Free Public Wi-Fi: Hoe dit veilig en legaal implementeren? Manage IT - 13/11/2014
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1 Free Public Wi-Fi: Hoe dit veilig en legaal implementeren? Manage IT - 13/11/2014
2 Waarover gaat deze presentatie?
3 Drie onderwerpen (I) Wat? (II) Hoe? (III) Voorbeeld?
4 Thank You (I) Wat? ZapFi International SA Route de Mersch, 79 L-7432 Gosseldange Luxembourg
5 Citizens & Visitors Value Proposition: Public Free Wi-Fi One-time registration is based upon the mobile phone number (with SMS confirmation). Seamless authentication with increased security (EAP-PEAP) coming in Q1/2015.
6 City & Municipality Value Proposition #1: Interaction Module (free) Branded Captive Portal Co-branded (ZapFi, Sponsor(s) & City or Municipality) City has 60% of screen estate ; remaining 40% to ZapFi & Sponsors User Registration & Authentication Legally & Privacy compliant (opt-in); this is ZapFi s responsibility Multi-tenant Content Management System (CMS) To change look-and-feel of the captive portal in each location (or on each Wi-Fi AP) Secure + Content Filtering No access e.g. to porn, extreme violence, Example of branded captive portal
7 City & Municipality Value Proposition #2: Insights Module (optional) Standard information based upon user input and external data sources In-depth Information based upon user input and real-time online behavior of users Based upon Big Data Analytics
8 City & Municipality Value Proposition #3: Mobile Campaigns Module (free) Deliver important messages when they matter most (e.g. event announcement, security announcement, ) The ZapFi platform supports SMS broadcasting No mobile app is required Support for different types of messages Up to 4 messages per person per month incl. SMS has additional cost (10 c) Additional messages have additional costs ZapFi has the right to commercialize additional messages to sponsors SMS Overlay Interstitial
9 Our Goal: building a community Hotels, Bars, Leisure, Retail, Public Transport, Banks, Brands, Growing fast and expanding internationally
10 Thank You (II) Hoe? ZapFi International SA Route de Mersch, 79 L-7432 Gosseldange Luxembourg
11 How it works: ZapFi Cloud Platform SaaS model Works with existing Wi-Fi infrastructure: free Wi-Fi SSID is terminated as a VPN tunnel on the ZapFi Cloud Platform Consumers surf via the IP-Sec VPN tunnel and through the ZapFi Cloud Platform Does not require additional hardor software Hosts the ZapFi Product Suite: Interaction + Insights + Mobile Campaigns Scales to millions of Wi-Fi AP s and concurrent sessions (users) NETWORK SECURITY Content/URL filtering Deep Packet inspection firewall Application traffic analytics ZAPFI PRODUCT SUITE Interaction Insights (powered by SAS) Mobile Campaigns
12 Regulatory compliance: ZapFi follows the rules! What says The Law? When offering free Wi-Fi in public places, user registration is mandatory When offering free Wi-Fi, privacy must be guaranteed Regulatory compliance ZapFi is responsible for all legal requirements e.g. customer identification, legal intercept, Privacy Compliance / Privacy By Design Opt-in model (permission based; user accepts ZapFi s T&C s) Protecting Data: ZapFi is the data-controller Respecting Privacy: Compliant with EU Data Protection Directive (95/46/EC) and e-privacy Directive (2002/58/EC) ZapFi is fully compliant with both privacy & telecom regulation
13 Commitment towards our end-users: Trust & Transparency Example of the future Privacy Control Center where ZapFi subscribers can consult their profile data and decide with whom they want to share their profile (including the frequency and duration)
14 Not everybody follows the rules: My trip to UAE on August 8th 14 Screenshots taken on September 25th 14
15 Thank You (III) Voorbeeld ZapFi International SA Route de Mersch, 79 L-7432 Gosseldange Luxembourg
16 Sponsored Free Wi-Fi: Q-Music & Belfius Q-Beach House, Ostend, Summer 2014 ZapFi International S.A. Q3/2014
17 Sponsored Free Wi-Fi: Q-Music & Belfius It s working (so I deserved one drink) ZapFi International S.A. Q3/2014
18 Basic Usage Statistics
19 The Power of Insights (and SAS) standard dashboard based upon Visual Analytics
20 The Power of Insights (and SAS) What are the different ages interested in
21 The Power of Insights (and SAS) Soccer Fans
22 Thank You (IV) Conclusie ZapFi International SA Route de Mersch, 79 L-7432 Gosseldange Luxembourg
23 Mobile Marketing is ook voor steden & gemeentes een belangrijk kanaal en free Wi-Fi zal hierin een erg belangrijke rol spelen (beschouw Wi-Fi dus niet langer als enkel en alleen een kostenpost) From I Go Shopping (shouting to get attention) To I Am Shopping (whispering because we know you)
24 Kostprijs? EENMALIGE SET-UP FEE INTERACTION MODULE: 2500 excl. BTW Werkt met alle bestaande Wi-Fi apparatuur (OTT) Geen maandelijkse kosten Volledig in orde met alle wettelijke bepalingen (privacy & telecom) Insights is optioneel (10 per maand per verbonden Wi-Fi AP excl. BTW) Details: contacteer ZapFi
25 Benefits of Working with ZapFi? Cloud Platform A scalable SaaS-platform, can be integrated with existing wireless networks infrastructure. Insights & Mobile Marketing Understand better who your customers are and send profile and location based mobile marketing messages. Legal Compliance Highly secure and compliant with the most stringent telecom and privacy regulations. The combination of sponsored broadband connectivity, transparent consumer monitoring, full legal compliance and analytics based mobile marketing constitutes the uniqueness of ZapFi s offering.
26 Thank You! 26
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