Export Steps Væksthus Midjylland 6. Juni 2012

Transcription

1 Export Steps Væksthus Midjylland 6. Juni 2012

2 Eksport Steps Contents: Morsø DK - History Morsø UK Internationalization Design Products Product Approvals Dealer Network Cultural Diversity

3 about me Peter Jessen Hansen Adm. direktør Morsø Jernstøberi A/S Cand. Mag. Tysk og russisk HD afsætning 28 års erfaring med eksport

4 A long history Told in brief Morsø Jernstøberi A/S founded From the turn of the 20 th century a range of stoves for public buildings. In 1915 Morsø given the right to use By appointment to the Royal Danish Court In the 1950 ies the production was modernized. Focus on stoves In considerable turn-around Primary production - outsourced to sub-suppliers 1914 Lunchbreak

5 Morsø UK Internationalization Norge og Sverige (1926) Agent employed salesmen Tyskland (1928) Agent employed salesmen UK (1981) Agent Subsidiary Agent Subsidiary Sydafrika (2001) Datterselskab Management buy over agent USA ( ) (2000) Agent Datterselskab Agent

6 Morsø UK Morsø - on the UK market for more than 30 years Subsidiary Morsø UK - established in 2004

7 DESIGN

8 Stove Design Aesthetic, clean lines, creating simple and functional design. Understated and simple design with functionality in focus. Main project starters. Inputs from markets. Own ideas. Change in regulatory requirements. We continuously work to improve the efficiency and functionality of our stoves. The design phase is an iterative process, where design, production and regulatory requirements are taken into concern. We aim to make simple products - Simple to use and simple to produce Karsten Aagaard, Chief Architect Morsø 5470 Sinus felt basket

9 Renowned designers Kaare Klint Acton Bjørn & Sigvard Bernadotte Queensbury, Hunt & Levien Knud Holscher Monica Ritterband Morsø 7644

10 Changing design Improving technology Large combustion chamber Insulated High efficiency Large window Air wash Convection-type Hidden hinges Cold handle Hidden valves Hidden convection One-point control Tertiary combustion Morsø Morsø Morsø Morsø

11 PRODUCTS

12 UK Livingroom 2012

13 UK competitors

14 Morsø stoves

15 Morsø 1600 The Morsø 1630 Dove has a completely traditional stove style, with its fine large door with curved glass. The stove was designed in 1985 and has always been one of the more popular styles. Morsø 1630 Dove

16 Morsø 2100 The Morsø 2100-series is well suited as the primary source of heating. The extra wide chamber makes is possible to use large pieces of fire wood, and the large windows give a beautiful view of the flames. Morsø 2140

17 Morsø 7100 The Morsø 7110 Simple and aesthetic design. The stylish glass door without distracting bars gives a fantastic view of the dancing flames. Morsø 7110

18 Morsø S-81 S This stunning new multifuel insert that has been specifically designed with a UK standard fireplace opening in mind, making it an ideal choice when replacing an out dated gas fire or open grate. Morsø S81

19 Morsø 3100 The Morsø 3100-series is a series very efficient stoves that combines the classic Morsø-design with more modern design elements. Morsø 3142 Loop Logring & Classic Firetools

20 Morsø 6140 Morsø 8188 Morsø Modern stoves

21 Morsø Ø4 Morsø 7648 Morsø Modern stoves

22 Morsø 7900 The 7900 series is designed by award-winning Danish designer Monica Ritterband. She has created a unique cast-iron stove with huge side-view windows, that offers a truly magnificent view of the fires inside. The stove is module-based, giving a wide range of possible combinations and features a large combustion chamber with coloured Vermiculite insulation, self-closing door and solid stainless steel handles. Morsø 7943

23 Product - Approvals All Morsø stoves meet stringent European standards EN13240 U.K. DEFRA approval 29 stoves with no changes Morsø key member of U.K. Approvals committee

24 Dealer Network Retailers Key part of Morsø family Embrace the brand Develop relationship with our customers Make selling Easy for them People sell what they are comfortable selling Provide training support Identify and close gaps in network Go that extra mile Regular News Updates Morsø easy to deal with React to our dealers Their problem is our problem It s how we react when things go wrong that count

25 Cultural Diversity UK companies has a more rigid structure Them and Us barriers still exist in UK companies In DK companies there is a genuine and mutual accommodation from factory floor to top brass Ownership - YOUR company versus A company Involvement and opportunities Business Student Placement Flexibility and understanding of personal situations Pride in being associated with quality and high status Emphasis on ability and experience not age More targeted focus on the UK market requirements Face to face communication provides a clear target

26 Tak for opmærksomheden! Peter Jessen Hansen Adm. Direktør Morsø Jernstøberi A/S