Global Review Index!

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1 Global Review Index Top Hotel Rankings for Berlin February

2 Berlin Top Hotels 2013 Introduction About the Company This report is based on ReviewProʼs Global Review Index Top Hotel Rankings, an industry-focused ranking of hotels by online guest satisfaction. This city has been analyzed over a time period of twelve months for this report. The rankings, which are calculated from guest reviews from hundreds of the most relevant Online Travel Agents (OTAs) and review sites, represent an industry first. Finally, the hotel industry has an independent, online reputation benchmark that allows hotels to evaluate their online presence and compare results with direct competitors. The rankings are based on the Global Review Index (GRI), a proprietary algorithm developed by ReviewPro in conjunction with leading hotel industry experts. It enables hotels to know their current quality score, track their performance over time and compare their online reputation to their competitors or to other hotels within their chain with a single index. The Global Review Index is currently being used by thousands of hotels around the world both as a key internal metric and to establish online reputation objectives. ReviewPro offers a web-based, analytical tool that allows hotels to efficiently aggregate, organize and manage their online reputation and presence in leading social media sites. We provide the analysis, business intelligence, competitive benchmarking and reporting needed to help you more effectively manage your organization. Our solution is designed to serve the needs of individual hotel operators, multiestablishment chains and asset managers. We aggregate hundreds of millions of social media mentions, in over 35 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms. Thousands of hotels in more than 70 countries, including some of the most recognized hotel brands in the world, rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web. twitter.com/reviewpro Contact: [email protected] facebook.com/reviewpro

3 Berlin Top Hotels 2013 Berlin Top Hotels Total number of hotels evaluated Average number of reviews per hotel Total number of reviews Global Review Index Average for all Hotels 80.7% Semantic Analysis Highest rated concepts Modern Convenience Location Value Quality Lowest rated concepts Noise Smell Lift A/C Heating System Top 10 Hotels by Global Review Index Regent Berlin Hotel Adlon Kempinski Adina Apartment Hotel Berlin Hackescher Markt Hotel Concorde Berlin The Mandala Hotel Schlosshotel Im Grunewald Casa Camper Berlin Adina Apartment Hotel Berlin Hauptbahnhof Louisa's Place Ackselhaus 94.4% 93.7% 93.0% 92.5% 92.4% 92.4% 92.3% 92.2% 92.1% 91.9%

4 Berlin Top Hotels 2013 Berlin Top Hotels in Detail The Top 10 in Detail Hotel GRI Cleanliness Location Room Service Value Regent Berlin 94.4% 96.8% 96.1% 92.8% 94.9% 89.6% Hotel Adlon Kempinski 93.7% 96.0% 96.6% 93.3% 92.4% 85.1% Adina Apartment Hotel Berlin Hackescher Markt 93.0% 94.0% 97.1% 94.0% 89.7% 90.7% Hotel Concorde Berlin 92.5% 95.6% 94.1% 92.8% 91.3% 87.5% The Mandala Hotel 92.4% 95.3% 95.8% 92.7% 93.1% 87.5% Schlosshotel Im Grunewald 92.4% 95.6% 83.9% 94.9% 94.1% 87.8% Casa Camper Berlin 92.3% 96.4% 96.5% 92.7% 94.1% 86.7% Adina Apartment Hotel Berlin Hauptbahnhof 92.2% 96.4% 86.2% 95.2% 91.4% 93.2% Louisa's Place 92.1% 96.0% 90.0% 93.6% 93.8% 88.2% Ackselhaus 91.9% 94.8% 95.9% 93.6% 85.7% 85.2%

5 Berlin Top Hotels 2013 Berlin Top Hotels by Service & Value Top 10 Hotels by Service Herbst Hotel Das Stue Hotel Alexander Regent Berlin Swissotel Berlin Schlosshotel Im Grunewald Casa Camper Berlin Louisa's Place The Mandala Hotel Hotel am Hermannplatz 97.1% 96.8% 95.6% 94.9% 94.8% 94.1% 94.1% 93.8% 93.1% 92.9% Service Index Average for all Hotels 80.4% Top 10 Hotels by Value Hotel Pension Fasanenhaus Das Stue Adina Apartment Hotel Berlin Hauptbahnhof Meininger Hotel Berlin Hauptbahnhof Brandies MD Hotel Messe Hampton by Hilton Berlin City West Hotel Alexander ApartHotel Residenz am Deutschen Theater Azur Adina Apartment Hotel Berlin Hackescher Markt 96.0% 94.3% 93.2% 92.1% 91.9% 91.8% 91.3% 91.2% 90.9% 90.7% Value Index Average for all Hotels 80.2%

6 Berlin Top Hotels 2013 Berlin Top 3* Hotels Total number of hotels evaluated Average number of reviews per hotel Total number of reviews *** Global Review Index Average for all Hotels 78.1% Top 10 Hotels by Global Review Index Hampton by Hilton Berlin City West Hotello K80 Berlin Flower's Boardinghouse MiXe ApartHotel Residenz am Deutschen Theater Hotel Alexander Hotel Pension Fasanenhaus Schoenhouse Apartments Herbst Hotel Hotel AMANO Hotel Albrechtshof 90.2% 90.2% 89.6% 89.4% 88.8% 88.6% 88.5% 88.2% 88.1% 88.1%

7 Berlin Top Hotels 2013 Berlin Top 4* Hotels Total number of hotels evaluated Average number of reviews per hotel Total number of reviews **** Global Review Index Average for all Hotels 82.9% Top 10 Hotels by Global Review Index Adina Apartment Hotel Berlin Hackescher Markt Casa Camper Berlin Adina Apartment Hotel Berlin Hauptbahnhof Ackselhaus Melia Berlin H10 Berlin Ku'damm Mercure Hotel & Residenz Checkpoint Charlie ArtHotel ConnecYon Adina Apartment Hotel Berlin Checkpoint Charlie Hotel OXo 93.0% 92.3% 92.2% 91.9% 91.7% 91.4% 90.3% 90.2% 90.0% 90.0%

8 Berlin Top Hotels 2013 Berlin Top 5* Hotels Total number of hotels evaluated Average number of reviews per hotel Total number of reviews ***** Global Review Index Average for all Hotels 89.8% Top 10 Hotels by Global Review Index Regent Berlin Hotel Adlon Kempinski Hotel Concorde Berlin The Mandala Hotel Schlosshotel Im Grunewald Louisa's Place Swissotel Berlin Pullman Berlin Schweizerhof Grand HyaX Berlin Hotel de Rome 92.5% 92.4% 92.4% 92.1% 91.6% 91.4% 90.7% 90.7% 93.7% 94.4%

9 Berlin Top Hotels 2013 Methodology This report evaluates hotels in the 3-5 star categories. For the purpose of this report, we evaluated guest reviews from the top online travel agencies and review sites worldwide. ReviewProʼs online reputation and social media management solution was used to create all analytics. The following data points are shown in this report: Total number of hotels evaluated: We included hotels within the 3-5 stars categories. Average number of reviews per hotel: The average number of reviews for each hotel, rounded up to the nearest full number. Total number of reviews: For each hotel, we included reviews from 12 months, i.e. from January 1 st, 2012 to December 31 st, Global Review Index Average for all Hotels: The average Global Review Index (GRI) for all hotels in a given city. The GRI is a a general online reputation score based on data taken from all the major online travel agencies and review sites. Note: By definition, a GRI is only given for hotels with a minimum of 25 reviews, so hotels below this minimum are not included in the GRI average. Highest rated and lowest rated concepts: For this section, semantic analysis was used to identify which concepts guests are talking about in the text part of a review and if their feeling was positive or negative. For the purpose of this study, the rankings or highest/lowest rated concepts are based on the percentage of mentions that were classified as positive or negative. Only concepts with a minimum of 100 mentions were considered. Top 10 hotels by Global Review Index : Rankings are based on the The Global Review Index (GRI). As with the GRI average above, only hotels with a minimum of 25 reviews are considered here. The Top 10 in detail: For each of the top 10 hotels, we give Department Index ratings for key areas of the hotel (cleanliness, location, room, service and value). These scores are based on ratings given by reviewers for specific aspects of their stay, whereas the GRI is based on the overall score given by reviewers. Note: Since on most review sites, ratings for different areas are given independently of the overall rating, the GRI and the Department Indexes are not directly correlated.

10 BerlinTop Hotels 2013 About Our Product Get a Demo Our solution enables individual hotels, brands, chains and management companies improve guest satisfaction and increase revenue growth: Know everything that is being said online about their hotels (24/7 Mystery Shopper) Identify areas of improvement based upon point scores and customer feedback in reviews - Global Review Index offers industry standard online reputation score - Powerful, yet easy to use multilingual semantic analysis Increase revenue - Maximize a hotelʼs average daily rate (ADR) - Optimize online distribution revenue - Increase direct conversions Competitive benchmarking by hotel, group, brand or chain Integrate existing customer surveys to see all guest feedback in one place Automated reports to get the whole team involved in the improvement process Training and support on both corporate and property level