Introducing Bosch Car Service

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2 Contents 01 Introducing Bosch Car Service 02 As Time Goes by: 90 Years of Bosch Service Workshops 04 Bosch Car Service -- "All makes, bumper to bumper" 05 Flagship Bosch Car Service Workshop 06 Branding and Marketing Support 08 One-Stop Workshop Establishment Proposal 09 Technical and Service Training System 11 Spare Parts Solutions and Business Partner 12 Parts Platform Introduction 13 Workshop Management System 14 Bosch On-Site Service Team Introduction 15 Franchise Bosch Car Service Application Process 16 Shaping the future, Winning in China

3 Franchise Bosch Car Service 01 Introducing Bosch Car Service Franchise Bosch Car Service is a franchising business under Bosch Service Network, following business strategy of Bosch Automotive Aftermarket - "Parts, Bytes and Service". With the strong technical supports from Bosch Automotive Aftermarket, Franchise Bosch Car Service contributes to provide high quality Bosch aftermarket service to customers. Each FRC BCS workshop should complete car repair works with the concept of "Test, repair, and provide high quality services", and "high quality diagnosis equipment, spare parts from Bosch" for all car users. Franchise Bosch Car Service introduces a completely new business model to automotive aftermarket industry. The all-around solution scheme provided by the headquarters with good development prospect for Franchisees. The Franchisees quickly expand business and grasp market opportunity with the support of franchising duplication. Except for spare parts, training and marketing supports provided by the headquarters, the professional consultants render timely and practical services to Franchisee's daily operational business. Marketing Scope/ Objectives Preferential price Serve all car models Accurate diagnosis and repair quality based on testing With convenient and considerate services, come to realize this goal with Bosch. Branding Advantages Global largest automotive aftermarket service brand Quality car parts supply Car diagnosis, service technology and management support Systematic talent training plan Service activity with target at car owners

4 As Time Goes by: 90 Years of Bosch Service Workshops

5 Franchise Bosch Car Service 03 Bosch Service 1921 the first Bosch Service opened in Hamburg, Germany. Today, the Bosch Service workshop organization has grown to more than 15,000 partners in over 140 countries. Thus Bosch Service is the largest independent workshop organization in the world. The Bosch Service garage network includes the following concepts: Bosch Car Service. Top Service for all makes Bosch Diesel Center The specialist for all diesel systems Bosch Diesel Service The specialist for all mechanical diesel systems Bosch Maintenance Module High quality Bosch spare parts and maintenance service.

6 Main Car Service Items Car Wash Bosch Car Service "All makes, bumper to bumper" Bosch supports workshops to adapt rapid car technological innovation by providing car spare parts, diagnosis equipment, professional car repair knowledge and services, ensuring workshops with stable development of business in the future. Car Beauty & Decoration Repair & Maintenance Quick-repair & Diagnosis The Advantage of FRC BCS Second-hand car Insurance Circuit & Air-conditioner itioner Chassis & Tyres Engine Full service repair station: Supply complete spare parts,tools,equipment and technology support. Provide professional workshop planning scheme for the franchisees: workshop and equipment planning, plane layout, dealer management system and product classification management Body painting High turnover: attract new customers,expand the purchasing power,including company customers and brand teams. High profit: Wide range of management support to improve work efficiency. High-end image: Widening the gap with local competitors

7 Franchise Bosch Car Service 05» Liu Xing Bosch Car Service Beijing Flagship Workshop Manager Bosch Car Service Beijing Flagship Workshop is the first workshop in Asia-pacific area, located in Beijing Economic and Technical Development Zone (Yi Zhuang) Our customers receive a high level of service from a team that cars as we really get to know our customers. There are also considerable savings on dealership repair bills. Zhang Jiping Bosch Car Service Chengdu Flagship Workshop Manager» Bosch Car Service Chengdu Flagship Workshop is the second workshop in Asia-pacific area, located in Qingyang Industrial Park, Qingyang District, Chengdu. Bosch Car Service Flagship Workshop Flagship Bosch Car Service Workshop is a comprehensive car repair enterprise with all types and ranges of qualifications, integrating test, maintenance, repair, parts sales, insurance service and car beauty, providing drivers with quality commodity and services.

8 Branding and Marketing Support Bosch is well-known in the world for her innovative technology and is the cooperative partner with nearly all the car manufacturers. With over 100 years of experience and strength in car technology, Bosch automotive aftermarket provides innovative, reliable, and high quality car parts to workshops and car users. The new franchise network will offer car services at the same unique and top-level standard of quality across the country. Supported by Bosch's strong automotive technologies, Franchise Bosch Car Service will devote to providing high quality services for automotive aftermarket to each car owner.

9 Franchise Bosch Car Service 07 博 世 车 联 特 许 加 盟 总 部 微 信 Video Website Our modern and user-friendly website helps drive new business Eye-catching advertising and poster Digital communication using fun and helpful apps Advertisement plan is reasonably formulated according to media consumption habit of targeted customers. It lays foundation for franchisee's business development. Television advertising, print media, outdoor media and digital new media together help to achieve expected publication effect. Marketing Activity Support National Newspaper & Magazine Publication Outdoor Billboard, LED Ad. share market promotion activities with strategic cooperative partners Direct Mail Ad. Service Easy-operated network page Commerce Television Franchisee Exchange Activity Industry Exhibition Industry Association Activity Car Owner Exchange Activity New Media Experience We will make the most of potential digital application to construct customer consciousness and promote new business development, including: Apps on Smart Phone Video Website Establishment of templates for personalized website Online Appointment ttools Wechat Platform E-commerce Platform Public Relationship Strategy Maintenance of relationships with local medias: Franchising businesses are obliged to maintain their relationships with local medias and exchange information with Bosch Periodically Publication of Advertorial: Advertorial related to Bosch Car Service brand shall be approved by Bosch before publication. Bosch will provide franchisees with templates for advertorial Large-scale public relationship events: All large-scale public relationship events which involve communications with medias and have social impacts shall be reported to Bosch three months in advance; professional consultants will be appointed by Bosch to take part in the preparation for preliminary preparation and provide on-scene guidance and assistance.

10 One-Stop Workshop Establishment Proposals According to requirements of Bosch Car Service Franchising businesses, support and guidance are provided ranging from location picking to the preparation before opening Location picking: tools are provided to franchisees to assess whether potential locations are suitable for infrastructure and whether marketing requirements could be met. Proposals about the initial layout based on service process to final reconstruction plans are provided. One-stop services are provided for workshops' daily operation and equipment required by Bosch, including layout and installment of equipment and initial training. Design standard guideline handbook: including requirements for space arrangement of workshops, fitment materials, furniture styles, the interior and exterior usage of Bosch signage and color, etc. Proposals for personnel in accordance with workshop scale and business structure Business Partners Car-O-Liner was founded on the promise to deliver superior and innovative solutions to the market. Car-O-Liner runs operations of its own in Sweden, Norway, the USA, the UK,France, Germany and China and sells through local distributors in more than 70 countries. Over Car-O-Liner Collision Repair Systems are in use worldwide. Car-O-Liner is recognized for leadership in the marketplace by continuously delivering products so excellent in their quality, and service so outstanding in its responsiveness, to guarantee us as the only choice. Hence, we are confident to deliver our Vision, Our solutions - the only choice for your safety. Bosch Automotive Service Solution is a newly established business unit of Bosch Automotive Aftermarket, which integrates the former SPX Automotive Service Solutions and Bosch diagnostic business. The new business unit provides not only vehicle workshops with diagnostic equipments and services for both passenger cars and commercial vehicles, but also holistic service solutions for vehicle manufacturers. The establishment of Bosch Automotive Service Solutions business unit makes Bosch Automotive Aftermarket a fully integrated supplier of solutions in diagnostic and repair business and strengthens its market position. With our extensive product range and improved service solutions, Bosch Automotive Aftermarket will be able to support car manufacturers, vehicle workshops and vocational schools to meet the rapid growing market demands.

11 Franchise Bosch Car Service 09 Technical and Service Training System Bosch benefits from top-level standard in diagnosis equipment and long-run leading of Bosch Car Service Concept. Accordingly, Bosch grasps comprehensive information about automotive aftermarket. Meanwhile, Bosch will successively open 30-plus technical training courses and 20-plus management training course that are designed for China automotive aftermarket in next three years, which is customer-oriented, more closely centered car services and broader service network. In 2015, we will further strengthen cooperation with cooperative partners and provide customers with new services, such as online training based on network, online technical seminar, personnel technical level certification and repair technical hotline services, etc. We believe that Bosch Car Service training system will further support Franchisees to improve repair technical capacity, promote service level, and facilitate business development. Car Repair Basic Knowledge Equipment Use & Application System Diagnosis Bosch Senior Technician Bosch Technician Bosch Senior Staff Bosch Intermediate Staff Workshop Operation Management Bosch Primary Staff Service Process Workshop Management System Operation

12 Spare Parts Solutions and Business Partner With the position of "all makes, bumper to bumper", the maintenance qualification requested by Bosch Car Service Franchisee should be first-type or second-type. In other words, the franchisee can repair all malfunctions for all passenger vehicles. Bosch Car Service Franchisee plans to provide consumers with all services including engine, chassis, electronics and electrical, car body. In addition to its own products, Bosch and many famous cooperative partners deliver services to franchisees directly or through dealers. Bosch Car Service franchising business parts solutions mainly have the following five aspects: professional team and management process integrating quality parts and supplier resources Provide standard car model database and parts application information Provide convenient parts platform to realize online purchasing of parts Manage supplier service level Support franchisee in parts marketing and management High quality parts lay solid foundation for good maintenance service. Except for high-quality Bosch parts, many famous parts suppliers are also cooperated with Bosch, providing BCS franchisees with excellent parts resources. High quality spare parts from Bosch Lubricating oil Generator EFI(with sensor) Spark plug Bulb Wiper Brake Battery Filter Antifreeze Horn High quality spare parts from partner Engine: Engine engine parts,timing(water pump),belt, engine refrigerant(condenser,fan),exhaust Chassis Electrical appliances Car body suspension (shock absorption), steering, gearbox, oil, tires, tire repair, wheel hub bearing... HVAC system (condensation), light and signal, electrical accessories car body and accessories, glass, paint and excipient Car beauty and maintenance

13 Franchise Bosch Car Service 11 Spare Parts Solution Plan and Partners Remark: 1) Suppliers' logo sorted by initials, no particular. 2) More branded suppliers is being developed.

14 Parts Platform Introduction Parts Platform Ordering Process Parts Platform Dealer Offline Dealer Filter Price Overview Order Creation Order Confirmation Pick/Pack Delivery Shipment Workshop Search Product QQ Chat for Availability Inquiry Good Receipt Workshop Operation Management System (WSMS) Platform Value Proposition: Intelligent and precise dealer filter (Dealers are filtered and narrowed down based on pre-defined category partnership and delivery circle for purchase request raised by franchise workshop) Purchase Request Purchase Receipt Good Receipt Parts application identification (A fuzzy search like "Google/ Baidu" can be provided for unstructured data source) Easy-to-use efficient product ordering process and functionality. Seamless integration with WSMS (focus on business scenarios in workshop, purchasing process is defined cross systems)

15 Franchise Bosch Car Service 13 Workshop Management System (WSMS) WSMS is a system specifically designed by Bosch for the independent automotive aftermarket in China, supporting daily operational business of workshops with Bosch-standard service provided for customers and elevating operation efficiency of each department in the workshop that includes information coordination between each department and management analysis of workshop operation. The system connects various database and customer platforms in order to support franchisees to expand their customer channel and quickly get relevant information in automotive aftermarket. Functions of WSMS system: One-stop service for convenience including: Appointment, ordering progress management, working item and maintenance, workshop, and resources managemen (technicians and working bay) Customer files, customer satisfaction, customer credit and membership management Spare parts, stock, suppliers and quotation management Marketing, promotion, and human resources management in the workshop Provide rigorous data structure and various reports and templates Optional: financial management, multiple workshop associated management, whole vehicle business, car rental, etc. Sustainable training system and pre-configuration for each user character in WSMS system Standard data configuration (car model, categories of spare parts, etc.) and flexible configuration of local data 7days*10hr Hotline service and secured Bosch internet server Connection to other Bosch systems, like TAP (a platform for spare parts, future appointment platform) WSMS system will continue to be improved by Bosch in order to elevate its process efficiency and elaboration management.

16 Bosch on-site service team Establishment supporting team Support for franchisees to choose locations Workshops design Guidance for construction and decoration Equipment formulation and proposal On-site opening instructions Service consulting team Monthly visiting and auditing Training for basic service concept Instructions for purchasing and management of spare parts Service quality instruction Marketing instruction Analysis of monthly business data Workshop operation management instructions Bosch On-Site Service Team Introduction Bosch on-site service team, constituted by experts with relevant work experience for over 10 years and professional training by Bosch in automotive industry, can provide Bosch franchisees with comprehensive support for workshop's establishment and operation. In 2014, there are about 20 people in Bosch service team. The team will be developed to 60 in 2015 and will continue to expand to provide relevant service to franchisees in the future. In Bosch service team, each sale will serve about 10 franchisees every year in terms of their establishment and consulting requisition, by providing each franchisee with professional and efficient support. Each member of the team will serve about 15 franchisees every year, guaranteeing that every franchisee can receive professional operation instruction and guidelines.

17 Franchise Bosch Car Service 15 Franchising Process Checklist Franchise Bosch Car Service Application Process Quality censorship Signing franchising contract Franchising fee support Firstly, intention customers apply for Franchise Bosch Car Service, recruiters will be auditing according to FRC BCS qualification checklist. Then, business process assistant and implementation team review the qualification checklist. After Franchisees passed with its qualification checklist, recruiters will inform AA-AS to purchase equipment and sign FRC contract. Secondly, recruiters inform customers of paying Franchising fee, and AA/PJ-FRC starts to prepare for FRC package, as well as support Franchisees for workshop establishment. Thirdly, consultants does on-site acceptance after Franchisee's workshop establishment. Then, consultants inform quality manager to release authorization card to qualified FRC BCS and the workshop will be allowed for business opening. Provision of franchising service package Support for establishment of workshops Establishment censorship Issuance of authorization certificate

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19 Franchise Bosch Car Service 17 Shaping the future Winning in China

20 博 世 车 联 特 许 加 盟 总 部 微 信 博 世 汽 车 技 术 服 务 ( 北 京 ) 有 限 公 司 地 址 : 北 京 市 北 京 经 济 技 术 开 发 区 荣 昌 东 街 7 号 A1 幢 单 元 [email protected] 加 盟 热 线 :