Register Now! 2016 Flexera Software LLC. All rights reserved.

Transcription

1 Register Now!

2 Producers of Software and Intelligent Devices are challenged with rapidly changing market demands and technology. Companies like yours are rethinking their business strategies and software monetization models in order to stay profitable and become even more successful in the future. SoftSummit is the key event for business executives seeking to turn a threat into an opportunity. The event addresses market developments and challenges in an interactive format, bringing together industry analysts, subject matter experts and your peers from other companies. What does SoftSummit cover? Transform. Adapting business models to profit from disruptive technology trends like Virtualization, Cloud and the IoT Transforming business processes to allow an agile and secure management of the software lifecycle Optimize. Future-proofing your organization for flexible licensing models like subscription, pay-per-use and pay-for-overage Streamlining back-office processes Protecting your IP Profit. Developing new and increasing existing revenue streams by getting products to market faster Making licensing easier and more comfortable for yourself and your customers

3 Who should attend SoftSummit? Business Leaders and Decision Makers in the following functional areas: Product Management Operations and Manufacturing Research and Development New Business Strategy / Internet of Things / Digital Transformation Customer Support and Satisfaction Licensing and Pricing Engineering and IT Executives / Management / Professionals involved in the business of software licensing, pricing, packaging and new business strategy as well as managing, provisioning and monitoring customer entitlements for software and high-tech devices including software and license delivery, and support

4 London, 10 th May 09:00 Registration 09:15 Welcoming Remarks Steve Dunnigan, Regional Vice President Software Monetization EMEA 09:30 Software & Infrastructure Trends in Europe The Shift to the Cloud, Flexible Licensing Models and Digital Transformation Carla Arend, Program Director European Software, IDC 10:15 A Journey from Licensing Models to Business Success Business Models in the Software Industry Felix Hofmann, CEO of BMI Lab of University St. Gallen 10:45 Coffee Break 11:15 A Pathway to Software Monetization Licensing and Entitlement Management Trends and Guidance Mathieu Baissac, VP of Product Management, Flexera 11:45 Business Evolution of Domestic Software Sales to Global Business Models, Supporting the Growth of Tekla Software Panu Laasonen, Tekla Software (Trimble) 12:15 Case Study: Polar Instruments Licensing : Virtualisation / Cloning Paul Carre, Product Development Manager, Polar Instruments 12:45 Lunch 14:00 Breakout Sessions 14:00 Subscription Billing as a Key Success Factor for Software Monetization Martin Trzaskalik, CTO of cleverbridge 14:45 Ideation Session: Business Model Innovation Felix Hofmann, BMI Lab Edward Mc Neil, Flexera Software Workshop and Discussion: Software Monetization Best Practices Mathieu Baissac, Matthew Dunkley, Constant Fischer, Flexera Software The Gift That Keeps on Giving Tips for Software Licensing Renewal Success Mathieu Baissac, Flexera Software 15:20 Break 15:50 Workshop: Business Model Innovation Felix Hofmann, BMI Lab Edward Mc Neil, Flexera Software FlexNet Producer Suite Roadmap Customers only Mathieu Baissac, Flexera Software 17:00 Summary and Close Steve Dunnigan, Regional Vice President EMEA 17:30 Cocktail Reception and Networking

5 Guest Speakers London, UK Carla Arend is a program director with the European software and infrastructure research team at IDC, responsible for managing the European storage research and co-leading the European cloud research practice. Felix Hofmann is CEO of BMI Lab AG. Felix studied M.A. in Business Innovation at the University of St. Gallen, Switzerland, and earned his Diploma from the Berlin School of Economics and Law. You could definitely say that he is a true business model enthusiast. Panu Laasonen is Business Administration Director at Trimble Solutions Corporation managing a team that runs business processes and systems required in global software business. He and his team is involved in discussions with business when new business models have been introduced to market. Martin Trzaskalik, CTO of cleverbridge, has over 20 years of experience in software development and ecommerce operations, with emphasis on monetization of software and digital services. He is a proven technology expert and studied Business Informatics at the University of Cologne, Germany. Paul Carre, Product Development Manager at Polar Instruments. Polar is a niche manufacturer so Paul wears many hats - including embedded development, and software application development. He is also responsible for engineering FlexNet Publisher into all product lines, so in many ways the compliance buck stops with Paul.

6 Frankfurt, 12 th May 09:00 Registration 09:15 Welcoming Remarks Steve Dunnigan, Regional Vice President Software Monetization EMEA 09:30 Software & Infrastructure Trends in Europe The Shift to the Cloud, Flexible Licensing Models and Digital Transformation Carla Arend, Program Director European Software, IDC 10:15 A Pathway to Software Monetization Licensing and Entitlement Management Trends and Guidance Mathieu Baissac, VP of Product Management, Flexera Software 11:00 Coffee Break 11:30 ADVA Optical Networking: Leveraging Hardware Margin Erosion with Software Monetization Markus Noller, Product Line Manager, ADVA Optical Networking 12:00 Schneider Electric Digitize Software Licensing through Mobile Activation 12:40 Lunch Michael Patri, Product Owner Digitization at Schneider Electric 14:00 Breakout Sessions 14:00 Tour: Klassikstadt Frankfurt Workshop and Discussion: Software Monetization Best Practices Mathieu Baissac, Matthew Dunkley, Constant Fischer, Flexera Software 14:45 IoT Service Innovation: Methodologies and Technologies Falk Schaefer, Accenture The Gift That Keeps on Giving Tips for Software Licensing Renewal Success Mathieu Baissac, Flexera Software 15:15 Coffee Break 15:45 Software Monetization in the IoT Use Cases and Discussion Falk Schaefer, Accenture Sinisa Susovic, Flexera Software FlexNet Producer Suite Roadmap Customers only Mathieu Baissac, Flexera Software 17:00 Summary and Close Steve Dunnigan, Regional Vice President EMEA 17:30 Cocktail Reception and Networking

7 Guest Speakers Frankfurt, Germany Carla Arend is a program director with the European software and infrastructure research team at IDC, responsible for managing the European storage research and co-leading the European cloud research practice. Michael Patri is technically responsible for the software licensing and software update program in the Industrial Automation business unit of Schneider Electric. Michael is also deeply involved in the digitization strategy of Schneider Electric towards a more connected industrial automation environment. Markus Noller is Product Line Manager for software products at ADVA Optical Networking AG. He is managing the release schedule and feature contents of the network and service management suite of ADVA (FSP NM) and for the decentralized routing software embedded in ADVA s DWDM devices (Control Plane). Previously he worked for Ericsson, Marconi and Bosch Telecom in a similar function. Falk Schaefer, Consultant in the IoT Engineering Service Area, Accenture Germany. As part of the technology consulting practice Falk assists companies in adopting IoT paradigms and technologies. As Design Thinking coach he helps clients to follow more agile ways to develop new products and services.

8 Locations and Contact London, United Kingdom Tuesday 10th May 2016 Novotel Paddington 3 Kingdom St, London W2 6BD Frankfurt am Main, Germany Thursday 12th May 2016 Klassikstadt Orber Str. 4A Frankfurt am Main Registration online at: If you have any questions or need further information, please contact Nicole Segerer, EMEA Marketing Manager, [email protected]