New-Age Degrees for New-Age Careers!

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1 Admission KALASALINGAM UNIVERSITY New-Age Degrees for New-Age Careers! Are you ready for the take-off?

2 Chairman s Message To Produce Technically Competent, Socially Committed Technocrats and Administrators through Quality Education and Research We offer various programs at the undergraduate and masters level in Science, Engineering, Humanities, Management and Architecture. In addition, we offer PhD programs in all disciplines. You are sure to find courses in line with your career expectations. We trust that all your career dreams and aspirations will be fulfilled here. Our emphasis is on quality and exible education with a global perspective assisted by renowned faculty and supported by excellent infrastructure catering to diverse needs. -Thiru T. Kalasalingam Chancellor s Message We have an accomplished line of faculty trained in National and International Institutes. Our faculty is not only committed and dedicated teachers; they are also reputed researchers striving hard to accomplish great things on campus. -Thiru K. Sridharan Vice Chancellor s Message By all standards, it is an amazing place to study and work. At the epic centre of the University, there is always a big thrust on research and innovation.our students are much sought-after by the global technology-centric companies and the other corporate sector all over the world. Our dedicated faculty, always ready to walk a second mile, is galvanized to give the best to the children entrusted to their care. In the University we have left no stone unturned to make the premises a vibrant one; in fact, there is a beeline of activities, academic and cultural, on almost all days on campus. Come and get a rewarding world class education. -Dr.S. Saravana Sankar 2 Admission

3 About Kalasalingam University Constructed on a vast expanse of land, the University functions on multi-storied structures that go up to nine- oors for hostels and six oors for classrooms with lifts and power-backup facilities. It is a Wi-Fi-enabled campus and the campus community enjoys this facility uninterruptedly. The classrooms are spacious with wide corridors and ample toiletries. Copious supply of mineral water from the University s own Mineral Water Plant, in all oors is a specialty. In addition to this, there is also a Water Re-cycling Plant. The University is enjoying some exciting funded projects from the Government and also some lucrative Project facilities established by the Private sectors like IBM, Nortel, CISCO and Sun. Another strength of the University is the establishment of the TIFAC Core in Network Engineering and n-cardmath. The University has also set up well-equipped laboratories in every branch of learning. In order to hone up the communication competencies of the students, the University has established a Language Lab with 70 systems. The lab component is introduced into the regular curriculum of the B. Tech syllabus and the children make use of it to improve their LSRW skills. The university has a centralized fully air-conditioned Library with thousands of volumes of both text books and journals and e-learning facilities and a video-conferencing hall. Vission To be a Center of Excellence of International Repute in Education and Research. Mission To Produce Technically Competent, Socially Committed Technocrats and Administrators through Quality Education and Research About inurture Education Solutions; Our Industry Partner inurture began operations in the year 2005, endeavouring to develop and deliver industry relevant Undergraduate and Postgraduate programmes in the fast growing sectors of the new-age economy, through a unique University- Industry Partnership (UIP) model. inurture currently offers over twenty five programmes in active collaboration with some of the best known Universities, Autonomous institutions and Colleges across India. The verticals in which these programmes are offered include advanced sectors such as Information Technology (Cloud Technology, Information Security and IT Infrastructure), Mobile Applications, Creative Industries (Advertising, Branding, Media, Entertainment and Internet), Business Leadership, e-commerce, Financial Services, Business Analytics, Travel & Tourism, ToonSkool New Media Edu. (Animation, Visual Effects, Game Design & Development, UI & UX, Digital Film-Making & App Development), SMAC (Social, Mobile, Analytics & Cloud) and Design*. * Undergraduate Technical Programs in Design - B.Voc from Srishti Institute of Art, Design & Technology, Bangalore. Kalasalingam University - inurture Education Solutions Collaboration KLU and inurture Education Solutions have come together to offer advanced career-ready Postgraduate programmes in some of the sectors mentioned above. Admission

4 MBA Advertisement & Digital Marketing ADVERTISEMENT DIGITAL MARKETING Think Differently To Manage Differently New Media. New Marketing! Course Objective The programme has been designed to provide students with comprehensive knowledge and practical skill-sets related to innovation, ideation and creativity. The course combines conceptual grounding with practical knowledge helping them gain working knowledge in the fields of marketing management, creative planning, ideation and creative expression. At the end of the course, students will have a unique mix of strong conceptual foundations along with a creative and innovative approach to tackling business challenges and opportunities. Eligibility Bachelor s degree from a recognized university with a minimum of 50% aggregate marks. Any other degree or qualification as equivalent to the degree from a recognized university. Examinations & Assessments 1. Internal test 2. Assignments 3. Seminar presentation 4. Class tests 5. Preparatory theory and Practical examination 6. Term end Theory and Practical examination 4 Admission

5 Curriculum* Semester 1 Principles of Management Business Communication Managerial Economics Business Statistics Accounting for Managers Organisational Behaviour and HR Financial Management Semester 2 Introduction to Advertising Introduction to Digital Marketing Consumer Behaviour Marketing Management Semester 3 Electives Search Engine Optimization Social Media Marketing Analytics for Marketing Mobile Marketing Digital Strategies and Planning E-marketing Financial Models Semester 4 Electives Ideation and Creative Expression Engagement Planning and New Media Ideas, Brands and Business Modern Retail and Private Branding Branded Content and the Future of Media Brand Planning and Consumer Insights Project Research & Presentation Career Opportunities for Advertising & Digital Marketing Professionals Corporate: Brand Managers, Marcom Managers Ad Agencies: Account Managers, Creative Heads Events & Activation Companies: Event Managers Digital Marketing Companies: Online Marketing Specialists Design Firms: Product/Packaging & Retail Managers Internet & Mobile Service Providers: Product Managers, Brand Managers, Marketing Managers Media: Account Managers, Product Managers, Brand Managers, Marketing Managers Marketing Companies: Sales & Marketing Managers, Corporate Marketing Managers Entrepreneurs Career Progression Path Research Methods in Management Management Information System Retail Management Summer Internship and Viva Voce * Subject to changes made by University for Advertising & Digital Marketing Professionals * Level Entry level (0-3 yrs exp.) Mid Level (3-6 yrs exp.) Advanced level (6 yrs plus exp.) Salary Range INR 3,50,000-5,50,000 INR 5,50,000-16,00,000 INR 16,00,000 20,00,000 Digital Marketing Advertising Self - employment Online / Display Advertising Executive Social Media Executive Copywriter SEO Executive PPC Executive Affiliates Executive Account Planner Account Executive Media Planner Media Buyer Opportunities and Compensation can be unlimited Online / Display Advertising Specialist/Manager Social Media Manager Content Manager Digital Marketing Manager SEO Manager PPC Manager Affiliates / Partnerships Manager Senior Account Planner Account Manager Integrated Marketing Communications Manager Product/Brand Manager Head of Online / Display Advertising Head of Social / Earned Media Head of Content Head of SEM / Natural Search Head of Paid Search / Media Head of Affiliates / Online Partnerships Senior Manager / Assistance Vice President Planning Director Account Director Art Director Creative Director Senior Product / Brand Manager *Terms & Conditions Apply Admission

6 MBA Finance & Business Analytics FINANCE BUSINESS ANALYTICS A Solid Foundation For Expert Decisions Skills Applications Practices Course Objective Business is changing and management boards across the globe have to take the helm of their business through an array of increasingly complex issues. Businesses require the right people with the right skills to drive sustainable business performance. In this scenario, Financial planning, analysis, control, and decision support are vital skills required of valuable strategic advisors in any organization. The program is designed to familiarize students with the finance decision making process and also how analytical tools help in the decision-making process. The domain having a judicious combination of finance and business analytics skills is going to define the very shape of tomorrow's business. It is therefore new, cutting edge and futuristic. Eligibility The minimum qualification required to apply for MBA Finance & Business Analytics course is a bachelor's degree from a recognized university or equivalent with a minimum 50% aggregate marks and a high score in GMAT/CAT/XAT/MAT/ATMA/CMAT/ AAT or any other acceptable management entrance examination. In case the applicant does not meet the latter criteria, he/ she can appear for i-nurture's Management Aptitude Test and score high in order to qualify for admission. Examinations & Assessments 1. Internal test 2. Assignments 4. Class tests 3. Seminar presentation 5. Preparatory theory and Practical examination 6. Term end Theory and Practical examination 6 Admission

7 Curriculum* Semester 1 Principles of Management Business Communication Economic Analysis for Business Decisions Business Statistics Accounting for Managers Organisational Behaviour and HR Financial Management Semester 2 Marketing Management Financial Markets and Instruments Consumer Behaviour Introduction to Entrepreneurship SPSS for Research Methodology Management Information System Financial Modeling through Spreadsheet Semester 3 Electives Financial Products Strategic Financial Management Business Taxation Security Analysis and Portfolio Management Derivatives and Risk Management Financial Planning and Wealth Management International Financial Management Summer Internship and Viva Voce Semester 4 Electives DBMS and Data Warehousing Introduction to Business Analytics Multivariate Data Analysis Time Series Econometrics Predictive Modelling using SAS Big Data Analytic Analytics with R Project Research & Presentation * Subject to changes made by University Career Opportunities for Finance Professionals As the Indian economy grows stronger, there will be an explosion in the fortunes of Indian individuals. The ECONOMIST report says that India will overtake the Chinese economy by And the one vehicle that can straddle this growth is the Finance sector especially the financial services industry. With India still better off to troubled economic conditions overseas, a number of MNCs are setting up new operations and are aggressively hiring finance professionals in India. A snap shot reveals a huge demand. Banks: India has particularly strong long term growth potential & projections suggest it could become the third largest domestic banking sector by 2050 after China & the US, but ahead of Japan, the UK & Germany. The banking industry, which currently employs 900,000 people, is expected to add 600,000 more over the next five years. Stock Market: Estimated at 1 lakh crore worth transactions per day. Commodities: Estimated at 70k crore worth transactions per day. Insurance Sector: Total estimated investment opportunity in the insurance sector is around US$14-15 billion. Only 32.8% of Paid work- forces (321 million citizens) hold at least one insurance policy. Another million people intend going for their first or next insurance policy this year creating huge demand for Finance service professionals. The manufacturing, pharmaceutical and logistics sectors continue to drive strong jobs growth for finance and accounting professionals. Together they employ hundreds of thousands and the humongous churn of commerce graduates cannot supply the need for employable skills in these domains. Admission

8 8 Career Progression Path for Finance Professionals* Industry Entry level (0-1 yrs exp.) Mid Level (3-5 yrs exp.) Advanced level (5 yrs plus exp.) Average Salary ` 200, ,000 ` 600, ,000 ` 1200,000 + BFSI Sector Self - employment Finance Supervisor Finance Manager Director of Finance Research Associate / Jr. Analyst Financial Analyst Senior Accountant Senior Account Specialist Senior Financial Analyst Senior Manager Financial Planning Manager Financial Controller Director Senior Director Research Associate / Jr. Analyst Research Analyst ( Buy Side ) Fund Manager Research Associate / Jr. Analyst Manager Investment Banking Investment Banker Sell Side Research Associate / Jr. Analyst Private Equity Analyst Private Equity Fund Manager Sell Side Research Associate / Jr. Analyst Head of Research Head of Equities Bank Cashier Senior Cashier Bank Manager compensation commensurate to the effort put in *Terms & Conditions apply Career Opportunities for Business Analytics Professionals The global Business Analytics is a USD 105 billion market, growing at a CAGR of 8%. India, with its surfeit of talent, has become the Analytics hub for organizations across the world. Large corporate like Walmart, Target, Citibank, ICICI Bank, Airtel, Vodafone are increasingly adopting analytics in their processes. Consulting giants like PwC, IBM, Accenture, Infosys have large teams offering Analytics solutions to their clients. NASSCOM has estimated that from 50,000 today, the demand for Analytics professionals in India will grow to 2,50,000 in the coming two three years. Career Progression Path for Business Analytics Professionals* Level Entry level (1-3 yrs exp.) Mid Level (3-6 yrs exp.) Advanced level (6 yrs plus exp.) Salary Range 400, , , , ,000 + Advanced Analytics Analyst Advanced Analytics Manager Analytics Analyst Advanced Analytics Senior Consultants Advanced Analytics Senior Manager Reporting & Analytics Lead Analytics Manager Senior Director Analytics Research Analyst Senior Business Analyst Advanced Analytics Manager Principal Any Sector Self - employment Data Scientist Senior Data Scientist Predictive Analytics Specialist Senior Predictive Analytics Specialist Data visualisers Senior Manager Business Analytics Consultant Advanced Analytics Managing Consultants Data Miner Manager - Data Mining Data Analyst Senior Data Analyst Senior Manager compensation commensurate to the effort put in Data Scientist Senior Manager Analytics Advanced Analytics Manager Advanced Analytics Manager Senior Manager - Data Mining Director Senior Director *Terms & Conditions Apply Admission

9 Why Choose these Programmes? New-age programmes with industry-ready curriculum Best-in-class faculty Technology-enabled learning Emphasis on application oriented learning Reputed University with excellent campus and infrastructure 100% placement support Admission

10 Partial List of Organizations where our Students Received Employment Opportunities* Placements by inurture at various partner institutions* 10 Admission

11 Kalasalingam University Campus, Infrastructure & Events Admission

12 *Terms & Conditions Apply KALASALINGAM UNIVERSITY Kalasalingam Academy of Research and Education (UNDER SECTION 3 of UGC Act 1956) Anand Nagar, Krishnankoil , Tamil Nadu,India. For Enquiry & Admission, Contact Call : Web :