Direct Mail As A Promotional Product

Transcription

1 Direct Mail As A Promotional Product

2 Scott Perry Director of Sales

3 Direct Mail As A Promotional Product

4 Looking To Increase Sales? Interested in discovering products your existing customers might already be ordering, only not from you? Want to get your share of the $45 billion spent annually on this product?

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9 Why Direct Mail? Targeted Personal Flexible Tangible Measurable Easy & Cost Effective

10 Direct mail remains the largest single direct marketing expenditure at roughly $45 billion per year. Direct Marketing News 85% of consumers sort through and read selected mail pieces each day; 75% are examining mail more closely and 40% have tried a new business after receiving direct mail. Ballantine Corporation 73% of U.S. consumers prefer direct mail for brand communications because they can read the information at their convenience. Epsilon s Channel Preference Study

11 62% of Americans enjoy checking their mailbox for mail. Epsilon s Channel Preference Study In over 80% of homes, the persons responsible for collecting mail will do so at first opportunity, most sorting their mail immediately. USPS Mail Moment Study 50% of people pay more attention to direct mail than any other advertisement medium. Ritter s Communication

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13 Established, locally owned, positive name recognition Your Customer: Primary customer base lives in 5-mile radius of store Your good customer; regularly purchases and values promotional products Has lots of competition; franchise operations moving in and advertising heavily Wants to promote new online ordering system Good News! As a promotional products distributor, you re in a position to help Old Town Pizzeria get more business!

14 Television: Yikes! Expensive, broad audience, short duration

15 Radio: Tried it, didn t like it Requires multi-station buy; broad audiences; short duration

16 Newspaper: Old Standby, Less Relevant Wrong audience; message not targeted

17 Social Media & Working good but could use a boost Old Town Pizzeria has Facebook and Twitter followers, but not a ton. Low cost, but Old Town Pizzeria not keen on posting information, monitoring social media and responding to posts No strong indication social media is attracting more business

18 You To The Rescue! You know Old Town Pizzeria; Old Town Pizzeria knows you. You re ideally positioned to recommend the perfect campaign to help Old Town Pizzeria: Direct mail. Direct mail is truly in your wheelhouse as promotional products representative. It s a valued product in your inventory. You are the Direct Mail expert. A qualified supplier/mail services provider can help you handle virtually everything from start to finish.

19 Old Town Pizzeria s Campaign Possible Promotional Products $6,000 budget to promote new online ordering capability $5,94 0 $5,89 5 $5,99 9 Screen-Printed T-Shirts 1,100 impressions $5.40 each + shipping and fees 16oz. Thermal Cup 4,500 impressions $1.31 each + shipping and fees (Don t forget storage!) Pizza Cutters 5,917 impressions $1.014 each + shipping and fees

20 $5,99 9 Compared to: Direct Mail with Mag Tab Mag Tab Mail Card 12,846 impressions $0.467 ea. All-inclusive via Standard Presorted (formerly 3rd class) mail Also consider: Proactive delivery to targeted audience Connecting with households as well as individuals Mailer guaranteed to get hands-on attention Specific messaging Offers, incentives and call to action Messages stick where it counts on the Fridge 24/7! Ability to measure short-and long-term response

21 Direct Mail as a Promotional Product? Magna- Peel Wall Calendar Mag-Tab Custom Mail Package

22 Direct Mail Workshop Program

23 What Mails? Coconut Supplies in a Bottle Plastic Toys Flip-Flops Flying Discs Beach Ball And Much More!

24 Choosing The Right Direct Mail Partner Expert Mail Services Team Postal Regulations Postal Rates Speed of Delivery Designated Delivery Dates Acquisition of Address Lists Quality Products National/Int l Full-Service Provider ROI Measurement

25 Tools to Measure ROI of Direct Mail Physical Coupons Coupon Codes Variable URLs QR Codes Landing Page Analytics Phone Calls Foot Traffic s / Contact Form Submission Purchases

26 Estimated Results*: 25% uptick in overall business 20% increase in online ordering in first three months Coupon redemption exceeded expectations Unexpected results Estimated outcome based from typical results as reported by the Direct Marketing Association (

27 Let s Recap Direct Mail is a proven marketing tool that connects to topline sales and bottom-line results YOU are a direct mail expert Opportunity to sell new products to your existing customers as well as new prospects More income opportunities Opportunities are never lost, they simply go to someone else. Don t let your portion of the $45 Billon spent annually on Direct Mail go to someone else!