Fashion Marketing & Advertising

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Clinton August Haynes
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1 1 Fashion Marketing & Advertising IC

2 IC Intensive Course Fashion Marketing & Advertising Managing strategies and communication for fashion firms and brands For the past 50 years, the Accademia Costume & Moda has been a centre of excellence in the areas of Fashion and Costume, also thanks to its former students who have become nationally and internationally accomplished professionals within the Fashion System and the Entertainment Industry.

in the areas of Fashion and Costume, also thanks to its former students who have become nationally

3 objectives 3 This Intensive Course in Fashion Marketing & Advertising aims at educating students to become professionals acquainted with theoretical and practical knowledge in the management of fashion firms, brands and products. In particular, this course will enable students to carry out tasks such as planning, commercialising and creating communication strategies for a variety of brands, from handcraft to small/medium businesses, from luxury to fast fashion. Once the student acquires the theoretical and practical know-how of marketing, branding, advertising and communication, he/she will be able to add value to fashion products and brands. This will be done by using various marketing incentives, special communication tools and by keeping updated on strategies related to branding and business communication. By the end of this course, students will be able to approach professional careers such as Brand Manager, Marketing Manager or Communication Manager for fashion products, lines or brands.

In particular, this course will enable students to carry out tasks such as planning, commercialising and creating communication strategies for a variety of brands, from handcraft to small/medium

4 who is this course for - duration and attendance 4 Who is this course for This course is addressed to graduates who aim at starting up their own business or work in marketing and communication departments for fashion lines or brands. It is also addressed to entrepreneurs and stylists who want to promote clothing or accessories lines, weather it is for themselves or for others, or undergraduates who wish to acquire knowledge within these specific fields. Duration and Attendance 90 hours of lessons and lab work. Saturdays Enrolment to this course is limited. Admission is determined after viewing the candidate s CV.

It is also addressed to entrepreneurs and stylists who want to promote clothing or accessories lines, weather it is for themselves or for others, or

5 program 5 Lectures will focus on theoretical and practical approaches and enabling students to practice the acquisition of the different competences related to marketing, branding and advertising. In particular, the student is provided with basic knowledge on language and techniques that distinguish international marketing, new advertising and current fashion communication tools. The objective is to provide competences related to strategic planning of marketing and integrated communication campaigns. Students will deal with the following subjects: Introduction to the fashion market: from luxury to fast fashion New trends in fashion consumption From fashion to life style Marketing Advertising Integrated Communication Brand Design Media Planning Peculiarities in fashion marketing Peculiarities in fashion communication Non-conventional fashion communication Public Relations, fashion shows and events Case studies Planning an integrated communication strategy

The objective is to provide competences related to strategic planning of marketing and integrated communication campaigns.

6 fees 6 Total Fees Euro 3.250,00 + VAT (22%) - (Euro 3.965,00 VAT included) Enrolment fee: Euro 750,00 + VAT (22%) Tuition fee: Euro 2.500,00 + VAT (22%) Certificate of Attendance At the end of the educational program, those students who have attended at least 80% of lessons will receive a certificate of attendance. The student may also, on request, obtain a transcript listing modules attended and an evaluation of the final work undertaken. Please note that the management team reserves the right to undertake eventual changes in the programme in relation to the needs of faculty and of the institute.

7 contact information 7 Inf.Or.Ma. Accademia di Costume & di Moda Mon-Fri Sat Via della Rondinella Roma T / F [email protected]

DOMUS ACADEMY MASTER COURSES awarded by NABA. Milano, 21 May 2013

DOMUS ACADEMY MASTER COURSES awarded by NABA Milano, 21 May 2013 2 DA Master Courses are delivered by Domus Academy Faculty in two forms: 90 ECTS MA validated 60 ECTS Academic Master by the University