Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, ColdFire+, C- Ware, the Energy Efficient Solutions logo, Kinetis,

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1 TM July 19, 2013 Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, ColdFire+, C- Ware, the Energy Efficient Solutions logo, Kinetis, mobilegt, PEG, PowerQUICC, Processor Expert, QorIQ, Qorivva, SafeAssure, the SafeAssure logo, StarCore, Symphony and VortiQa are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. Airfast, BeeKit, BeeStack, CoreNet, Flexis, Layerscape, MagniV, MXC, Platform in a Package, QorIQ Qonverge, QUICC Engine, Ready Play, SMARTMOS, Tower, TurboLink, Vybrid and Xtrinsic are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

2 Smart phone effect After Smart phone- internet of things Claude computing Definition Usage model Key component Connected device Definition Usage model Key component TM 2

3 Smart phone bigbang Note: PC installed base reached 100mm in 1993, cellphone / Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research TM 3

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5 48% of the people us smart phones for business and 52% use them for personal uses. Age group of usually have an average of 29% of people who use smart phones usually have an average of 18.2% usually have an average of 10.4%. 65 and above usually trail behind with an average of 4.9%. TM 5

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7 Claude computing Wireless /Wired Connectivity & TM 7

8 Cloud Computing is a general term used to describe a new class of network based computing that takes place over the Internet, basically a step on from Utility Computing a collection/group of integrated and networked hardware, software and Internet infrastructure (called a platform). Using the Internet for communication and transport provides hardware, software and networking services to clients TM 8

9 Common Characteristics: Massive Scale Homogeneity Virtualization Low Cost Software Resilient Computing Geographic Distribution Service Orientation Advanced Security Essential Characteristics: On Demand Self-Service Broad Network Access Rapid Elasticity Resource Pooling Measured Service TM 9

10 HTML5 supports SVG CANVAS Audio/Video Geo location Offline app Local storage TM 10

11 H/W Internet connectivity 3D Engine Media accelerator engine Security block S/W HTML 5 browser WEB GL driver support G streamer frame work Secure OS support TM 11

12 Connectivity was a general term used to describe a new class of I/F for Data sharing. basically class or driver for I/F Ex) USB, BT, SPI, PCI-e, Wi-Fi New Connectivity is extension of connectivity not only for Data but also for user experience (Audio, Video, UI) basically S/W and framework for Connectivity MPU core performance is required TM 12

13 Home display of smart phone Car Mode app Call Drive Music 13 TM 13

14 USB H/W H/W display Scaler for display out S/W NCM Driver Media framework User application TM 14

15 How many Wi-Fi device in your hand? TM 15

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18 Wi-Fi display supports display resolution CEA -17 different format : resolution x 480 to 1920 x 1080, VESA format : 29 kinds: resolution x 600 to 1920 x 1200 Hand held format12 : resolution x 360to 960 x 540 Video format ITU-T H.264 (Advanced Video Coding [AVC]- cbp) Audio format Linear Pulse-Code Modulation (LPCM) 16-bits, 48 khz sampling, 2 channels - LPCM mode 16-bits, 44.1 khz sampling, 2 channels Advanced Audio Coding (AAC) modes Dolby Advanced Codec 3 (AC3) modes TM 18

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