Legal Sector Breakfast Briefing
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- Amie Osborne
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1 Legal Sector Breakfast Briefing Thursday 5 December 2013 This briefing qualifies for 1 hour CPD Authorisation Ref: EKQ/ARWA
2 Legal Sector Breakfast Briefing Welcome Simon Coatsworth Chief Executive Zenith Chambers
3 Legal Sector Breakfast Briefing Introduction Andy Poole Legal Sector Director Armstrong Watson
4 Legal Sector Breakfast Briefing Thursday 5 December am 8.30am 8.35am 9.30am 10.00am - Arrival and breakfast - Welcome - Briefing Business Development in a Rapidly Changing Legal Market - Q & A - Close
5 Business Development in a Rapidly Changing Legal Market Your Presenter: Chrissie Lightfoot The Entrepreneur Lawyer CEO, EntrepreneurLawyer Limited Author of : The Naked Lawyer: RIP to XXX How to Market, Brand and Sell YOU!
6 Why? Changing times & evolving legal market The New Normal Changing law firms * The Business of Law Legal Start-Ups or Up-Starts? * Entrepreneurial Lawyering * Global Clients, Global Lawyers, Global Firms * Where are the clients?
7
8 Digital Times: Why? Digital, Marketing and Technology Trends * The Future is Digital ( Business Insider ) * 20% bricks & mortar shops will be gone by 2018 (retail report) * 50% of web sales to occur via social media by 2015 ( Mashable ) * 22% of consumers use social media to find a lawyer ( Lexis Nexis research)
9 Digital Times: Why? * Twitter and Facebook are the new golf course ( Legal Futures including research by MLT) * In UK the courts have deemed that an employee s LinkedIn contacts belong to the company. * Social networking is in wide use around the world ( Entrepreneur Country ) * More online exposure means more customers ( BloggingPro Use of Social Media by law firms)
10 Digital Times: Why? Eversheds and Clyde & Co have been training associates & partners since November 2012 in the use of social media (source: The Lawyer 2013) Notably they haven t got any results from it, yet. WHY? It may well be because of this 1) More than 50% of clients consider law firms to be ineffective in their use of social media (FT.com ) 2) They re not using the ROAR model! ABC rather than CBA
11 Digital Times: Why? 3) They re not using smart Technology systems (properly) in the New Normal to capitalise on how they can truly succeed in their business development drive
12 Why? Technology (CRM) & Social Networking... The (technology) trends which will affect all of us... The 12 certainties: Cloud services and virtualisation Big data and real time analytics Mobile hardware, software and services Social business enterprise management Cyber security and forensics Intelligent e-personal assistants
13 Why? The 12 certainties: 3D web Connected intelligent objects 3D Printing (additive manufacturing) Advanced robotics and automation Remote visual communications Gamification of education (source: Daniel Burrus)
14 Artificial Intelligence is Going Mainstream 88% AI advisers / helper apps will structure legal documents and check content generated by lawyers Speech / gesture / image recognition, integrated analytics, knowledge management, image / video / voice mining, client self-service, service, intelligent documents, expertise systems, collaboration, secure , virtual assistants, intelligent agents and collective intelligence
15 ... Grown and Grafted...
16 Big Science is the opportunity?
17 So How can you truly succeed at Business Development in a Rapidly Changing Legal Market and accelerating Technologically Intelligent carbon & silicon world? Use Data, AI & Smart Technology Systems Properly And?
18 Be social Over the next five years or so, social networking will make it possible to pick any industry and rethink it (Mark Zuckerburg, Founder of Facebook, 2010 )
19 Why? Evolving legal roles: * the legal knowledge engineer * the legal technologist * the legal hybrid * the legal process analyst * the legal project manager * the online dispute resolution practitioner * the legal management consultant * the legal risk manager (source: Richard Susskind )
20 Why? The Age of UnLawyering... Tomorrow s Lawyer - The Lawyer of Tomorrow, Today = The hybrid lawyer The icyborg Lawyer What happens when the machines rule?... EI - empathy Humanness Rainmaker Tech savvy - programming
21 How to succeed? 3 Key Steps: Step 1 Empathy EI Tomorrow s Lawyer = Hybrid Lawyer Rainmaker Get Naked Be authentic Identify Your Big Rocks - Interests Fourplay: Slowly Slowly Catch A Nichey - THEM Karma Sutra Professional Speciality Markets That Hit The G-Spot Rock n Roll from Bland to Brand
22 How to succeed? 3 Key Steps: Step 2 Brand,You RIP! Reputation Identity Profile Create your online RIP Research results and trends 2011/12/13 What Clients Want From A Legal Service Provider
23 How to succeed? 3 Key Steps: Step 3 Communication & Care Social Media - Amplify Fuzz & Buzz Social Networking - Relationships Reputation Community Social Brand - Product, You, Firm Social Business = ROAR!!! Using The Tools - LI Twitter FB YT G+ Pinterest Human &Tech Mix - CRM systems - KNOWING Be Extraordinary - Authentic / Genuine / Unique
24 Reminder Takeaways Empathy EI - get naked; niche Brand,You - Value = Val,You = ROAR! 3 C s - Communication Care Customer Service 2 more Use social media and social networking Supported by Smart Technology Systems & Processes ( CRM CMS Case MS Finance AI ) Anything else?
25 A positive attitude may not solve all your problems, but it will annoy enough people to make it worth your while. (Herm Albright) There is no passion to be found playing small in settling for a life that is less than the one you are capable of living. (Nelson Mandela)
26 The Naked Lawyer 2 Coming soon!!! QUESTIONS?
27 The Naked Lawyer ebook...has directly added 1million plus to my book of work over the last year Jeremy Kennedy, Partner, McCullough & Robertson Lawyers, Australia If you ve ever questioned your own ability to be a better business developer, this book is for you Professor Stephen Mayson An Independent Mind, UK so much good stuff in this book that you d be a fool not to read it! Tom Johnston, Managing Partner, Young & Partners, Scotland. Required reading for all lawyers who want to reinvent themselves Professor Richard Susskind, OBE, UK
28 Let s connect and ROAR!... Web: EntrepreneurLawyer.co.uk TheNakedLawyerEbook.com LinkedIn:
29 Legal Sector Breakfast Briefing Thursday 5 December 2013 Questions and Conclusion Ian Appleby Relationship Director RBS
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