Contents. The most innovative company in the world 3. What is the Salesforce Cloud? 4. How Can My Association Benefit from the Salesforce Cloud?

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2 10 Reasons Your Association Needs MemberNation, built on Salesforce 2 Contents The most innovative company in the world 3 What is the Salesforce Cloud? 4 How Can My Association Benefit from the Salesforce Cloud? 5 10 Reasons You Need Salesforce Now 6 But what about your current AMS? 7

3 10 Reasons Your Association Needs MemberNation, built on Salesforce 3 The Most Cost-Effective AMS on the Planet! Greetings from Jerry Huskins, CEO & Paul Lundy, President, Fonteva During the past several years, we listened carefully as association executives described the lack of innovation and interoperability they experience with their legacy Association Management Software (AMS) systems. That s why, after years of planning and development, we introduced MemberNation, which is the first AMS built 100 percent on the Salesforce platform. We leveraged the world s finest public cloud computing platform to help associations eliminate costly upgrades, while gaining world-class CRM functionality. Today, our customers can manage all aspects of their operations more effectively and at less cost. The Salesforce platform delivers the world s best data management, security and service availability, while featuring a highly intuitive user interface. The stability, reliability and scalability of the Salesforce platform are unparalleled. Like other industry observers, we believe the Salesforce platform will eventually become the gold standard in the association software industry. Every association should consider Salesforce when investigating AMS solutions; yet, we know many association professionals may not be familiar with Salesforce. While Salesforce was not specifically designed with associations in mind, we ve found that its world-class CRM and flexible user interface, along with its mobility, are features highly desirable to associations. When you add the MemberNation app, Salesforce becomes the ideal solution for managing all aspects of association business. It would be a shame for any association to miss out on taking advantage of this powerful platform, so we ve put together some key insights about what your association will gain by using MemberNation. Read on and get ready to be impressed. We were. The most innovative company in the world With its ever-expanding market acceptance and business use, Salesforce has earned a growing list of accolades. Salesforce has been named the most innovative company in the world by Forbes Magazine three years in a row (2011, 2012 and 2013). In 2012, it became the first cloud company to reach $4 billion in annual revenue. And with over 8,000 employees worldwide, Fortune Magazine also named it one of the World s Best Places to Work. Today over 2,000 apps have been built on Salesforce, proving it is the cloud platform of choice for building and running social, mobile, and real-time employee apps. The product is built to meet the needs of associations who want to connect with their members. The portal is a hit with our members. Lori Christianson, National Head Start Association

4 10 Reasons Your Association Needs MemberNation, built on Salesforce 4 What is the Salesforce Cloud? Here s a brief overview of the world s leading cloud platform. You re probably familiar with co-ops. An attractive housing option, co-ops allow tenants to share resources and amenities in a multi-unit building while having the benefit of managing their individual units more efficiently and economically. Well, this is how you should think of the cloud. Salesforce.com, the first cloud platform where all users share the same cloud environment, has maximized this multi-unit model by sharing hosting, data, document and security services via single implementation throughout its customer base of hundreds of companies and organizations. This approach is far more efficient than if these same services were to be distributed as single tenant implementations. How Can My Association Benefit from the Salesforce Cloud? Salesforce is completely different from traditional AMS providers, who may have users operating many different versions of their software at a time. They do not have an easy and inexpensive way to push upgrades and innovation to users simultaneously. As a result their customers end up paying for costly upgrades every few years and often find innovation is lacking. Cloud computing empowers customers. Its unprecedented flexibility enables organizations to automate and customize their business processes rather than having to conform to inflexible AMS software. It makes users more productive by putting all the tools they need in one place, and pushes customer information updates to you in real time, whether you re at your desk or on the road. And the Salesforce Cloud frees users from the costly, painful upgrades, high failure rates and drawn-out implementations of traditional AMS software. Advantages The biggest advantages to adopting a cloud solution are that it s easy to administer and offers lower IT costs. Motivators for moving to the Cloud In addition to the motivators below, 22% of respondents said lower security risks would motivate them, and one in five still have no plans Source: TechSoup s 2012 Global Cloud Computing Survey Data Partnership Cost Administration 47% 47% 37% 29% 20% Cost Ease of Training Testing No Plans Setup to Use Source: TechSoup s 2012 Global Cloud Computing Survey

5 10 Reasons Your Association Needs MemberNation, built on Salesforce 5 10 Reasons You Need Salesforce Now #1. World s #1 Cloud CRM with Full AMS Functionality : For a long time, AMS did not include customer relationship management (CRM). Now it s essential to have both. Effective CRM makes you better informed about how effectively your association operates and engages members, nonmembers, vendors, sponsors, volunteers, and constituents of all types. With MemberNation, in addition to buying a leading-edge AMS application, you are gaining access to the world s #1cloud CRM platform. #2. Lower Technology Costs: For years traditional AMS vendors have been charging customers to upgrade to their next version. That is not the case with a true public cloud platform. All customers are always on the latest version (think LinkedIn or Facebook) and upgrades are automatic. #3. Constant Innovation: Most AMS solutions release new versions every four or five years and charge their customers thousands of dollars for the upgrade. MemberNation releases new functionality three times each year - for free. Built by the world s most innovative company, Salesforce provides access to data from anywhere at any time from any Internet enabled device. #4. Access to More Apps: Downloading apps is simple and easy. Whether you need a new marketing solution, a survey tool, or something else, simply go to the Salesforce AppExchange ( and search from thousands of business apps that can be downloaded and activated quickly to extend the functionality of Salesforce. Almost half of the apps are free. And Salesforce ensures that all apps have gone through a thorough Security Review process before making them available. #5. Unprecedented Flexibility: It s no longer necessary to make your organization s business processes conform to an inflexible AMS solution. With Salesforce customers can easily create custom workflows, approval processes, custom reports and more without going through the AMS vendor and incurring additional costs. The MemberNation app is straightforward, easy to use, and the CRM functionality made our choice a no-brainer. It is simply the best option out there, especially for trade associations. The processautomation capabilities have significantly increased our efficiency and productivity which is critical for a small-staff association. Michele Liston, NICSA

6 10 Reasons Your Association Needs MemberNation, built on Salesforce 6 10 Reasons You Need Salesforce Now Continued... #6. Full Mobility: Salesforce is fully mobile, along with all of the AppExchange Apps, so staff can access Salesforce and any app downloaded from the AppExchange from any mobile device. This includes full access to all admin functionality on the backend and mobile access for members as well. MemberNation includes a fully mobile enabled member portal so members can interact with one another. They can also self-serve when renewing or requesting a copy of an invoice and numerous other tasks that you can customize within the portal to meet your association s needs. #7. All Data in a Single Environment: Association staff are able to navigate to a single record (organization or individual contact) and easily view every interaction the member has had with the organization. This includes event registrations/ attendance, membership history, committee participation, order history, communication, staff conversations, and more. As a result, tracking various levels of member engagement is extremely easy. #8. Custom Reporting & Business Intelligence: Salesforce reporting functionality enables association professionals to reduce dependency on IT staff or AMS vendors for custom reports. Built-in drag and drop reporting functionality helps standard users become super users by delivering the technology and functionality that allows them to explore and investigate the why behind the data. The ability to quickly search for data and create custom reports helps users make better business decisions and deliver greater member satisfaction. #9. Social Collaboration: Salesforce has brought social collaboration to the world of business communications. Imagine being able to listen to and monitor real-time activities and discussions that impact your organization, all in one place. Now staffers can engage with one another and create public and private groups. This social collaboration is also available to association members. Salesforce even enables associations to monitor and post to social channels like Facebook, LinkedIn and Twitter directly from the platform. #10. Nonprofit Pricing and Discounts: The Salesforce Foundation offers eligible organizations the first 10 enterprise edition licenses at no cost as well as significant discounts on additional licenses. Associations and other nonprofit organizations can find other discounted services on Salesforce s AppExchange. They can benefit from the partnerships Salesforce has established with other key technology providers like VerticalResponse, which offers free marketing to nonprofit organizations.

7 10 Reasons Your Association Needs MemberNation, built on Salesforce 7 Built to be the last AMS your organization will ever need! When we developed MemberNation, we recognized how powerful the Salesforce platform was and will continue to be. Because MemberNation is 100 percent built on the Salesforce public cloud, customers are able to perform tasks and customize the solution themselves rather than pay their AMS vendor. Our goal is for you to make MemberNation your AMS; it s the last one you ll ever need to buy. 1. Doesn t require costly customizations and upgrades 2. Allows for growth in your organization 3. Enables seamless management of your entire business We hope this offers some insight on why associations need Salesforce and why we chose the most powerful platform on the planet when we developed MemberNation. To learn more about how your association will benefit from using Salesforce along with MemberNation, take advantage of our free AMS assessment. But what about your current AMS? (Yes, we care) What s the state of your ams? We d love to offer you our Free AMS Assessment to help your organization find the best solution for it. Our Free AMS Assessment evaluates your current association management technology, your current business goals and metrics, and whether MemberNation is the right fit for you. To get started, complete the form on our website. Once you ve done that, one of our industry experts will contact you to set up your free one-hour phone web conference assessment.. Contact Fonteva info@fonteva.com Connect with Us