Location Skills Audit

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1 Location Skills Audit Powerful Intelligence for a Powerful Economy Brussels, November 2008

2 Skills, Skills, Skills We need to draw on the world's smartest, most creative minds. Increasingly, we are finding the talent we need here in Europe Steve Ballmer, CEO, Microsoft Corporation Paris, October 2008

3 Skills, Skills, Skills The availability of highly skilled workers is a more important determinant of location than attributes related to production costs Raymond J Mataloni Jr US Bureau of Economic Analysis, November 2007

4 Skills, Skills, Skills Skills were once a key lever for prosperity and fairness. Skills are now increasingly the key lever. A radical step change is necessary Lord Sandy Leitch - Prosperity for all in the global economy world class skills 2006

5 Background Global Environment Wide choice of world-class locations for corporates Over 2,000 European EDAs (with similar messages) Increased competition between global locations Global downturn/us downturn Single most important location driver in FDI decisions is skills

6 Skills & Corporate Location Life Science & Healthcare Technologies Investors WHAT WERE THE MAIN REASONS FOR YOU CHOOSING THIS LOCATION? Source: The MedTech Report Oxford Intelligence Skilled Labour was cited by 50% of Executives

7 Skills & Corporate Location Available High Value Skills v Graduate Pipeline WHAT WERE THE MAIN REASONS FOR YOU CHOOSING THIS LOCATION? Source: Oxford Intelligence Investment Strategies & Location Benchmarking Reports

8 Objectives - Location Skills Audit Powerful Intelligence for a Powerful Economy To accurately quantify accessible, sector specific labour force skills within a geographical area To map and benchmark these skills between countries, regions and sub-regions To provide analysis of cross-fertilisation of skill sets To enable business and government through accurate, relevant data To provide geo-demographic data profiling of these skilled workers To provide data on annual earnings To provide a tool for measuring the impact of policy over time

9 Location Skills Audit 8 Hard-to-Find Skills Sets

10 Location Skills Audit Reporting Levels Robust Replicable Independent

11 SLIDE: The Western European Locations Skills Audit Oxford Intelligence IT Resource Intensity Index Belgium, Denmark, France, Germany, Ireland, Italy, The Netherlands, Spain, Sweden, United Kingdom

12 SLIDE: The Western European Locations Skills Audit Oxford Intelligence IT Resource Capacity Index Belgium, Denmark, France, Germany, Ireland, Italy, The Netherlands, Spain, Sweden, United Kingdom

13 SLIDE: The Western European Locations Skills Audit Oxford Intelligence IT Location Skills Index Belgium, Denmark, France, Germany, Ireland, Italy, The Netherlands, Spain, Sweden, United Kingdom

14 SLIDE: The United Kingdom IT Locations Skills Audit Oxford Intelligence - UK Adults with Technical IT Skills March 2007

15 SLIDE: The United Kingdom IT Locations Skills Audit Analysis of West Midlands IT Skills Compared to UK Distribution of All Technical IT Professionals (Current & Past) in the UK

16 SLIDE: The West Midlands IT Locations Skills Audit West Midlands Adults with Technical IT Skills March 2007

17 SLIDE: The West Midlands IT Locations Skills Audit West Midlands Adults with Advanced Programming Skills March 2007

18 SLIDE: The United Kingdom IT Locations Skills Audit Distribution of Current/Past IT Professionals - Proficient in C++ March 2007

19 SLIDE: The West Midlands IT Locations Skills Audit Age Profile of Current IT Professionals in the West Midlands March 2007

20 SLIDE: The United Kingdom IT Locations Skills Audit UK Highest Education Level of IT Professionals Base: All with technical IT Skills March 2007

21 SLIDE: The United Kingdom IT Locations Skills Audit Mean Levels of Earnings of Current IT Professionals Working Full Time March 2007

22 SLIDE: The West Midlands IT Locations Skills Audit West Midlands By County of Residence Numbers of Adults with Technical IT Skills March 2007

23 SLIDE: The West Midlands IT Locations Skills Audit West Midlands By County of Residence as a Percentage of Adults (18- March ) by County

24 Usage of Location Skill Data Economic Agency Users From my perspective the ICT and foreign languages data is really good data to have. We have commissioned other work over the years which sits on the shelf gathering dust. This is at the other end of the spectrum really practical data which can be used by my team and is valued by companies. There is a perceived IT skills shortage across the UK. One aspect of this data for the our region shows that there are many IT trained people not currently working in IT giving a latent pool from which to recruit. A Swedish company visiting the region described it as powerful data. In a nutshell it gives us a competitive advantage. Director Inward Investment UK, RDA

25 Usage of Location Skill Data Economic Agency Users Many employer based organisations are not representative of the majority of their industry and this is particularly the case with the ICT sector. Even when surveys claim to involve SMEs we know from experience the difficulty of engaging SMEs (and therefore the cost involved) and we frequently find it s always the usual suspects that are being measured. Oxford Intelligence s methodology and research overcomes this ICT Cluster Manager, UK, RDA

26 Skills, Skills, Skills In an increasingly globalised economy, knowledge and skills are the key differentiators of nations as well as individuals Bill Gates, Chairman, Microsoft Corporation The Times 29 January 2008

27 Oxford Intelligence Ltd Whaddon Hall Whaddon United Kingdom Michel Lemagnen Research Director T: E: Milton Keynes London Paris The Hague Frankfurt Boston Washington D.C San Diego Moscow Mumbai Qingdao

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