MOTORCYCLE, SCOOTER & ALL-TERRAIN VEHICLE ANNUAL INDUSTRY STATISTICS REPORT

Transcription

1 2011 MOTORCYCLE, SCOOTER & ALL-TERRAIN VEHICLE ANNUAL INDUSTRY STATISTICS REPORT FOR THE MODEL YEAR JANUARY 1 ST, 2011 TO DECEMBER 31 ST, 2011 FOR FURTHER INFORMATION CONTACT: MOTORCYCLE & MOPED INDUSTRY COUNCIL CANADIAN OFF HIGHWAY VEHICLE DISTRIBUTORS COUNCIL 3000 STEELES AVENUE EAST, SUITE 201 MARKHAM, ONTARIO L3R 4T9 TELEPHONE: (416) FAX: (416) WEBSITE: WEBSITE: Motorcycle, Scooter and All-Terrain Vehicle Industries 1

2 The Motorcycle & Moped Industry Council, founded in 1971, is a national, non-profit, trade association representing the manufacturers and distributors of motorcycles, mopeds, scooters and related products and services in Canada. The Canadian Off-Highway Vehicle Distributors Council, founded in 1984, represents the responsible interests of the major manufacturers and distributors of off-road motorcycles and all-terrain vehicles in Canada. The member companies of the MMIC account for approximately 95 percent of all the new on-road motorcycles and scooters sold in Canada, while COHV member companies account for approximately 90 percent of the new all-terrain vehicles and off road motorcycles sold in Canada. The MMIC and COHV are funded entirely by their members and affiliate members and the programs and services they offer. Over ninety eight thousand new units of motorcycles, scooters and ATVs plus parts and accessories were sold during 2011 at an estimated retail value of one billion, two hundred and sixty-eight million, one hundred and forty-eight thousand dollars ($1,268,148,000). ATVs accounted for percent of total new units sold while motorcycles and scooters made up the remaining percent. By dollar value, new motorcycle sales accounted for percent of the total retail value of sales and new ATV sales accounted for percent of the total retail value of new unit sales. In 2011, percent of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and percent in the fall and winter combined. New retail sales for ATVs in 2011 were percent, percent, percent, and percent for winter, spring, summer and fall respectively. There were approximately 869 authorized motorcycle dealers and 1,094 authorized all-terrain vehicle dealers across Canada in

3 Motorcycle & Moped Industry Council Member Companies: BMW Motorrad Canada 50 Ultimate Drive Richmond Hill Ontario L4S 0C8 Canadian Kawasaki Motors Inc. 101 Thermos Road Toronto, Ontario M1L 4W8 Ducati North America Inc Bandley Drive Cupertino, California, USA KTM Canada, Inc. 1375A Marie-Victorin St-Bruno, Quebec J3V 6B7 Polaris Industries Inc. 50 Prairie Way Winnipeg, Manitoba R2J 3J8 Triumph Motorcycles (America) Ltd. 385 Walt Sanders Memorial Drive, Suite 100 Newnan, Georgia, USA BRP Spyder Inc. 75 J-A Bombardier St. Sherbrooke, Quebec J1L 1W3 Deeley Harley Davidson Canada 830 Edgeley Boulevard Concord, Ontario L4K 4X1 Honda Canada Inc. 715 Milner Avenue Scarborough, Ontario M1B 2K8 Piaggio Group Americas, Inc. 140 East 45 th Street, 17 th Floor New York, New York Suzuki Canada Inc. 100 East Beaver Creek Road Richmond Hill, Ontario L4B 1J6 Yamaha Motor Canada Ltd. 480 Gordon Baker Road Toronto, Ontario M2H 3B4 3

4 Canadian Off-Highway Vehicle Distributors Council Member Companies: Arctic Cat Inc. 601 Brooks Avenue South Thief River Falls, Minnesota, USA Canadian Kawasaki Motors Inc. 101 Thermos Road Toronto, Ontario M1L 4W8 KTM Canada, Inc. 1375A Marie-Victorin St-Bruno, Quebec J3V 6B7 Suzuki Canada Inc. 100 East Beaver Creek Road Richmond Hill, Ontario L4B 1J6 BRP, Can-Am 565 de la Montagne Valcourt, Quebec J0E 2L0 Honda Canada Inc. 715 Milner Avenue Scarborough, Ontario M1B 2K8 Polaris Industries Inc. 50 Prairie Way Winnipeg, Manitoba R2J 3J8 Yamaha Motor Canada Limited 480 Gordon Baker Road Toronto, Ontario M2H 3B4 4

5 MMIC & COHV TIER II Member Companies: Baja Motorsports 7303 Warden Ave, Suite 202 Markham, Ontario L3R 5Y6 Canadian Motor Imports 24 Industriel St-Benoit Labre, Quebec G0M 1P0 Chironex Motorsports Inc 5459 Canotek Rd, Unit 6 Ottawa, Ontario K1J 9M3 Denray, Les Produits 17, rue des Pins Deschambault, Quebec G0A 1S0 Mountain Motorcycle Ltd. 970 Westwood St. #2 Coquitlam, British Columbia V3C 3L4 Ontario Drive and Gear (Argo) Box Bergey Court New Hamburg, Ontario, N3A 2J5 Royal Enfield/Origin Motorcycles Ltd./Bullet MC 8105 Argyll Road Edmonton, Alberta T6C 4B2 Barrett Marketing Group 700 Lockhart Mill Road Jacksonville, New Brunswick E7M 5C3 Canadian Scooters Import 1550 Ave Diesel Quebec City, Quebec G1P 4J5 Cleveland Cyclewerks Canada 160 Meadowvale Crt. Bolton, Ontario L7E 3H3 Jroberts International Inc 1271 Martingrove Rd, North Entrance Etobicoke, Ontario M9W 4X2 Norton Motorcycles (Canada) Ltd. 146 Carlson Drive Newmarket, Ontario L3Y 5H3 Parnus Global Trading Corp Twigg Place Richmond, BC V6C 3C1 Saxon Motorcycles/Street Steel Motorsports 238 South Hamilton Place Gibert, Arizona

6 SWM Adventure Motorsports Ltd 3041 Lakha Road Kelowna, British Columbia V1X 7W1 Zap Bike Rentals 4715 Kingsway Burnaby, British Columbia, V5H 2C3 Zero Motorcycles Canada 4320 Garand St-Laurent, Quebec H4R 2A3 6

7 MMIC & COHV Corporate Affiliate Member Companies: Akrapovic D.D. Malo Hudo 8A Ivanca Gorica, SL Canada Safety Council 1020 Thomas Spratt Place Ottawa, Ontario K1G 5L5 Canadian National Sportsmen s Shows 30 Village Centre Place Mississauga, Ontario L4Z 1V9 ExpoMax Canada Inc. 1370, rue Notre-Dame Ouest Montreal, Quebec H3C 1K8 Grand Prairie Regional College/Fairview Campus Ave PO Box 3000 Fairview, Alberta T0H 1L0 Importations Thibault Ltee 165 rue Sauve Sherbrooke, Quebec J1L 1L6 Insurance Bureau of Canada 2235 Sheppard Avenue East Atria II, Suite 1100 Toronto, Ontario M2J 5B5 All Seasons Publications Ltd. P.O. Box 2508, Station R Kelowna, British Columbia V1X 6A6 Canadian Biker Publications Ltd. 735 Market Street Victoria, British Columbia V8T 2E2 Dion Durrell & Associates 250 Yonge Street, Suite 2900 Toronto, Ontario M5B 2L7 Goodyear Dunlop Tier NA Box 1109 Buffalo, NY HSBC Canada 3381 Steeles Ave E Suite 300 Toronto, Ontario M2H 3S7 Inside Track Communications 2549 Old Lakeshore Road Bright s Grove, Ontario N0N 1C0 Kimpex Action Inc. (div. Moto/ATV) 5355 rue St. Roch Drummondville, Quebec J2B 6V4 7

8 LC Media Inc Boul. de L Industrie, Suite 200 St-Mathieu-de-Beloeil, Quebec J3G 4S5 Motovan Corporation 1391 Gay Lussac Suite 100 Boucherville, Quebec J4B 7K1 Pair-A-Dice Trikes 31 King Street, Unit 4 Sunnybrook, Albert T0C 2M0 Riders of the Sierra Madre 167 Church Street #2003 Toronto, Ontario M5B 1Y6 Trans Can Imports Ltd Wagner Road Edmonton, Alberta T6E 4N6 Motorcycle Mojo Magazine 31 King Street, Unit 4 Barrie, Ontario L4N 6B5 North American International Motorcycle Super Show 8780 Baldwin Street Ashburn, Ontario L0B 1A0 Parts Canada st Street NE Calgary, Alberta T2E 6Z2 TCF Commercial Finance Canada Inc 700 Dorval Drive, Suite 102 Oakville, Ontario L4K 3V3 Twisted Throttle 1080 Kingstown Road, Ste 1 Peace Dale, Rhode Island, USA

9 I N D E X Retail Motorcycle Sales Pages Estimated New Motorcycle Retail Dollar Sales Table 1.1, 1.2 Motorcycle Retail Sales by National Categories..... Table 1.3 Percent Change of Motorcycles Sales by National Categories. Table 1.4 Retail Motorcycle Sales by Engine Displacement Table 1.5 Retail Motorcycle New Unit Sales Table 1.6 Retail Motorcycle Sales by Province Table 1.7, 1.8 Retail Motorcycle Sales by Season Table 1.9, 1.10 Estimated Motorcycle and OHV Dealers in Canada... Table 1.11 Retail ATV Sales Pages Estimated ATV Retail Dollar Sales.... Table 2.1 Retail ATV New Unit Sales Table 2.2 Retail ATV Sales by Province Table 2.3, 2.4 Retail ATV Sales by Season Table.2.5, 2.6 Motorcycle & Moped Registrations Pages Motorcycle & Moped Registrations Table 4.1 Motorcycle Registrations by Province Table 4.2 Moped Registrations by Province Table 4.3 Vehicle Registrations by Type of Vehicle Table 4.4 9

10 Retail Motorcycle Sales The following statistical information has been compiled using data from actual shipments by MMIC members. MMIC member companies accounted for approximately 95 percent of total motorcycle sales in Canada in MMIC Motorcycle Brands: Aprilia, BMW, Buell, BRP (Spyder), Derbi, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Moto Guzzi, Peugeot, Piaggio, Suzuki, SYM, Triumph, Vespa, Victory and Yamaha. MMIC Year is January 1st - December 31st. In 2011, the motorcycle business was approximately six hundred and seventy-nine million, eight hundred and seventy-seven thousand dollars ($679,877,000) at retail. This figure, based on industry estimates, represents a twelve percent decrease from the previous year. New motorcycles represent percent of the value of total sales and Parts and Accessories represent percent of the value of total sales. Table 1.1 Estimated New Motorcycle Retail Dollar Sales (expressed in $000) New Motorcycle 883, , , , ,870 Parts & Accessories 195, , , , ,007 Total 1,079,192 1,141, , , ,877 Table 1.2 Estimated New Motorcycle Retail Dollar Sales (expressed in % of dollar sales) New Motorcycle Parts & Accessories Total

11 Table 1.3 Motorcycle Retail Sales by National Categories Category Street 47,980 52,605 39,007 34,342 31,018 Dual Purpose 4,451 4,640 3,746 3,240 3,037 Competition 11,428 10,549 8,276 7,602 6,180 Off-Road Recreation 8,070 7,731 5,466 4,733 3,009 Mini Bike 1,730 3,314 1, Scooter 8,823 10,551 6,161 6,112 4,609 Total 82,482 89,390 64,087 56,975 48,660 Table 1.4 Percent Change in Retail Motorcycle Sales by National Category Category 2008 vs vs vs vs 2010 Street Dual Purpose Competition Off-Road Recreation Mini Bike Scooter Total

12 Table 1.5 Retail Motorcycle Sales by Engine Displacement Engine Displacement # of units % of units # of units % of units # of units % of units # of units % of units Street Legal up to 250 cc cc cc cc 951cc and up 14,790 5,935 8,884 5,264 32, ,781 4,228 6,725 4,591 22, ,881 3,326 5,191 3,231 21, ,573 1,946 3,635 4,387 20, Total 67, , , , Off-Road up to 125 cc cc 251cc and over 9,665 8,181 3, ,250 5,890 3, ,119 5,335 2, ,593 3,898 2, Total 21, , , , Note: Street legal motorcycles includes street bikes, dual purpose motorcycles and scooters Off-road motorcycles includes competition, off-highway motorcycles and mini bikes 12

13 Table 1.6 Retail Motorcycle New Unit Sales Units 90,000 80,000 79,736 80,334 82,022 82,482 89,390 70,000 64,087 60,000 56,928 50,000 48,660 40,000 30,000 20,000 10,

14 Table 1.7 Retail Motorcycle Sales by Province: (in # of units) New Unit Sales Province Population in thousands as of July 1 st (2009 Census) British Columbia 4, ,636 14,015 13,446 14,718 9,885 8,792 7,112 Alberta 3, ,631 17,069 18,883 19,509 12,676 10,361 8,998 Saskatchewan 1, ,050 2,282 2,677 3,074 2,606 2,073 1,787 Manitoba 1, ,081 2,368 2,129 2,208 1,626 1,405 1,239 Ontario 13, ,935 20,851 20,536 21,714 16,333 13,855 11,815 Quebec 7, ,433 18,335 17,646 20,397 15,033 15,371 13,743 New Brunswick ,477 2,355 2,244 2,311 1,675 1,453 1,090 Prince Edward Island Nova Scotia ,328 2,613 2,495 2,556 1,881 1,585 1,226 Newfoundland & Labrador ,189 1,476 1,768 2,061 1,809 1,520 1,266 Northwest Territories Yukon Territory Nunuvut Exports Total 80,334 82,022 82,482 89,390 64,087 56,975 48,660 Table 1.8 Retail Motorcycle Sales by Province: (in % of units) New Unit Sales Percent of population in Province thousands as of July 1 st (2009 Census) British Columbia Alberta Saskatchewan Manitoba Ontario Quebec New Brunswick Prince Edward Island Nova Scotia Newfoundland & Labrador Northwest Territories Yukon Territory Nunavut Total

15 Table 1.9 Motorcycle Sales by Season: (in % of new unit sales) Season Dec Feb Mar May Jun Aug Sep Nov Total Table 1.10 Retail Motorcycle Sales by Season ( Average) Summer 33.45% Fall 12.60% Spring 44.90% Winter 9.04% 15

16 Table 1.11 Estimated Motorcycle and OHV Dealers in Canada as of December 31 st, 2011 Province Estimated # of Authorized ATV Dealers Estimated # of Authorized Motorcycle Dealers British Columbia Alberta Saskatchewan Manitoba Ontario Quebec New Brunswick Prince Edward Island 7 6 Nova Scotia Nfld. and Labrador Northwest Territories 7 3 Yukon 4 5 Nunavut 3 3 Total

17 Retail ATV Sales The following statistical information has been compiled using data from actual shipments by COHV members. COHV member companies account for over 90 percent of total ATV sales in Canada. - COHV all-terrain vehicle brands: Arctic Cat, BRP (Can Am), Honda, Kawasaki, KTM, Polaris, Suzuki, and Yamaha - COHV Model Year January 1st December 31st. In 2011, sales of new all-terrain vehicles were approximately five hundred and eighty-eight million, two hundred and seventy-one thousand dollars ($588,271,000) at retail based on industry estimates. Table 2.1 Estimated ATV Retail Dollar Sales: (expressed in $000?) ,288 1,143,831 1,084, , , , ,271 Table 2.2 Retail ATV New Unit Sales 100,000 90,000 92,778 86,637 85,693 86,980 88,477 80,000 80,965 70,000 60,000 59,797 56,517 50, ,000 30,000 20,000 10,

18 Table 2.3 Retail ATV Sales by Province: (in # of units) New Unit Sales Province Population in thousands as of July 1 st British Columbia 4, ,523 8,212 8,675 8,368 5,302 4,808 4,143 Alberta 3, ,483 23,438 22,100 17,935 10,691 9,734 8,649 Saskatchewan 1, ,253 5,332 5,413 5,747 4,593 3,998 4,008 Manitoba 1, ,800 3,695 3,673 3,747 3,294 2,914 2,603 Ontario 13, ,687 18,356 18,076 17,160 12,952 12,513 11,073 Quebec 7, ,175 20,160 21,532 19,193 15,792 15,103 12,534 New Brunswick ,309 3,160 2,925 2,764 2,224 2,314 1,887 Prince Edward Island Nova Scotia ,910 1,994 1,460 1,589 1,313 1,291 1,416 Newfoundland ,014 3,399 3,358 3,032 2,643 2,767 2,752 Northwest Territories Yukon Territory Nunavut Total 33, ,485 89,006 88,457 80,965 59,797 56,517 50,168 Table 2.4 Retail ATV Sales by Province: (in % of units) New Unit Sales Province Percent of Population as of July 1 st British Columbia Alberta Saskatchewan Manitoba Ontario Quebec New Brunswick Prince Edward Island Nova Scotia Newfoundland Northwest Territories Yukon Territory Nunavut Total

19 Table 2.5 Retail ATV Sales by Season: (in % of new unit sales) Sep Nov Dec Feb Mar May Jun Aug Total Table 2.6 Retail ATV Sales by Season: ( Average) Summer 25.07% Fall 24.16% Spring 34.00% Winter 16.77% 19

20 Motorcycle & Moped Registrations MMIC statistics indicate over six hundred and forty seven thousand motorcycles were registered for on-road use in Canada during In addition, over 42 thousand mopeds were registered in that year. The following motorcycle and moped registrations information was obtained from the provincial Ministries responsible for motor vehicle registrations. Motorcycles include mopeds in New Brunswick and Newfoundland. Table 4.1 Motorcycle & Moped Registrations 0 100, , , , , , , , ,033 20, ,156 20, ,471 21, ,198 23, ,776 28, ,914 31, ,845 37, ,027 43, ,983 46, ,783 50, ,777 51, ,603 42,214 # of Motorcycle Units # of Moped Units 20

21 Table 4.2 Motorcycle Registrations by Province Province British Columbia 60,616 51,060 51,941 55,668 68,146 68,100 73,400 81,460 85,000 96,000 Alberta 45,490 49,587 55,702 58,541 61,926 70,378 85,984 92, , ,933 Saskatchewan 11,172 11,261 11,374 13,327 14,842 16,565 18,386 21,355 23,063 25,464 Manitoba 8,385 12,531 8,395 7,731 7,850 9,364 11,258 11,959 14,611 14,874 Ontario 112, , , , , , , , , ,536 Quebec 92, , , , , , , , , ,988 New Brunswick 12,861 13,863 14,537 15,274 15,274 15,871 17,005 17,708 20,284 22,294 Prince Edward Island 2,468 3,055 3,607 1,254 1,523 2,075 3,046 3,546 2,624 2,461 Nova Scotia 11,130 11,863 12,580 13,300 14,838 16,059 19,181 22,587 23,530 25,067 Newfoundland 5,684 5,753 6,185 6,283 7,820 8,786 10,219 12,293 14,286 15,288 Northwest Territories Yukon Total 364, , , , , , , , , ,603 21

22 Table 4.3 Moped Registrations by Province Province British Columbia 974 1,275 2,151 3,053 4,841 5,800 6,500 8,290 8,600 n/a Alberta ,042 1,261 1,420 1,474 1,650 1,709 Saskatchewan Manitoba n/a n/a 1,150 1,139 1,481 1,933 n/a n/a 2,824 2,792 Ontario 1,788 1,811 2,019 2,177 2,536 2,258 1,886 1,720 1,471 1,256 Quebec 17,190 18,345 20,338 22,788 25,967 30,961 35,009 38,034 36,950 33,882 New Brunswick ,064 1,064 1,280 1,527 n/a n/a 2,186 Prince Edward Island n/a Nova Scotia Newfoundland n/a n/a n/a n/a n/a n/a n/a Yukon n/a n/a North West Territories Total 21,703 23,424 28,181 31,328 37,272 43,850 46,671 50,067 51,897 42,214 22

23 Table 4.4 Vehicle Registrations by Type of Vehicle Year Passenger Automobile(ii) Vehicle Type (000) (000) Commercial Motorcycles Driver Vehicles (iii) (iv) Licenses (i) ,086 3, , ,380 3, , ,662 4, , ,578 3, , ,781 3, , ,925 3, , ,131 3, , ,192 3, , ,251 3, , ,515 3, , ,887 3, , , , , , , , , , , , , , , , , , , , , , , ,198 (i) Excludes temporary permits prior to (ii) Pre-1999, these registrations include passenger automobiles. From 1999, light-duty vehicles include passenger type vehicles (automobiles, passenger vans), light trucks and vans (less than 4,400 kg). (iii) Pre-1999, these registrations include trucks, uses and other commercial vehicles, such as vans. From 1999, these registrations include commercial vehicles (trucks and buses) greater than 4,500 kg. (iv) Includes mopeds Source: Transport Canada, 2009 Canadian Motor Vehicle Traffic Collision 23