DE 6056 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, MAY MANAGEMENT CONCEPTS. (2005 and 2006 Batch) SECTION A (5 8 = 40 marks)
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1 Ws 17 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY MANAGEMENT CONCEPTS (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. What are the six Ms of Management and what are their relationship to management? 2. State the practical value of principles of management. 3. What are the advantages of individual decision making? 4. State the major disadvantages of management planning. 5. Why do managers resist change? 6. How might participation be used as a motivator? 7. State the necessary conditions for effective control. 8. What do you understand by core competence?
2 Ws 17 SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. What are the five major approaches to management problem solving? Explain. 10. Describe the process of decision making and the various phases of the process. 11. Discuss French and Raven s sources of power and authority of a manager. Which base do you consider best? 12. State the three general approaches to the study of leadership. 13. Discuss the various steps in the communication process. 14. How do preliminary, concurrent and feedback control differ from one another? Give an example of each. 15. Explain the concept and the steps involved in business process reengineering. 2 DE 6056
3 Ws 20 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY Time : Three hours BASICS OF MARKETING (2005 & 2006 Batch) PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Define Marketing. State its importance. Maximum : 100 marks 2. What are the various factors determining market segmentation? 3. Explain the features of Modern marketing. 4. What are the various types of marketing environment? 5. Explain the contents of a Market plan. 6. Distinguish Skimming pricing from Penetration pricing. 7. Explain the various objectives of pricing strategy. 8. Explain the four basic rights of Consumers under Consumer Protection Act PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain in detail the various approaches to the study of marketing. 10. Describe the various bases for segmenting consumer markets.
4 Ws Explain the various factors influencing company marketing strategy. 12. Discuss the various factors influencing the pricing methods. 13. Explain the various kinds of pricing methods. 14. Describe the organizational set up of Consumer Protection Council. 15. Discuss the various functions of Marketing. 2 DE 6057
5 WK 6 DE DISTANCE EDUCATION M.Com.(Marketing) DEGREE EXAMINATION, MAY SALES AND DISTRIBUTION MANAGEMENT (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. What are the objectives of personal selling? 2. What are the advantages and limitations of personal selling? 3. What are all is involved in sales force management? 4. State the factors determining the channels of distribution. 5. Bring the role of middlemen in marketing. 6. Bring out the significance of warehousing in marketing. 7. State the merits and demerits of sea transport. 8. State the functions performed by packaging.
6 WK 6 SECTION B (4 15 = 60 marks) Answer any FOUR questions. All questions carry equal marks. 9. Explain the basic characteristics necessary for a successful salesman. 10. Describe the personal selling process. 11. Explain motivating and resolving conflicts within a channel of distribution. 12. Describe the various methods of training to salesman. 13. Explain the factors to be considered for choosing a depot location. 14. Describe the various types of transportation. 15. Describe route planning and vehicle scheduling in road transport. 2 DE 6058
7 Sp 2 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY PROMOTIONAL MANAGEMENT (2005 & 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. Explain the social influence on consumer decisions. 2. What are the benefits of advertising? 3. Explain the concept of message strategy development and evaluation. 4. Assess the media status in Indian context. 5. Briefly explain the role of corporate image building. 6. What are the objectives of media research? 7. Define public relations. State its role. 8. How does promotion affect children? SECTION B (4 15 = 60 marks) Answer any FOUR questions of the following. All questions carry equal marks. 9. What is promotional budget? Discuss its various techniques. 10. Critically examine the various methods of advertising appropriation.
8 Sp Is advertising a waste? Discuss. 12. How is advertising effectiveness measured? Explain. 13. What are the merits and drawbacks of direct marketing? 14. Explain the tools of public relations in detail. 15. State and explain the relevant legislations and regulations relating to society. 2 DE 6059
9 Sp 3 DE DISTANCE EDUCATION M.Com (Marketing) DEGREE EXAMINATION, MAY CONSUMER BEHAVIOUR AND MARKETING RESEARCH (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. What do you mean by perceptual Mapping? 2. Define the term reference group. 3. What is post purchase behaviour? 4. What do you understand by the term marketing research? 5. What is hypothesis? 6. What do you mean by cognitive process? 7. What is sampling error? 8. What is primary data? SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. What is learning? Describe the learning process. 10. Marketers have observed that social classes show distinct product and brand preferences. In this context explain the importance of social influence on consumer behaviour.
10 Sp Explain with examples the various stages involved in the buying decision process. 12. Discuss the various methods of data collection pointing out their salient features. 13. What is product research? What steps must be taken into consideration in product research? Explain. 14. What is perception? Discuss the various implications of perception on consumer behaviour. 15. How will you assess the prevailing conditions for the future of marketing research in India? Explain. 2 DE 6060
11 wk 11 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY PRODUCT MANAGEMENT (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. Define the term Product. Explain its various benefits. 2. Under what circumstances a product may be eliminated? 3. Classify new product with suitable illustration. 4. How are product plans developed? Elucidate. 5. What is business analysis? Explain its implications. 6. Point out the common mistakes encountered in launching of product. 7. Explain the concept of diffusion of innovation. 8. What do you mean by brand image? How is it developed? SECTION B (4 15 = 60 marks) Answer any FOUR questions. All questions carry equal marks. 9. Explain the role performed by the product manager. 10. What is product positioning? Discuss the strategies relating to product positioning.
12 11. Examine the new product development process. Wk Enumerate the reasons for the success or failure of new product in the Indian context. 13. What is product research? Explain in detail the scope of product research. 14. Explain the various components of brand equity. 15. Discuss the future of product management in the light of LPG era. 2 DE 6061
13 WK13 DE DISTANCE EDUCATION M.Com.(Marketing) DEGREE EXAMINATION, MAY INDUSTRIAL AND SERVICE MARKETING (2005 & 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE of the following questions. All questions carry equal marks. 1. What are the types of Industrial Markets? 2. State briefly the meaning of Industrial Marketing Research. 3. What is role of the product management in business markets? 4. What is the importance of services marketing mix? 5. What are the marketing plans for services? 6. Explain the tourism marketing. 7. What are the features of financial services marketing? 8. State the emerging trends in service marketing. SECTION B (4 15 = 60 marks) Answer any FOUR of the following questions. All questions carry equal marks. 9. Discuss the differences between industrial and consumer marketing. 10. What are the classification of Industrial Products and services? Evaluate.
14 WK Explain the pricing decision techniques in Industrial marketing. 12. Enumerate the Modern Marketing Issues in recent days. 13. Evaluate the different kinds of Marketing of services. 14. How can a customer be retained for long run service satisfaction? 15. Explain in detail about (a) (b) (c) Medical Services Hospital Marketing and Education & Training Services. 2 DE 6062
15 WK 4 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY STRATEGIC MARKETING MANAGEMENT (2005 and 2006 batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. Each question carries 8 marks 1. What is re-engineering? Explain the principles of re-engineering. 2. What are the advantages of portfolio analysis? 3. Explain the concept of Guerilla marketing. 4. Discuss the different types of positioning. 5. Write short note on : (a) (b) Delphi Technique and Trend impact analysis. 6. State the pros and cons of standardisation Vs Customisation strategy. 7. How would you analyse the performance of an organisation? Explain. 8. Explain the use of 7s framework in marketing.
16 WK 4 SECTION B (4 15 = 60 marks) Answer any FOUR questions. Each question carries 15 marks 9. What is strategic marketing? Explain its various aspects. 10. Explain how the BCG matrix is useful in formulating strategy. 11. Discuss the important computer packages used in strategic marketing. 12. Describe the criteria for segmenting the market. 13. Discuss the various methods of pricing. 14. Examine the factors that are to be considered in the selection of media for advertising. 15. Discuss various approaches to the selection of channels of distribution which may be taken by manufacturing concerns. 2 DE 6063
17 WK 3 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY INTERNATIONAL TRADE AND MARKETING (2005 & 2006 Batch) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the salient features of international marketing. 2. What is infant industries argument in the protection of local industries? 3. Preferential trading system is a bone of content in the present International Marketing Environment State your views. 4. What is joint venture? How it is different from strategic Alliance? 5. Explain the features of International product branding. 6. Distinguish between packing list and packing note. 7. Explain the role of trade fairs in the promotion of overseas markets for Indian products. 8. Trace out and discuss the sales promotion tools used in the International Marketing. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Entry in to the International Marketing requires deep investigation on the political, legal and cultural environment Amplify the statement. 10. Explain the different types of tariff and non tariff barriers used in the protection of local industries.
18 Wk What is marketing research in international trade? Also examine the steps involved in the marketing research. 12. Enumerate the methods of pricing employed in the International Marketing. 13. Evaluate the elements of promotion mix in the light of International Marketing. 14. Examine the contents of following documents which are in practice in the International Trade. (a) (b) (c) (d) (e) Commercial invoice Certificate of origin Shipping Bill Marine insurance policy Bill of lading. 15. Discuss the procedure relating to the execution of an export order. 2 DE 6064
19 wk 11 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY RURAL MARKETING (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. Define rural marketing. Explain its significance. 2. Explain the differences between rural and urban marketing. 3. Point out the role of government in pricing of rural products. 4. State and explain the role of marketing information system in rural marketing. 5. Write a short note on : (a) (b) Media mix Message delivery. 6. What is negotiation? Explain it in detail. 7. Discuss the functions of storage. 8. What is grading? Point out its importance in agricultural products.
20 SECTION B (4 15 = 60 marks) Wk 11 Answer any FOUR questions. All questions carry equal marks. 9. Examine the various guidelines to Indian companies planning to go rural marketing. 10. Discuss the problems in rural marketing. 11. Explain the role of pricing in competitive economy. 12. What is personal selling? Explain its importance in rural marketing. 13. Discuss the functions of central warehousing corporation. 14. Describe the objectives of cooperative marketing. 15. Amplify the status of Grain marketing in India. 2 DE 6065
DE 7090 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER 2013. MANAGEMENT CONCEPTS. SECTION A (5 8 = 40 marks)
Ws 5 DE 7090 11 DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER 2013. MANAGEMENT CONCEPTS Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions.
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