What is a Connected Car

Transcription

1 What is a Connected Car IVI NAVI Human Machine Interface Generic Operating Systems Interface, Device Drivers Control Area Connected Car System IVI *1) Client Safety & AV Security Service Applications WAN Web Server Network Operator Communicatio 3G/4G n Broadband Device Always Connected Fixed Rate Bluetooth Generic Car Hardware Parts (CPU, Chipset, Memory ) WiFi USB Low Cost Embedded/ Sensor Data Fire Wall DSRC (Preferably, Read Only) Battery Door Lock Air-Con. Inverter Rader Un-Lock Definitions Body of CAN and data formats are CAN Came Sheet ECU Instrumen Powertrain slightly different ra for Cont. OEMs Manager and even t Panel among CAN vehicle models within a company Multimedia ECUs AB Transmission Differential S Cont. Cont. CAN Data Center Probe DB Calendar Location SNS Traffic Weather Big Data Internet M2M/ Cloud R&D Manufacturing Maintenance VRM *2) Application/ Contents Service Providers Customer Data Base Home Office Sales & Marketing Dealership Managemen t CRM *3) , Copy Right Intel Corporation. *1) IVI: In-Vehicle Infotainment *2) VRM: Car Relationship Management *3) CRM: Customer Relationship Management

2 Issues to embed ICT devices in Car Difference of product life cycle A) Years between sales as a new car until expiration of registry B) Data from Car Information Center (ref years in 2001) C) Average year of Car in use Exists for 17 years in market aft Spec. Fix Purchase point Fix Concept Spec. Fix Accumulated # of devices 120,000 80,000 40,000 CPU 2MIPS CPU 200MIPS Average years of Car in use (Japan) A years B (2011) CPU 4000MIPS Becomes Double a year 2^7=128 2^11=2048 Development Sales 3 years 2G as a new car 3 years 3G 3.9/4G Average age of a car C 7 year-old , Copy Right Intel Corporation.

3 Issues to embed ICT devices in Car Long Dev. Cycle and Long Product Life of Cars In-Vehicle Device built-in Car IT Let s make Low Cost Navigation with functional level of PND Three Years to launch Remain additional 3 years as a new Spec. Fix Market Launch Development car and stay 10+ time years after the purchase competitiveness Bug fix + Car Integration At the product launch, people can use Google NAVI on ipad2 General IT Products competitiveness time Since the introduction of iphone With high volume and short development cycle, up-to-date technologies will be used. Software update and application down-load will keep the product attractiveness , Copy Right Intel Corporation.

4 Application update will solve the problem Future direction Vehicle IT Three Years Remain additional 3 years as a new Spec. Fix Market Launch Development car and stay 10+ time years after the purchase competitiveness Layered Struc. Generic OS Apps 0.5 Apps Apps Apps Apps Apps S/W; Short but on-going development cycle Middleware OS H/W; Long H/W Dev. Cycle H/W Middleware OS H/W Middleware OS H/W H/W Middleware OS H/W 2.0 H/W Middleware OS H/W Hardware Low level Middleware High Level Middleware APs APs APs APs APs General IT Products competitiveness time , Copy Right Intel Corporation.

5 Market Penetration of NAVI: Recent Change Smartphone came into the market. 50M 40M Others West. Europe US NAVI PND Smartphone 30M 20M China Japan Market volume accelerates the advancements of technology. 10M 0 JEITA , Copy Right Intel Corporation.

6 Contents and Services reside in the Cloud Cloud provides data processing User Devices focus on intuitive and better UX and GUI Data Base Oriented PC + Internet INTERACTIVITY Contents & Services Info-reference Oriented Map Navigation Train Exchange Dictionary Gourmet Guide Mobile MIDI Music Phone Movie Web-mail Video Clip Digital TV Music DL Game Entertainment On-line Game News Weather Petty Cash Stock DATA SIZE Auction On-line Banking e-commerce Transaction Oriented Cloud Computing Cloud Server Relation between Car and Smartphone Cloud Amplifier, Speaker, Power, Private space, Probe Information (Safety, Comfort , Copy Right Intel Corporation.

7 Foreseeing the Future Trend Next Generation IVI Three key entities Car APIs Cloud Display Unit (NAVI) Applications & Services Smartphone Modified from TeleNav data , Copy Right Intel Corporation.

8 Role of HTML5 for IVI Client n HTML5 HTML5 CSS3 SVG Canvas WebGL Cross Document Messaging Speech Input Off-line In-Vehicle Event Geo Display Location Audio A/V TAG Device Access API + Storage Web Socket (Hybrid) Navigation Application MW/OS Tethering Cloud Drivers CPU/ Device Terminal Mode? F/W Power-train CAN Body CAN Multimedia CAN Smartphone w/ HTML , Copy Right Intel Corporation.

9 Example of Big Data Applications (already implemented in Japan) Crowd Sourced MAP Dynamic & Relational DB Probe Data Service Dynamic Route Guidance Traffic information from others send driving info to the server. Server Downloading precise information on destinations Server Send the information on temperature, raining etc. Request The weather of the destinations Connected Cars sends back real-time traffic info and suggests best route Send the Information of GPS Real-time weather information ex. ECO Driving Live update of the map Feeds back new road info to map DB ex. Slippery Spots No road is indicated. A new Road Server ex. Charging Spots A new road is indicated , Copy Right Intel Corporation.

10 Crisis Response on Google Map After the Earthquake, probe data were uploaded in collaboration with NISSAN, Toyota, Honda, and Pioneer in order to publish the functional roads on Google Map , Copy Right Intel Corporation. Road driven by somebody

11 Possibilities to apply Big Data Analysis Probe data example GPS Wiper Data collection Statistical processing Location Rain Information delivery Effective use of information Location-Based Services Weather Info. Social Network Services Velocity ABS Steering wheel Brake Accelerator Air bag ECU Velocity change Discovery of potential danger Acceleration and deceleration and Traffic jam tail Possible Collision Vehicle Condition Traffic info. Prevent Danger Safety driving info. Environment info. Early detection of accident Information offering to each NAVI Drivers and Social Benefits Emergency call to police/fire station or caution to surrounding vehicles RPM?? Fuel, State of Charge temperature , Copy Right Intel Corporation. Early detection or prevention of breakdown Contact to maintenance/security companies or nearest facilities SOC Gas & Charging Spot info. Probe car Probe Processing Center Providing attractive service first is key for acquiring critical mass and large probe data. Source National Museum of Emerging Science and Innovation

12 New Mobile Service Opportunities w/big Data Need useful information for comfortable and safe driving. New Business Opportunity Internet of Things (M2M) Want to attract potential customers. (Car can be an effective marketing tool) Users Probe Data (presence, attributes) Personalized service (DRG, etc.) B2C service/ info IT and Communication networks handle transactions Probe DB Probe is a trigger for personalizing service/info. Probe Data Data fee 3 rd Party Companies Gas/Oil reseller EV Charging Co. Smart Grid Operator Insurance Co. Convenience Store Digital Signage Hotel/Restaurant Transportations such as Railroads, Airline.. Fleet Management Car Sharing Courier Service etc... Probe provides a unique advantage for Automotive Companies by providing probeoriginated new service opportunities. But.. data from large customer base is necessary , Copy Right Intel Corporation.

13 Data Size and Real-time requirements Relation of Data size and Real-time Requirements Supported by User Cell Phone Sec Real-time Time Non-real time (Stored) Min Hour Day Week Month Year Data Size Large Small GB MB x00kb 100KB x0kb KB Video DL Audio/Game DL TV Re-broadcast Traffic Information Car Monitoring Dynamic Route Guidance Collision Notification Full-parking ECO Movie Reserve Destination Set Fleet Management ETC Payment Weather Maintenance SVT Safety Door Lock/Unlock Full Map Update Partial Update of Map Restaurant Parking Lot EV Charging Spot Remote Diagnosis , Copy Right Intel Corporation.

14 A B Dispersion of Communication Load MVNO-like Dispersion Characteristics of data (Time Data Size) Can take time to download A B Use hours of low usage Large Data Bandwidth Occupancy Car Usage Internet Access Small data Access would be happened in proportion to Car usage , Copy Right Intel Corporation. hour Small data but need to be realtime 14

15 Summary n Cars will be finally connected to wireless network and become a Cloud Computing Client n HTML5 will be a glue which connects cars with Cloud-based services via Smartphone and pave the way for new service & business development n It seems an obvious awareness, even for OEMs, that ICT implementation such as Web and Automotive requires horizontal collaborations among ICT and Automotive companies , Copy Right Intel Corporation.

16 Thank You , Copy Right Intel Corporation.