International industrial R&D experiences through the Marie Curie programme

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1 Stijn Donders & Herman Van der Auweraer LMS, A Siemens Business International industrial R&D experiences through the Marie Curie programme MSCA information session Bridging Business and Research Brussels, Wednesday April 30, 2014 Smarter decisions, better products. Outline 1 Our Industrial Context 2 Strategic Innovation by Partnering 3 Innovation through the Marie Curie* programme 4 Marie Curie Researcher Career Development 5 Conclusions * Since most running projects examples described are in the frame of EC FPx, we mostly refer to the Marie Curie programme Page 2 Handout 1

2 LMS, More than 30 Years of Engineering Innovation 55 % 25 % 20 % Spin-off from KU Leuven, 1980 Partner in engineering innovation in the mechanical and mechatronic industries: software and services B2B company selling to leading R&D labs Addressing critical product performances and supporting the design of green and safe products Talented people, professionals, committed to customers success 30+ locations worldwide, Committed to innovation: 25% of budget in R&D More than manufacturing companies actively use LMS products and services (75% auto & aero) Acquired by Siemens, LMS now constitutes the Simulation and Test segment of Siemens PLM R&D & Engineering Beijing Brasov Breda Bristol Chennai Coralville Detroit Hamburg Gottingen Kaiserslautern Madrid Leuven Liège Lyon Torino Toulouse Plymouth Roanne Torino Yokohama Page 3 LMS, Addressing Industry s Burning Needs Lower Fuel Consumption Renewable Energy CO ² Emission Management Lighter Materials While Optimizing Brand Image Improving Processes Adding Intelligence Engineering Smarter Products for a Greener Future Page 4 Handout 2

3 LMS: Simulation and Testing Software used by Engineering Departments to Design better Products Responses F3 Ground Vibration Test (GVT) System F4 F1 F2 Force Inputs Page 5 Outline 1 Our Industrial Context 2 Strategic Innovation by Partnering 3 Innovation through the Marie Curie programme 4 Marie Curie Researcher Career Development 5 Conclusions Page 6 Handout 3

4 Industrial Research, a key in-house driver for portfolio innovation at LMS High-tech field, bringing critical value to our customers LMS must continuously innovate its products and services Innovation needs fundamental as well as industrial research Basic Science Value Quality LMS motivates its R&D staff to combine the best of both worlds Work at the edge of technology Harvest the fruits from fundamental research worldwide. while being inspired by industrial end-users and address industry s burning needs from the start, delivering solutions to real industrial problems Applied Science Value Strive for a PhD with industrial and academic supervision Valorization of research results in industry means bring a solution to our challenges and not finding a problem for a new solution Page 7 Be aware that many steps need to be taken to turn research results into something that can be sold Many questions must be addressed before achieving customer added vale & returns: US "Advanced Technology Programme: a reform with a purpose What further investments are needed? Has the technology been validated? Are field trials needed? Professionalizing your solution? Making it ready for series production Packaging, Solution Marketing Cost & Quality assurance Supply Chain, Delivery Training, Cost-of-change Post-sales, Maintenance Cross the chasm: you reach mass volume (& profit) only after you ve convinced a series of different classes of end users Page 8 Handout 4

5 LMS R&D Approach: Partnering to share risks and competences Partnering with different Actors and Stakeholders enables Risk, Cost and Competencies sharing Building networks and accessing networks Partnering happens in different formats Informal or formal bilateral cooperation With lead customer(s) in technology projects In an RTD project context (Regional, EC) In business alliances Key success factors: Clear Win-Win for all involved Fitting into the strategies of all partners, with view to build long term relationship from the start Professionalism in execution: be specific and deliver upon expectations Page 9 LMS R&D Expertise: Partnering in collaborative research programs Collaborative research projects as innovation framework Partner with key product manufacturers: study the right problem The real needs come from our users validation for market-relevant applications e.g. with Airbus, Eurocopter, BMW, PSA, Renault, Toyota, EDF, Rolls-Royce Partner with (inter)national top-universities: use the best methods e.g. KU Leuven, Univ. Liège, PoliTo, PoliMi, UNICAL, INSA Lyon, Univ. Bristol, UTCluj Access to top-class research results Stimulate research to address areas of relevance Bridge from state-of-the-art to state-of-the-use Partner complementary technology partners (research institutes + companies) Fraunhofer, IFP, ONERA, DLR, EADS, IDIADA, MicrodB, TNO Some of these are competitors Coopetition Over 100 partners, active and intensive multi-year cooperation with more than 30 academia Page 10 Handout 5

6 Research Training Programs: LMS participation to the Marie Curie Actions The PEOPLE Marie Curie Actions are one of the most successful EC Programs to promote Research Training and Mobility LMS has participated to the Marie Curie Researcher Mobility program since Focus on Training through Research Involving basic scientific as well as industrially applied research Supported by a well-structured organization Matches a strong and long research tradition Endorsed by top management Expertise in fellow administration, incl. social integration aspects Structured coaching approach Links to many leading academia, institutes and industries Enabling a very stimulating industrial PhD experience Page 11 Outline 1 Our Industrial Context 2 Strategic Innovation by Partnering 3 Innovation through the Marie Curie programme 4 Marie Curie Researcher Career Development 5 Conclusions Page 12 Handout 6

7 Example: Smart Systems Driving the Innovation Agenda Source : Arthur D. Little surveys and analysis Electrical & Electronic content in the vehicle value is increasing to over 40% Up to 80% of future innovations will be based on the use of some form of intelligent systems Focus areas: chassis, body and powertrain: Performance & Comfort: power, brand, drivability, noise. Economy and Green Driving engine and transmission control, energy management, electrification Safe driving ABS, ESP, VDC, ADAS, V2V up to smart infrastructure, V2I, autonomous vehicles Page 13 GRESIMO: Best Training for Green and Silent Mobility EC Marie Curie Initial Training Network (ITN) GRESIMO (10/ /2015) focus on training early-stage researchers Main Topic: Achieving Green & Silent Mobility Hybridisation / Electrification Light Weight Design (LWD) Drivetrain architectures Noise & Vibration Project Partners: Research Institutes (2): ViF Graz (coordinator), Fraunhofer LBF Universities (3): KU Leuven, UNIFI, Univ. Ljubljana Industry (4): LMS, AVL, Daimler, PSA + Associated partners: TU Graz, NLP, IESTA Page 14 Handout 7

8 INTERACTIVE: Innovative Concept Modeling Techniques for Multi-Attribute Optimization of Active Vehicles EC FP7 Marie Curie IAPP (Industry and Academia Partnerships and Pathways) November 2011 October 2015 Focus on Transfer of Knowledge through staff exchange Also limited recruitment of postdoctoral researchers Main Topic: Vehicle Concept Modeling for Active Vehicles Focus on critical subsystems chassis, tire, body From requirements up to advanced testing Multi-Attribute Simulation Project Partners: Universities: UNICAL (coordinator), KU Leuven Industry: LMS, GeG Page 15 Outline 1 Our Industrial Context 2 Strategic Innovation by Partnering 3 Innovation through the Marie Curie programme 4 Marie Curie Researcher Career Development 5 Conclusions Page 16 Handout 8

9 PhD career development in academia and in industry Time (Knowledge, Skills) Full Professor Lecturer Postdoc(s) Finishing PhD Starting PhD INDUSTRY & SOCIETY People Career Development Perhaps 10% of PhDs will pursue the academic ladder (up to full professor) 90% of starting PhDs will grow into (leading) positions in industry and society! And: industry determines the GDP, which is positively correlated with university funding! Conclusions for academia: Dual funnel role & responsibility! Equip PhD students with an open mind towards industrial and societal issues, and foster their skills to address them! This applies to doctoral schools, industryinvolved PhDs (as IWT Flanders Baekeland) and the Marie Skłodowska-Curie programme Page 17 LMS Participation to the Marie Curie Actions Over the last 20 years, LMS hosted a large number of research fellows, who delivered fruitful R&D results, while developing their skills/careers and building a huge network of partners and of people Most Marie Curie fellows embarked on an industrial career In research In product development In application studies Not uncommonly evolving into management (research & general) But also some pursued an academic track Invariably keeping industry cooperation in high regard Concerned about transforming knowledge into economic added value Becoming next generation partners, home institutions Sending next generations of students and researchers Together composing a unique community, living the European Research Area Page 18 Handout 9

10 Stijn Donders VIPROM : Virtual Prototyping of Vibro- Acoustic Systems in the Mid-Frequency Range Former MC fellow: ESR, FP5 Growth IHF VIPROM on robust desing for automotive acoustics Stijn Donders (from The Netherlands) Short CV: MSc. in Applied Physics at the University of Twente (NL), 2002 VIPROM Marie Curie fellow at LMS ( ): In KU Leuven PhD program as industrial researcher at LMS; PhD 2008 Joined LMS as R&D project leader for vehicle modeling & simulation Marie Curie expert and LMS scientist in charge for various MC projects including the RTN MADUSE, the ITN VECOM, the IAPP INTERACTIVE May 23, 2014: at UNIFI (IT) to teach 2 lectures on GRESIMO topics in class of Prof. Marco Pierini & Prof. Niccolò Baldanzini (ex MC fellows in Leuven) June 2014 & 15: 2x 1 month secondment to UNICAL (IT) in INTERACTIVE, in group of Prof. Domenico Mundo (coordinator; former MC fellow at LMS) Current role at LMS: Sr. RTD Project manager at LMS 3D Simulation Division Technology focus on lightweight CAE and vehicle mechatronics Team management including HR, Project & IPR management Secretary of EARPA Task Force Modeling & Simulation Page 19 Tiziana Cardone MADUSE : Modelling Product Variability and Data Uncertainty in Structural Dynamics Engineering Former Marie Curie fellow: in FP6 RTN MADUSE & Smart Structures on Robust Design and Optimization of Smart Structures in Industry Tiziana Cardone (from Italy) MSc. Engineering at University of Naples Federico II, 2005 Postgraduate MSc Motor Vehicle Engineering with ELASIS & LMS ESR in LMS (BE) for EC-RTN MADUSE ( ), applying optimization and uncertainty methods to NVH and controls engineering applications ESR at FhG LBF (GE) in cooperation with EADS (DE) for FP6 MC RTN Smart Structures CAE ( ), working on piezo element applications in hydraulic systems Current career: Space Structures Consultant at ESA/ESTEC (2010-present): Technical support to ESA future launchers validation Technical support for the Clean Space Initiative Technical responsible of Inflatable & Deployable Space Structures Page 20 Handout 10

11 Paula Martinez AETHER and SIMVIA2 : Flow Acoustics Simulation Former Marie Curie fellow: in MC FP6 SIMVIA2 (simulation methods for vehicle vibro-acoustics) and MC FP6 ITN AETHER (aero- and thermo-acoustics) Paula Martinez (from Spain) short CV MSc Industrial Engineering at the University of Zaragoza (Spain), 2005 Marie Curie ESR at LMS ( ) in SIMVIA2 project Marie Curie ESR at LMS ( ) in AETHER project PhD programme at KU Leuven; graduated August 2010 Stayed in the LMS Vibro-Acoustics team in R&D and technology innovation role Current role at LMS: Sr. RTD Project Leader, expert in numerical solvers and applications for aero-acoustics applications in industry With mix of RTD project and software development activities Scientist in charge for Marie Curie ITN TANGO on orifice noise Supervisor of R&D track of the ESR fellow Jonathan Tournadre in Tango Page 21 Antonio Vecchio OBELICS Interior Noise Sound Quality Former Marie Curie fellow: EC FP4 Training and Mobility of Researchers - OBELICS on subjective response and physical characteristics of interior noise Antonio Vecchio (from Italy) short CV MSc Aeronautical Engineering, specialization in Aeroelasticity (University of Naples) Researcher at the KU Leuven on active noise control ( ) MC grant holder for EC FP4 OBELICS ( , 18 months) Stayed at LMS as researcher in the Test Division (vibration and acoustics), E.g. Managing the LMS contribution to the Clean Sky GRC Evolved into RTD Division Manager of the Test Division Recruiting and supervising several Marie Curie Fellows. Joined the ARTEMIS Joint Undertaking in March 2009 Current Function: Programme Officer at the ARTEMIS JU in Brussels, Belgium, Responsible for research proposals/project management in the area of Embedded Computing and Mechatronics Page 22 Handout 11

12 Outline 1 Our Industrial Context 2 Strategic Innovation by Partnering 3 Innovation through the Marie Curie programme 4 Marie Curie Researcher Career Development 5 Conclusions Page 23 Conclusions To build our future, our society needs: Talented people Continuous Innovation Internationalization: the world is our source, our medium and our goal This requires partnering and building networks around the globe and across disciplines and actors The EC Marie Curie program has been instrumental to LMS since 1992 We are happy to have developed a community of skilled Young Engineers now employed at industries, customers and universities worldwide, a lasting value network forever Our message to our fellows: Reach out, explore and build your own network the future is yours Page 24 Handout 12

13 Acknowledgements The European Commission is kindly acknowledged for supporting the EC Marie Curie projects INTERACTIVE, the EC FP7 Marie Curie IAPP No Innovative Concept Modelling Techniques for Multi-Attribute Optimization of Active Vehicles, see GRESIMO, the EC FP7 Marie Curie ITN network No Best Training for Green and Silent Mobility, see DeMoTest-EV, the EC FP7 Marie Curie IAPP No DEsign, MOdelling and TESTing tools for Electrical Vehicles powertrain drives, EMVeM, the EC FP7 Marie Curie ITN No Energy efficiency Management for Vehicles and Machines, TANGO, the EC FP7 Marie Curie ITN network No , Thermo-acoustic and aero-acoustic nonlinearities in green combustors with orifice structures, see IWT Vlaanderen ( is kindly acknowledged for supporting the R&D projects MODRIO (Model driven physical systems operation), which is part of the ITEA2 project MODRIO HEV-NVH (A new generation of NVH methods for hybrid and electric vehicles) All involved researchers at LMS, and all R&D partners Page 25 Contact Dr. Ir. Stijn Donders Sr. RTD Project Manager 3D Simulation Division LMS, A Siemens Business (I IA PL LMS) Interleuvenlaan Leuven, Belgium Phone: +32 (16) [email protected] Dr. Ir. Herman Van der Auweraer Global RTD Director LMS, A Siemens Business (I IA PL LMS) Interleuvenlaan Leuven, Belgium Phone: +32 (16) [email protected] Page 26 Handout 13

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