuitive, simplified business model

10 BI Publisher High-Fidelity Reporting One Solution for All Document Needs Purchase Orders Labels / Bar Codes Collateral Employee Forms Government Forms Order Forms Invoices Operational Reports Correspondence Financial Statements Checks

11 BI Publisher Author, Manage & Deliver to any destination Oracle, SQL Server PDF RTF HTML Printer PeopleSoft, SAP, Siebel Excel Fax XSL XML Java, C++, Pearl, etc Web Services Layout Templates Word Excel Acrobat XML Spy JDeveloper Scriptura EDI EFT WebDAV e-commerce Data Source Layout Tools Output Destinations Multiple document output formats Report layouts developed and maintained using familiar desktop applications Reduced costs and complexity by eliminating custom or third party solutions

12 Oracle Interactive Dashboards The Most Usable Intelligence Interface Fully interactive, with unrivaled ease of use characteristics Personalised to the most detailed level Traditional BI historical Key Performance Indicators etc, plus live, real-time data access o o o Live Real-time Fully Interactive Personalized, actionable intelligence for the broadest audiences

13 March 28, 2005

14 Briefing Books Pack & Go Dashboards Bring along an electronic Briefing Book which is a collection of your most important dashboards. Briefing Books are extremely small and can be delivered daily for enterprise collaboration. The bottom of every Interactive Dashboard page has an Add to Briefing Book link that automatically builds an electronic briefing book. Briefing Books can be: Saved Carried anywhere ed / shared Presented Refreshed / updated

15 Oracle Answers Self-service Insight Tool Full ad hoc analysis, pivot tables, and report creation Drag and drop report and dashboard authoring Users shielded from complexity and structure of underlying data structures Ensures highest ease of use Lowering the workload on IT support Easily save reports back into Intelligence Dashboards Ad Hoc Analysis Providing true self-service access to information - users can get real-time answers to business questions

16 Oracle BI Suite Standard Edition One The Right Business Intelligence Foundation for the Emerging Enterprise Complete BI system in a box Based on Proven, Leading Components Attractively Priced for Smaller Deployments Ready to Grow with Your Business Flexible deployment options Seamless upgrade to enterprise versions

17 Based on Proven, Leading Components Leader in BI, ETL, and Data Warehousing BI Platforms Magic Quadrant, Q1 07 Enterprise ETL Forrester Wave, Q2 07 Data Warehousing Magic Quadrant, Q2 06 Magic Quadrant Disclaimer: The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

18 Proven with Industry Leaders Select Oracle BI EE Customers Aerospace & Defense Commercial Banks Pharmaceutical Computer Office Equip Diversified Financials Railroad Medical Products & Equip Telecommunications Securities Network & Comms Equip Life & Health Insurance 5 of the top 6 4 of the top 5 8 of the top 9 6 of the top 9 3 of the top 4 3 of the top 4 3 of the top 6 5 of the top 6 3 of the top 6 2 of the top 4 3 of the top 5

19 Now the #1 Preferred BI Vendor InformationWeek Survey of IT Professionals Source: InformationWeek

20 Oracle BI Suite Standard Edition One The Right Business Intelligence Foundation for the Emerging Enterprise Complete BI system in a box Based on Proven, Leading Components Attractively Priced for Smaller Deployments Ready to Grow with Your Business Flexible deployment options Seamless upgrade to enterprise versions

21 Oracle BI Standard Edition One Pricing Enterprise-Quality BI for an SMB Price Shared Technology Oracle BI EE Enterprise Edition BI Server Answers (Ad Hoc) Dashboards BI Publisher Delivers (Alerts) Disconnected Analytics Microsoft Office Add-In $2,000 per user $295,000 per processor Oracle BI Standard Edition One BI Server Answers (Ad Hoc) Dashboards BI Publisher SE1 Database SE One Oracle Warehouse Builder $1,200 per user Max 50 users and 2 CPUs Use of BI Server restricted to included Oracle database + one other database + unlimited flat files Note: Pricing as of Jun 16, Refer to Oracle Price List for current Oracle pricing.

22 Oracle BI Suite Standard Edition One The Right Business Intelligence Foundation for the Emerging Enterprise Complete BI system in a box Based on Proven, Leading Components Attractively Priced for Smaller Deployments Ready to Grow with Your Business Flexible deployment options Seamless upgrade to enterprise versions

23 Flexible Deployment Options Start small, but allow for growth Example of how deployment can evolve over time: Oracle BI Publisher (Reporting / Publishing) Oracle Interactive Dashboards Oracle Answers (Ad Hoc Analysis) 1) Weekly actual revenue reporting 2) Actual vs. targets analysis 3) Dashboards for management Oracle BI Server Simplified business view and unified BI metadata Calculation and integration engine Federated, optimized data access 4) Ad-hoc analysis for business analysts 5) Actuals copied to Datamart to improve query performance Oracle Data Mart Oracle Warehouse Builder (ETL) Core Transaction System Data Sources Sales Targets in Excel

24 Seamless Upgrade to Oracle BI EE Why You May Want to Upgrade To add BI functionality available within EE Oracle Delivers Proactive detection & alerts Oracle Disconnected Analytics Full Analytics for Mobile Users Oracle Office Plug-in Leverage BI Information in Excel & PowerPoint To take full advantage of prebuilt BI Applications* Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Oracle BI Applications To expand beyond 50 users or single 2 CPU server *BI Applications CAN be deployed on top of BI SE One, but only up to 50 users

25 Seamless Upgrade to Oracle BI EE No Re-implementation. Simple License Upgrade. No need to migrate, update, or transform BI SE1 metadata, reports or dashboards Incremental cost of $40,000 to go from 50 users of SE1 to 50 users of BI EE (plus Database SE1 license fee) List Price $175,000 $150,000 $125,000 $100,000 $75,000 $50,000 $25,000 $ BI SE BI EE Named Users Note: Pricing as of Jun 16, Refer to Oracle Price List for current Oracle pricing.

26 Oracle BI Suite Standard Edition One The Right Business Intelligence Foundation for the Emerging Enterprise Complete BI system in a box Based on Proven, Leading Components Attractively Priced for Smaller Deployments Ready to Grow with Your Business Flexible deployment options Seamless upgrade to enterprise versions

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30 Oracle Warehouse Builder + Oracle DB SE One Everything necessary for creating a data mart or reporting DB Design and Build the data mart Extract Transform & Load Data into the data mart Runtime Auditing and error tracking of operational jobs Dependency Management & Workflow of operational jobs

31 Now Positioned as BI Platforms Leader Gartner MQ for BI Platforms, 1Q07 * Magic Quadrant Disclaimer The Magic Quadrant is copyrighted January 26, 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartners analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the Leaders quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle. Gartner Magic Quadrant for Business Intelligence Platforms, 1Q07, Kurt Schlegel, Bill Hostmann, Andreas Bitterer, January 26, 2007

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