Holland Image POSitive and negative Aspects. Top 3 associations with Holland. NBTC Holland Marketing. 1. japan 47% 1. germany 56% 2.

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Raymond Goodman
7 years ago
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1 Holland Image 2012 Introduction NBTC Holland Marketing conducted a large-scale survey in order to research the image of the Netherlands. A total of 11,000 tourists were recruited from 13 different countries to participate in the research. Each tourist was qualified on the condition that they holidayed abroad at least once in the past three years. Holiday makers in Europe (Belgium, Germany, France, UK, Italy, NBTC Holland Marketing POSitive and negative Aspects Spain, Denmark and Sweden), North America, Japan, and the emerging markets of Brazil, China and Russia completed the comprehensive online questionnaire. They were asked about their perceptions of the Netherlands, the Dutch, and the country as a holiday destination. This infographic shows the key results of the survey. Amsterdam Cyclist Country Landscape 41% 34% Drugs Prostitution The language 32% Top 3 associations with Holland 1. japan 1. japan 47% 1. germany 56% 2. sweden 2. china 41% 2. france 47% 3. france 50% 3. italy 30% 3. belgium 41% Tulips 36% 4. spain 4. uk 23% 4. russia 21% Mills 20% 5. denmark 5. usa 22% 5. spain 15% Cheese 19%

2 Country BELGIum UK france GERmany DENMArk distance to Amsterdam in KM. Brussels: 174 KM London: 357 KM Paris: 429 KM Berlin: 577 KM copenhagen: 621 KM Holland as a holiday destination: offers more than amsterdam tulips, windmills and clogs 68% country for short breaks 78% 79% Easy going 78% hospitable holiday country Offers art and culture 50% 56% offers nature / nature reserves 46% many things in close proximity 49% 54% offers architecture and design 38% 47% offers good service 50% 54% 48% is family friendly 48% 48% many opportunities to go shopping 46% 54% many opportunities to be active / sporty 47% 25% offers high quality culinary range 17% 35% 18% 32% 27% good price quality ratio in hospitality 36% 33% 28% 30% 23% most recognized least recognized

3 Country Sweden Italy SPAIN Russia distance to Amsterdam in KM. Stockholm: 1128 KM Rome: 1295 KM Madrid: 1479 KM moscow: 2154 KM Holland as a holiday destination: offers more than amsterdam 76% 81% 79% tulips, windmills and clogs 78% 81% country for short breaks 73% Easy going 62% hospitable holiday country 56% 71% Offers art and culture offers nature / nature reserves 28% many things in close proximity offers architecture and design 47% 68% offers good service 44% is family friendly 41% 49% many opportunities to go shopping 35% many opportunities to be active / sporty 31% offers high quality culinary range 30% 26% 33% good price quality ratio in hospitality 25% 37% 28% 43% most recognized least recognized

4 Country USA China Brazil Japan distance to Amsterdam in KM. Washington: Brussels: 174 KM6212 KM Beijing: 7844 KM Brasilia: 9096 KM tokyo: 9309 KM Holland as a holiday destination: offers more than amsterdam 77% 80% tulips, windmills and clogs 73% 89% 76% 85% country for short breaks 50% 86% Easy going 71% hospitable holiday country 77% 44% Offers art and culture 80% 81% offers nature / nature reserves 76% many things in close proximity 32% offers architecture and design offers good service 49% 80% 36% is family friendly 73% 41% many opportunities to go shopping 23% many opportunities to be active / sporty 30% 62% offers high quality culinary range 44% 25% good price quality ratio in hospitality 34% 33% most recognized least recognized

5 attractiveness of holland as a holiday destination BELgium UK nce FRA62% BRA 92% zil N JaPa % 57 DaNm 54%ark CHIna 94% GERmany usa RU 73 Ssia % SPAin 86% Italy 77% den e sw

6 image of the dutch most recognized by: tolerant Open english Dutch are... 43% innovative 43% ingenious / inventive Spanish americans italians English Sporty friendly english Germans hospitable / welcoming English Americans reliable helpful brazilians Germans 40% pragmatic / result oriented italians Russian internationally oriented spanish german 36% businesslike spanish brazilians Enterprising german 18% arrogant belgiums spanish Designed by Barbershop Infographics

MarketScan Brazil 2013. The Hague, April 2013

MarketScan Brazil 2013. The Hague, April 2013 MarketScan Brazil 2013 The Hague, April 2013 NBTC Holland Marketing NBTC Holland Marketing (NBTC) NBTC is responsible for branding and marketing the Netherlands nationally and internationally. Using the