2014 PASIA World Annual Conference (November 19~20 - Manila, Philippines)
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1 2014 PASIA World Annual Conference (November 19~20 - Manila, Philippines) Taiwanese Competence in Supply Management Driving Global Brands Steve Lai, Honorary Chairman SMIT -
2 P.2
3 Who manufactures these OEM products? P.3
4 Agenda Taiwan EMS Industry Overview Major manufacturers in each industrial sectors NB brand companies order to major ODMs & ODM s order breakdown matrix, 2014E Company status introduction Supply management roles from each companies Key Takeaways 4
5 Taiwan EMS Industry Overview Major contributor to national s manufacturing sector and GDP (Gross Domestic Product) Products: Computers (Laptop / Tablet), Semiconductors (Wafer / Packaging & Testing), Smart Phones, LCD Panels etc. OEM/ODM for 10 global brands: Acer, Apple, Asus, Dell, Fujitsu, HP, Lenovo, Samsung, Sony, Toshiba Manufacturing sites mostly in China and technical/spec development in Taiwan 5
6 Major Manufacturers in Computer, Semiconductor, Smart Phone, LCD Panel Computer/ODMs: Quanta, Compal, Wistron, Pegatron, Inventec, Hon Hai (FIH) Computer/Brands: Acer, Asus Semiconductor/Wafers: TSMC, UMC, PTC Semiconductor/Packaging & Testing: ASE, SPIL, PTI, ChipMOS, King Yuan, OSE Smart Phone: FIH (Hon Hai in China), Pegatron LCD Panel: AUO, Innolux 6
7 Brand NB brands companies order allocation to major ODMs, 2014E In-house 2014E Total (M) 5.0% 45.0% 18.0% 32.0% % 4.0% 4.0% 2.0% 45.0% 2.0% % 55.0% 35.0% 5.0% % 35.0% 25.0% 5.0% % 20.0% 15.0% 30.0% % 5.0% 36.0% 46.0% 3.0% % 85.0% % % 40.0% 10.0% 15.0% 5.3 Others E YoY (%) (11.0%) (2.0%) (12.0%) (23.0) (14.0) (52.0) (1.0%) (10.0%) Source: Company data, Barclays Research, DigiTimes 7
8 ODMs order breakdown matrix, 2014E Brand In-house 3.8% 35.2% 23.7% 33.0% 24.5% 2.3% 4.0% 4.0% 61.3% 22.7% 2.5% 28.7% 30.7% 50.5% 16.4% 16.9% 20.3% 8.1% 14.7% 8.6% 10.9% 43.6% 3.4% 1.8% 42.8% 37.6% 1.4% 5.3% 39.4% 27.9% 4.7% 9.3% 26.8% 2.7% Others 2.0% 1.2% 1.2% 1.6% 1.1% 23.4% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 2014E Total (M) Source: Company data, Barclays Research, DigiTimes 8
9 Quanta Computer Inc. (2382 TT) Rank # 5 in the manufacturing sector in Taiwan 2013 Sales: NT$881B (US$30B), YoY: % 2013 PAT: NT$18.6B (US$620M), Profit: 2.11% # 1 NB OEM/ODM ~ 70% of Sales Other products: AIO, MP3, Server, Tablet Diversified brand customers: Acer, Apple, Asus, Dell, Lenovo, Samsung, Sony, Toshiba Sole supplier for imac, MacBook Pro/Air Excellent supply chain management and logistics Source: CommonWealth (Taiwan Top-2000 Companies), DigiTimes, TSE 9
10 Supply Management Roles Traditional purchasing and materials functions Tasks: Mechanical, Electrical, Packaging CPO reports to CEO office Engineering background and experience preferred EMBA course to senior executives OJT (On-the-Job Training) and sponsor/mentor system, classroom training occasionally Implementing functional rotation 10
11 Compal Electronics (2324 TT) Rank # 6 in the manufacturing sector in Taiwan 2013 Sales: NT$693B (US$23.1B), YoY: 1.29% 2013 PAT: NT$2.5B (US$83M), Profit: 0.36% # 2 NB OEM/ODM - >70% of Sales Other products: LCD TV, Tablets Sound brand customers: Acer, Asus, Dell, HP, Lenovo, Samsung, Toshiba Good design capability and able to offer multiple platforms for customers to choose Source: CommonWealth (Taiwan Top-2000 Companies), DigiTimes, TSE 11
12 Supply Management Roles Traditional purchasing and materials functions Tasks: Mechanical, Electrical, Packaging customer/program oriented CPO reports to EVP Engineering background and experience preferred OJT (On-the-Job Training) and sponsor/mentor system, classroom training occasionally Attending certification program at own expenses 12
13 Wistron Corporation (3231 TT) Rank # 7 in the manufacturing sector in Taiwan 2013 Sales: NT$624B (US$20.8B), YoY: -5.14% 2013 PAT: NT$5.8B (US$193M), Profit: 0.92% # 3 NB OEM/ODM - 66% of Sales Other products: LCD TV, DT, Monitor, Server, Mobile Average brand customers: Acer, Asus, Dell, HP, Lenovo, Sony Good manufacturability, flexibility to customer s request and strong supply base Source: CommonWealth (Taiwan Top-2000 Companies), DigiTimes, TSE 13
14 Supply Management Roles Practising supply chain management processes Tasks: raw materials/parts, equipment, MRO No CPO, secondary level director reports to operations VPs Engineering background preferred and multilanguage is plus OJT (On-the-Job Training) and sponsor/mentor system, Case Study workshop 14
15 Pegatron Corporation (4938 TT) Rank # 3 in the manufacturing sector in Taiwan 2013 Sales: NT$950B (US$32B), YoY: 7.78% 2013 PAT: NT$9.6B (US$320M), Profit: 1.01% # 4 NB OEM/ODM - 50% of Sales (MB included) Other products: Phone/Tablet (iphone 6 25%, ipad mini 45%), Consumer (Sony PS), LCD Good brand customers: Acer, Asus, HP, Toshiba Good quality performance, #2 supplier to iphone 6, ipad mini Source: CommonWealth (Taiwan Top-2000 Companies), DigiTimes, TSE 15
16 Supply chain management organized Tasks: sourcing, purchasing, evaluation CPO reports to CEO Supply Management Roles Engineering plus language capability preferred Various training course to senior executives and professionals via sponsor/mentor system and classroom training Certification program by SMIT 16
17 Inventec Corporation (2356 TT) Rank # 9 in the manufacturing sector in Taiwan 2013 Sales: NT$461B (US$15.4B), YoY: 12.20% 2013 PAT: NT$7.1B (US$237M), Profit: 1.53% # 5 NB OEM/ODM - >90% of Sales Other products: Servers (HP, Dell) Few brand customers: HP, Toshiba Rather smaller operations scale compared with other top-tier OEM/ODMs Source: CommonWealth (Taiwan Top-2000 Companies), DigiTimes, TSE 17
18 Supply Management Roles Traditional purchasing and materials functions Tasks: Mechanical, Electrical, Packaging, MRO VP of Purchasing reports to COO Selecting language capability and engineering background preferred OJT (On-the-Job Training) and sponsor/mentor system, classroom training occasionally Tactical purchasing workshop by SMIT 18
19 Hon Hai Precision Ind. Co., Ltd. (2317 TT) Rank # 1 in the manufacturing sector in Taiwan 2013 Sales: NT$3,953B (US$131.8B), YoY: 1.20% 2013 PAT: NT$106.7B (US$3.56B), Profit: 2.70% # 1 EMS & # 6 NB OEM/ODM (Dell, HP & Sony) Diversified products: Laptop/Tablet, Smart Phone, LED TV, Home Video Game Leading brand customers: Apple, HP, Sony Cost driven and volume manufacturer, self tooling design and production, vertical integration Source: CommonWealth (Taiwan Top-2000 Companies), DigiTimes, TSE 19
20 Supply Management Roles Diversified purchasing and materials functions Tasks: Sourcing, purchasing CPO reports to CEO office, CPO only provides proposal and assessment Language and engineering background are selected OJT (On-the-Job Training) and sponsor/mentor system, few trainings Case Study workshop occasionally 20
21 Acer Incorporated (2353 TT) Rank # 5 in the service sector in Taiwan 2013 Sales: NT$360B (US$12.0B), YoY: % 2013 PAT: - NT$20.52B (-US$684M), Profit: -5.70% # 4 NB brand 70% of Sales Other Products: DT, LCD Display Suffering a huge loss and striving for new business Brand awareness declines from consumer market and trying to move to develop self-cloud Source: CommonWealth (Taiwan Top-2000 Companies), DigiTimes, TSE 21
22 Supply Management Roles Sound supply chain management organization Tasks: sourcing, purchasing Senior VP of Customer Service also serves SCM Engineering background preferred EMBA course to senior executives OJT (On-the-Job Training) and sponsor/mentor system, classroom training occasionally Attending certification program at own expenses 22
23 Asustek Computer Inc. (2357 TT) Rank # 2 in the service sector in Taiwan 2013 Sales: NT$463B (US$15.4B), YoY: 3.25% 2013 PAT: NT$21.5B (US$717M), Profit: 4.63% Global # 5 NB brand 60% of Sales Other products: MB+VGA, Phone/Tablet Improving brand recognition, high exposure to Emerging Markets (40%+) Good quality impression from consumers Source: CommonWealth (Taiwan Top-2000 Companies), DigiTimes, TSE 23
24 Supply Management Roles Marketing and supply chain management combined Tasks: sourcing, purchasing EVP administers SCM and Customer Service Engineering background preferred Various training course to senior executives and professionals via sponsor/mentor system and classroom training Certification program by SMIT 24
25 ASE Advanced semiconductor Engineering, Inc. (2311 TT) Rank # 19 in the manufacturing sector in Taiwan 2013 Sales: NT$220B (US$7.33B), YoY: 13.35% 2013 PAT: NT$15.7B (US$523M), Profit: 7.14% Global # 1 semiconductor packaging & testing Advanced technologies, full-line products 40.8% market share, IDM, SATS Global manufacturing sites Open management, high morale Source: CommonWealth (Taiwan Top-2000 Companies), DigiTimes, TSE 25
26 Supply Management Roles Renovated supply management functions Tasks: direct materials, CapEx, MRO, logistics, production planning, material control, facility, customer service Senior VP reports to COO Language and engineering experience preferred PMBA/Ph.D courses to senior managers OJT (On-the-Job Training) and sponsor/mentor system, classroom training, workshop CPSM/CPP certification training via/by SMIT 26
27 Key Takeaways Still mostly operating traditional purchasing and materials management Tactical approaches instead of strategic planning QCDS defines purchasing functions Focused on cost reduction via strong negotiation and changing/replacing new suppliers SCM has been adopting, Supply Management has yet been promoting and introducing Talent development has significant potential 27
28 Creating VALUE Customer s SATISFACTION 28
29 Steve Lai Chair, SMA (Supply Management Alliance) Honorary Chairman, SMIT Executive Director, CPSS (Center for Purchasing & Supply Studies) 29
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