Utilizing a Total Media Approach in a Technologically Challenging Marketplace
|
|
- Curtis Miles
- 8 years ago
- Views:
Transcription
1 Utilizing a Total Media Approach in a Technologically Challenging Marketplace 2013 National Postal Forum San Francisco, California Steve Mitzel, General Manager Shared Mail/SVP
2 USPS Hurdles While fighting to remain relevant as mailers, our USPS supplier has many hurdles to jump over on a daily basis: $15.9 billion loss in 2012 Damaging Congressional mandates Handicapped by over-regulation Mail volumes down 8 billion from 2011 No real flexibility in pricing Slow to react to changing marketplace dynamics Operationally-driven business model, not conducive to innovation
3 Solutions Total Media Approach While maintaining relevancy is an ongoing battle for mailers, innovation is occurring within both the USPS and the mail industry, including: Negotiated Service Agreements Every Door Direct Mai l (EDDM) Postal Technology Discounts Digital Integration 1:1 Personal and Variable Marketing
4 Negotiated Service Agreements ( NSA s ) Current Postal Law (PAEA) allows for the USPS to negotiate with mailers or potential mailers Negotiated Service Agreements. In the past 5 years two market dominant NSA s have been negotiated and approved by the PRC. Both Congress and the PRC are encouraging more NSA s to drive increased postal volume. Typical NSA requirements include: 1. Must result in a substantial, measurable net benefit to the Postal Service, as well as to the customer. 2. Cannot unduly discriminate against or adversely affect any customers. 3. Must be approved by the USPS Board of Governors and then again approved by the PRC, through a publicly litigated process.
5 Negotiated Service Agreements ( NSA s ) In August 2012, the PRC approved the first market dominant NSA with Valassis. The goal of the Valassis NSA is to drive additional piece volume by migrating or augmenting circular distribution of large, national durable good retailers (e.g. Best Buy, Home Depot, Macy s) into the mail. The Newspaper industry vehemently opposed the NSA. Hypothesis of main distribution vehicle for circular distributions (paid Sunday newspaper subscribers) continues to decrease, leaving retailers looking for additional and/or better and more consistent distribution. Strict limitations on client eligibility and mailer requirements.
6 Every Door Direct Mail (EDDM) Every Door Direct Mail, or EDDM, service from USPS is a program that promotes saturation advertising mail. EDDM is aimed at encouraging small, local businesses to use direct mail to advertise. The program allows mailers to: Mail to an entire postal carrier route (~400 households) without the need for a mailing address list. Mail an advertising piece without a personalized name or actual street address on the mailing piece. Use a flat size mail dimension piece as defined by USPS guidelines. Target the geography desired via an online tool designed for small localized businesses to use.
7 Postal Technology Discounts Over the last two years the USPS has offered postage discounts for mailers who incorporate technology into their mail piece: In July Mobile Commerce & Personalization promotion In November 2012 Holiday Mobile Shopping promotion In 2013 there are 6 promotions including: Direct Mail Mobile Coupon and Click-to-Call Emerging Technologies Mobile Buy-it-Now The goal of these incentive discounts is to start to incorporate online technologies into offline media vehicles.
8 Digital Integration Convergence of physical and digital worlds Incorporating digital into the mail on a more regular basis Integrating display advertising into the direct mail buy Using mobile integration to push offers from direct mail Augmented Reality Usage of PURL s/gurl s
9 Case for Customizing Your Media Mix Eating Out Adults Adults Adults 55+ Print 27% Digital 14% + Mobile 7% = 48% total media influence Print Highlights Print 34% Digital 12% + Mobile 4% = 50% total media influence Digital Highlights Print 41% Digital 10% + Mobile 3% = 54% total media influence Print is strong for all three targets Adults 55+ use the most newspaper Coupons have the highest print influence for all three groups Adults use the most coupons Ad Inserts are most popular with Adults 55+ All three groups use Direct Mail equally Digital is the third largest influence, behind Print and Brand Familiarity Instant messaging and blogging are much more influential to younger adults Adults and 55+ are the MOST likely of all groups to be influenced by Source: Prosper Inserts & Analytics, Dec 2011
10 1:1 Personal and Variable Marketing Talking to an individual consumer on a 1:1 basis is growing marketing trend Ability exists to create a personal, targeted and variable message or image Increases ROI Personalization increases response over 44% Customer Dan Reed. Recent purchase Dog Food. Non Customer Smith Family. Dog Owners Non Customer Lucille Moran. Homeowner. Income >$150k. Home +2,500 sq ft. Dog owner Non Customer: Steve DeLucia. Homeowner. Home 2,000+ sq ft. Income >$150k Dog Owner. Non Customer Cody Johnson. New Mover. Customer Sheila Eisenberg. Purchase within last year Cat Food. Non Customer Bill Munson. Income >$150k. Home 3,000+ sq ft. Dog owner Non Customer Evan Hailey. New Mover. Non Customer Maria Albornoz. Dog Owner Spanish Speaking. Customer Chris Lutz. Loyal customer. Frequent purchases.
The Future of Direct Mail and Integration with Mobile Technology. Coakley Workman United States Postal Service Direct Mail & Periodicals
The Future of Direct Mail and Integration with Mobile Technology Coakley Workman United States Postal Service Direct Mail & Periodicals Value of Mail 80% look at their mail daily as a valuable news source
More informationMTAC Periodicals Focus Group. New Products and Innovation May 21, 2014
MTAC Periodicals Focus Group New Products and Innovation May 21, 2014 1 Agenda Pulse of the Industry PAG Initiatives 2014 Promotions Update 2015 Initiatives Open Discussion 2 Pulse of the Industry 3 Pulse
More informationMailing Services Price Change Effective Jan. 26, 2014. Mailing/Shipping Services Price Change Effective January 26, 2014
Mailing/Shipping Services Price Change Effective January 26, 2014 January 2014 Mailing Services Background Structural changes First-Class Mail Standard Mail Periodicals Package Services Extra Services
More informationA new service to help you promote your business.
A new service to help you promote your business. VO: For many businesses, Direct Mail has long been the medium of choice for promoting products and driving sales. Because it gets directly into the homes
More informationOur comments filed with the President s Commission on February 12, 2003 stated,
REPLY COMMENTS OF THE ALLIANCE OF INDEPENDENT STORE OWNERS AND PROFESSIONALS (AISOP) AND THE SMALL BUSINESS LEGISLATIVE COUNCIL (SBLC) TO COMMENTS OF THE NEWSPAPER ASSOCIATION OF AMERICA Our comments filed
More informationIntegrating Mail Across Channels: A U.S. Postal Service Promotions Update
Integrating Mail Across Channels: A U.S. Postal Service Promotions Update Coakley Workman Marketing Specialist, Direct Mail and Periodicals U.S. Postal Service GoToWebinar Housekeeping: attendee participation
More informationSelect exactly what you need
Select exactly what you need Click links and logos Based on the latest, greatest intelligence Inside: Valassis National Enhanced File (VNEF) Valassis Premium Selections (Personalization) Prospect Marketing
More information2013 Mailing Services Promotions Calendar Overview
2013 Mailing Services Promotions Calendar Overview The 2011 Mobile Barcode Promotion and 2012 Mobile Commerce and Personalization Promotion have generated increased awareness and use of mobile technologies
More informationTrends and Future of Direct Mail Through 2020
Trends and Future of Direct Mail Through 2020 A PRIMIR Study Presentation by INTERQUEST Ltd. NPES 2015 Annual Conference and PRIMIR Fall Meeting Palm Beach, Florida October 28, 2015 Trends and Future of
More informationFirst-Class Mail Focus Group Product Development. MTAC May 15, 2013
First-Class Mail Focus Group Product Development MTAC May 15, 2013 Agenda Pulse of Industry Pricing Update Promotions Update on 2013 Promotions Calendar Potential 2014 Promotions Open Discussion First-Class
More informationHow To Print Mail From The Post Office
PRINTING AND MAILING, INC. Understanding Mailing UPDATED January 23, 2014 www.successprint.com www.successprint.com Let s Be Friends! 10 Pearl Street Norwalk, CT 06850 tel 203-847-1112 fax 203-846-2770
More information2014 USPS Postal Promotions
2014 USPS Postal Promotions Rob Nowak Feb 11, 2014 Agenda Why USPS continues these promotions? Why would you want to participate? 2014 USPS Promotion Calendar Promotion Details Examples Steps to Success
More informationEVERY DOOR DIRECT MAIL Training Presentation
Training Presentation EDDM Retail Getting Started Key points that should be considered: Build your brand (use pictures, colors, limit words) Consider your marketing budget Use our postal EDDM program to
More informationof Mailing Agent (If other than permit holder) Mailer's Mailing Date SSF Transaction # Weight of a Single Piece 0. pounds Periodicals Media Mail
United States Postal Service Statement - Nonprofit Standard Mail Post Office: Note Mail Arrival Date & Time (Do Not Round-Stamp) Mailing Mailer Permit Holder's Name and Address and Email Address, if Any
More informationof Mailing Agent (If other than permit holder) Mailer's Mailing Date SSF Transaction # Weight of a Single Piece 0. pounds Periodicals Media Mail
United States Postal Service Statement - Standard Mail Post Office: Note Mail Arrival Date & Time (Do Not Round-Stamp) Mailing Mailer Permit Holder's Name and Address and Email Address, if Any CAPS Cust.
More informationDelivering Connections that Make an Impact. We Can Make Lasting Impressions by Giving Print a Digital Dimension
Delivering Connections that Make an Impact We Can Make Lasting Impressions by Giving Print a Digital Dimension MAIL REACHES ALL AGES 38 % OF MILLENNIALS HAVE SCANNED A MAIL PIECE 42 % OF 25-34 YEAR OLDS
More informationWould you pay $147 in advertising to generate 1 new listing? Learn how I list 3 homes for every 2,000 postcards I mail for 22 cents each.
Online Summit Spring 2013 Would you pay $147 in advertising to generate 1 new listing? Learn how I list 3 homes for every 2,000 postcards I mail for 22 cents each. By Joshua Smith Why Mailers? As business
More informationEvery Door Direct Mail
Every Door Direct Mail Simplified Mailing Process USER GUIDE Table of Contents Overview... 1 What is Every Door Direct Mail?... 1 What are my mailing options?... 1 Getting Started... 2 STEP 1 Geographic
More informationMail 101. What s new with the Postal Service? 4/9/12. Department Mail CLASS OBJECTIVES:
Mail 101 CLASS OBJECTIVES: USPS financial situation and the impact it will have Your departments address and how it impacts your mail delivery USPS Classifications explained A review of your choices regarding
More informationAppendix B. NAICS Codes, Titles, and Descriptions
Appendix B. NAICS Codes, Titles, and Descriptions PART 1. 2002 NAICS 5418 ADVERTISING AND RELATED SERVICES 54181 ADVERTISING AGENCIES 541810 ADVERTISING AGENCIES 54182 PUBLIC RELATIONS AGENCIES 541820
More informationTHE INTELLIGENT APPROACH TO PRINT AND MAIL PRODUCTION
THE INTELLIGENT APPROACH TO PRINT AND MAIL PRODUCTION The Intelligent Approach to an Efficient Mailstream The mailstream is immense, diverse, rapidly changing and essential to world-class customer communication
More informationMail tracking in today s marketplace - Why it is more than just a cost for suppliers By AccuZIP Inc.
Mail tracking in today s marketplace - Why it is more than just a cost for suppliers By AccuZIP Inc. With increased competition in today s marketplace, printers and mailers must identify ways to distinguish
More informationUNITED STATES OF AMERICA POSTAL REGULATORY COMMISSION WASHINGTON, DC 20268-0001. Notice of Market-Dominant Docket No. R2016-2 Price Adjustment
Postal Regulatory Commission Submitted 12/10/2015 12:09:33 PM Filing ID: 93959 Accepted 12/10/2015 ORDER NO. 2861 UNITED STATES OF AMERICA POSTAL REGULATORY COMMISSION WASHINGTON, DC 20268-0001 Before
More informationINSPECTOR GENERAL UNITED STATES POSTAL SERVICE
OFFICE OF INSPECTOR GENERAL UNITED STATES POSTAL SERVICE Every Door Direct Mail-Retail Audit Report May 7, 2012 Report Number May 7, 2012 Every Door Direct Mail-Retail Report Number IMPACT ON: Policies
More informationTrade Secrets to Connecting Your Mail to Better Business Outcomes
Intelligent Mail can show the way to significant cost savings and business benefits for your customers 1 Abstract If mail is a major marketing and communications channel for your clients, then Intelligent
More informationEmerging Trends in Mail Engagement
Emerging Trends in Mail Engagement Dan Barrett Director, USPS Customer & Market Insights March 20, 2016 Executive Summary Digital advertising currently accounts for nearly 30% of all U.S. advertising spend
More informationEvery Door Direct Mail Seminar
Every Door Direct Mail Seminar Hosted by the Community Development Foundation. co-led by Marc Williams (Business Development Specialist - USPS-MS) and Perry Whitaker (Sales / Marketing - PPI). www.cdfms.org/events
More informationFind the customers that matter most. With Every Door Direct Mail service, you can reach every home, every address, every time.
Find the customers that matter most. With Every Door Direct Mail service, you can reach every home, every address, every time. According to BizReport 2010, up to 85% of a store s customers come from a
More informationROI. Build a Better ROI for Your Marketing. Print Email PURLs Mobile. HEIDI TOLLIVER-WALKER www.digitalprintingreports.com
Build a Better ROI for Your Marketing Print Email PURLs Mobile ROI HEIDI TOLLIVER-WALKER www.digitalprintingreports.com 11900 West Roosevelt Road Hillside, Illinois 60162 Ph. 708.236.4900 Fx. 708.236.5820
More informationEDDM. BusinessEtc Marketing Ideas & Solutions 239-822-5157 1-844-268-2085 Armando Nargi www.businessetc.com
EDDM BusinessEtc Marketing Ideas & Solutions 239-822-5157 1-844-268-2085 Armando Nargi www.businessetc.com Find Potential Customers Planning a marketing mailing? Use the online mapping tool is designed
More informationCOMMENTS OF THE NATIONAL ASSOCIATION OF PRESORT MAILERS (July 29, 2013) Pursuant to Order No. 1739, the National Association of Presort Mailers (NAPM)
Postal Regulatory Commission Submitted 7/29/2013 3:04:20 PM Filing ID: 87453 Accepted 7/29/2013 BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268-0001 Rules Pursuant to 39 U.S.C. 404a Docket
More informationProposed 2013 Postal Changes and How They Could Affect Your Organization. Akron/Canton PCC Seminar 11/1/12
Proposed 2013 Postal Changes and How They Could Affect Your Organization Akron/Canton PCC Seminar 11/1/12 On the Move The National Customer Support Center (NCSC) is moving its office location. Starting
More informationA Melissa Data White Paper. Saturation Mail: The Perfect Low-Cost Way to Reach More Customers
A Melissa Data White Paper Saturation Mail: The Perfect Low-Cost Way to Reach More Customers g 2 If you own a local business and are looking for an inexpensive way to increase your sales, or plan to expand
More informationailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More
ailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More Saturation Mail: A Best-Kept Secret No More As postal rates continue to rise every year, mailers must
More informationDIRECT MARKETING TIPS. How to Make Your Holiday Campaign a Success
Presents 20 DIRECT MARKETING TIPS How to Make Your Holiday Campaign a Success TIS THE SEASON TO SPEND Holiday spending has been increasing each year, making the holiday season the most important shopping
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationEvery Door Direct Mail. Simplified Mailing Process // User Guide
4 V. Every Door Direct Mail Simplified Mailing Process // User Guide Table of Contents Overview What is Every Door Direct Mail Service? What Are My Mailing Options? 3 3 4 Registration New User Registration
More informationDirect Mail & Catalogues
Direct Mail & Catalogues The Transformation of Print-Based Direct Marketing October 2014 Sponsored by: CONTENTS Introduction 3 Direct Mail in North America 4 Direct Mail in Europe 8 Catalogues 12 2 Direct
More informationThe evolution of Social CRM
In a series of articles Cognizant s Customer Solutions Consulting Practice explores how organizations can use innovation and integration to engage with the new breed of technology fuelled customers of
More informationBEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268 0001
BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268 0001 Postal Regulatory Commission Submitted 5/16/2016 4:05:50 PM Filing ID: 95896 Accepted 5/16/2016 NOTICE OF MARKET-DOMINANT PRICE ADJUSTMENT
More informationImplementing the Intelligent Mail Barcode
White Paper Implementing the Intelligent Mail Barcode In the current competitive environment in the document solutions business, adding intelligence to products has become the key to success. The latest
More informationWelcome to the Political Campaign Mail and Official Election Mail webinar.
Welcome to the Political Campaign Mail and Official Election Mail webinar. 1 Today s Political Campaign Mail and Official Election Mail webinar will cover the latest information for the 2014 Election Mail
More information5 Keys to Direct Mail Success in 2014. Despite rate increases and USPS uncertainty, marketers have tremendous opportunities in mail
5 Keys to Direct Mail Success in 2014 Despite rate increases and USPS uncertainty, marketers have tremendous opportunities in mail Direct mail is one of the most profitable channels marketers have at their
More informationSimplified Mailing Process // User Guide. Every Door Direct Mail
2 V. Simplified Mailing Process // User Guide Every Door Direct Mail Table of Contents Overview What is Every Door Direct Mail? 1 What are My Mailing Options 2 Registration New User Registration 3 Every
More informationFranchise Marketing System 2015
Franchise Marketing System 2015 Direct Mail Programs New Homeowner You determine the home value and the target area. We create three cards together. The cards are loaded into an automated mailing site
More informationACCUZIP REST API CALLS. 100% Cloud Based DQ and Mail Processing
ACCUZIP REST API CALLS 100% Cloud Based DQ and Mail Processing Abstract Upload Name and Address Files for CASS Certification, NCOALink Certification, Duplicate Detection, Postal Presorting, USPS Documentation
More informationUncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View
Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View Nikki Baird, Managing Partner, February 2012 Introduction In Fall 2011, the United States Postal Service announced major
More informationUNITED STATES POSTAL SERVICE. (November 16, 2015) Pursuant to 39 U.S.C. 3622 and 39 C.F.R. part 3010, the United States Postal
Postal Regulatory Commission Submitted 11/16/2015 3:47:03 PM Filing ID: 93776 Accepted 11/16/2015 BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268 0001 NOTICE OF MARKET-DOMINANT PRICE ADJUSTMENT
More informationSocial media has changed the world as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by
More informationRetail Innovation and Retail Jobs: A Union Perspective
Canadian Union of Postal Workers Retail Innovation and Retail Jobs: A Union Perspective Presentation To The 5 th International Petersberg Conference on the Future of Postal Outlets Königswinter, Germany
More informationthe idea pack Every Door Direct Mail Vol. 2. Issue 2.
the idea pack Every Door Direct Mail Vol. 2. Issue 2. EDDM Explained Every Door Direct Mail is a new way to think about marketing your business to every door in the neighborhood without the need for specific
More informationMobile Apps for Your Business. Increasing Customer Response With this Cutting Edge Mobile Technology
Mobile Apps for Your Business Increasing Customer Response With this Cutting Edge Mobile Technology 1 Why Mobile? By the end of 2011, over 50% of all US adults will have a smart phone Web searches from
More informationCOMPLETE. nationwide COVERAGE. America s Largest Direct Mail List Where do all of your best customers live?
COMPLETE nationwide COVERAGE America s Largest Direct Mail List Where do all of your best customers live? 150,000,000 Unique Addresses Coast-to-Coast! The Best of Both Worlds: Total Market Coverage and
More informationWho can buy what I sell? Selling to the U.S. Postal Service Publications Let s Do Business Pub. 5 Purchasing Manual
LET S DO Business Publication 5-A July 2001 WE ARE THE U.S. Postal Service The Postal Service is one of the largest service organizations in the world and, as a result, one of America s biggest buyers.
More informationDIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.
End-to-End Solutions High Quality Results Competitive Prices DIRECT MAIL SOLUTIONS Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.com RM 1599
More informationFundvelopes provides the Direct Mailer with a first class pre-stamped ready to mail envelope.
A Patented Direct Mail Piece Advertisers subsidize the cost of the stamp by purchasing space on an envelope as their Billboard. Fundvelopes provides the Direct Mailer with a first class pre-stamped ready
More informationINTEGRATING DIRECT MAIL & EMAIL. Gary A. Seitz C.TRAC Oct. 13, 2015
INTEGRATING DIRECT MAIL & EMAIL Gary A. Seitz C.TRAC Oct. 13, 2015 2015 DMA RESPONSE RATE REPORT Direct mail is most effective channel with an average response rate of 3.7% to house lists (1% to Prospects)
More informationCirculation Glossary Verified s glossary of commonly used terms.
Circulation Glossary Verified s glossary of commonly used terms. Accuracy of Claimed Circulation: A measure of the consistency of a publication s Target (free rack/bulk) distribution records and Verified
More informationMailing Services Price Change
Mailing Services Price Change 1 Agenda CPI cap Changes by class of mail First-Class Mail Standard Mail Periodicals Package Services Extra Services Timeline Resources 2 The Price Cap Based on Consumer Price
More informationGenerate More Sales & Maximize Your ROI!
Generate More Sales & Maximize Your ROI! AUTOMOTIVE MARKETING ebook 1 Generate More Sales & Maximize Your ROI! BY DREW PALMER FIND ME ON TWITTER @PALMERADAGENCY FIND ME ON LINKEDIN Drew Palmer has been
More informationProduct Samples & Picture Permit Promotions
Product Samples & Picture Permit Promotions 1 2013 Promotions 2 Product Samples Promotion Overview Upfront 5% postage discount on qualifying mail that contain product samples Eligible Mail Classes Standard
More informationApril 2016 USPS Rates Decrease - What You Need To Know. Speaker: Adam Lewenberg President of Postal Advocate Inc.
April 2016 USPS Rates Decrease - What You Need To Know Speaker: Adam Lewenberg President of Postal Advocate Inc. Meeting Instructions There is a GoToWebinar meeting link All lines will be on mute until
More informationSmall Business Direct Mail Strategies Using Every Door Direct Mail
Small Business Direct Mail Strategies Using Every Door Direct Mail May 2015 Jim Fitzgerald CEO Wendy Urquhart VP, Business Development Taradel LLC Ed Newhook EDDM Program Manager Vicki Stephen Director,
More informationHow to Market a Direct Mailpiece
Program Requirements 2015 EMERGING AND ADVANCED TECHNOLOGY PROMOTION CONTENTS I. BACKGROUND... 2 II. PROGRAM DESCRIPTION... 2 III. ELIGIBILITY REQUIREMENTS... 3 A. Mailpiece Content Requirements...3 B.
More informationWhat s ahead for online grocery?
What s ahead for online grocery? Growth forecast and implications October 2014 By Steve Bishop Co- founder and Managing Director, Brick Meets Click Brick Meets Click helps organizations understand, plan
More informationUSPS POSTAGE RATES & FEES TABLE OF CONTENTS
USPS POSTAGE RATES & FEES TABLE OF CONTENTS First Class Mail... Standard Mail Regular... Standard Mail Nonprofit... NOTE: taken from the official USPS web site: pe.usps.com, effective May 4, 007 Rates
More informationMINIMUM ADVERTISED PRICE POLICY FOR HJC PRODUCTS (EFFECTIVE September 1, 2015)
MINIMUM ADVERTISED PRICE POLICY FOR HJC PRODUCTS (EFFECTIVE September 1, 2015) 1. Introduction. HJC America, Inc. ("HJC") is committed to maintaining the superior quality and integrity of its line of motorcycle
More informationECOMMERCE: A SHOPPING REVOLUTION
ECOMMERCE: A SHOPPING REVOLUTION [Chapter 3 Digital Minds v2] J. Burns Smith, Jr. (WSI Consultant, USA) Copyright 2016 WSI. All rights reserved. Each WSI Franchise is an independently owned and operated
More informationUsing Advertising to Engage the Price Sensitive Consumer
Using Advertising to Engage the Price Sensitive Consumer The level of a consumer s sensitivity to price has a significant impact on how they respond to advertising online and in traditional media. As more
More informationHow poor metrics undermine digital marketing
october 2008 m a r k e t i n g How poor metrics undermine digital marketing The Web is the most measurable medium in the history of marketing. Now all that s left is figuring out how to measure it. Jacques
More informationUSPS Postal Rates AN EVERYDAY MAILING REFERENCE. Your guide to postage rates and common types of mail. Effective April 10, 2016
USPS Postal Rates AN EVERYDAY MAILING REFERENCE Your guide to postage rates and common types of mail Includes the April 2016 USPS Rate Decrease Effective April 10, 2016 FP Mailing Solutions FP-USA.COM
More informationUnderstanding the April 2016 U.S. Postal Service Price Change
Understanding the April 2016 U.S. Postal Service Price Change Each year at least once per year the U.S. Postal Service (USPS ) changes rates across their various mail classes and extra services. Often
More informationJanuary 2012 Mailing Services Price Change Workshop
January 2012 Mailing Services Price Change Workshop Prepared by Product Classification, U.S. Postal Service October 2011 Presented by: (Name) (Title) (Office) U.S. Postal Service (Date) Agenda Timeline
More informationLiterature Preparation and Bulk Mailing Services. Contract Information Guide
Literature Preparation and Bulk Mailing Services Contract Information Guide Bid # 13-0612-ES Contract Period 7/13/2012-7/12/2013 Vendor Contact Information Bid # 13-0612-ES Vendor L & M Mail Service 2452
More informationOne S ource Newsletter
July 2012 Page 1 Every Door Direct Mail Since the launch of Every Door Direct Mail 2011, over one billion pieces have been printed and mailed and this number continues to grow as more companies look to
More informationConvention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:
Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE
More informationSocial Intelligence Report Adobe Digital Index Q2 2015
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
More informationHow important is mail to your campaign? How can you use mail to your best advantage?
THE BENEFITS OF DIRECT MAIL ELECTION 2014 How important is mail to your campaign? How can you use mail to your best advantage? The 2014 election is shaping up to be the most challenging yet for political
More informationMail Service Providers
Mail Service Providers White Paper Report Number MS-WP-15-003 August 31, 2015 Executive Summary This paper explores the relationship between the Postal Service and a related industry group called mail
More informationSATURATION LISTS. Reach all households in a geographic area at lowest postage rates
DIRECT MAIL DELIVERS Businesses who send direct mail communications to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked
More informationTransactional Printing in North America
Transactional Printing in North America David Davis, Director INTERQUEST, Ltd. The printing of bills, statements, and other transactional documents was one of the first and remains one of the largest markets
More informationDirect Mail As A Promotional Product
Direct Mail As A Promotional Product Scott Perry Director of Sales Direct Mail As A Promotional Product Looking To Increase Sales? Interested in discovering products your existing customers might already
More informationSimplified Mailing Process // User Guide. Every Door Direct Mail
3 V. Simplified Mailing Process // User Guide Every Door Direct Mail Table of Contents Overview What is Every Door Direct Mail service? 3 What are My Mailing Options 4 Registration New User Registration
More informationHow to monetize Wi-Fi services
How to monetize Wi-Fi services Gianni Altamura VP International Sales galtamura@cloud4wi.com +39 348 9031600 SINOG, June 13 2014, Ljubljana The need to involve venues Agenda Enabling value-added services
More informationDental Marketing Experts
BECOME OUR NEXT DENTAL SUCCESS! 65 NEW PATIENTS! WE MAILED 5,000 POSTCARDS AND ALREADY RECIEVED 65 NEW PATIENTS! THANK YOU SO MUCH INNOVATIVE SOLUTION, FOR JUMP STARTING MY DENTAL PRACTICE AND YOUR EXCELLENT
More informationUPU Background. Stakeholder Roles
Statement of Randy S. Miskanic Acting Chief Information Officer and Executive Vice President United States Postal Service Before the Subcommittee on Government Operations United States House of Representatives
More informationHealthcare Reform and
Producer Webinar Welcome Healthcare Reform and Exchanges Impacts To listen to this presentation please do the following: Call to the conference line 1 888 394 8197 and enter the participant code 876382
More information2016 EMERGING AND ADVANCED TECHNOLOGY/VIDEO IN PRINT PROMOTION
Program Requirements 2016 EMERGING AND ADVANCED TECHNOLOGY/VIDEO IN PRINT PROMOTION CONTENTS I. BACKGROUND... 2 II. PROGRAM DESCRIPTION... 2 III. ELIGIBILITY REQUIREMENTS... 3 A. Mailpiece Content Requirements...3
More informationMarshall Chamber Marketing Workshop! Email Marketing & Direct Mail!
Marshall Chamber Marketing Workshop! Email Marketing & Direct Mail! Image Source: h.p://impac2v8.com.au/wp- content/uploads/ 2012/10/Blogging- Helps- My- Business- Make- Money- By.png Image Source: h.p://yourpma.com/email-
More information<Insert Picture Here> Extreme Performance with In-Memory Database Technology Real Life Stories
Extreme Performance with In-Memory Database Technology Real Life Stories Presented at Oracle Open World Joseph E. Conway Chief Technology Officer FedCentric Technologies, LLC 1 FedCentric
More informationThe State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save
The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save February 2016 KEY FINDINGS This study of 10,843 consumers uncovered four key findings around how shoppers use coupons for
More informationJanuary 2016 USPS Rates Increase - What You Need To Know. Speaker: Adam Lewenberg President of Postal Advocate Inc.
January 2016 USPS Rates Increase - What You Need To Know Speaker: Adam Lewenberg President of Postal Advocate Inc. Meeting Instructions There is a joinme webinar presentation link All lines are on mute
More informationUPDATED FEBRUARY 2015: After the IM pb deadline: Managing Requirements FAQ s
UPDATED FEBRUARY 2015: After the IM pb deadline: Managing Requirements FAQ s 2 FEBRUARY 26 WEBINAR: UPDATED FAQ s During the February 26 2015 After the IM pb deadline: Managing Requirements webinar, participants
More informationLink. The. A Letter from the CEO. Featured Content. Don Landrum, Chief Executive Officer, SourceLink. August 2013. Volume 11
Volume 11 + August 2013 Link The Featured Content Postal Industry 2 News 3 Banking Trends and Insights Featured Blog: Marketing to 4 Millennials A Letter from the CEO Technology Drives Innovation At the
More informationSWITCHING TENDENCIES OF CONSUMERS OF MOBILE PHONE SERVICES IN MADURAI DISTRICT
SWITCHING TENDENCIES OF CONSUMERS OF MOBILE PHONE SERVICES IN MADURAI DISTRICT Abstract Dr. A. Shabinullah khan 1 Dr. A. Abbas manthiri 2 India as Asia s third largest economy, is adding at least one million
More informationSimplified Mailing Process // User Guide. Every Door Direct Mail
2 V. Simplified Mailing Process // User Guide Every Door Direct Mail Table of Contents Overview What is Every Door Direct Mail? 1 What are My Mailing Options 2 Registration New User Registration 3 Every
More informationYour Special Delivery tm. Direct Mail Printing & Production National Postal Forum October 17, 2001
Your Special Delivery tm Direct Mail Printing & Production National Postal Forum October 17, 2001 What s With the Internet? Internet.com s Internet Stock Index (ISDEX) has lost more than 80% of its value
More informationON TRACK USPS TRACKING IS HERE
ON TRACK USPS TRACKING IS HERE PAGE 3 U.S. POSTAL SERVICE JANUARY/FEBRUARY 2013 FYI With the January 2013 price changes, Parcel Post has been re-named Standard Post and moved to the competitive products
More informationDigital Couponing. - Learning from a National Survey of CPG brands - Fourth Annual Conference October 2, 2012
Digital Couponing - Learning from a National Survey of CPG brands - Fourth Annual Conference October 2, 2012 1 Partners In Loyalty Marketing Our strength as an organization comes from: 1. Our high level
More informationHoliday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015
Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market
More information