Master Diploma in Digital Marketing

Transcription

1 Master Diploma in Digital Marketing HOME LEARNING - ONLINE LEARNING CORPORATE TRAINING Course Duration - 2 Months Week Days Classes - 3 Days in week - 2 hrs each Course Duration - 3 Months Weekend Classes Saturday Sunday - 3 hrs each Validated by the Qualified Search Media Pvt. Ltd.

2 Content Master Diploma in Digital Marketing Welcome Course overview Course content How is the course delivered? Course assessment Qualifications Roadmap Subject Matter Experts Placements Past students Fees Structure Online Training INR 12000/-, Classroom Training INR 18000/-

3 Welcome The business world is evolving faster than ever before... Our Digital Marketing Training Programs deliver the framework and tools needed to meet the challenges of our economy today - and tomorrow. Transform your career and company with a program grounded in the realities of modern business and the connected society. Learn with some of India s leading Digital Marketing experts.

4 Qualified Search Media is the world s leading professional institute in the field of Digital Marketing. Working closely with expertpractitioners, the Institute promotes best current practice, theory and applied skills in Digital Marketing for individuals and organizations. Meet and exceed your Digital Marketing goals through application of the latest trends, and attain the world s most widely taught and valued professional qualifications in Digital Marketing.

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6 Course Overview Who is this course for? The Master Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or Measurement of digital strategies or anyone who would like to pursue a career in this area. The Master Diploma in Digital Marketing course is a rounded introduction to all the core digital marketing Disciplines, and will prepare you to take up a more specialist role within the overall marketing domain. What can you expect? Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organization s Digital Marketing and brand-building efforts. What will you learn? The Qualified Search Media s panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.

7 Course Content The Master Diploma course focuses on the planning, implementation and Measurement of your Digital Marketing strategy. There are eleven modules in the course: Module 1 Introduction to Digital Marketing Module 2 Site Design Architecture & Fundamental Module 3 Search Engine Optimization (SEO) Module 4 SEO for Local Visibility Module 5 International SEO Fundamentals Module 6 SEO for Ecommerce Module 7 Keyword Strategy in Depth Module 8 Google Analytics Essential Training Module 9 Advanced Google Analytics Module 10 Google Tag Manager Module 11 Content Marketing Module 12 Google Adsense & Blogging Module 13 YouTube Marketing Module 14 Affiliate Marketing Module 15 Search Engine Marketing (SEM) Module 16 Social Media Optimization Module 17 Marketing Module 18 Mobile SEO & Marketing Module 19 Strategy and Planning

8 MODULE 1-4 Hours Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. This module will also introduce you to the Our Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels. Topics covered include: Digital Marketing SEO Fundamentals & Best Practices Key Concepts of Digital Marketing Traditional v. Digital Marketing The Opportunity of Digital Marketing How SEO effects your business? Reading Search Engine Result Pages Setting SEO Expectations How Search Engine Works What is search engine optimization? SEO Design & Architecture Best Practices Issues Site Index and Accessibility Issues Technology Issues

9 MODULE 2-4 Hours Site Design Architecture & Fundamental Topics covered include: Understanding Internet Difference between Internet and Web What is a websites? Technology The basis of SEO Strategy Type of Content Drafting a Compelling User Experience To find Objective and Aim of a website Making website using CMS in Class Booking a domain name and webhosting How to add domain name to web server? How to add plugins?

10 MODULE 3-10 Hours Search Engine Optimization (SEO) The Search Engine Optimization module examines the various tactics for enhancing your website s position and ranking with search engines. The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Understand the process of effective keyword research and selection. You will understand the importance of content updates and will learn about applying appropriate Meta Tags in order to drive site optimization. Students will understand the concept of ranking and be able to perform a range of off-page optimization activities to improve your site ranking and positioning, such as link building. You will learn about the range of specialist tools that are available to help common search engines find, view and rate websites. With this in mind, you will learn about on-page optimization techniques and At the end of this module, you will be able to monitor and manage your SEO activity by setting a baseline and regularly measuring activity against expectation. You will also be aware of data protection and privacy issues associated with SEO. Topics covered include: Key SEO Concepts The SEO Process SEO Site Map Search Results & Customer Insights SEO Google Search Positioning Analysis & Review Console Benefits of Search Keyword Research & Off-Page Optimization Position Selection Inbound Links & Link Stakeholders in Search Content Updates & Building Mechanics of Search Layout Ranking On-Page Optimization Meta Tags Laws & Guidelines

11 MODULE 4-6 Hours SEO for Local Visibility Search engine optimization (SEO) is crucial to the success of every business, and this course will help businesses of all sizes achieve maximum local visibility on search engines like Google. First, get an overview of the local landscape, tips for evaluating and optimizing your site, and advice on setting up analytics to track before-and-after results. Get accurately listed in key Internet directories, and make sure your name, address, and phone (NAP) information is consistent across the web. Topics covered include: 1. Understanding Local SEO a. What Is Local SEO? b. How Does Local SEO Works? c. Reviewing Local Search Results d. Setting Realistic Expectations e. Understanding Ranking Factors 2. Evaluating Your Site a. Optimizing Your Site Structure b. Optimizing Page Speed c. Leveraging Schema And Rich Media Snippets d. Integrating With Social Media e. Creating Localized Content f. Advanced Technical Efforts 3. Acquiring Local Citations a. What Is Citation? b. The Importance Of Consistency In Citations c. Keeping Your Nap- Name Address Phone Consistent Across The Web d. Getting Listed In Directories 4. Using Google Place For Business 5. Securing Back-Links 6. Collecting Reviews 7. Advanced Local SEO a. Handling Multiple Locations

12 MODULE 4-6 Hours International SEO Fundamentals Attract international visitors to your websites with these SEO. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others. Topics covered include: 1. Getting Started With International SEO a. Understanding Server Location And Hosting Considerations b. Leveraging Local And Regional Detection c. Determining Target Markets And Audiences d. Ensuring That Core Functionality Works Around The World e. Finding The Best Site And Server Architecture 2. How Major Search Engines Currently Handle Multilingual Content? a. Meta Content Language Country Tag Usage b. Specifying Language - Hreflang Annotation Xml c. Using Google Webmaster Tools 3. Understanding Content And On Page Elements a. On-Page Optimization Tactics b. Putting Together Your International Content Strategy c. Best Practices For Translating Content d. Handling Localization And Unique Content 4. Keyword Research For International SEO a. Performing International Keyword Research b. Evaluating Local Competition c. Understanding Cultural Considerations 5. Understanding Off-Site Factors a. Link Building For International SEO b. Increasing Visibility For Localized Pages c. Impact Of Social Networks And Social Sharing 6. Measuring Your Results a. Measuring International SEO Campaigns b. Monitoring International Search Visibility c. Segmenting Your International Data

13 MODULE 5-4 Hours SEO for Ecommerce SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance. Topics covered include: 1. Understanding E-Com SEO a. Exploring How SEO Effects The Buying Process b. Setting Expectations And Establishing Realistic Goals For Your SEO Results 2. Researching Your Customers a. Understanding Exactly Who Your Customer Is b. Creating Buyer Personas c. Using Simple And Long Tail Keyword Searches d. Getting The Most Out Of Keyword Research e. Carrying Out Competitor Research 3. Auditing For Site Usability And Structure a. Harnessing Page Titles And Meta Information b. Exploring Page Structure Heading, Copy, And Images c. Earning Inbound Links To Raise Your Ranking d. Crafting Internal Links To Help Search Engine Explore Your Site 4. Utilizing SEO Best Practices a. Eliminating Duplicate Content So Your Site Doesn t Get Panelized b. Avoiding Unnatural Keyword Usage c. Correlating Your SEO Efforts To Sales Or Other Quantitative Measures d. Minimizing Your Website Loading Speeds e. Using Rich Media To Promote Your SEO Results 5. Implementing On-Page Optimization 6. Incorporating Measurement And Optimization Tools a. Applying Moz For Larger Scale Sites b. Employing Heat Mapping Tools To Measure And Monitor Page Usage c. Harnessing Google Analytics To Better Understand Site Visitors d. Using Optimize For A-B Testing

14 MODULE 6-4 Hours Keyword Strategy in Depth Keywords are the crucial foundation for online marketing efforts, and in this course, we will teach you how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. Topics covered include: 1. Mine The Rich Resources Of Keywords a. What Are Keywords? b. How Can We Use Keywords? c. View The Keywords Universe d. Find Keyword Research Resources e. The Implications Of Keywords 2. Managing Keyword Data For Maximum Insights a. Creating A Keyword Spreadsheet b. Develop Your Keyword Spreadsheet c. Find Initial Keywords d. Find Phrase Patterns e. Organize By Prefix And Suffix f. Plan For Plurals g. Search For Synonyms h. Utilize The Long Tail 3. Find Searcher Intent From Keyword Searches a. Find Search Intent b. Access The Right Searcher c. Research Demand Patterns d. Assess Competitive Data e. Measure Brand Impact f. Measure Keyword Competitiveness g. Measure The Competitive Environment 4. Adding Three Dimensional Keyword Data a. Apply Tools For Finding Keyword Search Trends b. Articulating Strategy c. Asking Why d. Compare Keyword Trends e. Intersect Keyword Demand And Keyword Trends f. Organizing Keyword Data With Your Additional Data 5. Using Keyword Management Tools a. Introduction To Keyword Research Soft And Options b. Understanding Tools Moz, Keyword Discovery, Raven Tools, Semrush

15 MODULE 7-4 Hours Google Analytics Essential Training Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Topics covered include: 7. Creating a Google Analytics account 8. Installing tracking tags 9. Reading the dashboard, graphs, and data tables 10. Setting up report filters 11. Looking at audience demographics and interests 12. Tracking engagement with behavior reports 13. Exploring traffic with acquisition reports 14. Viewing shared content and referrals with social reports 15. Reviewing SEO feedback 16. Tracking events 17. Configuring conversion goals 18. Adding custom campaign tracking

16 MODULE 8-4 Hours Advanced Google Analytics We will teach you how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid. Topics covered include: 19. Structure And Hierarchy a. Configure An Account b. Get Started With User Management c. User Management Best Practices 20. Install And Configure a. Introduction To Filters b. Custom Filters c. Advanced Filters d. Working With The Wordpress Cms Plugin 21. Debug And Troubleshoot a. How Google Analytics Works b. Debugging And Troubleshooting Basics c. Why Are There More Users Than Sessions d. Advanced Tag Assistant e. Inspecting A Tms Based Install 22. Advanced Segments a. When To Use Filters Vs. Segments b. Create Custom Segments c. Advanced Segment Basics d. Clean Data And Identify Big Spenders In Custom Segments e. Segment Visitors Sequenced Segments f. Segment Visitors User Segments 23. Segmentation Pitfalls a. Segmentation Pitfalls Sequences b. Segmentation Pitfalls Users Vs. Sessions 24. Advanced Reporting And Insights a. Cohort Analysis Via Advanced Segments b. Calculated Metrics c. Create A Custom Report In Under A Minute d. Segmentation Pitfalls Mixing User And Session Elements e. Understanding Visitors Demographics f. Understanding Visitors Interests 25. Custom Data a. Custom Dimensions Personalize Data b. Import Custom Data c. Import Data Using Query String Parameters

17 MODULE 9-4 Hours Google Tag Manager This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager Accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. This chapter also provides crucial, time-saving best practices for working with Tag Manager. Topics Covered Include: 1. Creating an account and container 2. Installing containers 3. Using built-in tags from Analytics, ClickTale, and other services 4. Working with variables 5. Firing events with triggers 6. Creating versions 7. Using custom tags 8. Implementing a data layer

18 MODULE 10-6 Hours Content Marketing Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight. Topics covered include: 1. Developing Your Strategy And Setting Goals a. Defining goals and measuring success b. Integrating with already established program c. Knowing your company's culture d. Leadership support e. Thinking like a publisher f. Small wins are a great start 2. Choosing The Proper Platforms And Tools a. Start with a blog b. Setting up guidelines and training c. Getting better by doing more d. Establishing your online footprint 3. Roles And Responsibilities For Your Team a. The importance of having an editor b. Content creators c. Community managers d. Don t forget to listen 4. Using Best Practices To Implement Your Plan a. Playing to your strengths b. Using an editorial calendar c. Writing for the web d. Tailoring content to each platform e. Video and audio f. The importance of images 5. Creating Content Marketing Plan a. Brainstorming ideas and creating your content arcs b. Choosing your content types c. Mapping your content to the sales funnel d. Crafting your plan and editorial calendar 6. Promoting Your Content a. Gating strategy b. Merchandising content on your website c. Outlining a promotion strategy and alerting your organization d. Promoting on your blog e. Promoting through f. Promotion on social g. Syndicating your content blog, video, photo, podcast and slides h. Using ppc ads to promote your content

19 MODULE 11-6 Hours Google Adsense & Blogging Generate a steady stream of revenue from your website without alienating your core audience with Google AdSense. Author how to get up and running with AdSense, and display ads that "make sense" for your website. Learn how to set up an account, place limitations on ad content, create ad units, and use advanced placement strategies and reporting. Plus, with AdSense performance reports, you'll learn how to identify ad trends, increase page views, and better tailor ad content. Topics Covered Include: 1. Understanding Earning Power And Adsense's Limitations a. Using Adsense b. Discovering Ad Networks c. Using Display Advertising d. Understanding Earning Power e. Understanding Adsense Limitations 2. Getting Started With Adsense a. Overview Of Adsense b. Creating A Google Account c. Linking Your Google Account To Adsense d. Providing Payment Information e. Using Primary Navigation 3. Configuring Your Fist Ad 4. Using Advanced Ad-Placement Strategies 5. Allowing And Blocking Ads 6. Creating Blog a. Using Open Source Platform And Web 2.0 Properties b. Choosing Topics c. Monetizing and Promoting with Ads or Affiliate

20 MODULE 12-4 Hours YouTube Marketing How do you attract more traffic to your videos when Google can't search them? How to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This will provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page. Topics Covered Include: 1. Getting Started With youtube a. Creating A Business Account b. Reviewing The YouTube Creator Studio Dashboard c. Optimizing Your Video Before Uploading d. Uploading Video To YouTube 2. Monetizing Your Channel With The YouTube Partner Program a. Applying To The YouTube Partner Program b. Additional YouTube Monetization Options c. Understanding YouTube Advertising d. Receiving Payments e. Requiring Paid Subscriptions 3. Building An Audience 4. Customizing Your YouTube Channel 5. Advanced Video Optimization On YouTube 6. Using youtube Analytics a. Using Open Source Platform And Web 2.0 Properties b. Choosing Topics c. Monetizing And Promoting With Ads Or Affiliate 7. Improving Ranking

21 MODULE 13-4 Hours Affiliate Marketing Affiliate marketing is revenue-sharing that occurs between online advertisers: ad buyers, and online publishers: ad sellers. Affiliate marketing is results-oriented, meaning that the only time advertisers pay is if they're publishers, the Web site owners who have ad space to sell, deliver actions. Payment is based on performance measures, typically in the form of sales, leads, downloads, or registrations. For some businesses, affiliate marketing can really pay off. Topics Covered Include: 9. Understanding Fundamental Affiliate Marketing Principles a. Understanding Core Concepts b. Affiliate-Advertiser Relationships c. Setup Costs Of Becoming An Affiliate d. Understanding Payment Models e. How Much Do Affiliates Earn? 10. Preparing For Affiliate Marketing a. Types Of Affiliate b. Understanding Affiliate Agreements c. Tracking And Reporting d. Freedoms And Limitations 11. Rolling Out Your Affiliate Efforts a. Selecting Affiliate Programs b. Opening Affiliate Accounts c. Applying To Affiliate Programs d. Affiliate Disclosures e. Consideration Before Building A Website f. Enemies Of Future Earnings g. Ensuring You Are Adding Value 12. Day-To-Day Work a. Using Affiliate Data Feeds b. Using Affiliate Coupons And Deals c. Pay-Per-Call Marketing d. Monetizing Blog With Affiliate Marketing e. Leveraging Mobile And Social f. Advanced Affiliate Creative s g. Adding To The Mix

22 MODULE Hours Search Engine Marketing (SEM) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy. You will understand the fundamentals of search marketing and appreciate the mechanics of how PPC systems function. Students will develop advanced keyword research and selection skills and learn how to apply these to Adwords campaigns. You will be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to enhance and improve click through rates. You will recognise the features of strong ad copy, and develop your skills in writing compelling ads. Learn how to set and manage budgets for Adwords campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC. Topics covered include: Key PPC Concepts Keyword Selection Campaign Management Strengths of Pay Per Ad Copy Conversion Tracking Click Landing Pages Conversion Metrics: Keyword Research Targeting CPA, CTR Google PPC Budgets Bidding Research Tools Scheduling Analytics Search Campaign Display Networks Laws & Guidelines Process Ad Centre Remarketing

23 MODULE 15-8 Hours Social Media Optimization The first Social Media Optimization module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the always connected social consumer. You will recognize the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media. You will be able to select and priorities different goals for your organization, your customers and your products and services, as well as recognize the different social media communication styles that apply to different audiences. This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as learning about the new emergent social platforms. Understand how to implement appropriate privacy settings across your social media, and develop profiles that engage across a range of social media platforms. Topics covered include: Key Concepts Twitter Features Google+ Analytics Social Media Goals Twitter Engagement Google+ Brand Page Setting Goals and LinkedIn Setup & YouTube Setup Priorities Profile YouTube Channels Facebook Features LinkedIn Features YouTube Channels Facebook Newsfeed LinkedIn Company Page YouTube Features Facebook Insights Google+ Setup Tumblr Instagram and Facebook Business Google+ Features Pinterest Page Google+ Insights

24 MODULE 16-4 Hours Marketing The Marketing module covers industry best practices for creating and delivering effective marketing campaigns. The module covers the four foundational aspects of marketing: Subscriber Management, Design, Delivery and Reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features within third party systems and solutions. You will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good design in terms of user centric content, coherent layout and an attractive design. Students will understand what split testing entails, and will be able to use key metrics to report on the effectiveness of your marketing campaigns, including open rates, click-through rates, unsubscribes and bounces. You will be able to monitor and evaluate marketing analytics, and be aware of data protection and privacy issues associated with marketing. Topics covered include: Key Marketing User Behaviour Scheduling Concepts User Characteristics Measurement Campaign Process Copy Key Terms & Metrics Online Data Capture Structure Split Testing Offline Data Capture Delivery Laws & Guidelines Segmentation Systems Design Filtering

25 MODULE 17-4 Hours Mobile SEO & Marketing The Mobile Marketing module focuses on utilizing the power of mobile technologies as a way to access increasingly mobile consumers. You will understand emergent trends within the mobile space, and recognize the new opportunity afforded by always on mobile devices when interacting with specific audiences based on context and location. This module covers the key concepts and terminology used within the field of mobile marketing and will equip you with the technical knowledge and skills to build and maintain an effective mobile marketing strategy. Learn how to run effective SMS campaigns and explore technologies such as NFC, Mobile Sites, Apps and Bluetooth. You will recognize the importance of suitable campaign messaging, and the need to validate marketing activity with campaign trials, review and ongoing analytics measurement. Apply our six step process for designing and developing effective Mobile Apps and understand how mobile marketing integrates with the latest advances in social media marketing. The module also covers data protection and privacy issues associated with mobile marketing. Topics covered include: Key Mobile Marketing Websites Mobile Coupons & Concepts Mobile Apps Ticketing Trends in Mobile Attributes of Effective Implementation Opportunities & Risks Apps Strategic Steps Mobile Devices DMI 6 Step Process for Marketing Goals SMS Content Mobile Apps Review & Testing SMS Strategy Proximity Marketing Key Trends Mobile Advertising Bluetooth Social Media Channels Mobile Optimized QR Codes Laws & Guidelines

26 MODULE 18-4 Hours Strategy and Planning The Strategy and Planning module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent Digital Marketing Plan. This module is based on the Qualified Search Meida Methodology, which incorporates a nine step process based on three distinct parts. Part one includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise. Part two develops a set of clear and meaningful objectives for the Digital Marketing Plan. Appropriate tools are selected on the basis of the anticipated Audience, and objectives and budget are set based on the channels detailed within the Digital Marketing Framework. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources. Part three of the Digital Marketing Methodology emphasizes the importance of an iterative process of monitoring, analysis and enhancement based on performance. The Strategy and Planning module provides you with the skills to create a formal Digital Marketing plan for your organization, which will allow you to implement a successful and effective Digital Marketing strategy. Topics covered include: Key Strategy & Planning Information Gathering Setting the Budget Concepts Target Audience Measurement First Steps Setting Objectives Iteration & Planning Appropriate Tools Enhancement Situation Analysis Action Plan Laws & Guidelines

27 Course Delivery

28 Supporting your online Learning journey... The Master Diploma in Digital Marketing is available to study online via the Qualified Search Media s dynamic online learning environment, known as the Class Network. How we can guide you through your online learning journey: Access Live lectures with accompanying downloadable course material. Discussion forums, to interact with fellow students and a tutor with an expertise in digital skills and practices. Access resources to help you with your studies including self-directed practical exercises and recommended reading. The Class Network also contains information on the exam, which you must complete successfully to achieve certification. Your Program Manager is available to support you during your study and after the competition of course to assist with any administrative related queries you may have. The Class Network can be accessed 24/7 through your desktop or mobile device.

29 Qualifications Roadmap BACH DETAILS - WEEKDAYS BACHES - Tuesday & Thursday (7:30 PM - 9:30 PM) WEEKDAYS BACHES - Wednesday & Friday (7:30 PM - 9:30 PM) WEEKEND BACHES - Saturday or Sunday (10 AM - 1:30 PM) WEEKEND BACHES - Saturday or Sunday (2.30 PM - 5:30 PM) IN-HOUSE TRAINING - Contact Us Fees Structure Online Training INR 12000/-, Classroom Training INR 18000/- SEO SEM SMO Masters Diploma Diploma Diploma SEO Expert Search Marketing Expert Social Media Manager Digital Marketing Expert

30 Subject Matter Experts The course will introduce you to the most important and transformative aspects of digital marketing, delivered by the industry s leading practitioners. All of your lecturers are specialist professionals in the digital marketing sector, running and delivering online marketing campaigns, using the latest tools and techniques on a daily basis. They help to create and validate our modules as well as teach them, so your lectures will be based on our formalized syllabus of learning overplayed with their real life experiences, examples and case studies. The course made the whole digital realm seem less complicated and actually very easy to navigate given the right tools. Conor O Sullivan

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32 Qualified Search Media Pvt. Ltd Global partners Qualified Search Media s courses are also available to study through our network of Global Partners. Exclusively selected and trained by the Digital Marketing Institute, our Global Partners are licensed to deliver our educational courses in locations across Europe, Asia, Africa and Latin America. For details of your nearest classroom location, please visit yourwebseo.in

33 Our students are thriving Past students of Digital Marketing Institute courses have worked with some of the world s leading brands and companies

34 For more information or to register for a course please contact us sales@yourwebseo.com