Future ticketing landscape & user experience

Transcription

1 Future ticketing landscape & user experience

2 2 / Tech & tickets - travellers point of view 90% welcome ticketless travel 50% would pay more for better technology What motivates people in ticketless travel? 75% believe that a ticketless system would encourage car users to start using public transports 90% want to save time 80% expect to buy ticket on mobile What could make the journey easier? Less queuing: 84% Self-service ticketing: 82% 24-hour services: 81%

3 3 / Today s innovative technologies landscape Online ticket sales Direct payment at turnstiles HCE B a r C o d e Trip planner NFC & Smart tags Passenger info Which vision of convergence? while in the industry they are still independent initiatives

4 4 / 5 to 10 years projection Attractiveness means giving more choice C less tickets BLE smart objects Barcode etc PayWave & Paypass for mobile Apple Pay Improve passenger convenience NFC HCE BLE Ease access to public transport Reduce sales and media costs Key objectives for Fare used in a back-office centric solution Strong push of mobile and contatcless payment & resilience of classical ticketing 2% In % In 2023

5 5 / Main challenges ahead (1/2) Adoption by traveler, e.g. EMV: some people might be reluctant to tap their bank cards at turnstiles or validators Mobile: first mobile ticketing implementations show faster adoption by years old people vs y.o. Back office centric requires excellent connectivity «Near real-time» data update People who purchase product at the TVM expect to use it straightaway Reactive and accurate inspection still a challenge in metro/trains Good connectivity reduces financial exposure for the transit agency Risk management & liability agreements with banks Critical mass of technology e.g. NFC handsets

6 6 / Main challenges ahead (2/2) Complexities of Ticketing Critical functions and complexities of ticketing experienced in a card-centric model do not all disappear as we move to account based Transaction speed Seamless multi-modal travel Auditable reconciliation Accurate and reliable clearing and settling Security Exception handling Complex fares and topology Therefore Important we do not forget the lessons learnt from the last decade of ticketing implementation Transport ticketing domain knowledge remains a must

7 7 / What about NFC? SIM based model Used to be the buzz techno 2 years ago Still struggling to find a viable business model More pilots than Air France, but hardly any take-off Host Card Emulation A true progress to enable chip-to-cloud type of applications Initiatives like the OMTA propose sustainable models to transit agencies Apple incidence Definitely the last part of the puzzle in the NFC landscape NFC features still locked with the Apple Pay therefore limited to payment, but based on a concept in theory adapted to transit Openness of NFC capabilities expected to come later in 15

8 8 / How to accommodate more choice for travelers Barcode Mobile Paper Infrastructure & technology independent One single back-office for all Mobile WiFi Back office Contactless ISO14443 Apple Pay Travel card Infrastructure should remain safe but must be a facilitator rather than a constraint ibeacons NFC Mobile Bank card Smart BLE object Mobile Should work for gated and non gated systems

9 9 / Example of breakthrough: walk-in/walk-out HandsFree ticketing No tap for travellers: Walk-in/walk-out W i r e l e s s validation M o b i l e F a r e bound to account Geolocalization Fluid walk through Compatible with NFC & barcode Proactive identification

10 10 / Conclusion Technology innovations represent great opportunities for ticketing solutions Key points: Any solution must keep the three key objectives in mind: Ease of use and convenience Encouraging public transport uptake, and Reducing the cost of sales To enable new, innovative and convenient fare media an Open Architecture with a Single Integrated Account Based Back Office will be key It is important we do not lose sight of the lessons learnt from the history of integrated ticketing projects