Burns, Leslie Davis and Nancy O. Bryant. The Business of Fashion. New York: Fairchild, 1997.
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1 MARKETING Approved Instructional Materials Advanced Fashion Burns, Leslie Davis and Nancy O. Bryant. The Business of Fashion. New York: Fairchild, Calasibetta, Charlotte Mankey. Fairchild s Dictionary of Fashion. Second edition. New York. Fairchild, Diamond, Jay and Ellen Diamond. The World of Fashion. Second edition. New York: Fairchild, Frings, Gini Stephens. Fashion From Concept to Consumer. Fourth edition. New Jersey: Prentice Hall, Marketing Education Resource Center. LAPS. Ohio. Stone, Elaine. The Dynamics of Fashion. New York: Fairchild, Stone, Elaine. Exporting and Importing Fashion: A Global Perspective. New York: Delmar, Wolfe, Mary. The World of Fashion Merchandising. Illinois: Goodheart- Willcox1998. Advanced Marketing Marketing Education Resource Center. LAPS. Ohio.
2 Fashion Diamond, Jay and Ellen Diamond. The World of Fashion. Second Edition. New York: Fairchild, MarkEd Resource Center Stone, Elaine. The Dynamics of Fashion. New York: Fairchild, Tortora Phyllis and Keith Eubank. Survey of Historical Costume, Second Edition. New York: Fairchild Publications, Wolfe, Mary. The World of Fashion Merchandising. Illinois: Goodheart-Willcox, Introduction to Marketing Burrow, Eggland; Marketing Foundations & Functions; South Western, ISBN Husted, Varble, Lowry; Marketing Fundamentals; Delmar, ISBN Hutt & Stull; Marketing: An Introduction, 2 nd edition; South Western, ISBN X Mason, Rath, Husted, Lynch; Marketing Practices & Principles, 5 th edition; Glencoe, ISBN Palmer & Stull; Principles of Marketing, 2 nd edition; South Western, ISBN Career Paths/MarkEd Resource Center MarkEd s LAPS (Learning Activity Packages), Videos, Multimedia Software, etc. Telephone
3 Marketing Burrow; Marketing; South Western ISBN (Teacher s Wrap Around Edition) ISBN (Student Edition) Career Paths/MarkEd Resource Center MarkEd s LAPS (Learning Activity Packages), Videos, Multimedia Software, etc. Telephone Sports and Entertainment Marketing Farese, Kimbrell, Woloszyk; Marketing Essentials, 3 rd Edition. Glencoe McGraw- Hill. Copyright ISBN: Mullin, Hardy, Sutton; Sport Marketing, 2 nd Edition. Human Kinetics. Copyright ISBN: Parks, Janet; Quarterman, Jerome; Contemporary Sport Management, 2 nd Edition. Human Kinetics. Copyright ISBN: Irwin, Sutton, McCarthy; Sport Promotion and Sales Management. Human Kinetics. Copyright ISBN: Lathrop, Tad; Pettigrew, Jim. This Business of Music Marketing and Promotion. Billboard Books. Copyright ISBN: X Helitzer, Melvin; The Dream Job, 3 rd Edition. University Sports Press. Copyright ISBN: Shank, Matthew; Sports Marketing: A Strategic Perspective, 2 nd Edition. Prentice Hall. Copyright ISBN: Graham, Neirotti, Goldblatt; The Ultimate Guide to Sports Marketing, 2 nd Edition. McGraw-Hill. Copyright ISBN:
4 Solomon, Jerry; An Insider s Guide to Managing Sporting Events. Human Kinetics. Copyright ISBN: Farese, Grossman, Nicholson, Wardinski; Sports and Entertainment Marketing. GlencoeMcGraw-Hill. Copyright ISBN: Advanced Sports and Entertainment Marketing Allen, Meyer; Entrepreneurship and Small Business Management. Glencoe McGraw-Hill. Copyright ISBN: Boxhill, Jan; Sports Ethics: An Anthology. Blackwell Publishing. Copyright ISBN: Farese, Grossman, Nicholson, Wardinski; Sports and Entertainment Marketing. GlencoeMcGraw-Hill. Copyright ISBN: Farese, Kimbrell, Woloszyk; Marketing Essentials, 3 rd Edition. Glencoe McGraw- Hill. Copyright ISBN: Fort, Rodney; Sport Economics. Prentice Hall. Copyright ISBN: Fried, Shapiro, Deschriver; Sport Finance. Human Kinetics. Copyright ISBN: Graham, Neirotti, Goldblatt; The Ultimate Guide to Sports Marketing, 2 nd Edition. McGraw-Hill. Copyright ISBN: Helitzer, Melvin; The Dream Job, 3 rd Edition. University Sports Press. Copyright ISBN: Irwin, Sutton, McCarthy; Sport Promotion and Sales Management. Human Kinetics. Copyright ISBN: Jones, Michael; Sports Law. Prentice-Hall, Inc. Copyright ISBN: Lathrop, Tad; Pettigrew, Jim. This Business of Music Marketing and Promotion. Billboard Books. Copyright ISBN: X
5 Morgan, William; Meier, Klaus; and Schneider, Angela; Ethics in Sport. Human Kinetics. Copyright ISBN: Mullin, Hardy, Sutton; Sport Marketing, 2 nd Edition. Human Kinetics. Copyright ISBN: Parks, Janet; Quarterman, Jerome; Contemporary Sport Management, 2 nd Edition. Human Kinetics. Copyright ISBN: Ruxin, Robert; An Athlete s Guide to Agents, 4 th edition. Jones and Bartlett Publishers. Copyright ISBN: Shank, Matthew; Sports Marketing: A Strategic Perspective, 3 rd Edition. Prentice Hall. Copyright ISBN: Solomon, Jerry; An Insider s Guide to Managing Sporting Events. Human Kinetics. Copyright ISBN: International Marketing International Business, 2 nd Edition, by Les R. Dlabay and James C. Scott, South- Western Thomson Learning. (Note: 1 st edition was the Business in the Global Economy text) International Marketing, 10 th Edition, 1999, by Philip R. Cateora & John L. Graham, Irwin McGraw-Hill (college-level text). International Marketing, 8 th Edition, 2000, by Vern Terpstra and Ravi Sarathy, The Dryden Press (college-level text). International Marketing, 7 th Edition, 2004, by Michael R. Czinkota and Ilkka A. Ronkainen, Thomson South-Western (college-level text).
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