The New itunes Connect

Transcription

1 Services #WWDC14 The New itunes Connect Session 302 Dave Van Tassell Engineering Manager itunes Store, itunes Connect 2014 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.

2 The New itunes Connect

3 The New itunes Connect All-new design

4 The New itunes Connect All-new design App previews

5 The New itunes Connect All-new design App previews App bundles

6 The New itunes Connect All-new design App previews App bundles App analytics

7 The New itunes Connect All-new design App previews App bundles App analytics TestFlight beta testing

8 itunes Connect My Apps Jane Appleseed Toca Apple Boca Inc. AB My Apps Analytics Sales and Trends Payments and Financial Reports iad Agreements, Tax and Banking Users and Roles Resources and Help Copyright 2014 Apple Inc.

9 itunes Connect My Apps Jane Appleseed Toca Apple Boca Inc. AB My Apps Analytics Sales and Trends Payments and Financial Reports iad Agreements, Tax and Banking Users and Roles Resources and Help Copyright 2014 Apple Inc.

10 itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses Toca Lab Toca Cars Toca Builders Toca Hair Salon Ready for Sale 1.0 Ready for Sale Ready for Sale Ready for Sale Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train Ready for Sale Ready for Sale Ready for Sale Ready for Sale

14 itunes Connect My Apps Jane Appleseed Toca Boca AB hair salon All Types All Statuses Toca Lab Toca Cars Toca Builders Toca Hair Salon Ready for Sale 1.0 Ready for Sale Ready for Sale Ready for Sale Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train Ready for Sale Ready for Sale Ready for Sale Ready for Sale

15 itunes Connect My Apps Jane Appleseed Toca Boca AB hair salon All Types All Statuses Toca Hair Salon Ready for Sale Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift 1.0 Ready for Sale Ready for Sale Ready for Sale

16 itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses Toca Hair Salon Ready for Sale Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift 1.0 Ready for Sale Ready for Sale Ready for Sale

18 itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses All Statuses Ready for Sale Prepare for Upload 1 Toca Lab Toca Cars Toca Builders Toca Hair Salon Ready for Sale 1.0 Ready for Sale Ready for Sale Ready for Sale Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train Ready for Sale Ready for Sale Ready for Sale Ready for Sale

19 itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses All Statuses Ready for Sale Prepare for Upload 1 Toca Lab Toca Cars Toca Builders Toca Hair Salon Ready for Sale 1.0 Ready for Sale Ready for Sale Ready for Sale Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train Ready for Sale Ready for Sale Ready for Sale Ready for Sale

22 itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses Name Type Version Status Last Modified Toca Lab Ready for Sale Dec 12, 2013 Toca Cars Ready for Sale Prepare for Upload Dec 12, 2013 Toca Builders Ready for Sale Nov 19, 2013 Toca Hair Salon Ready for Sale Nov 19, 2013 Toca Mini Ready for Sale Nov 19, 2013 Toca Tailor Ready for Sale Oct 3, 2013 Toca Band Ready for Sale Sep 10, 2013 Toca Train Ready for Sale Sep 10, 2013

25 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Save New Version Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad

26 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Save New Version Version Information Video Preview and Screenshots? New Version English (U.S.) 4-Inch 3.5-Inch ipad Store Version Number? Cancel Create

27 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad

29 1.0.1 Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

30 1.0.1 Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

31 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! * Take your element for a spin in the centrifuge. * Warm Toca them up Lab in the Bunsen burner. * Put the element on ice with the cooling agent! * Add a drop or two of mysterious liquids from the test tubes. * Change their voltage and make them magnetic with the oscilloscope. Each element has it's own personality. In Toca Lab, what does Neon sound like? Is Gold heavy or light? Is Nitrogen squishy or light? Is Nitrogen squishy or hard? Explore, inspect, and study 2403 Keywords? toca boca, toca lab, game, science, periodic table, elements Support URL? Save Submit for Review Marketing URL? Privacy Policy URL? General App Information App Icon? License Agreement Edit Apple s Standard License Agreement Copyright? Toca Boca Trade Representative Contact Information? Version? Display Trade Representative Contact Information on the Korean App Store. Jane Appleseed Category? Entertainment Choose Secondary 25 Taylor St Apt., suite, bldg. San Francisco California Rating Edit Ages 4+, Made for Ages 6 8 Additional Ratings United States [email protected]

34 1.0.1 Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad!!!! Drag video preview Drag video and preview up to 5 screenshots here. here.! Required for Optional Universal Apps!!! Choose File Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

35 1.0.1 Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad!!!! Drag video preview Drag video and preview up to 5 screenshots here. here.! Required for Optional Universal Apps!!! Choose File Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

38 1.0.1 Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad Edit Poster Frame Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

39 1.0.1 Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab Save Submit for Review Version Information Edit Poster Frame Video Preview and Screenshots? Change the poster frame by selecting a still image from the video preview. 4-Inch 3.5-Inch ipad English (U.S.) Video Preview Poster Frame Name? Toca Lab Description? Set as Poster Frame Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? Restore Default More entertaining!!! Keywords? Cancel Done toca boca, toca lab, game, science, periodic table, elements 2500

40 1.0.1 Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab Save Submit for Review Version Information Edit Poster Frame Video Preview and Screenshots? Change the poster frame by selecting a still image from the video preview. 4-Inch 3.5-Inch ipad English (U.S.) Video Preview Poster Frame 00:00-00:30 Name? Toca Lab Description? Set as Poster Frame Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? Restore Default More entertaining!!! Keywords? Cancel Done toca boca, toca lab, game, science, periodic table, elements 2500

41 1.0.1 Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab Save Submit for Review Version Information Edit Poster Frame Video Preview and Screenshots? Change the poster frame by selecting a still image from the video preview. 4-Inch 3.5-Inch ipad English (U.S.) Video Preview Poster Frame 00:00-00:30 Name? Toca Lab Description? Set as Poster Frame Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? Restore Default More entertaining!!! Keywords? Cancel Done toca boca, toca lab, game, science, periodic table, elements 2500

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53 UI walkthrough, not an ad

54 UI walkthrough, not an ad Capture from 8 on OS X Yosemite

55 UI walkthrough, not an ad Capture from 8 on OS X Yosemite Up to 30 seconds

56 UI walkthrough, not an ad Capture from 8 on OS X Yosemite Up to 30 seconds Deliver in H.264 or ProRes

57 App Bundles

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62 More value

63 More value Single install

64 More value Single install Complete my Bundle

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66 Bundle Name Description Price SKU Marketing URL

67 Bundle First App Name First screenshot Description First app preview Price Categories SKU App Store contact Marketing URL Privacy URL

68 Bundle First App All Apps Name First screenshot Rating Description First app preview Made for Kids Price Categories Screenshot SKU App Store contact App preview Marketing URL Privacy URL Keywords

69 itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses Toca Lab Toca Cars Toca Builders Toca Hair Salon Ready for Sale 1.0 Ready for Sale Ready for Sale Ready for Sale Prepare for Upload Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train Ready for Sale Ready for Sale Ready for Sale Ready for Sale

70 itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses New App New Mac App New App Bundle Toca Lab Toca Cars Toca Builders Toca Hair Salon Ready for Sale 1.0 Ready for Sale Ready for Sale Ready for Sale Prepare for Upload Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train Ready for Sale Ready for Sale Ready for Sale Ready for Sale

71 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Apps in This Bundle? Search Toca Band Toca Builders Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2

72 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Builders Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2

73 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Builders Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2

74 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band 1 Toca Builders Toca Hair Salon Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift

75 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Builders Toca Hair Salon Toca Hair Salon Me Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon 2 (iphone and ipad) Toca Hair Salon - Christmas Gift

76 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Builders Toca Hair Salon Toca Hair Salon Me Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon 2 (iphone and ipad) Toca Hair Salon - Christmas Gift

77 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band 2 Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2 Toca Cars Toca Builders!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon - Christmas Gift (iphone and ipad) Toca Lab

78 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2 Toca Cars Toca Builders!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon - Christmas Gift (iphone and ipad) Toca Lab

79 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2 Toca Cars Toca Builders!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon - Christmas Gift (iphone and ipad) Toca Lab

80 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band 3 Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift Toca Cars Toca Builders!! Toca Hair Salon Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Lab (iphone and ipad) Toca Mini

81 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift Toca Cars Toca Builders Toca Hair Salon!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Lab (iphone and ipad) Toca Mini

82 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift Toca Cars Toca Builders Toca Hair Salon!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Lab (iphone and ipad) Toca Mini

83 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band 1 Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift Toca Cars Toca Lab Toca Builders!! Toca Hair Salon Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Mini (iphone and ipad)

84 itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift Toca Lab Toca Cars Toca Builders!! Toca Hair Salon Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Mini (iphone and ipad)

85 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Toy Box Prepare for Submission Save Submit for Review Apps in This Bundle Edit Toca Lab Toca Cars Toca Builders Toca Hair Salon Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) 4-Inch 3.5-Inch ipad Danish Dutch Finnish French German Greek Indonesian Italian

86 Toca Toy Box Prepare for Submission Save Submit for Review Apps in This Bundle Edit Toca Lab Toca Cars Toca Builders Toca Hair Salon Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) 4-Inch 3.5-Inch ipad Danish Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish

87 Toca Toy Box Prepare for Submission Toca Toy Box Save Submit for Review Apps in This Bundle Edit Toca Lab Toca Cars Toca Builders Toca Hair Salon Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) 4-Inch 3.5-Inch ipad Danish Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish

88 Availability and Price Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) Danish Toca Toy Box 4-Inch 3.5-Inch ipad Save Submit for Review Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish Swedish Thai Turkish Name? Toca Toy Box Description? Welcome friends! Unlock a treasure trove of fun with Toca Toy Box. Save big on this bundle, featuring four of our most popular apps. Builders, racers, scientists and stylists, there s hours of play for everyone. What new worlds will you discover from Toca Boca? Jump in and find out!! 4000 Marketing URL? Privacy Policy URL?

89 Availability and Price Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) Danish Toca Toy Box 4-Inch 3.5-Inch ipad Save Submit for Review Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish Swedish Thai Turkish Name? Toca Toy Box Description? Welcome friends! Unlock a treasure trove of fun with Toca Toy Box. Save big on this bundle, featuring four of our most popular apps. Builders, racers, scientists and stylists, there s hours of play for everyone. What new worlds will you discover from Toca Boca? Jump in and find out!! 3717 Marketing URL? Privacy Policy URL?

90 ! 3717 Marketing URL? Privacy Policy URL? Toca Toy Box Save Submit for Review Availability and Price Cleared for Sale Price? Choose SKU? 24 General Information Category? Trade Representative Contact Information? Entertainment Rating? Ages 4+, Made for Ages 6 8 Additional Ratings License Agreement? Toca Boca AB Jane Appleseed! 25 Taylor St San Francisco CA United States! [email protected] Apple s Standard License Agreement Apple ID? Copyright? Toca Boca

91 ! 3717 Marketing URL? Privacy Policy URL? Toca Toy Box Save Submit for Review Availability and Price Cleared for Sale Price? Tier 7 Currency Conversion SKU? 24 General Information Category? Trade Representative Contact Information? Entertainment Rating? Ages 4+, Made for Ages 6 8 Additional Ratings License Agreement? Toca Boca AB Jane Appleseed! 25 Taylor St San Francisco CA United States! [email protected] Apple s Standard License Agreement Apple ID? Copyright? Toca Boca

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94 Up to 10 paid apps

95 Up to 10 paid apps Discounted price

96 Up to 10 paid apps Discounted price Uses first preview or screenshot

97 Up to 10 paid apps Discounted price Uses first preview or screenshot Links to bundle from each app

98 Up to 10 paid apps Discounted price Uses first preview or screenshot Links to bundle from each app Complete My Bundle

99 App Analytics Trystan Kosmynka Engineering Manager itunes Store, App Analytics

100 Building a Great App

101 Building a Great App

102 Building a Great App Great idea

103 Building a Great App Great idea Thoughtful design

104 Building a Great App Great idea Thoughtful design Bug-free code

105 Building a Great App Great idea Thoughtful design Bug-free code Test, test, and test

106 Building a Great App Great idea Thoughtful design Bug-free code Test, test, and test Submit to App Store

107 Building a Great App Great idea Thoughtful design Bug-free code Test, test, and test Submit to App Store All done?

108 After Launch

109 After Launch Downloads Time

110 After Launch App Store presence Downloads Time

111 After Launch App Store presence Marketing Downloads Time

112 After Launch App Store presence Marketing New updates Downloads Time

113 After Launch App Store presence Marketing New updates Advertising Downloads Time

114 After Launch App Store presence Marketing New updates Advertising Downloads Analytics Time

115 Why Analytics

116 Analytics Provides Answers

117 How s my app doing?

118 Are people returning to my app?

119 Are people converting on In-App Purchases?

120 Advertising?

121 Reveal missed opportunities

122 Build a better app

123 That s Analytics

124 Acquisition to Engagement

125 Top Charts Trip Guider App Co Offers In-App Purchases My Trips Kauai San Francisco Austria Napa Augu 2014 Top Charts

126 Top Charts App Store views Trip Guider App Co Offers In-App Purchases + $2.99 My Trips Kauai San Francisco Austria Napa Augu 2014 Top Charts

127 Top Charts App Store views Trip Guider App Co Offers In-App Purchases + $2.99 My Trips Kauai San Francisco Austria Napa Augu 2014 Top Charts

128 Top Charts App Store views Trip Guider App Co Offers In-App Purchases App units Sales My Trips Kauai San Francisco Austria Napa Augu 2014 Top Charts

131 To App Store views Tri A Oﬀers TestFlight Trip Guider M K Sa A N! App units Toca Lab! Sales A! Installs To Phone Mail Safari Music

132 App Store views! Trip Planner App units! Sales! Installs! Sessions Active devices Retention Stickiness

133 App Store views! Trip Planner App units! Sales! Installs! Welcome Back! How was San Francisco? Sessions Active devices Retention Stickiness

134 App Store views! Trip Planner App units! Sales! Installs! Sessions Active devices Retention Stickiness

135 App Store views! App units! Sales! Installs! Sessions Active devices Retention Stickiness

136 App Store views! App units! Sales! Installs! Sessions! Active devices! Retention! Stickiness! In-App Purchases Average sales

137 App Store views! App units! Sales! Installs! Confirm Your In-App Purchase Do you want to buy a map of San Francisco for $0.99? Sessions! Active devices! Cancel Buy Retention! Stickiness! In-App Purchases Average sales

138 Customer Lifecycle App Store Views App Units Active Devices Retention In-App Purchases

139 Customer Lifecycle App Store Views App Units Active Devices Retention In-App Purchases

140 Customer Lifecycle Platform App Store Views App Units Active Devices Retention In-App Purchases

141 Customer Lifecycle Platform iphone ipad ipod touch App Store Views App Units Active Devices Retention In-App Purchases

142 Customer Lifecycle Region USA and Canada Asia Europe App Store Views App Units Active Devices Retention In-App Purchases

143 itunes Connect Analytics

144 itunes Connect My Apps Jane Appleseed Toca Apple Boca Inc. AB My Apps Sales and Trends Payments and Financial Reports iad Agreements, Tax and Banking Users and Roles Resources and Help Copyright 2014 Apple Inc.

145 itunes Connect My Apps Jane Appleseed Toca Apple Boca Inc. AB My Apps Sales and Trends Payments and Financial Reports iad Agreements, Tax and Banking Users and Roles Resources and Help Copyright 2014 Apple Inc.

146 itunes Connect Analytics Apps Search Jane Appleseed App Co. May 2014 Name App Store Views App Units Sales Sessions Trip Guider 203,071 54,357 $52, ,785 4% 5% 3% 3% 4% 4% Nutri Counter 43,371 14, ,285 9% 11% 9% Tide Minder 25,644 8,548 $10,664 42,740 12% 17% 8% 12% Goal Keeper 25,368 8, ,280 6% 8% 11% Track Runner 24,702 8,234 $10,272 41,170 8% 6% 4% 8% Closet Finder 19,170 6,390 $7,972 31,950 11% 10% 5% 10% Bike Fixer 16,701 5,567 $6,945 27,835 14% 12% 18% 14% Task Lister 10,035 3,345 $4,173 16,725 12% 12% 12% 14%

147 16,701 5,567 $6,945 27,835 itunes Connect Analytics Jane Appleseed App Co. Apps itunes Connect Analytics Search Jane Appleseed App Co. May 2014 Apps Search May 2014 Name Name App Store Views App Units Sales Sessions App Store Views App Units Sales Sessions Trip Guider Trip Guider 203,071 54,357 $52, , ,071 54,357 $52, ,785 4% 5% 3% 4% 4% 5% 3% 4% Nutri Counter Tide Minder Nutri Counter Tide Minder Goal Keeper 43,371 14, ,285 9% 11% 9% 43,371 14, ,285 9% 11% 9% 25,644 8,548 $10,664 42,740 12% 17% 8% 12% 25,644 8,548 $10,664 42,740 25,368 8, ,280 12% 17% 8% 12% 6% 8% 11% Goal Keeper Track Runner Track Runner Closet Finder Bike Fixer 24,702 8,234 $10,272 41,170 25,368 8, ,280 8% 6% 4% 8% 6% 8% 11% 19,170 6,390 $7,972 31,950 11% 10% 5% 10% 24,702 8,234 $10,272 41,170 8% 6% 4% 8% 16,701 5,567 $6,945 27,835 14% 12% 18% 14% Closet Finder Task Lister 19,170 6,390 $7,972 31,950 10,035 3,345 $4,173 16,725 12% 12% 12% 14% 11% 10% 5% 10%

152 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May K 9K 8K 7K 6K 5K ENGAGEMENT 4K Installations 3K Active Devices 2K Sessions 1K Stickiness COMPARE TO View By Days Weeks Months Line None Date 05/31/ /30/ /29/2014 App Store Views 9,768 9,258 8,797 Previous Day 1% 1% 1%

153 Apps App Details Sales Trip Guider itunes Connect Analytics Jane Appleseed App Co. Apps Metrics Sources Retention Trip Guider App Details Sales and Trends SALES Metrics Sources Retention Filter May 2 App Store SALES Views App Store Views App Units App Units In-App In-App Purchases Filter May K 9K 8K 10K 9K 8K Sales Sales Average Sales 7K 6K 7K Average Sales 5K 6K ENGAGEMENT Installations ENGAGEMENT Active Devices Installations Sessions Stickiness Active Devices 4K 3K 2K 1K K 4K 3K 2K Sessions COMPARE TO None View By 1K Days Weeks Months Line Stickiness Date App Store Views Previous Day COMPARE TO None 05/31/ /30/ /29/2014 View By Days 9,768 Weeks 9,258 8,797 Months 1% 1% 1%

154 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May K 9K 8K 7K 6K ENGAGEMENT Installations Active Devices Sessions Stickiness 5K VIEW BY 4K Date 3K App Version 2K Platform 1K OS Version 0 Territory COMPARE TO View By Days Weeks Months Line None Date 05/31/ /30/ /29/2014 App Store Views 9,768 9,258 8,797 Previous Day 1% 1% 1%

155 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales ENGAGEMENT Installations Active Devices Sessions Filter May K 9K 8K VIEW BY Date 7K 6K 5K App Version 4K Platform 3K 2K OS Version 1K Stickiness 0 Territory COMPARE TO View By Days Weeks Months Line None Date 05/31/ /30/ /29/2014 App Store Views 9,768 9,258 8,797 Previous Day 1% 1% 1%

156 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May K 9K 8K 7K 6K 5K ENGAGEMENT 4K Installations 3K Active Devices 2K Sessions 1K Stickiness COMPARE TO Platform Days Weeks Months Line None Platforms iphone ipad ipod touch App Store Views 91,382 71,075 40,614 Previous Month 4% 3% 4%

157 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May K 9K 8K 7K 6K 5K ENGAGEMENT 4K Installations 3K Active Devices Sessions 2K 1K CHART TYPE Line Stickiness Stacked Area Bar COMPARE TO Platform Days Weeks Months Line None Platforms iphone ipad ipod touch App Store Views 91,382 71,075 40,614 Previous Month 4% 3% 4%

158 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May K 9K 8K 7K 6K 5K ENGAGEMENT 4K CHART TYPE Installations Active Devices Sessions 3K 2K 1K Line Stacked Area Stickiness Bar COMPARE TO Platform Days Weeks Months Line None Platforms iphone ipad ipod touch App Store Views 91,382 71,075 40,614 Previous Month 4% 3% 4%

159 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May K 9K 8K 7K 6K 5K ENGAGEMENT 4K Installations 3K Active Devices 2K Sessions 1K Stickiness COMPARE TO Platform Days Weeks Months Stacked Area None Platforms iphone ipad ipod touch App Store Views 91,382 71,075 40,614 Previous Month 4% 3% 4%

160 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May ENGAGEMENT 1000 Installations 750 Active Devices 500 Sessions 250 Stickiness COMPARE TO Platform Days Weeks Months Stacked Area None Platforms iphone App Units 24,461 Previous Month 4% ipad ipod touch 19,023 10,871 4% 4%

161 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May ENGAGEMENT 1000 Installations 750 Active Devices 500 Sessions 250 Stickiness COMPARE TO Platform Days Weeks Months Stacked Area None Platforms iphone In-App Purchases 18,715 Previous Month 4% ipad ipod touch 14,556 8,318 3% 4%

162 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May ENGAGEMENT Installations Active Devices 500 App Store Views Sessions 250 App Units Stickiness 0 In-App Purchases COMPARE TO Sales Platform Days Weeks Months Stacked Area None Average Sales Installations Platforms In-App Purchases Previous Month Active Devices iphone 18,715 4% Sessions Stickiness ipad ipod touch 14,556 8,318 3% 4%

163 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May ENGAGEMENT Installations Active Devices 500 App Store Views Sessions 250 App Units Stickiness 0 In-App Purchases COMPARE TO Sales Platform Days Weeks Months Stacked Area None Average Sales Installations Platforms In-App Purchases Previous Month Active Devices iphone 18,715 4% Sessions Stickiness ipad ipod touch 14,556 8,318 3% 4%

164 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales ENGAGEMENT Installations Active Devices Sessions Filter May Stickiness COMPARE TO View By Days Weeks Months Stacked Area None Active Devices Measure Active Devices Totals 18,715 Previous Month 4% In-App Purchases 14,556 3%

166 How do people find my app?

167 Two types of sources

168

169 Websites Campaigns

170 Websites Link to your App Store page Campaigns

171 Websites Campaigns Link to your App Store page Link with Campaign ID

172 Campaign ID

173 iad Campaign IDs are automatic

176 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Top Websites Top Campaigns Top Websites (50) Search May 2014 Domain App Store Views Sales Sessions App Units apple.com 2, $1,345 4,564 4% 5% 3% 4% espn.com 1, $1,134 3,452 9% 11% 3% 9% techcrunch.com 1, $789 2,356 12% 17% 8% 12% mashable.com 1, $589 3,245 6% 8% 3% 11% nytimes.com 1, $548 3,429 8% 6% 4% 8% time.com 1, $546 2,853 11% 10% 5% 10%

177 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Top Websites Top Campaigns Top Websites (50) Search May 2014 Domain App Store Views Sales Sessions App Units apple.com 2, $1,345 4,564 4% 5% 3% 4% espn.com 1, $1,134 3,452 9% 11% 3% 9% techcrunch.com 1, $789 2,356 12% 17% 8% 12% mashable.com 1, $589 3,245 6% 8% 3% 11% nytimes.com 1, $548 3,429 8% 6% 4% 8% time.com 1, $546 2,853 11% 10% 5% 10%

178 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Top Websites Top Campaigns Top Campaigns (50) Search May 2014 Campaigns App Store Views App Units Sales Sessions All Campaigns 12,920 5,508 $9,327 17,510 iad April Campaign 4,510 4% 1,648 $1,234 3,852 4% 4% 4% Mashable Home Page 3,042 4% 1,247 $2,210 4,555 4% 4% 4% Spring Blast 2,684 1% 2,146 $1,938 7,565 1% 1% 1% Home Page Newest Copy 2,457 2% 467 $745 2,456 2% 2% 2% Tide Minder Cross App 2,093 2% 349 2% 2% 2% $546 2,984

179 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Top Websites Top Campaigns Top Campaigns (50) Search May 2014 Campaigns App Store Views App Units Sales Sessions All Campaigns 12,920 5,508 $9,327 17,510 iad April Campaign 4,510 4% 1,648 $1,234 3,852 4% 4% 4% Mashable Home Page 3,042 4% 1,247 $2,210 4,555 4% 4% 4% Spring Blast x 2,684 1% 2,146 $1,938 7,565 1% 1% 1% Home Page Newest Copy 2,457 2% 467 $745 2,456 2% 2% 2% Tide Minder Cross App 2,093 2% 349 2% 2% 2% $546 2,984

180 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Sources App Details Sales and Trends Spring Blast Key Measures May ,684 App Store Views +1% 2,146 +1% 733 App Units In-App Purchases +120% $1,938 Sales +1% $1.32 Average Sales +62% 1,368 +2% Installations 1,459 +4% Active Devices 7,565 +2% Sessions App Store Views by Region App Store Views by Territory App Store Views by Platform 37% 33% 45% Asia Pacific United States iphone 35% 27% 35% USA and Canada Japan ipad 20% 10% 20% Europe China ipod touch 6% Latin America and The Caribbean 2% Africa, The Middle East, and India Other 30%

186 Retention 100% 75% 50% 25% Purchase Date Day 2 Day 7 Day 30

187 Retention 100% 100% 75% 50% 25% Purchase Date Day 2 Day 7 Day 30

188 Retention 100% 100% 75% 50% 45% 35% 25% 20% Purchase Date Day 2 Day 7 Day 30

190 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Filter Daily Date Installs May 23 10,021 43% 42% 31% 28% 26% 22% 18% 16% 9% 7% 5% 3% May % 41% 36% 34% 27% 24% 17% 14% 8% 7% 6% May % 41% 34% 32% 29% 23% 19% 13% 10% 8% May % 40% 35% 30% 22% 18% 16% 16% 9% May % 38% 33% 31% 29% 22% 17% 14% May % 42% 35% 33% 24% 24% 19% May % 43% 37% 34% 26% 23% May % 40% 33% 32% 27% May % 41% 33% 31% Jun % 40% 35% Jun % 41% Jun %

193 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Filter Daily Date Installs May 23 10,021 43% 42% 31% 28% 26% 22% 18% 16% 9% 7% 5% 3% May 24 May 25 May % 41% 36% 34% 27% 24% 17% 14% 45% 41% 34% 32% 29% 23% 19% 13% 43% 40% 35% 30% Of the 10,021 active devices that installed the app on May 23, 1,804 (18%) were active 7 days later. 22% 18% 16% 16% 8% 10% 9% 7% 8% 6% May % 38% 33% 31% 29% 22% 17% 14% May % 42% 35% 33% 24% 24% 19% May % 43% 37% 34% 26% 23% May % 40% 33% 32% 27% May % 41% 33% 31% Jun % 40% 35% Jun % 41% Jun %

194 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Filter Daily Date Installs May 23 10,021 43% 42% 31% 28% 26% 22% 18% 16% 9% 7% 5% 3% May 24 10,091 42% 41% 36% 34% 27% 24% 17% 14% 8% 7% 6% May % 41% 34% 32% 29% 23% 19% 13% 10% 8% May % 40% 35% 30% 22% 18% 16% 16% 9% May % 38% 33% 31% 29% 22% 17% 14% May % 42% 35% 33% 24% 24% 19% May % 43% 37% 34% 26% 23% May % 40% 33% 32% 27% May % 41% 33% 31% Jun % 40% 35% Jun % 41% Jun %

195 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Filter Daily Date Installs May 23 10,021 43% 42% 31% 28% 26% 22% 18% 16% 9% 7% 5% 3% May 24 10,091 42% 41% 36% 34% 27% 24% 17% 14% 8% 7% 6% May % 41% 34% 32% 29% 23% 19% 13% 10% 8% May % 40% 35% 30% 22% 18% 16% 16% 9% May % 38% 33% 31% 29% 22% 17% 14% May % 42% 35% 33% 24% 24% 19% May % 43% 37% 34% 26% 23% May % 40% 33% 32% 27% May % 41% 33% 31% Jun % 40% 35% Jun % 41% Jun %

196 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Filter Daily Date Installs May 23 10,021 43% 42% 31% 28% 26% 22% 18% 16% 9% 7% 5% 3% May 24 10,091 42% 41% 36% 34% 27% 24% 17% 14% 8% 7% 6% May 25 11,232 45% 41% 34% 32% 29% 23% 19% 13% 10% 8% May 26 13,164 43% 40% 35% 30% 22% 18% 16% 16% 9% May 27 14,081 41% 38% 33% 31% 29% 22% 17% 14% May 28 15,755 45% 42% 35% 33% 24% 24% 19% May 29 16,072 46% 43% 37% 34% 26% 23% May 30 18,243 42% 40% 33% 32% 27% May 31 19,001 46% 41% 33% 31% Jun 1 19,587 51% 40% 35% Jun 2 20,201 53% 41% Jun 3 21,444 50%

197 itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider App Details Sales and Trends Metrics Sources Retention Filter Daily Date Installs May 23 10,021 43% 42% 31% 28% 26% 22% 18% 16% 9% 7% 5% 3% May 24 10,091 42% 41% 36% 34% 27% 24% 17% 14% 8% 7% 6% May 25 11,232 45% 41% 34% 32% 29% 23% 19% 13% 10% 8% May 26 13,164 43% 40% 35% 30% 22% 18% 16% 16% 9% May 27 14,081 41% 38% 33% 31% 29% 22% 17% 14% May 28 15,755 45% 42% 35% 33% 24% 24% 19% May 29 16,072 46% 43% 37% 34% 26% 23% May 30 18,243 42% 40% 33% 32% 27% May 31 19,001 46% 41% 33% 31% Jun 1 19,587 51% 40% 35% Jun 2 20,201 53% 41% Jun 3 21,444 50%

198 What do you need to do?

199 Nothing

200

201

202 No code

203 No app updates required

204

205 App Store and 8

206 Privacy Matters

207 Free

208 Analytics

209 TestFlight Beta Testing Daniel Miao Sr. Software Engineer itunes Store, itunes Connect

210 Better apps through better tools

211

212

213

214 Beta Distribution

215

216

217

218

219

220

221

222

223

224 UDID

225 UDID

226 Invitation

227 Invitation

228 itunes Connect

229

230 Upload pre-release builds

231 Upload pre-release builds Distribute pre-releases to testers

232 Upload pre-release builds Distribute pre-releases to testers Insight into tester activity

233

234 Manage beta apps

235 Manage beta apps One-tap install or update

236 Manage beta apps One-tap install or update Send feedback

237 Internal Testers Beta Testers

238 Internal Testers Beta Testers itunes Connect users

239 Internal Testers Beta Testers itunes Connect users Anyone with

240 Internal Testers Beta Testers itunes Connect users Anyone with 25 people

241 Internal Testers Beta Testers itunes Connect users Anyone with 25 people 1,000 people

242 Internal Testers Beta Testers itunes Connect users Anyone with 25 people 1,000 people Available on upload

243 Internal Testers Beta Testers itunes Connect users Anyone with 25 people 1,000 people Available on upload Beta app review

244 Sandbox Accounts

248 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations 103 Jun 2, Jun 1, May 30, Build History?

251 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Toca Lab Builds Toca Lab (103) Test Information Testers Build Details Save Internal Testing Beta Testing Expiration Date? Beta App Information 121 English (U.S.) What to Test? Buy two or more In-App Purchases Switch between landscape and portrait mode Local multiplayer support with Game Center AirPlay from ipad mini with Retina display 122 Beta App Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! * Take your element for a spin in the centrifuge. * Warm them up in the Bunsen burner. 612

256 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations 103 Jun 2, Submit Jun 1, 2014 Inactive Submit May 30, 2014 Inactive Submit 5 Build History?

257 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations Jun 2, 2014 Submit Jun 1, 2014 Inactive Submit May 30, 2014 Inactive Submit 5 Build History?

258 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations Jun 2, 2014 Submit Jun 1, 2014 Inactive Submit May 30, 2014 Inactive Submit 5 Build History?

259 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations Jun 3, 2014 Submit Jun 2, 2014 Inactive Submit Jun 1, 2014 Inactive Submit May 30, 2014 Inactive Submit 5 Build History?

260 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations Jun 3, 2014 Submit Jun 2, 2014 Inactive Submit Jun 1, 2014 Inactive Submit May 30, 2014 Inactive Submit 5 Build History?

261 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations Jun 4, 2014 Submit Jun 3, 2014 Inactive Submit Jun 2, 2014 Inactive Submit Jun 1, 2014 Inactive Submit May 30, 2014 Inactive Submit 5 Build History?

264 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations Jun 4, 2014 In Review Jun 3, 2014 Inactive Inactive Jun 2, 2014 Inactive Inactive Jun 1, 2014 Inactive Inactive May 30, 2014 Inactive Inactive 5 Build History?

265 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations Jun 4, 2014 (Expires in 30 Days) Jun 3, 2014 Inactive Inactive Jun 2, 2014 Inactive Inactive Jun 1, 2014 Inactive Inactive May 30, 2014 Inactive Inactive 5 Build History?

266 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Beta Testers Builds Internal Testers Beta Testers Testing Build Upload Date Internal? Beta? Installations Jun 4, 2014 (Expires in 30 Days) Jun 3, 2014 Inactive Inactive Jun 2, 2014 Inactive Inactive Jun 1, 2014 Inactive Inactive May 30, 2014 Inactive Inactive 5 Build History?

269 itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab Ready for Sale Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Builds Internal Testers Beta Testers Testers (421 of 1000 Added) Search Edit Name Chris DelVillagio Status Testing 121 Latest Build 2.1 (112) Chris Duggan Testing 2.1 (112) Daniel Esch Testing 2.1 (110) Arnold Freidling Testing 2.1 (112) Aurelio Guzman Testing 2.1 (110) Brian Leitner Testing 2.1 (106) Andreas Lindemann Accepted Anita Meier Accepted Damian Millea Invited Eunice Park Invited Brian Schmitt Invited

272 itunes Connect My Apps Jane Appleseed Toca Boca AB Invite Beta Testers Cancel Invite Toca Lab 121 Invite 12of 529 Available 0? You agree you have the right, and the recipient s consent, to send s to these address in accordance with applicable law. You also agree that you are the initiator and sender of all s to these recipients.

273 itunes Connect My Apps Jane Appleseed Toca Boca AB Invite Beta Testers Cancel Invite Toca Lab 121 Invite 12 of 529 Available? You agree you have the right, and the recipient s consent, to send s to these address in accordance with applicable law. You also agree that you are the initiator and sender of all s to these recipients.

274 Inbox (10) From: Toca Boca AB Hide TestFlight To: TestFlight: You re invited to test Toca Lab May 21, 2014 at 9:41 AM Toca Toca Boca Version INSTALL What To Updated May 21, 2014 * Buy two or more In-App Purchases * Switch between landscape and portrait hi more Toca Lab Descriptio Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 more Jane Appleseed invited you to test Toca Lab for. Open in TestFlight Informatio Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized Phone Mail Safari Music Privacy

275 Inbox (10) From: Toca Boca AB Hide TestFlight To: TestFlight: You re invited to test Toca Lab May 21, 2014 at 9:41 AM Toca Toca Boca Version INSTALL What To Updated May 21, 2014 * Buy two or more In-App Purchases * Switch between landscape and portrait hi more Toca Lab Descriptio Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 more Jane Appleseed invited you to test Toca Lab for. Open in TestFlight Informatio Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized Phone Mail Safari Music Privacy

276 TestFlight To: Inbox (10) From: Toca Boca Hid Toca Lab Toca Boca AB Version TestFlight: You re invited to test Toca May 21, 2014 at 9:41 Toca Lab Jane Appleseed invited you to hi INSTALL What to Test Updated May 21, 2014 * Buy two or more In-App Purchases * Switch between landscape and portrait mode * Local multiplayer support with Game Cente more Description Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover el more Open in Information Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized for iphone 5.

277 TestFlight To: Inbox (10) From: Toca Boca Hid Toca Lab Toca Boca AB Version TestFlight: You re invited to test Toca May 21, 2014 at 9:41 Toca Lab Jane Appleseed invited you to hi INSTALL What to Test Updated May 21, 2014 * Buy two or more In-App Purchases * Switch between landscape and portrait mode * Local multiplayer support with Game Cente more Description Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover el more Open in Information Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized for iphone 5.

278 TestFlight Inbox (10) From: To: Emily Hid Toca Lab Toca Boca AB Version TestFlight: You re invited to test Toca May 21, 2014 at 9:41 Toca Lab Jane Appleseed invited you to What to Test Updated May 21, 2014 * Buy two or more In-App Purchases * Switch between landscape and portrait mode * Local multiplayer support with Game Cente more hi Description Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover el more Open in Information Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized for iphone 5.

279 TestFlight Inbox (10) From: To: Emily Hid Toca Lab Toca Boca AB Version TestFlight: You re invited to test Toca May 21, 2014 at 9:41 Toca Lab Jane Appleseed invited you to What to Test Updated May 21, 2014 * Buy two or more In-App Purchases * Switch between landscape and portrait mode * Local multiplayer support with Game Cente more hi Description Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover el more Open in Information Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized for iphone 5.

280 TestFlight Toca Lab Toca Boca AB Version OPEN Send Feedback What to Test Updated May 21, 2014 * Buy two or more In-App hi Purchases * Switch between landscape and portrait mode * Local multiplayer support with Game Cente more Description Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover el more Information Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized

283 TestFlight Testing 4 Toca Lab Version What to Test OPEN Expires in 30 days Toca Lab Toca Boca AB Version OPEN Monument Valley Version What to Test OPEN Expires in 30 days Send Feedback Trip Guider Version 3.0 What to Test OPEN Expires in 30 days What to Test Updated May 21, 2014 * Buy two or more In-App hi Purchases * Switch between landscape and portrait mode * Local multiplayer support with Game Cente more Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 30 days Description Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover el more Apple ID: [email protected] Terms and Conditions Information Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized

284 TestFlight Testing 4 Toca Lab Version What to Test OPEN Expires in 30 days Toca Lab Toca Boca AB Version OPEN Monument Valley Version What to Test OPEN Expires in 30 days Send Feedback Trip Guider Version 3.0 What to Test OPEN Expires in 30 days What to Test Updated May 21, 2014 * Buy two or more In-App hi Purchases * Switch between landscape and portrait mode * Local multiplayer support with Game Cente more Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 30 days Description Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover el more Apple ID: [email protected] Terms and Conditions Information Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized

285 TestFlight Testing 4 Toca Lab Version What to Test OPEN Expires in 30 days Toca Lab Toca Boca AB Version OPEN Monument Valley Version What to Test OPEN Expires in 24 days Send Feedback Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days What To Test Updated May 21, 2014 * Take your element for a spin in the centrifuge. * Warm them up in the Bunsen burner. * Put the element on ice with the cooling age more Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 10 days Description Updated May 21, 2014 Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover el more Apple ID: [email protected] Terms and Conditions Information Developer Release Date Version Size Expires in Compatibility Toca Boca AB May 21, MB 30 Days Requires 5.0 or later. Compatible with iphone, ipad, or ipod touch. This app is optimized

286 TestFlight Toca Lab

287 hi O E O E O E O E TestFlight Toca Lab Phone Mail Safari Music

288 TestFlight now Toca Lab is now available for testing. TestFlight Toca Lab Phone Mail Safari Music

289 TestFlight now Toca Lab is now available for testing. TestFlight Toca Lab Phone Mail Safari Music

290 TestFlight Toca Lab

291 TestFlight Updates 1 Toca Lab Version What to Test UPDATE Expires in 30 days Testing 3 Monument Valley Version What to Test OPEN Expires in 24 days Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days Touch Fighter 3 Version 2.3 What to Test TestFlight OPEN Expires in 10 days Toca Lab Apple ID: [email protected] Terms and Conditions

292 TestFlight Updates 1 Toca Lab Version What to Test UPDATE Expires in 30 days Testing 3 Monument Valley Version What to Test OPEN Expires in 24 days Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days Touch Fighter 3 Version 2.3 What to Test TestFlight OPEN Expires in 10 days Toca Lab Apple ID: [email protected] Terms and Conditions

293 Updates 1 Toca Lab Version What to Test TestFlight Testing 3 Monument Valley Version What to Test OPEN Expires in 24 days Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 10 days Apple ID: [email protected] Terms and Conditions

294 Updates 1 Toca Lab Version What to Test TestFlight Testing 3 Monument Valley Version What to Test OPEN Expires in 24 days Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 10 days Apple ID: [email protected] Terms and Conditions

295 TestFlight Testing 4 Toca Lab Version What to Test OPEN Expires in 30 days Monument Valley Version What to Test OPEN Expires in 24 days Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 10 days Apple ID: [email protected] Terms and Conditions

298 TestFlight Testing 4 Toca Lab Version What to Test OPEN Expires in 30 days Up to 1,000 testers per app Monument Valley Version What to Test OPEN Expires in 24 days Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 10 days Apple ID: [email protected] Terms and Conditions

299 TestFlight Testing 4 Toca Lab Version What to Test OPEN Expires in 30 days Up to 1,000 testers per app Monument Valley Version What to Test OPEN Expires in 24 days No UDIDs or profiles Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 10 days Apple ID: [email protected] Terms and Conditions

300 TestFlight Testing 4 Toca Lab Version What to Test OPEN Expires in 30 days Up to 1,000 testers per app Monument Valley Version What to Test OPEN Expires in 24 days No UDIDs or profiles Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days One-tap install or update Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 10 days Apple ID: [email protected] Terms and Conditions

301 TestFlight Testing 4 Toca Lab Version What to Test OPEN Expires in 30 days Up to 1,000 testers per app Monument Valley Version What to Test OPEN Expires in 24 days No UDIDs or profiles Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days One-tap install or update Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 10 days In-App Purchase Sandbox Apple ID: [email protected] Terms and Conditions

302 TestFlight Testing 4 Toca Lab Version What to Test OPEN Expires in 30 days Up to 1,000 testers per app Monument Valley Version What to Test OPEN Expires in 24 days No UDIDs or profiles Trip Guider Version 3.0 What to Test hi OPEN Expires in 15 days One-tap install or update Touch Fighter 3 Version 2.3 What to Test OPEN Expires in 10 days In-App Purchase Sandbox TestFlight app for Apple ID: [email protected] Terms and Conditions

303 TestFlight Beta Testing

304 Wrap Up

305 App Review Tips

306 App Review Tips App name vs. keywords

307 App Review Tips App name vs. keywords IDFA If you serve ads, ads must be present

308 App Review Tips App name vs. keywords IDFA If you serve ads, ads must be present Description and screenshots must match your app

309 App Review Tips App name vs. keywords IDFA If you serve ads, ads must be present Description and screenshots must match your app In-App Purchases accessible at submission

310 App Review Tips App name vs. keywords IDFA If you serve ads, ads must be present Description and screenshots must match your app In-App Purchases accessible at submission Metadata Rejection re-submission

311 App Review Tips App name vs. keywords IDFA If you serve ads, ads must be present Description and screenshots must match your app In-App Purchases accessible at submission Metadata Rejection re-submission Have rights for your content and your keywords

312 App Review Tips App name vs. keywords IDFA If you serve ads, ads must be present Description and screenshots must match your app In-App Purchases accessible at submission Metadata Rejection re-submission Have rights for your content and your keywords Test! test! test! targeted hardware is key

313 App Submission Tips

314 App Submission Tips IDFA Answer correctly in itunes Connect

315 App Submission Tips IDFA Answer correctly in itunes Connect Missing icons Make sure you have all required icons

316 App Submission Tips IDFA Answer correctly in itunes Connect Missing icons Make sure you have all required icons Toolchains Use the correct version of Xcode

317 App Submission Tips IDFA Answer correctly in itunes Connect Missing icons Make sure you have all required icons Toolchains Use the correct version of Xcode Bad Signature Use Xcode on OS X

318 App Submission Tips IDFA Answer correctly in itunes Connect Missing icons Make sure you have all required icons Toolchains Use the correct version of Xcode Bad Signature Use Xcode on OS X Mac App Sandboxing Select the checkbox in Xcode

319 itunes Connect for

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321 Trip Guider Trip Guider 23

322 itunes Connect Jane Appleseed Toca Boca AB All-New Design App Previews My Apps Analytics Sales and Trends Payments and Financial Reports App Bundles App Analytics iad Agreements, Tax and Banking Users and Roles Resources and Help TestFlight Beta Testing Copyright 2014 Apple Inc.

323 All-New Design App Previews App Bundles App Analytics TestFlight Beta Testing

324 All-New Design App Previews ` App Bundles App Analytics TestFlight Beta Testing

327 This Fall

328 More Information Evangelism Contact Developer Technical Support Documentation itunes Connect Developer Guide Apple Developer Forums

329 Related Sessions Optimizing In-App Purchases Nob Hill Wednesday 3:15PM What s New in iad Workbench Russian Hill Thursday 9:00AM User Privacy in and OS X Nob Hill Thursday 2:00PM Advanced User Interfaces with Collection Views Marina Thursday 3:15PM Creating Great App Previews Russian Hill Thursday 3:15PM Core OS Location Sunday 0:00PM Special Events Location Sunday 0:00PM

330 Labs itunes Connect Services Lab A Wednesday 11:30AM itunes Connect Services Lab A Thursday 3:15PM App Store App Store Lab Daily Media Location Sunday 0:00PM Graphics and Games Location Sunday 0:00PM Core OS Location Sunday 0:00PM Special Events Location Sunday 0:00PM

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