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Dylan Anderson
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2 Zepto Computers Zepto Computers is founded in October 2002 by the former owners of EET Nordic one of Europe s largest component distributors. EET Nordic is represented in 12 countries. The founders of Zepto Computers have an extensive background within the component industry with more than 20 years of know-how and a network of great value. Today Zepto Computers is represented in 14 countries throughout Europe and has 87 employees at the headoffice in Hedehusene, Denmark.

The founders of Zepto Computers have an extensive background within the component industry with more than 20 years of

3 Business Concept To offer the best notebook/tv on the market based on price, performance and quality The largest notebook manufacturer in the Europe One of the largest LCD-TV manufacturers in Europe All notebooks are built in Denmark Operates on a just-in-time model Offers the customers a 100% built-to-order concept The customers can choose between different configurations Your choice: Memory Harddrive Processors Software Insurance/Service Accessories We are known for: Reliability Excellent service and support Quality products Know-how Fast delivery

customers a 100% built-to-order concept The customers can choose between 30.

4 Roadmap LCD-TV The Zview LCD-TV offers you the best possible picture together with a dynamic sound all in a elegant Scandinavian design

5 Roadmap - notebook The notebooks are being manufactured on a built-to-order basis and meet all demands from low-end to high-end for every end-user group from students to businesses and hardcore gamers

6 Design Much attention is given to provide the notebooks with an attractive but still simple and elegant design, giving the notebooks a quality finish.

7 Market Development The fastest growing products within the IT business are TV and notebook. Zepto 4% The notebook sale in Denmark has increased from units in 2003 to units in Source: IDC Acer 21% HP 26% The expectations are that within year % of all computers being sold are notebooks. Source: IDC Others 18% Lenovo 16% Fuj./Siem. 4% Toshiba 6% Dell 9% Marketshares 3Q 2007 Denmark Source Gartner

Source: IDC Acer 21% HP 26% The expectations are that within year 2010 94% of all computers being sold are

8 Worldwide production China is responsible for 98% of the notebook production 1. Quanta 1200K = IBM, Dell, Gateway, Apple, Toshiba, NEC, Sony, HP, Fujitsu Siemens, Acer 2. Inventec 1080K = Zepto, HP, BenQ 3. Compal 1000K = Zepto, Lenovo, Toshiba, Dell, Fujitsu, HP, Acer 4. Wistron 1000K = Lenovo, Acer, Dell, NEC, HP 5. Uniwill 150K = Fujitsu Siemens, Soltek, NEC, Max-Data, Infinity 6. Asustek 120K = ASUS, Sony, Apple, Dell 7. Clevo 60K = Dell 8. ECS 60K = Gericom, Medion Zepto Computers only co-operates with the best barebone manufacturers Competitors: Complete notebooks Zepto: Barebones Other Zepto suppliers: Intel, Microsoft, Hitachi, nvidia, Sony, Kingston, A-Data, Samsung

Uniwill 150K = Fujitsu Siemens, Soltek, NEC, Max-Data, Infinity 6. Asustek 120K = ASUS, Sony, Apple, Dell 7. Clevo 60K = Dell 8.

9 Supply Chain Operates in a just-in-time model Able to adjust to monthly price reduction Visible delivery time A new notebook every 6th minute Present capacity: 1,200 per day Zepto Computers: Fast delivery Latest technology Very competitive pricing Competitor:

every 6th minute Present capacity: 1,200 per day Zepto

10 Component Price Reduction In average there is a 10-15% price reduction on components per month Intel Celeron M 430 1,73GHz Processor 800 Hitachi 120GB HDD Pris i DKK % % 297 dec-06 jan-07 feb-07 Periode Pris i DKK % % dec-06 jan-07 feb-07 Periode

Pris i DKK 500 400 300 200 100 0 750-35% 489-39% 297 dec-06 jan-07 feb-07 Periode

11 Cost Structure Notebook example: Price DKK excl. VAT Price EUR 928 excl. VAT 100% 90% 80% 70% 60% 50% Production: 40% - goods from stock - assembling 30% - test - cleaning 20% - pre-shipment 10% 0% Components 64,5% Barebone 34,6% Production 0,9% Percentage Components: - cpu - memory - hard disk - optical drive - wlan - ms vista Barebone: - barebone

- cleaning 20% - pre-shipment 10% 0% Components 64,5% Barebone 34,6% Production 0,9%

12 What the press said I m in love Don t tell my girlfriend, but I m in love the more I use this stroke of genius from Zepto, the more I want to buy one myself Laptopworld.dk on Znote 6214W The fastest notebook ever Znote 6625WD is without a doubt the fastest notebook I have ever tested Hardware-test.com on Znote 6625WD Zepto a brand Zepto Computers has definitely created something of a brand. Their notebooks continue to pop out in a steady flow and they receive fine reviews Alt om Data on Zepto Computers Multi-media for next to nothing A real multi-media notebook which also offers a whole lot of features and most notably, this PC costs next to nothing T3 magazine on Znote 2215W Denmark s finest tech export It s cheap, it s fast, it s Denmark s finest tech export. Meet the laptop that s about to take Europe by storm Cnet.co.uk on Znote 6615WD

13 Distribution Channels We are located around Europe to serve our network of distributors, resellers and end-users

14 Zepto Computers online The e-commerce system is synchronised with the Microsoft ERP-system The ERP-system handles 8 different currencies Real-time update on more than 350 websites Denmark Holland England Germany Finland Represented in 14 countries Denmark Holland England Finland More than 350 websites

Real-time update on more than 350 websites Denmark Holland England Germany

15 Just visit online More than 30,000 different configurations

16 Just visit online Easy-to-use notebook configurator

17 Just visit online LCD-TV configurator

18 Just visit online Online traffic unique visitors at in April 2008 Focus on conversion rate

19 Just visit online Online traffic The number of visitors in e.g. March 2008 equals websites like: o Aok.dk o Billetnet.dk o Fpn.dk and more and exceeds the number of visitors on websites like: o Jobzonen.dk o TV3.dk o Bilzonen.dk o Seoghoer.dk o Pcworld.dk and more Source: FDIM total number of unique visitors

dk and more and exceeds the number of visitors on websites like: o Jobzonen.

20 Just visit online Logistics/Production Minimization of workflow

21 Just visit online Financial Performance Listed at the OMX Stock exchange First North (in DKK) Year Turnover EBIT B E E Danmarks dygtigste ITvirksomhed (nr. 1 kåring okt. 2006)

22 Just visit online Results 2007 Financial / Market results Growth in turnover January 2007: 75% Growth in turnover February 2007: 122% Growth in turnover March 2007: 84% Turnover record in June 2007 (20,6 mio DKK) Turnover record in August 2007 (21,3 mio DKK) Growth in EBIT: 57% Turnover record in October 2007 (22 mio DKK) Growth in turnover Q1 2008: 37% Just elected as a Gazelle company by Børsen Just named as Microsoft OEM Partner of the year Subsidiary in Germany Subsidiary in England Buys Zepto Sweden and Zepto Norway

23 Just visit online Business Development 2007 Products / Organisation Launch of Zepto Zview LCD-TV and Helios designer TV Zepto opens Zepto Concept Stores in Copenhagen In January 45 employees now 87 and vacant positions

24 Just visit online Market & Growth Areas of growth for Zepto Computers: General market growth Europe (notebook 26% in 2008 / LCD-TV 30% in 2008) Zepto Computers in Europe (SE + NO) Zepto LCD-TV Digital Home MS Vista New strategic customers, Sonofon / Telenor

25 Just visit online Digital Home/Office - Future Products Possible future products: - Wireless Storage Device - Ultralight Mobile Device - Windows Phone - Wireless Device - Media Center PC Zepto W-lan Zepto Wireless Hard Drive Zepto Ultralight Mobile Device Zepto Media Center PC/Server Zepto Wireless LCD-TV Zepto Notebook Zepto Windows phone

26 Just visit online Questions Hvorfor kopierer konkurrenterne ikke vores koncept? Ingen ændringer i de seneste 15 år Betydelige omkostninger i tilfælde af ny virksomheds- / produktionsstruktur Hvad vil der ske, hvis konkurrenterne lægger pres på leverandørerne ifm. Zepto s vækst? Leverandøren har en stor interesse i, at vi lykkedes Den største del af markedet består af 5 udbydere Hvordan vil Zepto nå de ambitiøse vækstmål? Igennem konkurrenceevnen Det er kun nødvendigt med en markedsandel i eks på < 0,23% for at nå vores mål Hvordan sikrer vi fortsat konkurrencedygtighed? I takt med at vi vækster, bliver vores konkurrencevne bedre og bedre DG 1: ,70% / ,00% / % / % Danmarks dygtigste IT-virksomhed

27 Just visit online Why Zepto Computers 5 good reasons: Made in Scandinavia Elegant designs High-quality products with latest technology Local service and support 100% built-to-order (easy-to-use configurator)

China s Computer Industry: Manufacturing to Product Development

China s Computer Industry: Manufacturing to Product Development Jason Dedrick and Kenneth L. Kraemer Personal Computing Industry Center The Paul Merage School of Business University of California, Irvine