The Journey to the Flash Optimized Data Center. Denis Murphy, Vice President WW Sales

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1 The Journey to the Flash Optimized Data Center Denis Murphy, Vice President WW Sales

2 The Next Major Disruption In Storage Is Already Underway Top 5 vendor* Revenue Growth Q1 14 Q1 15 (0.7%) (3.2%) (5.9%) Market share of top 5 vendors down from ~75% to ~68% in two years! *: EMC, NetApp, HP, IBM, Dell 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 2

3 Disruptive Forces At Work In The Storage Systems Market The Impact of Flash External and Internal Storage Systems Flash Tier 1: ~20% Monolithic Arrays (e.g., VMAX) All Flash Arrays (AFA) Tier 2: ~65% Tier 3: ~15% Modular Arrays (e.g., VNX, ONTAP) Low-end Disk Arrays Internal Storage Hybrid Flash Arrays (HFA) Disk Arrays 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 3

4 Disruptive Forces At Work In The Storage Systems Market The Impact of Flash and Virtualization External and Internal Storage Systems Flash Virtualization Tier 1: ~20% Monolithic Arrays (e.g., VMAX) All Flash Arrays (AFA) Converged/Integrated Infrastructure Systems Tier 2: ~65% Modular Arrays (e.g., VNX, ONTAP) Hybrid Flash Arrays (HFA) Tier 3: ~15% Low-end Disk Arrays Internal Storage Disk Arrays Standalone systems 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 4

5 Storage Systems Market: Evolution Of Key Market Segments External and Internal Storage Systems $3B $4B 30% CAGR Tier 1: ~20% Tier 2: ~65% Monolithic Arrays (e.g., VMAX) Modular Arrays (e.g., VNX, ONTAP) AFA HFA (converged+ standalone) $1.4B $10B $14B 8% CAGR Tier 3: ~15% Low-end Disk Arrays Internal Storage Disk Arrays $14B $7B -16% CAGR NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 5

6 Competitive Landscape EMC NetApp Pure Hybrid Flash Arrays (HFA) Converged/Integrated Infrastructure Systems All Flash Arrays (AFA)? 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 6

7 Nimble Strategy: Enterprise-Wide Platform EMC NetApp Pure Nimble Hybrid Flash Arrays (HFA) Maintain technology leadership & Penetrate G5000 Enterprises Converged/Integrated Infrastructure Systems Build a strong eco-system around Cisco and SmartStack All Flash Arrays (AFA)? Roadmap Next generation AFAs: Enterprise-wide Flash Platform Adaptive Flash Platform: A broad Enterprise-wide platform! 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 7

8 The Nimble Storage Adaptive Flash Platform Adaptive Flash sets Nimble apart from both traditional and upstart storage offerings Performance and Capacity Integrated Protection Flash Scaleto-Fit Proactive Wellness 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 8 8

9 Adaptive Flash: The Key Differentiators CASL Flash-optimized file system software InfoSight Cloud-based management/support Flash 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 9 9

10 Breaking the Write Performance Barrier: The CASL Difference CASL is fundamentally a CPUdriven architecture Write IOPS CS700» Achieves double the write IOPS of MLC SSD with disk!» No write-performance bottlenecks as with bolt-on flash architectures CS300 CS K HDD Per MLC SSD CASL per 7.2K HDD 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 10

11 CASL-enabled Capacity Efficiency Mailboxes per disk Mailboxes per disk 666 Mailboxes per disk 3,703 Mailboxes per disk 5-10x more mailboxes per disk ,000 Mailboxes Mailboxes Mailboxes Mailboxes 384 disks 150 disks 180 disks disks disks EMC VNX5700 NetApp FA S8060 IBM XIV Gen disks Nimble CS700 Source: Microsoft Exchange 2013 Jetstress benchmark testing 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 11 11

12 Seamless Scaling with Scale To Fit CS K IOPS AFS Up to 12.8 TB of flash 4 Node CS700 Cluster Up to 500K IOPS 2+ PB Capacity CS500 90K IOPS *multi-array data striping with iscsi only CS300 30K IOPS PERFORMANCE CS215 ~20K IOPS, 8 TB CAPACITY 84 TB 254 TB *with CS300, CS500, CS700 Scale To Enterprise Levels, No Forklifts 606TB *with CS300, CS500, CS NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 12 12

13 InfoSight: Integral to the Adaptive Flash Platform Ensures storage resources are deployed intelligently Responds to changing environments with actionable information» Proactive alerts» Recommendations» What if? scenario testing» Health checks InfoSight Leverages deep-data analytics Cloud-based management/support 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 13 13

14 Proactive Wellness: Powered by InfoSight 90 % Support cases detected % Proven uptime 80 % Resolved automatically 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 14 14

15 Ecosystem Focus: SmartStack Converged Infrastructure SmartStack Product Integration Collaborative Support Multiple Reference Architectures 2014 NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 15 15

16 Icopal en typisk (dansk) case story Om Icopal Icopal er Europas førende leverandør af produkter til beskyttelse af bygninger og konstruktioner, herunder især tagløsninger. Virksomheden, som blev grundlagt i 1876, er en dansk koncern med en omsætning på mere end DKK 7,5 milliarder og medarbejdere. Vi har 35 produktionssteder og mere end 95 kontorer i Europa, Nordamerika og Asien. Det begyndte at knibe med at gennemføre vores backup, før alle kolleger mødte ind på job, og det skyldtes utilstrækkelig performance på tværs af vores servere i datacentret. Vi fik med Nimble en samlet løsning der både kombinerer primær storage og backup med høj oppetid, og fik løst vores daglige nedetid på backup på 5 6 timer. Resultatet er, at vi med Nimble s snapshot, nu kan restore på sekunder, og har reduceret vores kapacitetsbehov væsentligt med inline compression. Brian Johansen, Icopal NIMBLE STORAGE CONFIDENTIAL: DO NOT DISTRIBUTE 16

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