Data platform evolution

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3 Data platform evolution

4 Top Reasons Reasons to to upgrade 1) End of extended support 2) Enhanced SQL Server 2014 features and performance 3) Impact on security and compliance 4) Cloud strategy Top Blockers Blockers to upgrade to upgrade ISV Application compatibility Lack of business reason for upgrade Time and resources required to upgrade Risk: When we upgrade we break stuff Licensing cost 4

5 Solid offering for departmental IT & enhanced enterprise data platform. Microsoft has made considerable strides in automating SQL Servers management tasks & improving performance tuning & uptime eweek 2005 Comprehensive data platform solution with massive strides in mission critical & business intelligence capabilities Upgrading to Microsoft s SQL Server 2008 delivered an anticipated ROI of between 162% & 181%. Forrester TEI Study 2008 Comprehensive, integrated data management & business intelligence with awardwinning analytics. PowerPivot: Named one of eweek s Top 10 Technologies of 2010 eweek A new standard for mission critical databases & end-to-end business intelligence with cloud-ready technologies & solutions. SQL Server 2012 delivers an ROI of up to 189% with a 1 year payback period Forrester TEI Study 2012 Build mission-critical apps using high-performance, inmemory technology across OLTP, data warehousing, BI and analytics workloads without having to buy expensive addons or high-end appliances. Up to 30x faster transactions 100x query performance gains Enhanced high availability with up to 8 readable secondaries Enhanced security and scalability Hybrid backup and disaster recovery According to Forrester, the payback period for SQL Server 2014 is only 9.5 months. Forrester TEI Study 2014 ¹Total Economic Impact Of Microsoft SQL Server, July

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7 Mission critical performance with SQL Server 2014 Breakthrough performance 13x performance from 2005, 5.5x from 2008 with up to 30x additional gains from in-memory OLTP High availability The 9 s you need with readable secondaries using AlwaysOn Security Least vulnerable database six years in a row*, with encryption, key management, auditing, and separation of duties Scalability Scale across compute, networking and storage with Windows Server Manageability Improved manageability with policy-based management, distributed replay, improved performance tuning and Windows PowerShell support Programmability Reduce complexity with advanced developer tools including T-SQL enhancements plus support for unstructured and complex data *National Institute of Standards and Technology Comprehensive Vulnerability Database 4/17/2013

8 Easy access to data, big and small Search, access, and shape internal and external data, and combine with unstructured data Scale and manage data across the enterprise Scale your BI models and enrich your data with tools like master data services, data quality services and enhanced integration services Powerful insights with familiar tools Speed up time to insight with familiarity of Excel in Office and mobile interfaces for Power BI

9 Virtualize and consolidate Scale up on-premises or scale-out via private cloud with Windows Server for maximum performance and low TCO Hybrid cloud solutions Enable new hybrid scenarios like cloud backup and cloud DR to reduce costs and improve business continuity Easy on-ramp to cloud Easy to use built-in tools to deploy to the cloud Complete and consistent Deploy common development and management tools and consistent data programming model

10 There will be no access to critical security updates, opening the potential for business interruptions Maintaining legacy servers, firewalls, intrusion systems, etc. gets expensive quickly As support ends, your organization will likely fail to meet regulatory standards compliance

11 Achieve mission critical performance Get up to 30x faster transactions and more than 100x query performance gains with in-memory Experience the 9 s you need greater HA and DR with AlwaysOn Scale across compute, networking and storage with Windows Server 2012 R2 and up to 640 logical processors Maintain security and compliance The least vulnerable database platform six years in a row*, engineered for security from the ground-up Manage compliance audit requirements Keep receiving support, security updates and hotfixes Optimize data infrastructure Virtualize and consolidate your data platform for maximum performance at low TCO Choose the best of onpremises and Azure with hybrid cloud Migrate web applications to Azure SQL Database to reduce administrative needs *National Institute of Standards and Technology Comprehensive Vulnerability Database 4/2014

12 There will be no access to critical security updates, opening the potential for business interruptions Many critical security updates were released for SQL Server 2005 while under extended support No further updates will be developed or released after end of support on April 12, 2016 For example, during extended support, Microsoft created a security patch to limit the ability to create elevated administrative privileges by SQL injection

13 Maintaining legacy servers, firewalls, intrusion systems, etc. gets expensive quickly Retaining old software will likely cost more in the end Maintaining legacy servers, firewalls, guarding against potential intrusions, and preparing for the potential liability created by out of date software can prove to be very costly Example: some companies running old software have been subject to security breaches by hackers who exploited a vulnerability, resulting in millions of credit card numbers being stolen

14 As support ends, organizations will likely fail to meet regulatory standards compliance Lack of compliance with many standards and regulations can have serious consequences. The cost of doing business could substantially increase due to penalties and higher transaction fees. In worst case scenarios, a lack of compliance can also result in lost business. Example: not complying with the Payment Card Industry (PCI) Data Security Standards could mean Visa and MasterCard will no longer do business with a customer s company.

15 Now is the time to upgrade both Windows Server and SQL Server Take advantage of key milestones More than half of SQL Server 2005 runs on Windows Server Windows Server 2003 reached End of Support on July 15, By upgrading both together, customers can avoid the added cost that comes from doing so separately. Maintain a supported OS configuration SQL Server 2005 is not supported on Windows Server 2012 or Windows Server 2012 R2. Running SQL Server 2005 on a new version of Windows Server may result in errors or performance issues. Help customers take advantage of the breakthrough performance gains offered by SQL Server 2014 and Windows Server R Keep ISV software under support Many packaged software providers will not support their application on out-of-date operating systems or databases. Customers who need to keep receiving support, security updates and hotfixes from your ISV upgrade now. *National Institute of Standards and Technology Comprehensive Vulnerability Database 4/2014

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18 Shared Lower cost Hybrid Cloud SQL SQL Azure SQL Database Version 12 capabilities enable customers to deploy SQL Server 2005 web-based software workloads with high compatibility while reducing database administration. SQL Server 2014 on Azure Virtual Machines (IaaS) enables customers to upgrade database, OS and hardware at the same time with no CAPEX. VMs can be stopped when not in use. Use VM sizing plus Azure Premium storage to support up to tier 1 workloads. SQL Server 2014 on Windows Server 2012 R2 with Hyper-V helps organizations minimize costs by enabling consolidation of multiple SS 2005 Standard Edition instances into one Enterprise Edition machine, plus business continuity through Live Migration Dedicated Higher cost Higher administration SQL Lower administration SQL Server 2014 on Windows Server 2012 R2 (on iron) provides high performance for Tier 1 SQL Server 2005 workloads. Use physical hardware when extreme low latency is required on large dedicated servers with a high number of cores and RAM.

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20 Prepare your customers for a revolutionary step forward in Microsoft Data Platform by selling Software Assurance

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22 Proof of Concept Assessment Take advantage of the EOS offer 22

23 Check out SQL Server EOS Partner and Customer resources

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26 How to position SQL Server if a 2005 application might move to open source MySQL pitch It is good enough It s free It works on all operating systems It is now supported by Oracle It is open source It is the most used open-source database In reality Not good for complex, Tier-1 Online Transaction Processing (OLTP) workloads (for example, Enterprise Resource Planning (ERP) applications) No built-in reporting and analysis Significant number of known bugs, not always fixed rapidly Is Oracle really committed to the Open Source community? Look at what happened to OpenSolaris More companies are moving away from MySQL to MariaDB or PostgreSQL Positioning to win 1. SQL Server has more capabilities including db engine functionality, security features, tools, data warehouse, business intelligence, inmemory, cloud, and all-around enterprise readiness. 2. We offer a growth path for applications and customers, with higher-level editions. 3. Cost of management is a differentiator with both native SQL Server management and our System Center product lines. If customer insists on MySQL, pitch running the workload on Azure. Preconfigured virtual machine templates are available.

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