Committed to Delivering the World s Safest, Most Effective Omega Oils. Based on SPINS Scan Data
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1 #1 Adult Omega-3 Ultimate Omega #1 Children s Omega-3 Children s DHA #1 Baby s Omega-3 Baby s DHA #1 Children s Vitamin Nordic Berries #1 Algae Omega-3 Algae Omega Committed to Delivering the World s Safest, Most Effective Omega Oils Based on SPINS Scan Data
2 INDUSTRY RECOGNITION Over the past ten years, Nordic Naturals has received more than 50 awards for taste, product quality, and brand excellence. Backed By Research A research leader in demonstrated product efficacy with more than 30 published studies, including over 18 clinical studies, and more than 30 in progress. Give Your Customers the Nordic Natur als Advantage PROVEN PURITY EXCEPTIONAL FRESHNESS GREAT TASTE TRIGLYCERIDE FORM BACKED BY RESEARCH RESPONSIBLE DOSING SUSTAINABLE PRACTICES INDEPENDENT TESTING
3 THE FASTEST GROWING FISH OIL BR AND IN THE UNITED STATES Supplement Oils SubCategory Omega-3 DHA/Fish Oil s 43% 43% market share 38%+ Maintaining 38%+ Market Share for Over 10 Years 14% 18% 8% 5% 5% 6% 5% 5% A B C D A B C D Market Leader in Unit Growth 11x +8%.7% GROWING AT OVER 11x the rate of omega-3 DHA/Fish Oil products in units Omega-3 Top 25 Market Share in Dollars Nordic Naturals holds 11 of the top 25 SKUs in the omega-3 DHA/Fish Oil set, which makes up 56% of the total top 25 market share 56% OTHER S 44% ALL SKUs Children s Top 25 Market Share in Dollars OTHER S 17% 83% MARKET SHARE OF TOP 25 in the Children s SubCategory Algae Omega Driving sales at 36% Growth! 83% Nordic Naturals consistently claims the top-selling positions with 15 of the top 25 SKUs in the children s omega-3 set of DHA/Fish products Based on SPINS Scan Data 24 weeks ending 11/30/2014 Supplement Oils SubCategory Primary Ingredient DHA/Fish Oil Primary Ingredient Algae Available in,, and 2 oz.
4 INCR EASE YOUR SALES WITH THE CATEGORY LEADER Nordic Naturals is the Omega-3 Category destination brand with PROVEN SALES PERFORMANCE you can measure. Create loyal, repeat customers by featuring Nordic Naturals products in your stores. COMPREHENSIVE RETAIL PLANOGRAM shelf size: 48 Name Name Shelf 2 (cont.) Algae Omega unflavored Ultimate Omega-D3 lemon Algae Omega unflavored Ultimate Omega-D3 lemon $31.17 $ Algae Omega lemon 2 oz Ultimate Omega Xtra lemon $19.77 $ $10.77 $ EPA lemon EPA Xtra lemon $23.97 $ $26.07 $ $20.37 $33.95 Shelf $27.57 $ Omega-3 Fish Gels lemon $28.77 $47.95 $ Omega-3D lemon Omega-3D lemon $ Omega-3D $ Complete Omega-D3 lemon Complete Omega Xtra lemon lemon $ Prenatal DHA unflavored DHA strawberry Omega Woman lemon Nordic GLA unflavored Arctic Cod Liver Oil Soft Gels lemon $13.17 $ Arctic Cod Liver Oil lemon DHA strawberry DHA Xtra strawberry Shelf Ultimate Omega lemon Arctic Cod Liver Oil orange Arctic Cod Liver Oil orange 1 $26.97 $44.95 $41.97 $ Arctic Cod Liver Oil strawberry Arctic-D Cod Liver Oil lemon Ultimate Omega lemon $25.17 $ $43.17 $ Ultimate Omega Fish Gels lemon Ultimate Omega Minis strawberry
5 INCR EASE YOUR SALES WITH THE CATEGORY LEADER CORE RETAIL PLANOGRAM CHILDREN S PLANOGRAM shelf size: 24 shelf size: 36 Name Name Baby s DHA Vegetarian unflavored 1 oz Baby s DHA unflavored 2 oz. $9.57 $ Baby s Vitamin D3 unflavored.37 oz. $8.97 $ $8.97 $ $14.37 $23.95 $ Algae Omega unflavored $ $10.77 $ $10.17 $ $26.07 $ Ultimate Omega Junior strawberry Complete Omega Junior lemon Omega-3D lemon Complete Omega Junior lemon $21.57 $ Arctic Cod Liver Oil Soft Gels lemon $13.17 $ Complete Omega Junior lemon Arctic Cod Liver Oil lemon Complete Omega-D3 Junior lemon $12.57 $ Arctic Cod Liver Oil orange Arctic-D Cod Liver Oil lemon Shelf 2 Shelf Nordic Berries citrus $14.37 $ Nordic Berries citrus 200 ct. $22.17 $ Nordic Omega-3 Gummies tangerine $13.77 $ Ultimate Omega lemon Nordic Omega-3 Gummies tangerine $23.97 $ $41.97 $ Omega Boost Junior paradise punch $43.17 $ ct. $20.97 $ Ultimate Omega Fish Gels lemon Nordic Omega-3 Gummy Fish tangerine Ultimate Omega Minis strawberry Nordic Omega-3 Gummy Worms strawberry 30 ct Ultimate Omega Xtra lemon $19.77 $ Vitamin C Gummies tangerine $8.07 $ Ultimate Omega-D3 lemon Ultimate Omega-D3 lemon $31.17 $ Ultimate Omega +CoQ10 unflavored $23.37 $ $20.37 $ $28.77 $ Omega Woman lemon Prenatal DHA unflavored REFRIGERATION CASE PLANOGRAM Shelf DHA strawberry DHA Xtra strawberry EPA lemon EPA Xtra lemon $23.97 $39.95 Omega Boost is shelf s and ca table, nb mercha e crossndise your co d in oler section Name Omega Boost Junior paradise punch Omega Boost tropical mango Omega Boost tropical mango 12 oz. $20.97 $ Omega Boost creamy lemon Omega Boost creamy lemon 12 oz. $20.97 $34.95
6 Nordic Natur als provides comprehensive support to drive sales Co-op Advertising Passive Sampling Webinars Promotional Discounts Store-Sponsored Health Fairs Teleseminars Demos In-Field Education Online Trainings Online Retailer Trainings Online training to help you become a Nordic Naturals expert. It s fast and easy! Find out how to match your customers with our products. 1. To register, go to nordicnaturals.com/onlinetraining 2. Click on Sign Up to get your Member ID and password 3. Complete our training modules, and earn FREE full-sized products Sign up today at nordicnaturals.com/onlinetraining National Advertising Campaigns Sales Tools Floor Displays Coupons Shelf Flags Endcap Posters ANY RETAIL PRODUCT (excludes travel size) W FOR IN-STORE USE ONLY To find a retailer near you, visit nordicnaturals.com MANUFACTURER S COUPON EXPIRES 7/31/ Jennings Drive, Watsonville, CA Toll Free: x2 Fax: info@nordicnaturals.com nordicnaturals.com Nordic Naturals, Inc MKT-RL685_0115
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