CO2 labelling E. Leclerc experiment involving the whole range of foodstuffs carried

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Kory McLaughlin
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1 CO2 labelling E. Leclerc experiment involving the whole range of foodstuffs carried Cqgdd 06/2009 1

2 E. Leclerc brand Independence and solidarity, cornerstones of the organisation Defending customers purchasing power: the Movement s major battle In Europe: 643 stores of which 76 international hypermarkets (Poland, Baltic States, Spain, Italy, Portugal, Slovenia) In France: employees 434 hypermarkets (average surface area: m²) 68 supermarkets (average surface area: m²) and specialised concepts 16,4% market share (1st brand) Cqgdd 06/2009 2

States, Spain, Italy, Portugal, Slovenia) In France: 93 600 employees 434 hypermarkets (average surface area: 5 010

3 2004 Innovative, practical and daily actions for the environment Cqgdd 06/2009 3

4 The objectives of the «CO2 labelling» pilot Identify policy levers as a distributor Inform customers to help them with their choices Evolutionary and progress-based approach Cqgdd 06/2009 4

5 Partners Greenext the Nord Pas de Calais region and ADEME (Environment and Energy Agency) Community associations 2 E. Leclerc stores: Templeuve and Wattrelos soon: Lille-Fives Cqgdd 06/2009 5

6 The pilot project Scope: references for the whole range of foodstuffs divided into 600 generic categories (standard products) Specific data for store impact packaging, for fixed ANIs (Automatic Number Identification) packaging and origin, for variable ANIs Why generic?: to speed up labelling and identify the main policy levers/to be specified Why specific?: to refine policy levers further Cqgdd 06/2009 6

Number Identification) packaging and origin, for variable ANIs Why generic?

7 Gradual specification approach From the global Evaluation of the ecological impact of all ANIs* of a market on the basis of generic data representative of the market Available in the data base: the CO 2 profile of the foodstuff ANIs *ANI: product identified by its bar code Gradual integration of the specific activity data Distributors Producers Consumers Ecological impact of each ANI detailed under the most important headings to the specifc Cqgdd 06/2009 7

000 foodstuff ANIs *ANI: product identified by its bar code Gradual integration of the specific activity data

8 Example of pure orange juice 50 emission headings Cqgdd 06/2009 8

9 Greenext list of generic products PRODUCTION DISTRIBUTION USES Production Distribution 1,38 KCO 2 KCO 2 Orange juice ETP 1,5 L Uses 0,1 KCO 2 1,71 KCO2 per CSU PRODUCTION 4,92 0,47 0,37 KCO 2 KCO 2 KCO 2 Hamburger steak 1KG DISTRIBUTION 0,32 0,09 0,01 KCO 2 KCO 2 KCO 2 Chocolate covered biscuits 200 GR USES PRODUCTION DISTRIBUTION USES 5,76 KCO2 per CSU 0.42 KCO2 per CSU PRODUCTION DISTRIBUTION USES 0,31 0,09 0,15 KCO 2 KCO 2 1 kkg of loose tomatoes from Belgium KCO KCO2 per Kilo CSU: consumer sales unit Cqgdd 06/2009 9

KCO 2 Chocolate covered biscuits 200 GR USES PRODUCTION DISTRIBUTION USES 5,76 KCO2 per CSU 0.

10 Specification of origin for a variable-weight product Tomatoes 0,32 KCO 2 per KG of product France 0,49 KCO 2 per KG of product Morocco 0.86 KCO 2 per KG of product South America Cqgdd 06/

11 Progress to date As of April 2008: Carbon labelling on the price tags of reference foodstuffs Note of total carbon footprint on checkout receipt Demonstrations in stores Cqgdd 06/

12 Help the customer choose Price tags Specific explanations Cqgdd 06/

13 Help the customer put the global impact of his food consumption into perspective. The check-out receipt indicates the total CO2 footprint of the products purchased Additional information on the Internet site Cqgdd 06/

The check-out receipt indicates the total CO2 footprint of the

14 Help the customer put the global impact of his food consumption into perspective. Information relayed notably with the participation in stores of local associations General information on CO2 Average shopping trolley Seasons for fruit and vegetables Cqgdd 06/

Information relayed notably with the participation in stores of

15 For distributors The main conclusions to be drawn - Synergy with internal measures to evaluate/reduce CO2 -> enterprise project - No discrimination between brands -> same information irrespective of purchasing power, coherent policy across stores - Changes to sourcing -> local, seasonal produce Cqgdd 06/

between brands -> same information irrespective of purchasing power, coherent

16 The main conclusions to be drawn For customers Information, including figures, so that customers can: learn about the impact of different products keep count (per product, for shopping trolley as a whole) Complex subject: need for advice, practical information Qualitative studies conducted by OIKEO Cqgdd 06/

(per product, for shopping trolley as a whole) Complex subject: need for

17 Next steps Internal work on reducing impacts => refine policy levers Bilan Carbone Continuation of the pilot in 3 stores => Templeuve, Wattrelos and Fives Test other measures => information for customers and awareness campaigns for staff Cqgdd 06/

Templeuve, Wattrelos and Fives Test other measures =>

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