TV VIEWING ON INTERNET
|
|
|
- Kellie White
- 7 years ago
- Views:
Transcription
1 TV VIEWING ON INTERNET MAY/2014 NIELSEN AUDIENCE MEASUREMENT 9 TH OCTOBER, 2014
2 THE HUNGARIAN POPULATION S DISTRIBUTION AND EQUIPMENT 9,4 M All individuals The household has Among 4+ individuals living in TV households Internet 77% 9,3 M 4+ individuals PC 52% 9 M 4+ individuals living in TV households laptop tablet 13% 42% smart TV TV with Internet connection 8% 6% 35% of 4+ individuals living in TV HHs possess smartphone 97% of households possess TV set, and at least 4 individuals live in TV households 2
3 INTERNET USAGE AND VIEWING TV CONTENTS ON INTERNET 4+ individuals living in TV households 77% With Internet access at home 64% Use Internet at home 28% Watch films, series or TV programs on Internet too 16% Watch live or archive programs of Hungarian channels on Internet too 77% of 4+ individuals living in TV household have Internet access, and 16% watch Hungarian TV programs on Internet too. 3
4 DEVICE FOR TV VIEWING ON INTERNET any device Watch Hungarian TV programs on Internet 16% Individuals watch Hungarian TV programs on Internet 73% on PC 9% 34% 22% on laptop on smartphone 2% 8% on the channel's website on other websites via application on tablet 1% Internet TV viewers: regular viewers of Hungarian TV channels live or archive programs on the Internet ( individuals) PC and laptop are the most frequently used devices for watching TV on Internet among 4+ individuals living in TV households. 4
5 FREQUENCY OF TV CONTENT CONSUMPTION ON INTERNET 1% 7% 5% 4% Never Less often than once a month 1-2 times a month 1-2 times a week 84% Daily 6% of 4+ individuals living in TV households at least once a week watch TV programs on Internet too. 5
6 DISTRIBUTION OF INTERNET TV VIEWERS By Age By Gender By Education 60+ years years 7% 13% High education 26% years years 18% 23% Female 56% Secondary school 35% years years 0-11 years 26% 10% 3% Male 44% Industrial Primary or less 19% 21% Internet TV viewers: regular viewers of Hungarian TV channels live or archive programs on the Internet ( individuals) Half of the Internet TV viewers are between the age of 18-39, females are in majority, and 60% have secondary or high education. 6
7 CONTENT OF INTERNET TV VIEWING Consumption of Hungarian TV contents on Internet (by frequency of mention) Talent show, quiz 54% News 41% Soap opera 36% TV show 35% Reality show 31% Sports 28% Other programs 15% Internet TV viewers: regular viewers of Hungarian TV channels live or archive programs on the Internet ( individuals) TV contents consumed on Internet are strongly determined by the most successful TV formats of the specified period. 7
8 INDIVIDUALS WITHOUT TV SET Internet access and content consumption of 4+ individuals living in households without TV set Only 3% of 4+ individuals live in households with no TV sets. 11% 25% 63% No Internet in the household Internet - Yes, but do not watch films, series or TV programs on it Regularly watch films, series or TV programs on Internet 4+ individuals having no TV set in the household: ind. 3% of 4+ population live in households with no TV sets, only every 3rd of them have Internet access and 25% watch TV content on it. 8
9 NOTES: The aim of Nielsen Audience Measurement s first TV Plus survey is to map the multi-screen media consumption in Hungary. Survey of May/2014 provide an overview of the tools, frequency and content of online TV viewing and an overall profile of the audience, as well. Methodology: Standard questionnaire survey of national household sample that is representative on regions and settlement sizes Period of data polling: 30/April 7/June/2014 Sample size: 4895 individuals of 2014 households Weighting: Results were weighted to data of Census 2011 by gender, age, education, household size, type of settlement and statistical region Data are presented on individuals living in TV households. 9
10 About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit For more information please visit our websites : Contact: Nielsen Közönségmérés Kft. H Budapest, Hermina út Phone: , Fax: services@nielsenkozonsegmeres.hu internet:
TV MARKET SNAPSHOT 2015 NIELSEN AUDIENCE MEASUREMENT
TV MARKET SNAPSHOT 2015 NIELSEN AUDIENCE MEASUREMENT TV VIEWING TIME ATV (minutes) AVERAGE VIEWING TIME (MINUTES/DAY/PERSON) 2014 and 2015 whole years, whole day, Total TV, Live+Playback 400 350 376 379
TV VIEWING RISES YEAR-ON-YEAR, AUSSIES EMBRACE NEW SCREENS: Q4 2013 MULTI-SCREEN REPORT
TV VIEWING RISES YEAR-ON-YEAR, AUSSIES EMBRACE NEW SCREENS: Q4 2013 MULTI-SCREEN REPORT Contact: Margaret Fearn Jackie Helliker Fearnace Media Nielsen T: + 1 508 369 7189 T: + 61 (0) 403 074 864 margaret@fearnacemedia.com
TWO IN FIVE CONSUMERS IN SINGAPORE STILL USE CASH FOR EVERY-DAY SPENDING
News Release IMMEDIATE RELEASE CONTACT: Ellen Cuijpers, ellen.cuijpers@nielsen.com +65.6672.6640 TWO IN FIVE CONSUMERS IN SINGAPORE STILL USE CASH FOR EVERY-DAY SPENDING Singaporeans less confident than
AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT
AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT Contact: Margaret Fearn Jackie Helliker Fearnace Media Nielsen T: + 1 508 369 7189 T: + 61 (0) 403 074 864
NIELSEN LOCAL TV VIEW
NIELSEN LOCAL TV VIEW CHARACTERISTIC DEFINITIONS 2014 characteristics ALL TV HOUSEHOLDS TOTAL TV HOUSEHOLDS Indicates any household consisting of at least one operable and metered TV. CABLE STATUS ADS
STATE OF THE MEDIA: CONSUMER USAGE REPORT
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
The Asian media landscape is turning digital
The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise
Trust in Advertising and Brand Messages
Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration
TV Market Summary 2011 Q4 Nielsen Audience Measurement
TV Market Summary 2011 Q4 Nielsen Audience Measurement (C) AGB Nielsen Médiakutató Kft. Share of Channel Networks - Total (4+) Period: 2011 4th quarter (01.10. - 31.12.); Daypart: 02:00-25:59 General entertainment
DIGITAL TERMS GLOSSARY 2013
DIGITAL TERMS GLOSSARY 2013 ACTIVE DIGITAL MEDIA UNIVERSE People who are 2+ and used an Internet enabled computer within the time period. ACTIVE REACH (%) The percentage of all active 2+ unique persons
NIELSEN LOCAL TV VIEW
NIELSEN LOCAL TV VIEW PROGRAM ANALYSIS RELEASE NOTES MARCH 2015 PROGRAM ANALYSIS The Program Analysis is now available in Nielsen Local TV View (NLTV). This report will allow you to analyze the audience
Newspaper Multiplatform Usage
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 2014
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS This edition of the Australian Multi-Screen Report ( ) updates the take-up rates of internet-connected devices
Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building
Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but
Consumer Barometer. Country Report France
Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior
NIELSEN TECHNOLOGY SENTIMENTS REPORT
NIELSEN TECHNOLOGY SENTIMENTS REPORT Copyright 2014 The Nielsen Company 1 INTRODUCTION It seems like every day new and/or improved technology is welcomed with open arms to early-adopting consumers. Options
NIELSEN LOCAL TV VIEW
NIELSEN LOCAL TV VIEW CHARACTERISTIC DEFINITIONS 2014 ALL TV HOUSEHOLDS TOTAL TV HOUSEHOLDS Indicates any household consisting of at least one operable and metered TV. BROADBAND ONLY BROADBAND ONLY Indicates
MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION
2014 MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION Overview Advertisements are an essential part of marketing. Through ads we can raise awareness, inform consumers, offer deals, and drive shoppers in
AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013
AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013 TAGGING BENEFITS This document provides the benefits of implementing Nielsen s audience measurement tag. CONSISTENT MARKET REPORTING Nielsen has developed
A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012
A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN EARNED ADVERTISING GROWS IN IMPORTANCE Earned media sources remain most credible Trust in traditional paid advertising
Mobile Path to Purchase Study. Understanding Mobile s Role in the Retail Path to Purchase
2013 Mobile Path to Purchase Study Understanding Mobile s Role in the Retail Path to Purchase THE MOBILE INSURANCE USER Mobile and PC are companion tools for insurance complementing each other in different
CONSUMER ATTITUDES TOWARDS TRADITIONAL AND 2ND SCREEN ADVERTISING A SURVEY STUDY
CONSUMER ATTITUDES TOWARDS TRADITIONAL AND 2ND SCREEN ADVERTISING A SURVEY STUDY Virpi Oksman, VTT Virpi.oksman@vtt.fi TV advertizers TOP-3 pain points #1 I need a simple, reliable and real time data of
ONLINE VIDEO CENSUS FREQUENTLY ASKED QUESTIONS 2013
ONLINE VIDEO CENSUS FREQUENTLY ASKED QUESTIONS 2013 1 WHAT IS VIDEOCENSUS? VideoCensus is the first online video measurement service to combine patented panel and census research methodologies. It provides
A CUSTOM STUDY COMMISSIONED BY INPOWERED A CUSTOM STUDY COMMISSIONED BY INPOWERED THE ROLE OF CONTENT
A CUSTOM STUDY A CUSTOM STUDY COMMISSIONED BY INPOWERED COMMISSIONED BY INPOWERED THE ROLE OF IN THE CONSUMER DECISION MAKING PROCESS MARCH 2014 1 S Executive Summary... 3 Research Question and Methodology...
Sky Deutschland Casestudy
Sky Deutschland Casestudy Sky Deutschland casestudy overview Sky Deutschland AG is the leading pay TV company in Germany and Austria, with more than three million subscribers. Sky offers over 70 channels
Multiscreening in the CEE. The MEC Multiscreen Study
Multiscreening in the CEE The MEC Multiscreen Study 25/11/2015 The lion s share of internet users on CEE markets connect to the web while watching TV, many of them from mobile devices; smartphones and
Nielsen Featured Insights
Nielsen Featured Insights Delivering consumer clarity Decoding Investment Attitudes of the Online Indian Consumer By Subhash Chandra, Director, Client Solutions Finance n n n Online Indian customers well
THE NEW SHOPPER MINDSET
2014 THE NEW SHOPPER MINDSET Overview The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people
Television, Internet and Mobile Usage in the U.S. Three Screen Report
Television, Internet and Mobile Usage in the U.S. Three Screen Report VOLUME 7 4th Quarter 2009 What Consumers Watch: Americans Spend More Time with Video Than Ever Consumers devote 3.5 hours a month to
ONLINE VIDEOCENSUS GLOSSARY 2013
ONLINE VIDEOCENSUS GLOSSARY 2013 SAMPLE RESEARCH SAMPLE VideoCensus uses the same RDD//Online panel as NetView, with hundreds of thousands of panelists worldwide, to effectively report on the long tail
GfK TWITTER TV STUDY. Investigating the relationship between Twitter and TV
GfK TWITTER TV STUDY Investigating the relationship between Twitter and TV GfK Twitter TV study Television has always been a social experience people love to share their experiences and talk about the
BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments
BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices
FREE TO MOVE BETWEEN SCREENS THE CROSS-PLATFORM REPORT MARCH 2013
FREE TO MOVE BETWEEN SCREENS THE CROSS-PLTFORM REPORT MRCH 2013 THE CROSS-PLTFORM SERIES welcome DOUNI TURRILL SVP INSIGHTS, NIELSEN Our best-in-class audience measurement report provides you with a quarterly
Generational differences
Generational differences A generational shift in media use is evident from the Digital Australians research, with differences most pronounced between 18 to 29 year olds and those aged 55 and over. Some
TRANSFORMING THE PURCHASE PROCESS
2014 TRANSFORMING THE PURCHASE PROCESS Study methodolgy xad and long-time partner Telmetrics, have collaborated with Nielsen for a second year of our first-to-market mobile shopping study in the UK. The
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA
THE SOCIAL MEDIA REPORT STATE OF THE MEDIA:
THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: 2012 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks
Paid Social Media Advertising. Industry update and best practices 2013
Paid Social Media Advertising Industry update and best practices 2013 Methodology A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted
July 2012 Decoding Global Investment Attitudes
July 2012 Decoding Global Investment Attitudes Investment decisions and matters of personal wealth vary by gender, age and geographic region Globally, men are 36% more active than women with investments
Microsoft Get It Done Survey of Office Workers
Microsoft Get It Done Survey of Office Workers Executive Summary and Survey Results Presented by: Harris Interactive Public Relations Research November 2013 About the Survey Survey Method This survey was
A Nielsen Report The Global, Socially-Conscious Consumer. March 2012
A Nielsen Report The Global, Socially-Conscious Consumer March 2012 WHO IS THE GLOBAL, SOCIALLY-CONSCIOUS CONSUMER? YOUNGER 63% under the age of 40 GREEN 66% think companies should support the environment
2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by:
2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK *Survey fielded by: EXECUTIVE SUMMARY Over the past several years, digital media has continued to develop as a branding medium, growing beyond its roots as a
Submission by Free TV Australia
Submission by Free TV Australia Parliamentary Joint Select Committee on Gambling Reform Inquiry into the advertising and promotion of gambling services in sport 27 February 2013 EXECUTIVE SUMMARY Free
THE DIGITAL CONSUMER FEBRUARY 2014. 1 Copyright 2014 The Nielsen Company
THE DIGITAL CONSUMER FEBRUARY 2014 1 Copyright 2014 The Nielsen Company MEET TODAY S DIGITAL CONSUMER For most American consumers, their everyday lives and their digital lives are now wholly intertwined.
WARRIOR FAN DEMOGRAPHICS
DEMOGRAPHICS WARRIOR FAN DEMOGRAPHICS AGE: 18 to 38 Years Old MALE - 71% FEMALE - 29% COLLEGE GRADUATES - 64% Professional - 68% (Managerial Sales) AVERAGE HOUSEHOLD INCOME: $110,200.00 COUNTIES OF RESIDENCE:
INTERNET USAGE BY HOUSEHOLDS AND INDIVIDUALS, 2011 ONLINE SURVEY
INTERNET USAGE BY HOUSEHOLDS AND INDIVIDUALS, 2011 ONLINE SURVEY 2 BACKGROUND OF THE SURVEY Client: Service provider: National Media and Infocommunications Authority (NMIA, Hungarian abbreviation: NMHH)
Highlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry
OTT Services A Digital Turning Point of the TV Industry Highlight 21 October 2015 The widespread availability of high-speed internet in developed countries like the US, the UK, and Korea has given rise
INCLUDED IN: DIMENSIONS ESSENTIALS
DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.
Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital
Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Ecosystem The local game is changing. Daily deal sites like Groupon and LivingSocial.com in the U.S. have altered the
VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME
VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME SUMMARY Highlights TV commands majority of consumers video time across the age spectrum, across all ethnicities 91% of P2+ video
INVESTING FOR A BETTER LIFE
FEATURED INSIGHTS DELIVERING CONSUMER CLARITY INVESTING FOR A BETTER LIFE A LIFE INSURANCE LANDSCAPE STUDY IN INDIA BY: SUBHASH CHANDRA, EXECUTIVE DIRECTOR, NIELSEN INTENTION TO INVEST IN LIFE INSURANCE
EU policy and regulation of technical platform services to digital television. Agenda. 1. From analogue to digital television
EU policy and regulation of technical platform services to digital television Presentation delivered to APEK Ljubljana, October 24, 2011 Kristina Irion, Central European University (Budapest) Agenda 1.
Consumer Trend Research: Quality, Connection, and Context in TV Viewing
Consumer Trend Research: Quality, Connection, and Context in TV Viewing Five key insights for media professionals into viewing behavior and monetization in a world of digitization and consumer control
CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING
DIGITAL FACTS AUTOMOBILES CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING ONE IN EVERY TEN INTERNET USERS VISITS AUTO MANUFACTURER SITES NINE OUT OF TEN USERS
Exploratory Research & Beyond
Exploratory Research & Beyond Session Objective Primary versus Secondary Primary : Qualitative versus Quantitative Research Types of Exploratory Research Dr. Paurav Shukla 2 A Comparison of Primary & Secondary
The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV
The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV INTRODUCTION U.S. mobile consumers appear ready to embrace live mobile TV, with nearly half saying that watching live digital
How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement
How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement JOAN FITZGERALD VP, TV & Cross-Media Solutions, comscore, Inc. JANE
It s undeniable that the cable industry has been in a bit of turmoil over the
Are Sports Really the Glue Holding the Cable Bundle Together? It s undeniable that the cable industry has been in a bit of turmoil over the last several years. The growth rate of cable subscriptions has
LMX Reports: The Tablet Computer
LMX Reports: The Tablet Computer August, 2011 Excerpts for Review LMX Longitudinal Media Experience For the past three years, LMX has been the only syndicated single-source media diary examining when,
GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES SEPTEMBER 2013 Copyright 2013 The Nielsen Company 1 BELIEVABILITY IS KEY IN ADVERTISING EFFECTIVENESS RECOMMENDATIONS FROM FRIENDS AND FAMILY REMAIN MOST
A B O U T T H E P R O J E C T
A B O U T T H E P R O J E C T In 2007, egta member sales houses produced and officially adopted parts one and two of a blue print which summed up their opinion on how audience measurement should be structured
- CABLEVISION SURVEY QUESTIONS - 1 Do you make the decisions or share in making the decisions in your household for cable TV service?
- CABLEVISION SURVEY QUESTIONS - 1 Do you make the decisions or share in making the decisions in your household for cable TV service? 2 Do you or does any member of your household work for any of the following
TV & Media Consumer Insights
TV & Media Consumer Insights Ericsson ConsumerLab Anders Erlandsson Niklas Heyman Rönnblom Ericsson ConsumerLab annual research REPRESENTING 1.1 billion 100,000 PEOPLE RESPONDENTS 40 MORE THAN COUNTRIES
THE MOBILE INTERNET CONSUMER INDIA 2013 AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS
THE MOBILE INTERNET CONSUMER INDIA 2013 AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS Preface The Mobile Internet Consumer - India 2013 report produced by MMA & Vserv.mobi addresses the audience insights
The Australian ONLINE CONSUMER LANDSCAPE
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
Digital Media Strategies in Broadcast. Improving Audience Engagement Through Social Media
Digital Media Strategies in Broadcast Improving Audience Engagement Through Social Media Broadcasters are responding to changing viewing habits with content specifically designed for digital distribution
Glasgow 2014 Commonwealth Games: media consumption
Glasgow 2014 Commonwealth Games: media consumption Research Document Publication date: 11 December 2014 About this document This document outlines the results of Ofcom s research into media consumption
BEST PRACTICES FOR ACCELERATING MOBILE BRAND ADVERTISING GROWTH
T H E M O B I L E T I P P I N G P O I N T BEST PRACTICES FOR ACCELERATING MOBILE BRAND ADVERTISING GROWTH Copyright 2014 The Nielsen Company 1 C O N T E N T S Executive Summary... 3 Following Consumers
TABLE OF CONTENTS TABLE OF CONTENTS I.
TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable
GfK Audience Measurement & Insights TV & VIDEO AUDIENCE MEASUREMENT
TV & VIDEO AUDIENCE MEASUREMENT Never before in the history of modern communications have there been so many fundamental shifts in the distribution and measurement of media. With the development of video
Video. Discover its full power and potential. 38 examples of video in action. Copyright Focus Business Communications Limited
Video Discover its full power and potential 38 examples of video in action Copyright Focus Business Communications Limited 1 Introduction My first exposure to the power and flexibility of video occurred
Name of the sales house filling in the questionnaire. Nelonen Media MTV. [A] TV measurement - part I. General information - part I
![Name of the sales house filling in the questionnaire. Nelonen Media MTV. [A] TV measurement - part I. General information - part I](/thumbs/27/10188827.jpg "Name of the sales house filling in the questionnaire. Nelonen Media MTV. [A] TV measurement - part I. General information - part I")
database on TV audience measurement v.1.0./july 2014 FINLAND Page 1 / 21 Name of the sales house filling in the questionnaire Nelonen Media MTV [A] TV measurement - part I General information - part I
Young Digital Life. A brief look into how young people use the media. Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY
Young Digital Life A brief look into how young people use the media Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY Contents Introduction... 2 Media channel use in general... 3 Time spent on different
Adaptive Bitrate Multicast: Enabling the Delivery of Live Video Streams Via Satellite. We Deliver the Future of Television
Adaptive Bitrate Multicast: Enabling the Delivery of Live Video Streams Via Satellite We Deliver the Future of Television Satellites provide a great infrastructure for broadcasting live content to large
120 million. $17 billion. $140 average. Used smartphones: the $17 billion market you may never have heard of. Why would you sell a smartphone?
Used smartphones: the $17 billion market you may never have heard of Deloitte Global predicts that in 2016 consumers will sell outright or trade-in approximately 120 million used smartphones generating
Adults media use and attitudes. Report 2016
Adults media use and attitudes Report Research Document Publication date: April About this document This report is published as part of our media literacy duties. It provides research that looks at media
MULTI-MEDIA MARKETING BEST PRACTICES. August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama
MULTI-MEDIA MARKETING BEST PRACTICES August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama Narissa Jenkins VP of Marketing Jenkins Consulting Group and Healing Hoof Steps-Exec. Dir Previous Experience:
Children s Media Use and Attitudes Report 2015. Section 4 Children s take-up of media
0 Children s Media Use and Attitudes Report Section Children s take-up of media Figure 7 :Availability of key platforms in the home, by age :,,, & Desktop/ laptop/ netbook with internet access Tablet computer
INDUSTRY OVERVIEW. The information set forth in this section has been derived from various government and private publications.
The information set forth in this section has been derived from various government and private publications. We believe that the sources of the information are appropriate sources for such information
Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012
Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related
The Changing Environment of Video Advertising
WhitePaper The Changing Environment of Video Advertising Video. Personal. Everywhere. White Paper Introduction While the technology industry today moves in evolutions, not revolutions, you d be hard-pressed
The Next Growth Era for Japan s Pay-TV Business. Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd.
The Next Growth Era for Japan s Pay-TV Business Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd. (J:COM) Japan s Pay-TV market today Terrestrial: 7 channels
Consumer Barometer. Country Report Switzerland
Consumer Barometer Country Report Switzerland Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-25 - Purchase behavior
Pearson Student Mobile Device Survey 2013
Pearson Student Mobile Device Survey 2013 National Report: College Students Conducted by Harris Interactive Field dates: January 28 February 24, 2013 Report date: April 17, 2013 Table of Contents Background
TFC Commodity Charts. http://tfc-charts.w2d.com/ Delivering a mature audience of successful entrepreneurs and investors
TFC Commodity Charts http://tfc-charts.w2d.com/ Delivering a mature audience of successful entrepreneurs and investors TFC Commodity Charts... provides an extensive Internet-based resource of information
Summary - Kids & Media 2015
Summary - Kids & Media 15 Facts about children s use and experience of the media, ages 9-18 Foreword For a majority of young people in Sweden - and for many parents - digital media are now fully integrated
Magazines Drive Online
Magazines Drive Online Magazines in the driving seat Research into offline drivers of online search and purchase. PPA Marketing, August 2007 Introduction Magazines have a strong relationship with readers.
How To Watch Tv On Your Computer Or Tv On A Tv On Tv On Demand (For Kids) On A Computer Or Tablet Or Tv (For Teens) On Your Tv On The Web On A Pc Or Tv Tv On Cable Or Tv Or Tv
VIEWING ON DEMND THE CROSS-PLTFORM REPORT SEPTEMBER THE CROSS-PLTFORM SERIES WELCOME DOUNI TURRILL SVP INSIGHTS, NIELSEN Less than 10 years ago, watching TV shows on a television set was as easy as being
One Size Doesn t Fit All: How a Segmentation Approach Can Help Guide CE Product Strategy
One Size Doesn t Fit All: How a Segmentation Approach Can Help Guide CE Product Strategy Presenters Joe Bates Director of Research Gina Woodall Vice President More than 2,100 members Top 20 Trade Association
Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS
Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Executive Summary Turner partnered with 4C to better understand and quantify
NUMBERS, FACTS AND TRENDS SHAPING THE WORLD. FOR RELEASE November 14, 2013 FOR FURTHER INFORMATION ON THIS REPORT:
NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE November 14, 2013 FOR FURTHER INFORMATION ON THIS REPORT: Amy Mitchell, Director of Journalism Research Jesse Holcomb, Senior Researcher Dana Page,
2014 Wells Fargo Millennial Study
2014 Wells Fargo Millennial Study Overview Table of contents Overview 1 Key findings 2 Background and methodology 7 The contents of this report are for information purposes only. They should not be construed
THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014
THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 STATE OF THE ONLINE LANDSCAPE July 2014 Welcome to the July 2014 edition of Nielsen s Online Landscape Review. The online landscape in July saw Australians
Mythbusting: The Exaggerated Effects of Cord Cutting.
Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean
Distracted Driving Public Opinion Poll
Distracted Driving Public Opinion Poll March, 2016 Objective The overall objective of this research was to understand the attitudes and behaviors of U.S. drivers and to explore issues related to distraction
Bring Your Own Devices (BYOD) at Loughborough University Library
Bring Your Own Devices (BYOD) at Loughborough University Library Gary Brewerton>, Matt Cunningham*, Ginny Franklin*, Graham Walton* and Clive Woodhouse >, Loughborough University University Library * IT
1 Research into parents and teenagers opinions and concerns on pre-watershed television programming
1 Research into parents and teenagers opinions and concerns on pre-watershed television programming 1 Introduction Background Following Ofcom decisions in April and May 2011 on The X Factor 1 and two music
In-Stream Video - It's What Consumers Want
1 Introduction One video any screen. MediaMind is actually making that idea a reality. One platform and workflow to manage, serve and track your video assets to all the engagement points you want to leverage