2012 ACI-NA Concessions Benchmarking Survey. Summary Results

Transcription

1 2012 ACI-NA Concessions Benchmarking Survey Summary Results November, 2012 Media Release Only Contact: Economic Affairs and Research Tel:

2 Airport Mobile Applications Number of Airports that have a Mobile Application 33% (32 out of 98) of airports have a mobile application The most common method the mobile app was developed include: Joint (Airport & Third Party) 50% Third Party 44% Airport 6% % (23 out of 32) of airports promote concessions offerings through the airport mobile app. 0 Large Medium Small Canadian 2

3 Big Picture of U.S. Airports Non-Aeronautical Revenue Directly to U.S. Airports Total Operating Revenues $16,701 Million 2011 (In Millions of U.S. Dollars) Total Non-Aeronautical Revenues $7,507 Million Food and Beverage, $ % *Services, $ % Hotel, $ % Aeronautical Revenue $9, % Non- Aeronautical Revenue $7, % Retail and Duty Free, $ % Land and Non- Terminal, $ % Parking and Ground Transportation, $ % Other, $ % Rental Cars, $1, % Source: FAA, ASS-400: CATS: Report 127 *Includes revenues for services such as telecommunications, internet access, advertising, barbershops, shoeshine stands, spas, and revenues from other non-aeronautical terminal uses not otherwise listed. 3

4 Food & Beverage Median Gross Sales - Per Enplanement $7.00 $ $5.00 $4.00 $3.00 $2.00 $1.00 $4.00 $4.69 $5.00 $5.21 $6.11 $6.19 $4.43 $4.68 $5.00 $3.11 $3.61 $3.87 $2.23 $2.47 $3.15 $6.21 $6.34 $5.04 $0.00 Overall Large Medium Small Non-Hub Canadian The overall Food & Beverage median gross sales, per enplanement is $5.00 compared to $4.69 in All hub sizes across the board have seen an increase gross sales per enplanement since Only the Canadian airports have a slightly lower median in 2012, compared to 2011 for Food & Beverage. 4

5 News, Gift and Specialty Retail Median Gross Sales - Per Enplanement $ $5.00 $4.00 $3.00 $2.00 $1.00 $0.00 $2.72 $3.10 $2.91 $3.24 $3.54 $2.97 $2.66 $3.06 $3.17 $2.01 $2.56 $2.55 $1.26 $1.20 $1.56 $4.19 $5.31 $3.48 Overall Large Medium Small Non-Hub Canadian The overall News, Gift and Specialty Retail median gross sales, per enplanement is $3.10 compared to $2.91 in Most notability the JFK Terminal 1 had the maximum gross sales per enplanement at $ On the other hand, at least three Canadian hubs, that have not previously responded to the survey included Duty Food, thus increasing the 2012 News, Gift and Specialty Retail Canadian median. 5

6 Percent of Gross Sales Breakdown By Category 100% 90% 80% 70% Other, 5.34% Specialty Coffee, 10.53% Alcohol Sales from Sit Down/Casual/Bar, 11.46% Other, 7.40% Specialty retail, 29.29% 60% 50% Food Sales from Sit Down/Casual/Bar, 32.94% 40% 30% 20% 10% Fast Food/Quick Service, 39.72% News & gift, 63.30% 0% Food & Beverage News, Gift and Specialty Retail 6

7 Median Total Rent per Square Foot $160 $140 Food & Beverage News, Gift and Specialty Retail $120 $100 $ $80 $60 $40 $20 $0 $79.53 $56.24 $31.90 $14.79 $63.34 $38.00 $ $82.63 $ $93.68 $66.07 Overall Large Medium Small Non-Hub Canadian Overall the median total rent per square foot is $66.07 for Food and Beverage, meanwhile the median total rent per square foot for News, Gift and Specialty Retail is $ Across all hub sizes News, Gift and Specialty retail has a higher median rent per square foot. 7

8 Carts/Kiosk Program Food & Beverage News, Gift & Specialty Retail Presence at the airport 32% Yes 43% Yes Status Automated Retail Vending Machine Program 47% Permanent 32% Temporary 21% Both 63% Permanent 15% Temporary 22% Both 41% Yes (43 airports) Median 2 units per airport Automated Retail (e.g. ZoomSystems, BestBuy Express) is goods that would generally be sold in specialty retail shops. 8

9 Concessions Branding Airport Brands/ Non Brands Local/Regional Brands National/International Brands Food & Beverage 36% News, Gift and Specialty Retail 24% 21% 43% 35% 41% Airport Brand/Non Brand - A generic brand relative only to the airport. Local/Regional Brand - A brand that is developed, distributed and promoted within a defined geographical area. National/International Brand - A brand that is marketed and distributed nationally/internationally. Note: 2011 Concessions Benchmarking Survey Food and Beverage Concessions Branding (Airport Brand/Non Brand: 17%) (Local/Regional Brand: 41%) (National/International Brand: 42%) 9

10 Pricing Methodologies 9% 38% 7% 46% Street Pricing Methodology Street Plus a percentage Comparable to other airports No comparison The majority of airports use Street Plus and Street Pricing Methodologies. These two pricing methodologies account for 86% of responding airports. Only 8 airports have no comparison, and these airports are small or non-hub airports. Often either Street Pricing or Street Plus Pricing methodologies are used in conjunction with comparison to other airports based on airports size, or geographical location. 10

11 Definitions Fast Food/Quick Service - Food is served at counters or is pre-prepared for "grab and go." Food may be quickly prepared to order, and may be branded or non-branded. National/International Brand - A brand that is marketed and distributed nationally/internationally. News/Gift (also referred to as Convenience Retail, Newsstand or Sundries Retail) - A type of Concessions Operation that specializes in the sale of magazines, newspapers and other periodicals, candy, gum, snacks, sundries, magazines, paperback books and souvenirs. Some news/gift stores may sell hardcover books as part of its product mix, but such books are not the primary item offered. Single-serve canned or bottled drinks may also be sold at such locations. Sit Down/Casual/Bar - Typified by table service, although there may be carry-away or "grab and go" components. Food is prepared to order and restaurants of this type often include a bar. Examples include TGIFridays, Carabbas, Outback, Max & Ermas, Chili's, etc. Specialty Coffee - These venues focus on coffee & may offer other beverages as well along with pastries, bakery items or other light food. The venue may have take away items such as sandwiches & bottled beverages. Includes Starbucks, Seattle s Best, Peet s Coffee or a local specialty coffee concept. Specialty Retail - A type of Concessions Operations that specializes in the sale of a particular category of consumer products such as clothing, sporting goods, electronics, travel accessories, books, leather goods and luggage, souvenirs, lotions and personal care items, and home accessories. Automated retail of good that would generally be sold in specialty retail shops may also be included in this category; may be individual locations or small "storeswithin-a-store" that are accounted for separately from the larger location. Stand-alone bookstores should be included as specialty retail. Total Rent - Consideration received by the airport for the right to operate at your airport, not including fees paid for parking, security badging, deliveries, marketing, etc. 11