DE 8647 DISTANCE EDUCATION M.B.A. DEGREE EXAMINATION, MAY First Semester. Retail Management MANAGEMENT CONCEPTS.

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1 wk 10 DE DISTANCE EDUCATION M.B.A. DEGREE EXAMINATION, MAY First Semester Retail Management MANAGEMENT CONCEPTS (Upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. What is project structure? 2. Explain the different types of policies and describe how policies are formulated. 3. Differentiate formal and informal organization. 4. What are the barriers of communication? 5. What are the different styles of leaders existing in the globalised economy? 6. Discuss the techniques of coordination. 7. Write a note on Six Sigma. 8. Explain the procedure for business process reengineering.

2 wk 10 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. The work of Taylor and Fayol are essentially complementary. Do you agree? Give reasons for your answer. 10. Bring out the differences between planning and forecasting and explain the various steps involved in planning. 11. Discuss the various principles to be followed in developing organization structures. 12. What is the outcome of organizing committees? How does it relate to informal organizations? 13. Evaluate the general principles of staffing. 14. Explain the various types of incentives used for motivation. 15. Discuss the application of control. 2 DE 8647

3 wk 10 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY First Semester ORGANISATIONAL BEHAVIOUR (Upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. What is meant by organisational commitment? 2. Explain the term perceptions and its importances. 3. What are the dimensions of power in present organisation? 4. What is meant by group cohesiveness? 5. Explain the implications of organisation climate an organisational behaviour. 6. What is meant by management of stress? 7. Explain the term resistance to change with an example. 8. What are the interventions of organisational development?

4 wk 10 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss briefly the foundations of individual behaviour. What are the managerial implications of individual behaviour? 10. What are the different types of teams? Discuss the importances and roles of each team. 11. What do you mean by dependency in power relationship? Discuss the factors which affect this dependency. 12. What is meant by role conflict? What are the causes of role conflict? Discuss the methods to avoid role conflict. 13. How do one can manage stress at work place? What are the various measures taken in the present organisations to avoid stress? 14. What do you mean by organisational culture? How does it differ from organisational climate? 15. Discuss the role of organisation development in organisation improvement. What are its various limitations and problems? 2 DE 8648

5 wk 3 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY First Semester MANAGERIAL ECONOMICS (upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Distinguish between economics and managerial economics. 2. What is the price elasticity of supply? Explain briefly the percentage and geometric methods of measuring it? 3. Explain the concept of total fixed cost, total variable costs and total costs. How are they related to each other? Illustrate them through curves. 4. Define the price discrimination and under what conditions price discrimination is profitable? 5. Explain the advantage and disadvantage of skimming the cream pricing. 6. What is IRR and explain its role in investment analysis and evaluation? 7. Explain the meaning and cause of deflation. 8. Discuss briefly the various phases of business cycles.

6 wk 3 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Why are economic theory and its methods used by managers of business firms in their decision making? 10. What are the factors that determine the demand? Explain. 11. Explain the various economies of scale and diseconomies of scale that accrue to the firm when it expands its scale of production. 12. Explain the various features of a perfect competition. How price of a commodity is determined under it? 13. State and explain the principle of Break even analysis and outline its managerial uses. 14. How far is profit maximization the basic objective of a firm? Explain its limitation in business applications? 15. Explain the concept of National income and different methods of computation of National Income? 2 DE 8649

7 ws9 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY First Semester FINANCIAL AND MANAGEMENT ACCOUNTING (Upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. What are the accounting concepts and conventions? Name them and explain any two accounting concepts in detail. 2. Explain the rules regarding posting of transactions into the ledger. 3. What is ratio analysis? Explain its advantages and disadvantages. 4. Do cash flow and fund flow denote the same? If not how do you distinguish between the two. 5. Define budgetary control. Explain the role of budgeting in financial control. 6. What are the steps involved in the preparation of materials budget. 7. What are the techniques available for evaluating projects? Which of them you consider best and why? 8. What is accounting rate of return? How would you calculate it?

8 ws9 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Who are the users of financial statements? and distinguish between financial and management accounting. 10. Why adjustment entries are required to be made at the time of preparing final accounts? Given illustrative examples of any five such adjustment entries. 11. From the following information, prepare a summarized balance sheet as on 31 st March (a) Working capital 1,20,000 (b) Reserves and surplus 80,000 (c) Bank overdraft 20,000 (d) Assets (fixed) proprietary ratio 0.75 (e) Current ratio 2.5 (f) Liquidity ratio Explain the role of ratio analysis in the interpretation of financial statements. Examine the limitations of ratio analysis. 13. Write short notes on : (a) (b) (c) (d) (e) Working capital Sources of funds Application of funds Funds from operation Cash from operation 2 DE 8650

9 ws9 14. ABC Limited have prepared the budget for the production of a lakh units of the commodity manufactured by them for a costing period as under : Per unit Raw material 2.52 Direct material 0.75 Direct expenses 0.10 Works overheads (60% fixed) 2.50 Administration overheads (80% fixed) 0.40 Selling overheads (50% fixed) 0.20 The actual production during the period was only 60,000 units. Calculate the revised budgeted cost per unit. 15. A machine will cost Rs. 1,00,000 and will provide an annual cash flow of 30,000 for 6 years. The cost of capital is 15% calculate NPV and IRR and advice on the viability of investment. 3 DE 8650

10 Sp 6 DE DISTANCE EDUCATION M.B.A.(Retail Management) DEGREE EXAMINATION, MAY First Semester MARKETING MANAGEMENT (Upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the reason for segmenting the market while formulating marketing strategy. 2. What are the distinguishing characteristics of services vis-à-vis products? 3. What are the product management decisions that a marketer is expected to take? 4. Briefly discuss the reasons for new product failure. 5. List out the functions of labeling and packaging. 6. How is the function of a retailer different from that of a wholesaler? 7. Under what conditions, is price skimming strategy a good option? 8. What are the challenges faced by a pure online retailer when compared to a bricks-and-clicks retailer?

11 Sp 6 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain Market segmentation, targeting and positioning with a real life example. 10. Discuss the stages in consumer decision-making process. 11. Explain the concept of Product Life Cycle (PLC) and outline how marketing strategy changes across the PLC stages. 12. Discuss the factors that influence the pricing strategy of a marketer. 13. What are channel conflicts? Suggest ways to resolve channel conflicts. 14. How can an advertising campaign be evaluated to measure its performance? 15. What are the pros and cons of each of the elements of Promotional Mix? 2 DE 8651

12 ws 4 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Second Semester QUANTITATIVE METHODS (Upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Define the following terms related to Linear Programming Problems (a) (b) (c) (d) Objective Function Linear Function Corner Point Solution Decision Variables. 2. Give an example for plotting the following inequalities: (a) Constraints with " " type (b) Constraints with " " type 3. Write a short note on Travelling Salesman / Executive problems. 4. Give examples for application of Assignment Problem. 5. State various conditions for using Poisson Distribution. 6. Give examples for statistically independent and dependent events.

13 ws 4 7. Define the following terms related with Queue: (a) (b) (c) (d) System Queue Waiting Time in the system Waiting time in the queue. 8. Briefly explain with suitable example to draw a decision tree. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Solve the following Linear programming problem using graphical methods: Minimize Subject to : 2x + 6y 30 4x + 2y 20 Z = 0.18x y x 0 y A company has 5 jobs to be done on five machines. Any job can be done on any machine. The costs of doing the jobs on different machines are given below. Assign the jobs for different machines so as to minimize the total cost. Machines Jobs A B C D E DE 8652

14 ws Foster Generators is producing 5KVA generators from 3 of its factories [F1, F2, and F3] and supply those to 4 distributors in the state [D1, D2, D3 and D4]. The following table summarizes the cost of transporting each generator to the respective distributors [Rupees in 100s] and factory availability and distributor s requirements. Find an optimum allocation so that the total transportation is minimized. Distributors Availability D1 D2 D3 D4 F F F Demand at distributors points In railway marshalling yard, goods trains arrive at the rate of 30 trains per day. Assuming that inter-arrival time and service time distribution follows an exponential distribution with an average of 30 minutes, calculate the following: (a) The mean queue size. (b) The probability that queue size exceeds 10 (c) If the input of the train increases to an average of 33 per day, what will be the changes in (a) and (b)? 13. In its third year, attendance in the New Pavilion Cricket Ground averaged fans per game and had a standard deviation of (a) According to these data, what is the probability that the number of fans at any given game was greater than 20,000? (b) Fewer than 10000? (c) Between and 17500? 3 DE 8652

15 ws Spectrum Light Bulb Company went for mass production of colour bulbs before Diwali festival. Five bulbs, one of each colour, were packed in each of the boxes; which were to be sold as a unit item to the customers. Due to shortage of time, quality was compromised and it was estimated that 20% of the bulbs were defective. If a customer purchases such a box of bulbs, what is the probability that the box will have (a) (b) (c) (d) No defective bulb 2 Defective bulbs At least one defective bulb At most one defective bulb (e) All the bulbs are defective. 15. A manufacturer must decide whether to build a small or a large plant at a new location. Demand at the location can be either small or large, with probabilities estimated to be 0.4 and 0.6 respectively. If a small plant is built, and demand is large, the production manager may choose to maintain the current size or to expand. The net present value of profits is $223,000 if the firm chooses not to expand. However, if the firm chooses to expand, there is a 50% chance that the net present value of the returns will be 330,000 and 50% chance the estimated net present value of profits will be $210,000. If a small facility is built and demand is small, there is no reason to expand and the net present value of the profits is $200,000. However, if a large facility is built and the demand and the demand turns out to be small, the choice is to do nothing with a net present value of $40,000 or to stimulate demand through local advertising. The response to advertising can be either modest with a probability of.3 or favorable with a probability of.7. If the response to advertising is modest the net present value of the profits is $20,000. However, if the response to advertising is favorable, then the net present value of the profits is$220,000. Finally, the when large plant is built and the demand happens to be high, the net present value of the profits $800,000. Draw a decision tree with suitable probability and monetary values. 4 DE 8652

16 Wk 16 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Second Semester BUSINESS ENVIRONMENT (Upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the importance of scanning the environment. 2. Explain main features of different economic systems. 3. Explain the entrepreneurial role of the government in a mixed economy. 4. Explain the role of technology transfer and India s position on the same. 5. Discuss India s challenges with respect to innovation and technological advancement. 6. Explain the legal environment in India and its influence on the economy. 7. Write a note on competition in India. 8. What factors led Indian economy to liberalize economic policies? PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss the issues of environmental pollution and responsibility of the corporate sector to minimize the adverse impact on the planet.

17 Wk Discuss the current political scenario in India and its impact on the economy. 11. Discuss the issues relating to the import of gold and its influence in the jewelry markets in India. 12. Discuss challenges and opportunities of the prevailing social structure in India. 13. Explain the importance of information and communication technologies on business and society? 14. Explain the importance of consumer protection law. 15. Explain the impact of globalization among the people - skilled, unskilled and the mediocre 2 DE 8653

18 Sp 2 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Second Semester BUSINESS RESEARCH (Upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Write a short note on scope of business research in the present day context. 2. Discuss various steps to be followed while carrying out a research. 3. Discuss the importance of review of literature while carrying out a research. 4. What are the factors influencing the research design? 5. What do you mean by sampling and non-sampling error? How will you overcome these issues? 6. Discuss the importance of Editing and Coding process in the data analysis. 7. What are the steps to be followed in testing a hypothesis for one sample mean test? 8. What are the salient points to be considered while preparing research reports?

19 Sp 2 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss significance of exploratory research designs; write about any two methods of doing exploratory researches. 10. Write a short note on various probability sampling methods 11. Discuss various scaling methods used in business researches. 12. Write a short note on F-Test and illustrate F-Test with suitable example. 13. Prepare a research proposal to be submitted for a company, which is interested to know about the acceptance of its mobile phone products in the rural market. 14. Write a summary on any three Multivariate data analysis Techniques you aware off. 15. Discuss various measures to be considered in developing a questionnaire. 2 DE 8654

20 Sp 3 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Second Semester GLOBAL BUSINESS AND MNCs (Upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Discuss about the factors influencing international business. 2. Explain the procedure for availing credit insurance and list out the necessary documents to avail it. 3. What efforts are taken by India to attract FDI and what kind of impact it creates on the trends of FDI investment? 4. List out the Indian Joint ventures abroad. 5. Describe the role of world trade organization in monitoring the global trade. 6. Discuss about the functions and contributions of IMF in organizing and controlling global business. 7. Brief about the issues related to global melt down and measures to cope up with contagion effect. 8. Describe about the letters of credit and their types.

21 Sp 3 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss about the possibilities of Global Economic Integration, trade and Global development. 10. Explain about the shipment procedure and banking procedure in preparing export documentation. 11. Define MNC. Describe the impact of MNCs on FDI and Technology Transfers in restructuring Indian economy. 12. Discuss about the various aspects related to protecting environment in regulating the international trade. 13. What is a Regional block? In what way it is differing from controlling and monitoring International business? 14. Brief about the International development association and its role in developing less developed nations. 15. Discuss about the various forms of foreign collaborations and restrictive clauses in foreign collaboration. 2 DE 8655

22 WK 6 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Second Semester PRINCIPLES OF RETAIL MANAGEMENT (Upto ) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Define retail management. 2. What is retail market mix? 3. What is category management? 4. State the pricing factors. 5. Enumerate the role of information technology in retailing. 6. What is ethnic and home and design centres? 7. Define promotion pricing. 8. Difference between service and product retailing. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain the wheel of retailing. 10. Discuss about the recent trends in retailing.

23 WK Give a detailed account on retailing. 12. Explain the different timing models. 13. Elucidate the new retail formats with example. 14. Explain the factors and presence of retail location. 15. Elucidate multi-channel retailing with example. 2 DE 8656

24 WK 5 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Third Semester SHOPPER BEHAVIOUR AND RELATIONS MANAGEMENT Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Discuss the scope and importance of studying shopper behaviour. 2. Explain the various stages of shopper decision process with suitable examples. 3. Life Style and Life Phase influence the shopping behaviour of individuals in 21 st Century Justify the statement. 4. Discuss about the influence of culture, social class and economic standing on shopper behaviour. 5. Explain the concept and various components of customer relationship management. 6. What is the role of supplier relations in stakeholder relationship management? Why it is important? 7. Explain, in what way market segmentation helps in understanding the shopper behaviour. 8. Elaborate the role of customer life time value and customer equity in customer relationship management.

25 WK 5 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss the implications of various consumer behaviour models on shopper decision making. 10. Explain how post purchase behaviour and customer satisfaction ensure repeat visit and recommendation to others. 11. Describe the role of reference groups and family influences in determining the purchase decision of shoppers with suitable examples. 12. Explain the goals of CRM (Customer Relationship Management) along with its influence on improving the marketing and sales of an organisation. 13. Brief about the relations to be considered under stakeholder relationship management. 14. Discuss the role of outlet selection and store loyalty factors in shopper decision process. 15. Explain the dynamics of external determinants of shopping behaviour in the background of international perspective. 2 DE 8657

26 wk14 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Third Semester RETAIL SALES MANAGEMENT AND SELLING SKILLS Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Describe the following selling methods with their advantages and disadvantages. (a) (b) Direct selling Franchise selling. 2. What are the personal qualities required for a successful sales person? 3. Describe the process of selling. 4. Explain the factors influence the compensation level of sales persons. 5. Describe the steps to prevent shop lifting, thefts and pilferages. 6. Explain the steps involved in designing, planning and implementation of sales strategies. 7. Discuss the concepts of up selling and cross selling. 8. Brief about the significance of understanding international currencies and exchange rate conversions.

27 wk14 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss elaborately about the features of different types of sales with suitable examples. 10. Explain the professional qualities required for successful sales person. 11. Describe the importance of presentation and demonstration of sales speech as a part of process of selling. 12. What kind of training methods are suitable for training the sales force to understand the selling strategies? 13. Discuss the importance of billing especially credit billing and credit/debit card billing as a part of sales documentation and value handling. 14. Explain how sales reporting analytics based on sales data and sales quota helps in the measurement of results. 15. Describe the methods suitable for recruiting and selecting sales force with suitable examples. 2 DE 8658

28 WSS DE DISTANCE EDUCATION M.B.A. (R.M.) DEGREE EXAMINATION, MAY Third Semester STRATEGIC RETAIL MANAGEMENT Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the meaning, definition of retailing and explain the retailers role in distribution channel. 2. Explain the types of retailers. 3. Write a note on Multi-Channel Retailing. 4. Explain the Strategic Retail Planning Process. 5. Write a note on Buying Merchandise. 6. Write a note on Price Adjustments. 7. Explain Store Planning and Location Planning. 8. Elaborate on the legal issues faced by the retailing fraternity in India. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Elaborate on the acceptable ethics that must be practiced by a retail executive. 10. Elaborate on the licenses required by a retailer for setting up his operations in India.

29 WSS 11. Elaborate on the legal framework governing the retail industry in United Kingdom. 12. Define merchandise management and how is it performed in organised retailing. 13. Discuss the relevance of uniformity across retail outlets. Support with examples while explaining the three mechanisms of maintaining uniformity in retail operations. 14. Elaborate on the consumer research strategies Used by market researchers. Take an example lifestyle departmental store and determine the consumer research strategy that will need to be used in this case. 15. Explain the significance of orientation programme. Should each employee in a retail organisation undergo the same orientation programme? 2 DE 8659

30 wk12 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Third Semester IT FOR RETAIL MANAGEMENT Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Distinguish between WAN and LAN. 2. What is the objective of Enterprise Resource Planning? 3. What are the uses of a PPT presentation? 4. How do you analyse sales performance using MS access? 5. Explain the usefulness of data mining to a retail business. 6. What do you mean by paperless office? 7. Explain the working of a Smart card. Name some of the smart cards that you have come across. 8. Write a note on E-advertisements and their importance to Indian retailers. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Elucidate the impact of IT on the business excellence with the help of an Indian example. 10. Explain various models of B-business with suitable examples.

31 wk What is the significance of IT in enabling the information flow of Retail distribution channel? 12. Describe the features of payment gateway and the significance of security systems. 13. What are the various modes of electronic tools used for marketing communication? 14. How does Internet compliment E-commerce? Explain in detail with suitable examples. 15. What are the uses of Excel to the E-office? Explain the feature of linking Access files to Excel files. 2 DE 8660

32 WK 4 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Third Semester BUSINESS LAWS Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. What are the various remedies available to a party in case of breach of contract? 2. What is a continuing guarantee? How can it be revoked? 3. Define and distinguish between a condition and warranty. 4. Explain briefly the duties and rights of common carriers under the Carriage by Road Act, What is a negotiable instrument? Explain the types of negotiable instrument. 6. Define partnership. What are its essential characteristics? 7. What are quasi contracts? Explain briefly the quasi contracts provided by Indian Contract Act. 8. State in brief the various kinds of companies which can be registered under the Companies Act, 1956.

33 WK 4 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. All agreements are not contracts but all contracts are agreements. Discuss the statement and explain the essential elements of a valid contract. 10. Define agency and state its essentials. Explain methods of creating agency. 11. Define the term delivery. Discuss the rules relating to delivery in the Sale of Goods Act What is contract of insurance? Explain the fundamental principles of life insurance. 13. What are the consequences of the dissolution of a firm? What are rights of the creditors after dissolution? 14. What do you understand by the winding up of a company? What are the methods of winding up of a company? 15. What are the various kinds of meetings that can be held by a company, and of the nature of business that can be transacted in each meeting? 2 DE 8661

34 ws 6 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Third Semester RETAIL LOGISTICS AND SUPPLY CHAIN Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the role of relationship marketing in supply chain management. 2. Elucidate the importance of information management in supply chain process. 3. Discuss the purchasing cycle with example. 4. Explain the below terms (a) (b) Cross docking Route planning. 5. Explain supply chain integration with example. 6. Give a brief note on BEP. 7. Mention the elements and objectives of retail logistics. 8. Explain the insurance options available for retail logistics.

35 ws 6 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss the innovative techniques used in supply chain management of a retailer. 10. Explain the criteria used for selecting the site for warehouse location. 11. What are the major challenges faced by a large retail chain operating in diverse markets? 12. Why do retailers use different entry method in various markets they enter? 13. How does a retailer evaluate the performance of retail logistics function? 14. Discuss the types of strategy used in category management. 15. Elucidate the various factors affecting transportation cost. 2 DE 8662

36 Ws 20 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Fourth Semester STORE AND MALL MANAGEMENT Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Briefly explain the scope of Store Management. 2. Explain the process of Textile Racks. 3. Bring down and explain the keeping track of fast slow and no moving items procedure. 4. Write notes on : (a) (b) (c) Tenant Mix. Foot Court. Mall Anchor. 5. What is meant by Entertainment? Briefly explain the features of different entertainment multiplex. 6. Define Business plan explain the different types of marketing strategy. 7. Explain the different reactions of customer satisfaction. 8. What are the role of cashier and brand manager? Explain briefly.

37 Ws 20 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss the different types of racks and shelves. 10. List down and explain the techniques of inventory management. 11. Explain the different methods of stores and malls. 12. Define Empowering. Explain the advantage and disadvantages of empowering. 13. Difference between the employee training and empowering. 14. Explain the techniques of different gap model of improving customer service. 15. What is meant by job requirements? Explain the function of job requirement. 2 DE 8663

38 Wk 9 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Fourth Semester RETAIL TRENDS Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Define Retailation. Explain the objectives of growth of retailing. 2. Distinguish between the ROI and ROII. 3. Briefly explain the need for retailing. 4. What is meant by social network site? Explain the multi channel formats procedure. 5. List down and explain the different role of children's and women. 6. Briefly explain working style of Sheng Siong. 7. Define health care. Explain the different types of health care. 8. Explain the retail banking concept.

39 Wk 9 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss the contributions of retail on gross domestic product. 10. Explain the procedure of changing retail formats. 11. Describe the importance and effects of demographic shifts. 12. What are the on-line opportunities available in retail business? Explain. 13. Write notes on : (a) (b) (c) (d) (e) Wal-mart K-Mart Tesco Metro AG Carre four-marks. 14. Distinguish between durable goods and soft goods. 15. Explain the new trends in retail banking in detail. 2 DE 8664

40 ws19 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Fourth Semester RETAIL TECHNOLOGY MANAGEMENT Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Discuss the features of POS and peripheral applications. 2. Briefly explain the merits and demerits of personnel management solutions. 3. The importance of CRM in enterprise system. 4. Briefly explain the concept of MOTO (Mail order and telephone order) 5. Discuss the support of software for integrated merchandise planning. 6. Explain the features of data base management systems. 7. Explain the application of end to end solution in software support. 8. Explain the merits of RFID based inventory management.

41 ws19 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain in detail about the role of internet in retail marketing. 10. Explain the process of store warehouse management. 11. Bring down and explain the importance and objectives of web reporting. 12. Explain B2B and B2C in E-Commerce. 13. Elaborately discuss the role of software support in retail management. 14. Explain the merits and demerits of vendor mediated inventory system and just in time inventory. 15. Elucidate strength and weakness of retail technology management. 2 DE 8665

42 Sp 1 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Fourth Semester GROWTH MANAGEMENT Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Define growth. What are the Six S process of growth management? Explain. 2. What are the features of growth strategies? Explain. 3. Explain the objectives of management programmes. 4. What are the supportive systems for the growth? Explain. 5. Discuss the features of synchronized efforts in briefly. 6. Briefly discuss the product and brand domain. 7. What are the qualities of sustainable growth? Explain. 8. Write a short note on Rapid growth strategies. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. What are the barriers and competition for growth? Explain. 10. Write an essay on Improvement Strategies.

43 Sp Discuss the factors influencing the staginess growth. 12. Discuss about Greiner s model of crises induced growth. 13. What are the steps for securing growth? Explain. 14. What are the factors influencing the growth? Explain 15. Discuss the properties of excellence management. 2 DE 8666

44 ws2 DE DISTANCE EDUCATION M.B.A. (RM) DEGREE EXAMINATION, MAY Fourth Semester QUALITY MANAGEMENT Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Define Quality. Briefly explain the concept of total quality. 2. Explain the six sigma concept. 3. Briefly explain the evolution and objectives of statistical quality control. 4. Briefly explain the quality assurance. 5. Define Quality Economies. Briefly explain the interrelationship between quality and productivity. 6. Briefly explain the elements of total quality control. 7. Briefly describe the purpose of an ISO 9000 quality system. 8. Briefly explain the Barriers of TQM. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain the Deming and Crosby philosophy of quality. 10. Write an essay on acceptance sampling.

45 ws2 11. Explain the merits and demerits of statistical process control. 12. Explain the role of MNCs in emergence of global quality. 13. Discuss the properties of Business process re-engineering. 14. Explain the concept of environmental management system model in ISO Explain the importance and objectives of core competence and strategic alliance. 2 DE 8667