LEADER BRANDS Information available at: Positioning of the Brands in the Mexican IT Market.

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4 LEADER BRANDS 2009 Positioning of the Brands in the Mexican IT Market. The human activity, like birds, has two wings: the wing of the wisdom and the wing of the method. The wisdom does give us the principles, the values and the knowledge that, altogether, provide us the clear road that we should continue to reach our mission; that group of purposes that we want to reach. In turn, method includes the group of strategies, techniques, procedures and tools that permit us to travel through the road correctly and arrive at our destiny with efficiency. In summary, wisdom says us what road and what goal to obtain and method says us how to reach them. The contents that we are showing in this publication, constitute the result of the research BRAND LEADERS of the Mexican IT Market. As is our habit, we have applied a strict and severe method of capture of data, processing, analysis and interpretation of the information. About the way of communication, it s the same that we have shown since 23 years ago, to provide to the players of the IT market, helpful information to support the most important decisions for their daily work. In concrete, with our research we intend to get stronger the wisdom wing of the decision makers. The research BRAND LEADERS of the Mexican IT Market, was applied during the last week of june 2009, and it was answered by 2,004 resellers nationwide, who represent the 11.56% of their whole universe. The extension of this research covers more than 250 brands of 42 product lines. For the printed edition of these results we are making a circulation of 2,000 copies in Spanish and 1,000 copies in English. However, we have placed the information in e-book version, so everyone can leaf through the research on-line with the 3 usual stratifications of the results: Nationwide, Region by Region and State by State. This e-book version constitutes an accessible platform which don t hide anything and represents a neverending source of information for the statistic analysis experts. As always, we are grateful with the 2,004 resellers who gave us their work, knowledge and time for answer the survey. We only can correspond to the resellers with the commitment to continue working with absolute dedication and methodological discipline, for the generation of knowledge and useful information for the growth and development of the technology and it s insertion in the Mexican Population. Arturo Cerda Ochoa Director Investigator in Chief arturo.cerda@grupoboletin.com.mx Information available at:

5 LEADER BRANDS 2009 COUNTRY AREAS STATES Stratification... PC s, Notebooks, Netbooks & Servers 4 1. Branded vs Unbranded Monthly sale of Desktops Monthly sale of Notebooks Desktops Notebooks Netbooks Servers... OEM Components 8. Basic PC processors High performance PC processors Notebook processors Server processors Basic PC motherboards High performance PC motherboards Video Cards RAM Memory Flash Memory Solid State Drives (SSD) External hard drives Optical drives... Networks Routers Switches Wireless Networks IP Cameras... Accesories, Projectors & No Breaks 24. Input Devices Multimedia Devices Projectors Monitors and Displays No Breaks... Printers & Supplies 29. Color laser printers B&W laser printers B&W All-in-ones Color All-in-ones Compatible toner cartridges and remanufacture supplies... Software 34. Antivirus/Security Business Solutions Antivirus/Security Home Solutions Management/Accounting Software POS Software... Barcode, POS & Automation 38. Barcode scanners Portable terminals Point of sales printers Portable printers Barcode printers ID Card printers INDEX State Results 88 Download the Survey in PDF:

6 STRATIFICATION Survey per state and geographic areas - August STRATIFICATION STATE SENT ANSWERED % D.F. & EDO. MEX. 8, % OUTSIDE MEXICO CITY 9,321 1, % THE WHOLE COUNTRY 17,341 2, % AGUASCALIENTES % BAJA CALIFORNIA NORTE % BAJA CALIFORNIA SUR % CAMPECHE % COAHUILA % COLIMA % CHIAPAS % CHIHUAHUA % DISTRITO FEDERAL 5, % DURANGO % ESTADO DE MÉXICO 2, % GUANAJUATO % GUERRERO % HIDALGO % JALISCO % MICHOACÁN % MORELOS % NAYARIT % NUEVO LEÓN % OAXACA % PUEBLA % QUERÉTARO % QUINTANA ROO % SAN LUIS POTOSÍ % SINALOA % SONORA % TABASCO % TAMAULIPAS % TLAXCALA % VERACRUZ % YUCATÁN % ZACATECAS % 2, % 1, % 1, % 4, % 2, % Baja California Norte Baja California Sur Chihuahua Durango Sinaloa Sonora Coahuila Nuevo León San Luis Potosí Tamaulipas Zacatecas Estado de México Hidalgo Morelos Puebla Querétaro Tlaxcala CENTRAL WESTERN AREA Aguascalientes Colima Guanajuato Jalisco Michoacán Nayarit Campeche Chiapas Guerrero Oaxaca Quintana Roo Tabasco Veracruz Yucatán Information available at:

7 LEADER BRANDS 2009 COUNTRY & AREAS 1 Based on DESKTOP COMPUTERS you sell, which percentage corresponds to branded computers? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 5% branded 95% unbranded % 2 10% branded 90% unbranded % 3 20% branded 80% unbranded % 4 30% branded 70% unbranded % 5 40% branded 60% unbranded % 6 50% branded 50% unbranded % 7 60% branded 40% unbranded % 8 70% branded 30% unbranded % 9 80% branded 20% unbranded % 10 90% branded 10% unbranded % 11 95% branded 5% unbranded % 12 I only sell branded computers % 13 I don t sell branded computers % 14 I only sell unbranded computers % 15 Not answered % D.F. & EDO. MEX. Sent 8,020 Answered % 1 5% branded 95% unbranded % 2 10% branded 90% unbranded % 3 20% branded 80% unbranded % 4 30% branded 70% unbranded % 5 40% branded 60% unbranded % 6 50% branded 50% unbranded % 7 60% branded 40% unbranded % 8 70% branded 30% unbranded % 9 80% branded 20% unbranded % 10 90% branded 10% unbranded % 11 95% branded 5% unbranded % 12 I only sell branded computers % 13 I don t sell branded computers % 14 I only sell unbranded computers % 15 Not answered % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 5% branded 95% unbranded % 2 10% branded 90% unbranded % 3 20% branded 80% unbranded % 4 30% branded 70% unbranded % 5 40% branded 60% unbranded % 6 50% branded 50% unbranded % 7 60% branded 40% unbranded % 8 70% branded 30% unbranded % 9 80% branded 20% unbranded % 10 90% branded 10% unbranded % 11 95% branded 5% unbranded % 12 I only sell unbranded computers % 13 I don t sell branded computers % 14 I only sell branded computers % 15 Not answered % 5 Sent 2,245 Answered % 1 5% branded 95% unbranded % 2 10% branded 90% unbranded % 3 20% branded 80% unbranded % 4 30% branded 70% unbranded % 5 40% branded 60% unbranded % 6 50% branded 50% unbranded % 7 60% branded 40% unbranded % 8 70% branded 30% unbranded % 9 80% branded 20% unbranded % 10 90% branded 10% unbranded % Sent 4,210 Answered % 1 5% branded 95% unbranded % 2 10% branded 90% unbranded % 3 20% branded 80% unbranded % 4 30% branded 70% unbranded % 5 40% branded 60% unbranded % 6 50% branded 50% unbranded % 7 60% branded 40% unbranded % 8 70% branded 30% unbranded % 9 80% branded 20% unbranded % 10 90% branded 10% unbranded % Sent 1,189 Answered % 1 5% branded 95% unbranded % 2 10% branded 90% unbranded % 3 20% branded 80% unbranded % 4 30% branded 70% unbranded % 5 40% branded 60% unbranded % 6 50% branded 50% unbranded % 7 60% branded 40% unbranded % 8 70% branded 30% unbranded % 9 80% branded 20% unbranded % 10 90% branded 10% unbranded % Sent 1,817 Answered % 1 5% branded 95% unbranded % 2 10% branded 90% unbranded % 3 20% branded 80% unbranded % 4 30% branded 70% unbranded % 5 40% branded 60% unbranded % 6 50% branded 50% unbranded % 7 60% branded 40% unbranded % 8 70% branded 30% unbranded % 9 80% branded 20% unbranded % 10 90% branded 10% unbranded % Sent 2,430 Answered % 1 5% branded 95% unbranded % 2 10% branded 90% unbranded % 3 20% branded 80% unbranded % 4 30% branded 70% unbranded % 5 40% branded 60% unbranded % 6 50% branded 50% unbranded % 7 60% branded 40% unbranded % 8 70% branded 30% unbranded % 9 80% branded 20% unbranded % 10 90% branded 10% unbranded % COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS In the two last years, the branded DESKTOP COMPUTERS earned 5 percentage points, regarding the unbranded computers. In this occasion they won only one percentage point, evolving in the following way: DESKTOP COMPUTERS Download the Survey in PDF: Branded DESKTOP COMPUTERS Year Branded Unbranded % 27% 74% 73%

8 2 How many DESKTOP COMPUTERS do you sell per month? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % 6 61 to % to % to % to % 10 More than % 11 I don t sell desktop computers % 12 Not answered % D.F. & EDO. MEX. Sent 8,020 Answered % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % 6 61 to % to % to % 9 More than % 10 I don t sell desktop computers % 11 Not answered % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % 6 61 to % to % to % to % 10 I don t sell desktop computers % 11 Not answered % 6 COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Sent 2,245 Answered % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % 6 61 to % 7 I don t sell desktop computers % 8 Not answered % Sent 4,210 Answered % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % 6 61 to % to % 8 I don t sell desktop computers % 9 Not answered % Sent 1,189 Answered % 1 1 to % 2 4 to % 3 8 to % 4 21 to % to % 6 Not answered % Sent 1,817 Answered % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % 6 61 to % to % 8 I don t sell desktop computers % 9 Not answered % Sent 2,430 Answered % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % 6 61 to % to % 8 I don t sell desktop computers % The resellers decrease the sale of desktops in comparison to the previous year, like is shown in the following table: Sale of Desktops Year Number Difference % ,572,044 2,475,648-96, DESKTOP COMPUTERS Information available at:

9 3 How many NOTEBOOKS and NETBOOKS do you sell per month? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 1 to 3 1, % 2 4 to % 3 8 to % 4 21 to % 5 41 to % 6 61 to % to % to % to % 10 More than % 11 I don t sell notebooks % 12 Not answered % D.F. & EDO. MEX. Sent 8,020 Answered % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % to % 7 61 to % to % to % 10 More than % 11 I don t sell notebooks % 12 Not answered % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 61 to % 6 41 to % to % 8 More than % 9 I don t sell notebooks % 10 Not answered % 7 Sent 2,245 Answered % 1 1 to % 2 4 to % 3 8 to % 4 61 to % 5 21 to % 6 I don t sell notebooks % 7 Not answered % Sent 4,210 Answered % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % to % 7 61 to % 8 I don t sell notebooks % 9 Not answered % Sent 1,189 Answered % 1 1 to % 2 4 to % 3 8 to % 4 61 to % 5 I don t sell notebooks % 6 Not answered % Sent 1,817 Answered % 1 1 to % 2 4 to % 3 8 to % 4 61 to % to % 6 I don t sell notebooks % 7 Not answered % Sent 2,430 Answered % 1 1 to % 2 4 to % 3 8 to % 4 21 to % 5 41 to % 6 61 to % 7 More than % 8 I don t sell notebooks % 9 Not answered % COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Although the sale of laptops grew among the distributors, this growth is smaller in comparison to last year, like is shown in the table. Download the Survey in PDF: Sale of Notebooks Year Number Difference % ,325,004 1,582, , NOTEBOOKS

10 4 Based on branded DESKTOP COMPUTERS you market, which is the brand you sell the most? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 HP % 2 Acer % 3 Compaq % 4 Dell % 5 Ghia % 6 Lenovo % 7 Gateway % 8 Blue Code % 9 Texa % 10 Alaska % 11 MicroStar % 12 BTO % 13 Lanix % 14 Apple % 15 Emachines % 16 Sony % 17 MSI % 18 Barracuda % 19 Korux % 20 Sumi % D.F. & EDO. MEX. Sent 8,020 Answered % 1 HP % 2 Acer % 3 Dell % 4 Compaq % 5 Blue Code % 6 Gateway % 7 Lenovo % 8 Texa % 9 MicroStar % 10 Alaska % 11 Apple % 12 Emachines % 13 Sony % 14 MSI % 15 Barracuda % 16 Lanix % 17 Korux % 18 Packard Bell % 19 Sumi % 20 I don t sell % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 HP % 2 Acer % 3 Compaq % 4 Dell % 5 Ghia % 6 Lenovo % 7 BTO % 8 Lanix % 9 Alaska % 10 Gateway % 11 Texa % 12 MicroStar % 13 Blue Code % 14 Apple % 15 Emachines % 16 Connect Computers % 17 Korux % 18 MSI % 19 Smartti % 20 Sony % 8 COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Sent 2,245 Answered % 1 HP % 2 Acer % 3 Compaq % 4 Ghia % 5 Dell % 6 Lenovo % 7 Gateway % 8 MicroStar % 9 Alaska % 10 Texa % Sent 4,210 Answered % 1 HP % 2 Acer % 3 Compaq % 4 Dell % 5 Blue Code % 6 Ghia % 7 Alaska % 8 Lenovo % 9 Texa % 10 BTO % Sent 1,189 Answered % 1 HP % 2 Acer % 3 Dell % 4 Compaq % 5 Ghia % 6 Lanix % 7 Alaska % 8 Emachines % 9 Lenovo % 10 MSI % Sent 1,817 Answered % 1 HP % 2 Acer % 3 Compaq % 4 Dell % 5 Alaska % 6 Lenovo % 7 Ghia % 8 Lanix % 9 MicroStar % 10 Apple % Sent 2,430 Answered % 1 HP % 2 Acer % 3 Compaq % 4 BTO % 5 Dell % 6 Texa % 7 Gateway % 8 Lanix % 9 Blue Code % 10 MicroStar % DESKTOP COMPUTERS Information available at:

11 DESKTOP COMPUTERS Top 5 State by State #1 #2 #3 #4 #5 State Brand % Brand % Brand % Brand % Brand % AGUASCALIENTES Acer 50.00% HP 12.50% Alaska 6.25% Lenovo 6.25% MicroStar 6.25% COLIMA hp 40.00% Compaq 20.00% Dell 20.00% Ghia 10.00% Texa 10.00% GUANAJUATO hp 37.80% Acer 20.73% Compaq 10.98% Ghia 6.10% Dell 4.88% JALISCO hp 51.09% Acer 16.30% Ghia 7.61% Compaq 3.26% Dell 3.26% MICHOACAN hp 55.56% Acer 15.56% Compaq 6.67% Dell 6.67% Gateway 2.22% NAYARIT hp 33.33% Acer 22.22% Lenovo 22.22% MicroStar 11.11% Unbranded 11.11% COAHUILA hp 50.00% Acer 6.25% Compaq 6.25% Dell 6.25% Ghia 6.25% NUEVO LEON hp 37.68% Acer 21.74% Compaq 7.25% Dell 7.25% Alaska 5.80% SAN LUIS POTOSI hp 53.33% Acer 33.33% Compaq 6.67% Unbranded 6.67% TAMAULIPAS hp 43.75% Acer 12.50% Dell 6.25% Lenovo 6.25% Compaq 3.13% ZACATECAS hp 33.33% Acer 13.33% MicroStar 13.33% Compaq 6.67% Connect computers 6.67% BAJA CALIFORNIA NORTE HP 43.75% Dell 25.00% Acer 12.50% Compaq 6.25% MSI 6.25% BAJA CALIFORNIA SUR HP 50.00% Acer 16.67% Compaq 16.67% Lanix 16.67% CHIHUAHUA hp 29.17% Acer 25.00% Compaq 12.50% Dell 12.50% Alaska 4.17% DURANGO Acer 37.50% HP 18.75% Alaska 6.25% Dell 6.25% Lanix 6.25% SINALOA hp 47.83% Ghia 17.39% Compaq 13.04% Dell 13.04% Acer 4.35% SONORA hp 52.63% Acer 15.79% Dell 10.53% Compaq 5.26% Lanix 5.26% HIDALGO hp 47.37% Acer 18.42% Compaq 10.53% Texa 5.26% Ghia 2.63% MEXICO hp 46.98% Acer 15.10% Compaq 7.38% Dell 6.38% Blue Code 2.35% DISTRITO FEDERAL HP 49.59% Acer 12.69% Dell 8.07% Compaq 7.25% Gateway 2.14% MORELOS hp 38.00% Acer 16.00% Dell 16.00% Compaq 14.00% Sony 2.00% PUEBLA hp 42.55% Acer 19.15% Compaq 12.77% BTO 4.26% Blue Code 3.19% QUERETARo hp 40.48% Acer 11.90% Compaq 11.90% Ghia 9.52% Alaska 7.14% TLAXCALA hp 70.59% Acer 5.88% Blue Code 5.88% Ghia 5.88% I don t sell 11.76% CAMPECHE hp 64.29% Acer 14.29% Dell 7.14% I don t sell 7.14% Unbranded 7.14% CHIAPAS hp 48.98% Compaq 14.29% Acer 10.20% Dell 6.12% Gateway 2.04% GUERRERO hp 43.33% Acer 13.33% Texa 13.33% Compaq 10.00% MicroStar 6.67% OAXACA hp 43.90% Acer 21.95% Compaq 14.63% BTO 4.88% I don t sell 7.32% QUINTANA ROO hp 53.85% Compaq 7.69% Acer 3.85% Dell 3.85% Korux 3.85% TABASCO hp 51.43% Acer 8.57% Compaq 8.57% BTO 5.71% Blue Code 2.86% VERACRUZ hp 52.38% Acer 10.32% Compaq 10.32% BTO 3.97% Gateway 1.59% YUCATAN hp 46.88% Acer 15.63% Compaq 9.38% I don t sell 12.50% Unbranded 12.50% 9 COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Download the Survey in PDF:

12 5 Based on NOTEBOOKS you market, which is the brand you sell the most? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 Acer % 2 HP % 3 Toshiba % 4 Dell % 5 Compaq % 6 Lenovo % 7 Sony % 8 Gateway % 9 Apple % 10 Emachines % 11 MSI % 12 Lanix % 13 Texa % 14 Asus % 15 Alaska % 16 LG % 17 I don t sell notebooks % 18 Other % 19 I only sell unbranded notebooks % 20 Not answered % D.F. & EDO. MEX. Sent 8,020 Answered % 1 HP % 2 Acer % 3 Toshiba % 4 Dell % 5 Compaq % 6 Lenovo % 7 Sony % 8 Gateway % 9 Apple % 10 MSI % 11 Emachines % 12 Lanix % 13 Alaska % 14 Texa % 15 I don t sell notebooks % 16 Other % 17 I only sell unbranded notebooks % 18 Not answered % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 Acer % 2 HP % 3 Toshiba % 4 Compaq % 5 Dell % 6 Lenovo % 7 Gateway % 8 Sony % 9 Emachines % 10 Apple % 11 Lanix % 12 Texa % 13 Asus % 14 LG % 15 MSI % 16 I don t sell notebooks % 17 Other % 18 Not answered % 10 COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Sent 2,245 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Compaq % 5 Lenovo % 6 Dell % 7 Gateway % 8 Emachines % 9 Sony % 10 Asus % Sent 4,210 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Dell % 5 Compaq % 6 Sony % 7 Lenovo % 8 Apple % 9 Gateway % 10 Emachines % Sent 1,189 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Dell % 5 Lenovo % 6 Compaq % 7 Gateway % 8 Lanix % 9 Sony % 10 I don t sell notebooks % Sent 1,817 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Lenovo % 5 Compaq % 6 Dell % 7 Apple % 8 Emachines % 9 Lanix % 10 I don t sell notebooks % Sent 2,430 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Compaq % 5 Dell % 6 Lenovo % 7 Sony % 8 Gateway % 9 Texa % 10 Emachines % NOTEBOOKS Information available at:

13 NOTEBOOKS Top 5 State by State #1 #2 #3 #4 #5 State Brand % Brand % Brand % Brand % Brand % AGUASCALIENTES Acer 50.00% HP 12.50% Toshiba 12.50% Lenovo 6.25% Sony 6.25% COLIMA Acer 50.00% Compaq 20.00% Dell 20.00% Toshiba 10.00% GUANAJUATO Acer 40.24% HP 25.61% Toshiba 9.76% Compaq 4.88% Dell 3.66% JALISCO Acer 31.52% HP 23.91% Toshiba 19.57% Lenovo 6.52% Compaq 2.17% MICHOACAN Acer 35.56% HP 35.56% Compaq 6.67% Toshiba 6.67% Dell 2.22% NAYARIT Acer 44.44% Lenovo 22.22% HP 11.11% I don t sell 22.22% COAHUILA hp 37.50% Acer 25.00% Toshiba 12.50% Compaq 6.25% Dell 6.25% NUEVO LEON Acer 34.78% HP 20.29% Toshiba 11.59% Lenovo 7.25% Compaq 5.80% SAN LUIS POTOSI Acer 53.33% HP 26.67% Emachines 6.67% Toshiba 6.67% Not answered 6.67% TAMAULIPAS Acer 31.25% HP 25.00% Toshiba 15.63% Dell 6.25% Lenovo 6.25% ZACATECAS Acer 46.67% HP 26.67% Toshiba 13.33% Lanix 6.67% Other 6.67% BAJA CALIFORNIA NORTE Acer 31.25% Dell 18.75% HP 18.75% Toshiba 18.75% I don t sell 12.50% BAJA CALIFORNIA SUR Acer 50.00% HP 33.33% Toshiba 16.67% CHIHUAHUA Acer 50.00% HP 12.50% Dell 8.33% Compaq 4.17% Gateway 4.17% DURANGO Acer 37.50% HP 18.75% Compaq 6.25% Lanix 6.25% Lenovo 6.25% SINALOA Acer 34.78% HP 34.78% Toshiba 8.70% Dell 4.35% Gateway 4.35% SONORA Acer 42.11% Toshiba 15.79% HP 10.53% Dell 5.26% Lenovo 5.26% HIDALGO hp 36.84% Acer 26.32% Toshiba 13.16% Emachines 5.26% Compaq 2.63% MEXICO hp 30.20% Acer 24.83% Toshiba 14.09% Dell 8.72% Compaq 3.69% DISTRITO FEDERAL HP 24.22% Acer 23.72% Toshiba 19.77% Dell 6.92% Compaq 3.29% MORELOS Acer 40.00% HP 16.00% Toshiba 16.00% Dell 14.00% Lenovo 4.00% PUEBLA Acer 46.81% HP 23.40% Toshiba 14.89% Compaq 2.13% Apple 1.06% QUERETARO Acer 30.95% HP 19.05% Toshiba 16.67% Compaq 9.52% Dell 9.52% TLAXCALA hp 41.18% Acer 23.53% Compaq 5.88% Dell 5.88% Sony 5.88% CAMPECHE hp 42.86% Acer 28.57% Compaq 7.14% Dell 7.14% I don t sell 14.29% CHIAPAS Acer 36.73% HP 24.49% Toshiba 12.24% Compaq 4.08% Dell 4.08% GUERRERO Acer 40.00% HP 26.67% Toshiba 13.33% Dell 3.33% Lenovo 3.33% OAXACA hp 41.46% Acer 31.71% Compaq 12.20% Toshiba 7.32% Texa 2.44% QUINTANA ROO hp 46.15% Acer 19.23% Compaq 11.54% Toshiba 11.54% Dell 3.85% TABASCO hp 34.29% Acer 31.43% Dell 11.43% Toshiba 8.57% Compaq 2.86% VERACRUZ Acer 34.92% HP 23.02% Toshiba 17.46% Compaq 7.94% Dell 3.17% YUCATAN Acer 43.75% HP 31.25% Toshiba 6.25% Compaq 3.13% Dell 3.13% 11 COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Download the Survey in PDF:

14 6 Based on NETBOOKS you market, which is the brand you sell the most? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 Acer 1, % 2 HP % 3 Toshiba % 4 Dell % 5 Asus % 6 Lenovo % 7 MSI % 8 Sony % 9 BenQ % 10 Intel % 11 Sylvana % 12 I don t sell netbooks % 13 Other % 14 I only sell unbranded netbooks % 15 Not answered % D.F. & EDO. MEX. Sent 8,020 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Dell % 5 Lenovo % 6 Asus % 7 MSI % 8 Sony % 9 BenQ % 10 Intel % 11 Sylvana % 12 I don t sell netbooks % 13 Other % 14 I only sell unbranded netbooks % 15 Not answered % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 Acer % 2 HP % 3 Toshiba % 4 Asus % 5 Lenovo % 6 Dell % 7 MSI % 8 Sony % 9 BenQ % 10 I don t sell netbooks % 11 Other % 12 I only sell unbranded netbooks % 13 Not answered % 12 COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Sent 2,245 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Lenovo % 5 Asus % 6 MSI % 7 BenQ % 8 Dell % 9 I don t sell netbooks % 10 I only sell unbranded netbooks % Sent 4,210 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Dell % 5 Asus % 6 MSI % 7 Lenovo % 8 BenQ % 9 Sony % 10 I don t sell netbooks % Sent 1,189 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Asus % 5 Dell % 6 Lenovo % 7 I don t sell netbooks % 8 Other % 9 I only sell unbranded netbooks % 10 Not answered % Sent 1,817 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Lenovo % 5 Dell % 6 Asus % 7 BenQ % 8 I don t sell netbooks % 9 Not answered % Sent 2,430 Answered % 1 Acer % 2 HP % 3 Toshiba % 4 Asus % 5 Sony % 6 Dell % 7 Lenovo % 8 MSI % 9 BenQ % 10 I don t sell netbooks % NETBOOKS Information available at:

15 NETBOOKS Top 5 State by State #1 #2 #3 #4 #5 State Brand % Brand % Brand % Brand % Brand % AGUASCALIENTES Acer 62.50% HP 6.25% Lenovo 6.25% Toshiba 6.25% I don t sell 12.50% COLIMA Acer 70.00% HP 10.00% I don t sell 20.00% GUANAJUATO Acer 56.10% HP 12.20% Toshiba 7.32% Lenovo 2.44% Asus 1.22% JALISCO Acer 55.43% HP 7.61% Toshiba 7.61% Asus 3.26% MSI 2.17% MICHOACAN Acer 66.67% HP 13.33% Asus 2.22% Toshiba 2.22% I don t sell 15.56% NAYARIT Acer 66.67% Lenovo 22.22% I don t sell 11.11% COAHUILA Acer 50.00% Lenovo 12.50% BenQ 6.25% Dell 6.25% Toshiba 6.25% NUEVO LEON Acer 57.97% HP 5.80% Lenovo 2.90% Toshiba 2.90% Asus 1.45% SAN LUIS POTOSI Acer 60.00% HP 13.33% Toshiba 6.67% I don t sell 13.33% Not answered 6.67% TAMAULIPAS Acer 50.00% HP 15.63% Toshiba 6.25% Dell 3.13% Lenovo 3.13% ZACATECAS Acer 80.00% HP 13.33% I don t sell 6.67% BAJA CALIFORNIA NORTE Acer 50.00% Asus 18.75% HP 12.50% I don t sell 18.75% BAJA CALIFORNIA SUR Acer 66.67% HP 16.67% Toshiba 16.67% CHIHUAHUA Acer 54.17% HP 8.33% Dell 4.17% Toshiba 4.17% I don t sell 16.67% DURANGO Acer 68.75% Lenovo 6.25% I don t sell 18.75% Not answered 6.25% SINALOA Acer 47.83% HP 8.70% Toshiba 8.70% Dell 4.35% I don t sell 30.43% SONORA Acer 52.63% HP 10.53% Toshiba 5.26% I don t sell 21.05% Other 10.53% HIDALGO Acer 55.26% HP 13.16% Toshiba 5.26% Dell 2.63% Sony 2.63% MEXICO Acer 46.64% HP 14.43% Toshiba 5.03% Dell 3.02% Lenovo 1.34% DISTRITO FEDERAL Acer 46.46% HP 12.03% Toshiba 5.93% Dell 2.80% Lenovo 1.98% MORELOS Acer 60.00% MSI 4.00% Asus 2.00% Dell 2.00% Toshiba 2.00% PUEBLA Acer 56.38% HP 10.64% Toshiba 6.38% Asus 4.26% Dell 3.19% QUERETARO Acer 59.52% HP 16.67% Toshiba 7.14% Lenovo 2.38% I don t sell 11.90% TLAXCALA Acer 52.94% HP 17.65% MSI 5.88% I don t sell 23.53% CAMPECHE Acer 50.00% HP 21.43% I don t sell 28.57% CHIAPAS Acer 75.51% HP 8.16% MSI 2.04% Toshiba 2.04% I don t sell 10.20% GUERRERO Acer 66.67% HP 10.00% Dell 3.33% MSI 3.33% Toshiba 3.33% OAXACA Acer 63.41% HP 14.63% Toshiba 4.88% Lenovo 2.44% MSI 2.44% QUINTANA ROO Acer 53.85% HP 11.54% Asus 7.69% Dell 3.85% Sony 3.85% TABASCO Acer 54.29% HP 11.43% Dell 2.86% Toshiba 2.86% I don t sell 25.71% VERACRUZ Acer 61.11% HP 7.94% Asus 4.76% Toshiba 4.76% Lenovo 1.59% YUCATAN Acer 50.00% HP 21.88% Sony 6.25% Toshiba 3.13% I don t sell 18.75% 13 COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Download the Survey in PDF:

16 7 Based on SERVERS you market, which is the brand you sell the most? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 HP % 2 Dell % 3 Acer % 4 Lenovo % 5 Sun Microsystems % 6 Gateway % 7 Lanix % 8 Apple % 9 Super Micro % 10 Alaska % 11 Sony % 12 I don t sell servers % 13 I only sell unbranded servers % 14 Other % 15 Not answered % D.F. & EDO. MEX. Sent 8,020 Answered % 1 HP % 2 Dell % 3 Lenovo % 4 Acer % 5 Sun Microsystems % 6 Gateway % 7 Apple % 8 Super Micro % 9 Lanix % 10 I don t sell servers % 11 I only sell unbranded servers % 12 Other % 13 Not answered % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 HP % 2 Dell % 3 Acer % 4 Lanix % 5 Lenovo % 6 Gateway % 7 Sun Microsystems % 8 Alaska % 9 Apple % 10 Super Micro % 11 Sony % 12 I don t sell servers % 13 I only sell unbranded servers % 14 Other % 15 Not answered % 14 COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Sent 2,245 Answered % 1 HP % 2 Dell % 3 Acer % 4 Sun Microsystems % 5 Gateway % 6 I don t sell servers % 7 I only sell unbranded servers % 8 Other % 9 Not answered % Sent 4,210 Answered % 1 HP % 2 Dell % 3 Acer % 4 Lenovo % 5 Sun Microsystems % 6 Apple % 7 Lanix % 8 Super Micro % 9 Gateway % 10 I don t sell servers % Sent 1,189 Answered % 1 HP % 2 Dell % 3 Acer % 4 Alaska % 5 Lanix % 6 Lenovo % 7 Gateway % 8 Super Micro % 9 I don t sell servers % 10 I only sell unbranded servers % Sent 1,817 Answered % 1 HP % 2 Acer % 3 Dell % 4 Lanix % 5 Gateway % 6 I don t sell servers % 7 I only sell unbranded servers % 8 Other % 9 Not answered % Sent 2,430 Answered % 1 HP % 2 Dell % 3 Acer % 4 Lenovo % 5 Gateway % 6 Sony % 7 Sun Microsystems % 8 Super Micro % 9 I don t sell servers % 10 I only sell unbranded servers % SERVERS Information available at:

17 SERVERS Top 5 State by State State #1 #2 #3 #4 #5 Brand % Brand % Brand % Brand % Brand % AGUASCALIENTES HP 25.00% Dell 12.50% Sun I don t sell 43.75% Unbranded 12.50% Microsystems 6.25% COLIMA Dell 50.00% HP 20.00% Acer 10.00% I don t sell 20.00% GUANAJUATO hp 54.88% Dell 4.88% Gateway 1.22% I don t sell 35.37% Other 1.22% JALISCO hp 53.26% Dell 4.35% Acer 1.09% Sun I don t sell 32.61% Microsystems 1.09% MICHOACAN hp 40.00% Dell 13.33% I don t sell 44.44% Unbranded 2.22% NAYARIT hp 33.33% I don t sell 55.56% Unbranded 11.11% COAHUILA hp 56.25% Lanix 6.25% I don t sell 37.50% NUEVO LEON hp 43.48% Dell 4.35% Acer 1.45% I don t sell 44.93% Unbranded 5.80% SAN LUIS POTOSI hp 73.33% Acer 6.67% Dell 6.67% I don t sell 13.33% TAMAULIPAS hp 53.13% Acer 6.25% Lanix 3.13% I don t sell 28.13% Unbranded 6.25% ZACATECAS hp 33.33% Gateway 6.67% I don t sell 53.33% Not answered 6.67% BAJA CALIFORNIA NORTE HP 37.50% Dell 25.00% Lenovo 6.25% I don t sell 31.25% BAJA CALIFORNIA SUR Dell 33.33% HP 33.33% I don t sell 33.33% CHIHUAHUA hp 33.33% Dell 12.50% Acer 8.33% Alaska 4.17% Lanix 4.17% DURANGO hp 37.50% Acer 6.25% Alaska 6.25% Dell 6.25% Lanix 6.25% SINALOA hp 39.13% Dell 8.70% Gateway 4.35% I don t sell 43.48% Unbranded 4.35% SONORA hp 21.05% Dell 15.79% Alaska 5.26% Lanix 5.26% Lenovo 5.26% HIDALGO hp 57.89% Apple 2.63% Dell 2.63% Lanix 2.63% I don t sell 31.58% MEXICO hp 45.64% Dell 8.72% Acer 2.35% Lenovo 1.68% Sun Microsystems 0.67% DISTRITO FEDERAL HP 45.14% Dell 8.73% Lenovo 1.81% Gateway 1.48% Sun Microsystems 1.48% MORELOS hp 38.00% Dell 12.00% Acer 4.00% Sun I don t sell 44.00% Microsystems 2.00% PUEBLA hp 52.13% Dell 3.19% Acer 1.06% Apple 1.06% Super Micro 1.06% QUERETARO hp 45.24% Dell 7.14% Apple 2.38% Lanix 2.38% Lenovo 2.38% TLAXCALA hp 41.18% I don t sell 52.94% Unbranded 5.88% CAMPECHE hp 42.86% Dell 14.29% I don t sell 42.86% CHIAPAS hp 28.57% Dell 6.12% I don t sell 63.27% Unbranded 2.04% GUERRERO hp 40.00% Dell 10.00% Lenovo 6.67% I don t sell 36.67% Unbranded 6.67% OAXACA hp 43.90% Dell 4.88% Acer 2.44% I don t sell 46.34% Unbranded 2.44% QUINTANA ROO hp 61.54% Dell 7.69% Gateway 3.85% I don t sell 26.92% TABASCO hp 31.43% Acer 2.86% Dell 2.86% I don t sell 57.14% Not answered 5.71% VERACRUZ hp 39.68% Dell 5.56% Acer 3.17% Gateway 0.79% Lenovo 0.79% YUCATAN hp 50.00% Dell 3.13% Sony 3.13% I don t sell 43.75% 15 COMPUTERS, NOTEBOOKS, NETBOOKS & SERVERS Download the Survey in PDF:

18 8 Based on BASIC PC PROCESSORS you market, which are the brand you sell the most? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 Intel Core % 2 Intel Celeron % 3 AMD Athlon % 4 Intel Pentium % 5 AMD Sempron % 6 Intel Atom % 7 AMD Geod % 8 I don t sell basic PC processors % 9 Other % 10 Not answered % D.F. & EDO. MEX. Sent 8,020 Answered % 1 Intel Core % 2 Intel Celeron % 3 AMD Athlon % 4 Intel Pentium % 5 AMD Sempron % 6 Intel Atom % 7 AMD Geod % 8 I don t sell basic PC processors % 9 Other % 10 Not answered % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 Intel Celeron % 2 Intel Core % 3 AMD Athlon % 4 Intel Pentium % 5 AMD Sempron % 6 Intel Atom % 7 AMD Geod % 8 I don t sell basic PC processors % 9 Other % 10 Not answered % 16 OEM COMPONENTS Sent 2,245 Answered % 1 Intel Core % 2 AMD Athlon % 3 Intel Celeron % 4 AMD Sempron % 5 Intel Pentium % 6 Intel Atom % 7 AMD Geod % 8 I don t sell basic PC processors % 9 Not answered % Sent 4,210 Answered % 1 Intel Core % 2 Intel Celeron % 3 AMD Athlon % 4 Intel Pentium % 5 AMD Sempron % 6 Intel Atom % 7 AMD Geod % 8 I don t sell basic PC processors % 9 Other % 10 Not answered % Sent 1,189 Answered % 1 Intel Core % 2 Intel Celeron % 3 AMD Athlon % 4 Intel Pentium % 5 AMD Sempron % 6 Intel Atom % 7 I don t sell basic PC processors % 8 Not answered % Sent 1,817 Answered % 1 Intel Core % 2 Intel Celeron % 3 Intel Pentium % 4 AMD Athlon % 5 Intel Atom % 6 AMD Sempron % 7 I don t sell basic PC processors % 8 Not answered % Sent 2,430 Answered % 1 Intel Celeron % 2 Intel Core % 3 AMD Athlon % 4 AMD Sempron % 5 Intel Pentium % 6 Intel Atom % 7 I don t sell basic PC processors % 8 Not answered % PROCESSORS: Nationwide Market Share Brand Basic High Performance Notebooks Servers % Average AMD Intel % 70.01% 28.54% 71.46% 26.20% 73.64% 26.32% 73.68% 25.83% 73.68% 25.19% 74.81% 14.79% 85.21% 17.83% 82.17% 24.16% 75.64% 24.47% 75.53% Information available at:

19 BASIC PC PROCESSORS Top 5 State by State #1 #2 #3 #4 #5 State Brand % Brand % Brand % Brand % Brand % AGUASCALIENTES Intel Celeron 25.00% Intel Core 25.00% AMD Athlon 18.75% AMD Sempron 12.50% Intel Atom 12.50% COLIMA AMD Athlon 30.00% Intel Celeron 30.00% Intel Core 20.00% Intel Pentium 10.00% I don t sell 10.00% GUANAJUATO Intel Celeron 24.39% Intel Core 20.73% AMD Athlon 15.85% AMD Sempron 14.63% Intel Pentium 14.63% JALISCO Intel Core 31.52% AMD Athlon 19.57% AMD Sempron 15.22% Intel Celeron 13.04% Intel Pentium 11.96% MICHOACAN AMD Athlon 31.11% Intel Core 20.00% Intel Celeron 15.56% AMD Sempron 13.33% Intel Pentium 11.11% NAYARIT AMD Athlon 33.33% Intel Celeron 22.22% Intel Core 22.22% AMD Sempron 11.11% Intel Pentium 11.11% COAHUILA Intel Core 37.50% Intel Atom 25.00% Intel Pentium 18.75% AMD Sempron 6.25% Intel Celeron 6.25% NUEVO LEON Intel Celeron 30.43% Intel Core 23.19% AMD Athlon 21.74% Intel Pentium 14.49% AMD Sempron 2.90% SAN LUIS POTOSI Intel Core 46.67% Intel Celeron 20.00% Intel Pentium 20.00% AMD Sempron 6.67% Not answered 6.67% TAMAULIPAS Intel Celeron 28.13% Intel Pentium 28.13% Intel Core 18.75% AMD Athlon 12.50% Intel Atom 9.38% ZACATECAS Intel Pentium 33.33% AMD Sempron 20.00% Intel Celeron 20.00% Intel Core 20.00% Not answered 6.67% BAJA CALIFORNIA NORTE AMD Athlon 43.75% Intel Core 31.25% Intel Celeron 12.50% Intel Pentium 12.50% BAJA CALIFORNIA SUR AMD Athlon 50.00% AMD Sempron 16.67% Intel Core 16.67% I don t sell 16.67% CHIHUAHUA Intel Core 45.83% Intel Pentium 16.67% AMD Athlon 12.50% Intel Celeron 12.50% Intel Atom 4.17% DURANGO Intel Celeron 25.00% Intel Core 25.00% AMD Athlon 12.50% AMD Sempron 12.50% Intel Atom 6.25% SINALOA Intel Celeron 26.09% Intel Core 26.09% AMD Sempron 17.39% AMD Athlon 13.04% Intel Pentium 13.04% SONORA Intel Celeron 36.84% Intel Core 26.32% AMD Athlon 15.79% Intel Pentium 10.53% AMD Sempron 5.26% HIDALGO Intel Celeron 26.32% Intel Core 23.68% Intel Pentium 18.42% Intel Atom 10.53% AMD Sempron 7.89% MEXICO Intel Core 24.83% AMD Athlon 20.47% Intel Celeron 16.78% Intel Pentium 14.09% AMD Sempron 9.73% DISTRITO FEDERAL Intel Core 29.00% Intel Celeron 21.09% AMD Athlon 15.82% Intel Pentium 13.67% AMD Sempron 8.07% MORELOS Intel Core 34.00% Intel Celeron 26.00% AMD Athlon 12.00% Intel Pentium 12.00% AMD Sempron 10.00% PUEBLA Intel Celeron 29.79% Intel Core 22.34% AMD Sempron 15.96% Intel Pentium 10.64% AMD Athlon 7.45% QUERETARO Intel Core 21.43% Intel Celeron 16.67% Intel Pentium 16.67% AMD Athlon 14.29% AMD Sempron 9.52% TLAXCALA Intel Celeron 41.18% AMD Athlon 29.41% Intel Core 11.76% Intel Pentium 11.76% I don t sell 5.88% CAMPECHE Intel Celeron 28.57% Intel Core 21.43% AMD Athlon 14.29% Intel Pentium 14.29% AMD Sempron 7.14% CHIAPAS Intel Celeron 28.57% Intel Core 22.45% AMD Sempron 14.29% AMD Athlon 12.24% Intel Pentium 8.16% GUERRERO Intel Celeron 43.33% Intel Core 20.00% Intel Pentium 16.67% AMD Sempron 10.00% AMD Athlon 6.67% OAXACA Intel Celeron 31.71% AMD Athlon 17.07% Intel Core 17.07% AMD Sempron 12.20% Intel Atom 12.20% QUINTANA ROO Intel Celeron 30.77% AMD Athlon 19.23% Intel Core 15.38% Intel Pentium 15.38% AMD Sempron 7.69% TABASCO Intel Core 34.29% Intel Celeron 28.57% AMD Athlon 17.14% AMD Sempron 11.43% Intel Atom 2.86% VERACRUZ Intel Celeron 30.95% Intel Core 19.05% AMD Athlon 15.08% Intel Pentium 14.29% AMD Sempron 10.32% YUCATAN Intel Celeron 34.38% AMD Sempron 21.88% Intel Core 15.63% Intel Pentium 9.38% AMD Athlon 6.25% 17 OEM COMPONENTS Download the Survey in PDF:

20 9 Based on HIGH PERFORMANCE PC PROCESSORS you market, which are the brand you sell the most? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 Intel Core 1, % 2 AMD Phenom % 3 AMD Athlon % 4 Intel Pentium % 5 Intel Celeron % 6 I don t sell high performance PC processors % 7 Other % 8 Not answered % D.F. & EDO. MEX. Sent 8,020 Answered % 1 Intel Core % 2 AMD Phenom % 3 AMD Athlon % 4 Intel Pentium % 5 Intel Celeron % 6 I don t sell high performance PC processors % 7 Other % 8 Not answered % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 Intel Core % 2 AMD Phenom % 3 AMD Athlon % 4 Intel Pentium % 5 Intel Celeron % 6 I don t sell high performance PC processors % 7 Other % 8 Not answered % 18 OEM COMPONENTS Sent 2,245 Answered % 1 Intel Core % 2 AMD Phenom % 3 AMD Athlon % 4 Intel Pentium % 5 Intel Celeron % 6 I don t sell high performance PC processors % 7 Not answered % Sent 4,210 Answered % 1 Intel Core % 2 AMD Athlon % 3 AMD Phenom % 4 Intel Pentium % 5 Intel Celeron % 6 I don t sell high performance PC processors % 7 Other % 8 Not answered % Sent 1,189 Answered % 1 Intel Core % 2 AMD Athlon % 3 AMD Phenom % 4 Intel Pentium % 5 Intel Celeron % 6 I don t sell high performance PC processors % 7 Not answered % Sent 1,817 Answered % 1 Intel Core % 2 Intel Pentium % 3 AMD Phenom % 4 AMD Athlon % 5 Intel Celeron % 6 I don t sell high performance PC processors % 7 Not answered % Sent 2,430 Answered % 1 Intel Core % 2 AMD Athlon % 3 AMD Phenom % 4 Intel Pentium % 5 Intel Celeron % 6 I don t sell high performance PC processors % 7 Other % 8 Not answered % HIGH PERFORMANCE PC PROCESSORS Information available at:

21 HIGH PERFORMANCE PC PROCESSORS Top 5 State by State #1 #2 #3 #4 #5 State Brand % Brand % Brand % Brand % Brand % AGUASCALIENTES Intel Core 56.25% AMD Athlon 18.75% AMD Phenom 12.50% Intel Celeron 6.25% I don t sell 6.25% COLIMA Intel Core 80.00% AMD Phenom 10.00% I don t sell 10.00% GUANAJUATO Intel Core 58.54% AMD Phenom 12.20% AMD Athlon 10.98% Intel Pentium 2.44% Intel Celeron 1.22% JALISCO Intel Core 59.78% AMD Phenom 19.57% AMD Athlon 7.61% Intel Pentium 3.26% I don t sell 5.43% MICHOACAN Intel Core 53.33% AMD Phenom 22.22% AMD Athlon 8.89% Intel Pentium 8.89% I don t sell 6.67% NAYARIT Intel Core 44.44% AMD Phenom 33.33% AMD Athlon 22.22% COAHUILA Intel Core 62.50% Intel Pentium 18.75% AMD Phenom 6.25% Intel Celeron 6.25% I don t sell 6.25% NUEVO LEON Intel Core 57.97% AMD Phenom 11.59% AMD Athlon 10.14% Intel Pentium 8.70% I don t sell 11.59% SAN LUIS POTOSI Intel Core 80.00% Intel Pentium 6.67% Not answered 13.33% TAMAULIPAS Intel Core 68.75% Intel Pentium 15.63% AMD Phenom 9.38% I don t sell 6.25% ZACATECAS Intel Core 60.00% AMD Athlon 13.33% Intel Pentium 13.33% I don t sell 13.33% BAJA CALIFORNIA NORTE Intel Core 68.75% AMD Athlon 18.75% AMD Phenom 12.50% BAJA CALIFORNIA SUR AMD Phenom 50.00% AMD Athlon 16.67% Intel Core 16.67% I don t sell 16.67% CHIHUAHUA Intel Core 58.33% AMD Athlon 8.33% AMD Phenom 4.17% Intel Celeron 4.17% Intel Pentium 4.17% DURANGO Intel Core 75.00% AMD Athlon 12.50% Intel Pentium 6.25% Not answered 6.25% SINALOA Intel Core 52.17% AMD Phenom 17.39% AMD Athlon 8.70% Intel Celeron 4.35% Intel Pentium 4.35% SONORA Intel Core 52.63% AMD Athlon 10.53% AMD Phenom 10.53% I don t sell 26.32% HIDALGO Intel Core 71.05% AMD Athlon 10.53% Intel Pentium 5.26% Intel Celeron 2.63% I don t sell 10.53% MEXICO Intel Core 53.02% AMD Phenom 12.42% AMD Athlon 12.08% Intel Pentium 7.72% Intel Celeron 1.68% DISTRITO FEDERAL Intel Core 55.68% AMD Phenom 13.18% AMD Athlon 8.73% Intel Pentium 7.41% Intel Celeron 1.32% MORELOS Intel Core 58.00% AMD Phenom 12.00% Intel Pentium 8.00% AMD Athlon 6.00% I don t sell 8.00% PUEBLA Intel Core 60.64% AMD Athlon 12.77% AMD Phenom 9.57% Intel Pentium 2.13% I don t sell 7.45% QUERETARO Intel Core 57.14% AMD Athlon 14.29% AMD Phenom 9.52% Intel Pentium 4.76% I don t sell 14.29% TLAXCALA Intel Core 47.06% AMD Athlon 29.41% AMD Phenom 11.76% I don t sell 5.88% Not answered 5.88% CAMPECHE Intel Core 50.00% AMD Athlon 21.43% AMD Phenom 7.14% Intel Pentium 7.14% I don t sell 7.14% CHIAPAS Intel Core 48.98% AMD Athlon 14.29% AMD Phenom 12.24% Intel Celeron 6.12% Intel Pentium 6.12% GUERRERO Intel Core 83.33% AMD Athlon 6.67% AMD Phenom 6.67% Intel Pentium 3.33% OAXACA Intel Core 58.54% AMD Athlon 17.07% AMD Phenom 17.07% Intel Celeron 2.44% I don t sell 2.44% QUINTANA ROO Intel Core 65.38% AMD Phenom 19.23% AMD Athlon 7.69% Intel Pentium 3.85% Not answered 3.85% TABASCO Intel Core 51.43% AMD Athlon 17.14% AMD Phenom 11.43% Intel Pentium 8.57% Intel Celeron 2.86% VERACRUZ Intel Core 51.59% AMD Athlon 12.70% AMD Phenom 11.11% Intel Pentium 7.94% Intel Celeron 4.76% YUCATAN Intel Core 46.88% AMD Athlon 21.88% AMD Phenom 9.38% Intel Celeron 9.38% I don t sell 6.25% 19 OEM COMPONENTS Download the Survey in PDF:

22 10 Based on NOTEBOOK PROCESSORS you market, which are the brand you sell the most? THE WHOLE COUNTRY Sent 17,341 Answered 2, % 1 Intel Core % 2 Intel Centrino % 3 Intel Atom % 4 AMD Turion % 5 Intel Celeron % 6 AMD Athlon % 7 Intel Pentium % 8 AMD Sempron % 9 AMD Geod % 10 I don t sell Notebook processors % 11 Other % 12 Not answered % D.F. & EDO. MEX. Sent 8,020 Answered % 1 Intel Core % 2 Intel Centrino % 3 Intel Atom % 4 AMD Turion % 5 Intel Celeron % 6 AMD Athlon % 7 Intel Pentium % 8 AMD Sempron % 9 AMD Geod % 10 I don t sell Notebook processors % 11 Other % 12 Not answered % OUTSIDE MEXICO CITY Sent 9,321 Answered 1, % 1 Intel Core % 2 Intel Atom % 3 Intel Centrino % 4 AMD Turion % 5 Intel Celeron % 6 AMD Athlon % 7 Intel Pentium % 8 AMD Sempron % 9 AMD Geod % 10 I don t sell Notebook processors % 11 Other % 12 Not answered % 20 OEM COMPONENTS Sent 2,245 Answered % 1 Intel Centrino % 2 Intel Core % 3 Intel Atom % 4 AMD Turion % 5 AMD Athlon % 6 AMD Sempron % 7 Intel Celeron % 8 Intel Pentium % 9 I don t sell Notebook processors % 10 Not answered % Sent 4,210 Answered % 1 Intel Core % 2 Intel Atom % 3 Intel Centrino % 4 AMD Turion % 5 Intel Celeron % 6 Intel Pentium % 7 AMD Sempron % 8 AMD Athlon % 9 AMD Geod % 10 I don t sell Notebook processors % Sent 1,189 Answered % 1 Intel Atom % 2 Intel Centrino % 3 AMD Turion % 4 Intel Core % 5 AMD Athlon % 6 Intel Celeron % 7 Intel Pentium % 8 AMD Sempron % 9 I don t sell Notebook processors % 10 Not answered % Sent 1,817 Answered % 1 Intel Core % 2 Intel Centrino % 3 Intel Celeron % 4 Intel Atom % 5 Intel Pentium % 6 AMD Athlon % 7 AMD Turion % 8 AMD Sempron % 9 I don t sell Notebook processors % Sent 2,430 Answered % 1 Intel Core % 2 Intel Celeron % 3 Intel Atom % 4 AMD Turion % 5 Intel Centrino % 6 AMD Athlon % 7 Intel Pentium % 8 AMD Sempron % 9 AMD Geod % 10 I don t sell Notebook processors % NOTEBOOK PROCESSORS Information available at:

23 NOTEBOOK PROCESSORS Top 5 State by State #1 #2 #3 #4 #5 State Brand % Brand % Brand % Brand % Brand % AGUASCALIENTES Intel Atom 25.00% AMD Athlon 12.50% Intel Centrino 12.50% AMD Sempron 6.25% AMD Turion 6.25% COLIMA Intel Atom 30.00% AMD Turion 10.00% Intel Centrino 10.00% Intel Core 10.00% I don t sell 40.00% GUANAJUATO Intel Centrino 23.17% Intel Core 13.41% Intel Atom 10.98% AMD Turion 7.32% AMD Sempron 4.88% JALISCO Intel Core 20.65% Intel Atom 14.13% Intel Centrino 14.13% AMD Turion 9.78% AMD Sempron 5.43% MICHOACAN Intel Centrino 17.78% Intel Core 13.33% AMD Turion 11.11% Intel Atom 11.11% AMD Athlon 6.67% NAYARIT Intel Core 22.22% AMD Athlon 11.11% Intel Celeron 11.11% I don t sell 55.56% COAHUILA Intel Atom 12.50% Intel Celeron 12.50% AMD Athlon 6.25% Intel Centrino 6.25% Intel Core 6.25% NUEVO LEON Intel Core 21.74% Intel Centrino 15.94% Intel Celeron 10.14% Intel Pentium 8.70% Intel Atom 7.25% SAN LUIS POTOSI Intel Core 40.00% Intel Centrino 20.00% Intel Celeron 13.33% AMD Athlon 6.67% AMD Sempron 6.67% TAMAULIPAS Intel Core 21.88% Intel Pentium 12.50% Intel Atom 9.38% AMD Turion 6.25% Intel Celeron 6.25% ZACATECAS Intel Centrino 20.00% Intel Celeron 13.33% Intel Core 13.33% AMD Athlon 6.67% AMD Turion 6.67% BAJA CALIFORNIA NORTE AMD Turion 18.75% Intel Atom 12.50% Intel Centrino 12.50% Intel Core 12.50% Intel Pentium 12.50% BAJA CALIFORNIA SUR Intel Atom 33.33% AMD Athlon 16.67% I don t sell 50.00% CHIHUAHUA Intel Core 25.00% Intel Centrino 20.83% AMD Turion 8.33% AMD Athlon 4.17% Intel Atom 4.17% DURANGO Intel Centrino 25.00% AMD Turion 12.50% Intel Atom 12.50% AMD Athlon 6.25% AMD Sempron 6.25% SINALOA AMD Turion 13.04% Intel Atom 13.04% Intel Celeron 13.04% AMD Athlon 8.70% Intel Core 4.35% SONORA Intel Atom 21.05% AMD Athlon 15.79% AMD Sempron 10.53% Intel Centrino 10.53% AMD Turion 5.26% HIDALGO Intel Atom 13.16% Intel Centrino 13.16% Intel Core 13.16% AMD Turion 10.53% Intel Celeron 5.26% MEXICO Intel Core 17.11% Intel Atom 12.08% Intel Centrino 12.08% AMD Turion 11.41% Intel Pentium 5.37% DISTRITO FEDERAL Intel Core 19.11% Intel Centrino 14.17% Intel Atom 8.57% AMD Turion 6.92% Intel Celeron 6.92% MORELOS Intel Core 22.00% Intel Atom 14.00% AMD Turion 10.00% Intel Centrino 10.00% AMD Athlon 6.00% PUEBLA Intel Core 17.02% Intel Atom 13.83% Intel Centrino 9.57% AMD Turion 7.45% Intel Celeron 7.45% QUERETARO Intel Core 14.29% Intel Atom 11.90% Intel Centrino 11.90% AMD Sempron 9.52% AMD Turion 9.52% TLAXCALA AMD Turion 23.53% AMD Athlon 17.65% Intel Centrino 11.76% Intel Atom 5.88% Intel Celeron 5.88% CAMPECHE Intel Centrino 21.43% AMD Athlon 14.29% Intel Celeron 14.29% AMD Turion 7.14% Intel Atom 7.14% CHIAPAS Intel Atom 22.45% Intel Core 12.24% AMD Turion 10.20% Intel Celeron 10.20% AMD Sempron 4.08% GUERRERO Intel Atom 23.33% Intel Core 16.67% Intel Celeron 13.33% Intel Pentium 13.33% AMD Sempron 6.67% OAXACA Intel Core 17.07% Intel Celeron 12.20% AMD Athlon 9.76% AMD Turion 9.76% Intel Atom 7.32% QUINTANA ROO AMD Turion 23.08% Intel Core 23.08% Intel Celeron 15.38% AMD Athlon 3.85% AMD Sempron 3.85% TABASCO Intel Core 17.14% Intel Centrino 11.43% AMD Athlon 8.57% AMD Sempron 8.57% AMD Turion 8.57% VERACRUZ Intel Core 12.70% Intel Atom 10.32% Intel Centrino 10.32% Intel Celeron 9.52% AMD Athlon 7.94% YUCATAN Intel Celeron 21.88% AMD Turion 12.50% Intel Core 12.50% AMD Athlon 6.25% AMD Sempron 6.25% 21 OEM COMPONENTS Download the Survey in PDF: