United States. More Than Implants

Transcription

1 United States More Than Implants More Than Implants Customer Loyalty Program 2016

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3 Welcome More Than Implants 2016 The Next Level of Service Welcome to Straumann More Than Implants, our customer loyalty program that recognizes and rewards Straumann customers. More Than Implants delivers a variety of value-added benefits and services to provide increased value and practice support to our customers, including world class service and support, patient education, practice building tools, and training and education programs. MEMBERSHIP More Than Implants offers services for every Straumann customer, and as your purchases with Straumann increase, so do the benefits. Membership levels include Platinum, Gold, and Customer, and your status is achieved through purchases made during the previous calendar year. Each Program Year begins the March after the qualifying calendar year end and concludes the following February. Any Straumann purchase 300+ implants or $100,000+ annual net purchases or 50+ Emdogain boxes 600+ implants or $200,000+ annual net purchases or 100+ Emdogain boxes We appreciate your commitment to Straumann, and hope that you utilize the resources available through the More Than Implants program to achieve your practice growth goals. Please take a few moments to review this program brochure, and keep it on hand to make the most of the services available to you as a Straumann customer. The 2016 More Than Implants Program Year runs from March 1, 2016 February 28, The purchase volumes above are required to maintain membership status from year to year. Any benefits or services not utilized in the Program Year may not be carried over to the following year. A clinician must be part of a qualifying practice during the Program Year to enjoy member benefits and services, regardless of purchase volumes or practice affiliations during the previous calendar year. The terms and benefits identified here are current as of January 1, Straumann reserves the right to modify or cancel terms of membership or benefit program available through the program at any time and without notice. Straumann is not responsible for any claims or damages asserted by customers in reliance upon the terms and benefits of the program. The benefits of the More Than Implants program are subject to Federal and State law; including, but not limited to, the exclusion of select benefits and mandatory reporting.

4 BENEFITS OVERVIEW

5 Simply doing more SM More Than Implants 2016 FOUR SERVICE AREAS - CUSTOMIZED FOR YOUR SUCCESS The More Than Implants 2016 service areas are organized into easy-to-navigate categories. Use each section to select services and take advantage of those that best fit your needs. Practice Management Practice management, marketing and business tools for the entire dental team. Training & Education Comprehensive training and education programs for all types of dental professionals and expertise levels, designed to help you achieve optimal treatment outcomes and security in product handling. Patient Pro Straumann Patient Pro is a new integrated marketing program that delivers content for use at each step of the patient journey. With content on your website and social media channels, and in your practice Patient Pro covers all your patient communication needs. Service & Support Best-in-class services and support set Straumann apart and allow you to focus on your priorities as a dental professional. Browse the following pages to learn about More Than Implants range of services that offer practical solutions for your practice, lab, and partners. Practice Management Training & Education More Than Implants Service & Support Patient Pro

6 At-a-glance More Than Implants benefits and services PRACTICE MANAGEMENT Platinum Implant User Conference (600+ implants or $200K+ surgeons only) Online speaker consortium access Referral survey Practice marketing materials design service Referral and Rx forms Straumann media CD Straumann logo labels Referral communication template CD Emdogain referral communication package Online CARES Lab Finder Straumann CARES Interactive Treatment Guide and app TRAINING & EDUCATION Straumann course discounts North American Education Center VIP access Educational demonstration materials access Education program flyer creation Straumann education event support Lunch-and-Learn training sessions Lab technical training

7 PATIENT PRO Online Straumann Dentist Finder listing Complimentary Patient education models Sesame Communications Online Patient Marketing Support Straumann Patient Pro Marketing Packages Digital Pro Online and digital content for websites, social media & emarketing Practice Pro In-office print and digital materials Patient Relations Pro Tools for a positive treatment experience Engagement Pro Help satisfied patients become advocates for your practice Service & Support More Than Implants E-Newsbrief Priority toll-free hotline Straumann product first look Membership plaque Complimentary shipping on all orders 1 Straumann Young Professional Job Board Access Straumann Young Professional Program Straumann RDH C.A.R.E. Network STARGET digital magazine and app The Straumann Guarantee Straumann manufacturing tour Straumann eshop Online Straumann Verification Tool Customer service and specialized sales team support = Provided service, see following pages for details 1 Excludes CARES products ipad is a registered trademark of Apple, Inc.

8 Anthem Periodontics 2610 W. Horizon Ridge Parkway, Suite 202 Henderson, NV phone (702) fax (702) STRAUMANN IMPLANT POST-OPERATIVE COMMUNICATION FORM From surgical doctor to restorative dental team. If you need an additional supply, this form can be photocopied. (please do not fax this form to Straumann s Customer Service Department.) Patient: Date of implant placement: Surgical doctor: Anthem Periodontics Phone: 702/ Fax: 702/ Restorative doctor: Laboratory: Straumann Representative: Chris Mabeus Anthem Periodontics places Straumann products Implant(s) placed Tooth # Sticker Comments Place the Certification of Authenticity sticker here For additional information, please contact your local Straumann representative, Chris Mabeus at 760/ or chris.mabeus@straumann.com Practice management Featured benefits Platinum Implant User Conference: November 11 14, 2016 Belmond Charleston Place; Charleston, South Carolina The Platinum Implant User Conference is a unique event for our Platinum implant customers to share clinical expertise, interact with Straumann executives, and review new developments in dentistry. Plan to join us this year in historic Charleston, South Carolina, at the Belmond Implant user conference Charleston Place! Straumann covers airfare, hotel, meals, and airport transfers. 1 Details regarding registration will be sent directly to invitees. Straumann Online Speaker Consortium Access straumann.cvent.com/straumann_speaker_consortium Platinum members enjoy exclusive access to our online Speaker Consortium Resource Portal to download educational presentations and product images. Visit straumann.cvent.com/straumann_speaker_consortium and under the Speaker Resources tab, select the Resource Portal button to create a login. Referral Survey Straumann s referral survey template helps you better understand how to support referring dentists. Use it as-is or customize it to better suit your practice. Contact the Straumann marketing department to obtain a copy. Practice Marketing Material Design Service 2 The Straumann Marketing Department can help you create materials to fit your practice marketing needs. 2 This includes design services only and does not include printing or distribution costs. Your Straumann representative can show you samples on their ipad to get started. Platinum: Custom-designed materials for the practice, events and referral or patient marketing needs. Gold: Personalized Straumann materials with the practice logo and contact information. Anthem Periodontics ED DE ANDRADE, DDS, LTD Sesame Communications Support A leader in online patient marketing, Sesame Communication offers educational opportunities and discounts exclusively for Straumann customers to help manage your website, social media, and online presence, and our Patient Pro materials (see the Patient Pro services). Contact Sesame to learn more at straumann@sesamecommunications.com Free online effectiveness assessment for Straumann customers (a $395 value) Special Straumann pricing on Sesame solutions: Platinum: 50% off setup fees Gold: 40% off setup fees Customer: 30% off setup fees 1 The Platinum Implant User Conference is by invitation only. This annual conference is designed exclusively for Platinum level implant customers at $200,000+ annual sales or 600+ implants. 2 Straumann may decline to produce materials that do not comply with legal or regulatory requirements.

9 Lab philosophy "RESpEcT FoR patients, STAFF, partners And SUppliERS" Motivation and commitment of each employee Reliability and respect Lab equipment Straumann cares cs2 Scanner Straumann gonyx TM table Furnace ceramic / veneering materials Accepting digital impression scans Map Lab Name Contact details / Location Hours: Monday Friday X:XX a.m. X:XX p.m. Lab Name Technician(s) Address 123 Main St. Anytown, US Tel. (555) Fax (555) info@lab .com Lab Name Technician(s) prescription Form For the straumann restoration Dr. Name: Address: City: State: Zip: Phone: Place Laboratory Sticker Here Patient Name: Male Female Deliver By: Straumann cadcam materials implant platform, Straumann custom abutments (available in zro 2 or ti) zerion zerion is a zirconium dioxide ceramic material for use in the oral cavity Straumann synocta RN Straumann CrossFit NC Cemented crown for the custom abt. ticon ticon is pure titanium for use in the oral cavity Straumann synocta WN* Straumann CrossFit RC Screw retained crown (porcelain applied to custom abt.) coron coron is a cobalt-chromium non-precious alloy for use in the oral cavity *WN available in Ti only polycon ae polycon ae is a PMMA-based material for use in the oral cavity Material Type: Titanium ZrO 2 Straumann crown and bridge Specific instructions use only genuine Straumann components PFZ* Lingual or Buccal Margin Pontic Design *Porcelain fused to zirconia Zirconia-Porcelain Junction Margin PFM Metal-Porcelain Junction Margin Full Metal Porcelain Butt Margin implant platform, Straumann Stock abutments Straumann NN, octagon hex connection Straumann Narrow CrossFit Connection Straumann RN Anatomic Cementable Multi-Base Solid Abutment synocta LOCATOR Meso Gold LOCATOR Gold Straumann Regular CrossFit Connection Straumann WN Anatomic Cementable Multi-Base Dr. Signature: Solid Abutment synocta LOCATOR Meso Gold License #: Date: LOCATOR Gold REMINDER: Please enclose models, impressions, and/or bite registration templates with this form. LOCATOR is a registered trademark of Zest Anchors, Inc. All rights reserved. No Substitutions. General BENEFITS Rx and Referral Forms Straumann Rx Forms help ensure that your dental partners use genuine Straumann implants and prosthetics for patient cases, and help to maintain consistent communication between the dentist, surgeon and labs. Forms are available for Roxolid (USLIT 484), Straumann Restoration (USLIT 279), and our interactive general implant referral form ( Straumann Media CD Request a complimentary Straumann media CD, containing a library of lifestyle photos and images that illustrate the use of Straumann products. Available through the Straumann Marketing Department, it is a valuable tool to develop your marketing materials and practice growth activities. Straumann logo labels Order Straumann logo labels to help organize your office supply areas, label Straumann-related files, documents and products, and to brand your office or lab as a Straumann provider. Order your labels from customer service using article number USLIT 386. REFERRAL COMMUNICATION TEMPLATE CD Straumann s Referral Communication Template CD helps surgical practices create their own referral marketing brochures. This complimentary CD can be ordered from Straumann Customer Service using article number USADV 035, and contains samples and design files for you to provide to a local design service for personalization and printing of your own brochures. EMDOGAIN REFERRAL COMMUNICATION PACKAGE There are a variety of tools for Emdogain users to improve patient communication, assist with Emdogain case management and help referring dentists understand procedures and identify patients. This package includes brochures, PDF samples, letter templates, and more. Order a complimentary Emdogain Referral Package (USLIT 381) from Customer Service at 800/ ONLINE CARES LAB FINDER Straumann CARES Scanner labs are listed on the Straumann Lab Finder at ensuring dentists can obtain original CARES abutments and prosthetics. STRAUMANN CARES INTERACTIVE TREATMENT GUIDE + App App Store, and ipad App The Straumann CARES Interactive Treatment Guide help you navigate our CARES Prosthetics Portfolio. Users can search by indication or materials to explore the variety of choices available for indications and upcoming restorations. Examples 4/09 USLIT 279 Straumann USA, LLC Straumann, synocta, and CrossFit Connections are trademarks or registered trademarks of Straumann Holding AG, or its affiliates. All rights reserved. Referral communication template Straumann Restoration Form Straumann Cares Interactive Treatment Guide + App

10 In Association with Anthem Periodontics and Dental Implants, Ed DeAndrade, DDS and Jessica Allen, DMD, MSD Wednesday, February 4, 2015 Program DeScriPTion This program focuses on the key role hygienists play in ultimate patient care. Emphasis will be placed on the evolution of periodontal and regenerative therapies, and the significant impact these therapies have on comprehensive care dentistry. The program provides practices tips and tools to optimizing periodontal therapy and explores the advances, capabilities and benefits of periodontal regeneration. Emphasis is placed on implementing effective treatment protocols and how biologic modifiers, particularly enamel matrix derivatives are used to regenerate lost hard and soft tissue. Establishing effective practice and patient communication to enhance case presentation and case acceptance of these therapies is a highlight of the program. Learning objectives Establish evidence based decision tree to enhance periodontal awareness Understand the biologic basis of periodontal regeneration versus repair Understand the indications, method of use and regenerative potential of enamel matrix derivative and other biologic modifiers Implement effective communication to enhance treatment acceptance Speaker Tracy Butler, RDH, MFT Date Wednesday, February 4, 2015 Time 6:00 PM 6:30 PM Registration 6:30 PM 8:30 PM Program Food will be served Location Springhill Suites Las Vegas Convention Center 2989 Paradise Rd Las Vegas, NV / Subject code 495 Sac Straightforward Type Lecture ce credit 2.0 Hours Tuition Complimentary rsvp Questions? Contact Territory Manager Todd Buchanan at 702/ or todd.buchanan@straumann.com Training & education Featured benefits Straumann Course Discounts Enjoy discounts for Straumann courses 3 during the program year: Platinum: 20% discount Gold: 10% discount 10% 20% VIP North American Education Center Access Platinum and Gold members are invited to hold their educational events at our state-of-theart facility in Andover, Massachusetts. The Straumann Education Team will provide support to coordinate and manage your event, including planning, on-site logistics, and tours of our manufacturing facility. Program costs (food and beverage, speaker fees, etc.) and travel are not covered by Straumann. Contact Straumann Education at 978/ or education.us@straumann.com for information. Educational Demonstration Materials access Educational demonstration materials are available for loan for hands-on training sessions conducted by a Straumann sales professional. Demo materials are available on a first-come, first-served basis. Ask your Straumann representatives about demo materials for your next educational program. Education Program Flyer Creation Straumann provides design services to help promote your Straumann education program. This includes design services only, and does not include printing costs or distribution of materials. Platinum: Custom-designed program flyer Gold: Personalized program flyer Customer: Straumann-branded program flyer The Hygienist s Role in Regenerative Periodontics 3 Discounts do not apply to ITI or other 3rd party educational courses.

11 General BENEFITS Straumann Education Event Support Education is the cornerstone of our commitment to deliver reliable and esthetic tooth replacement solutions. Our experienced education team and sales representatives provide exceptional education programs for all types of dental professionals. The Straumann Education Team provides support to coordinate and manage events, including online program registration sites to help you with registration management, promoting the program and managing CE. Contact for more information. Lunch-and-Learn Training Sessions Straumann s well-trained sales representatives deliver Lunch-and-Learn training sessions at your practice, providing the opportunity to discuss the basic principles or new developments in dental implant solutions with you and your staff. Lab Technical Training With your investment in the Straumann CARES Scanner, Straumann waives tuition for two members of the lab team to attend our specialized CADCAM user training. Our technical training experts help users understand the Straumann CARES workflow, capabilities of the scanner and design functions to help ensure success with Straumann CARES CADCAM. Visit our website or contact your Straumann Lab Territory Manager to find a training session in your area.

12 Straumann Patient Pro. The plus for your business. Patient Pro delivers marketing content for each stage of the patient journey The four Patient Pro marketing packages listed below will help you guide patients through the entire journey from consideration and decision-making to aftercare, and, finally, to advocacy of your treatments and practice. Contact your representative or customer service to order materials or the Patient Pro program brochure (NAMLIT 1093), or visit our new media portal on Straumann eshop. Digital Pro Online & digital content and support for your website, social media, and emarketing Online dentist finder (Platinum and Gold customers) straumann.us/dentistfinder Sesame Communications Straumann customer support Special Straumann customer discounts on Sesame Communications services Complimentary online effectiveness analysis from Sesame Communications Learn more: or Patient Pro Content Digital Pro portal on Patient content for your website, social media and emarketing (images, text, illustrations, videos available on eshop) Guidance & Support on ebook online marketing manual Playbook for social media episodes MOMENT OF TRUTH Consideration ADVOCACY Engagement Pro Build business & leverage your existing patients as advocates of your practice Recommendation Recommendation cards to encourage word-of-mouth referrals Feedback cards to help collect testimonials Online marketing guidance for your practice (e.g., how to get online reviews) Examples Straumann Patient ipad app Patient education literature Sesame Communications Support

13 Practice Pro Print and digital materials for your office to help your patients make the right choice -4 packages Patient education models: 3:1 Patient Education, Pro Arch, or Periodontal Disease model Platinum: 2 complimentary models per practice each Program Year Gold: 1 complimentary model per practice each Program Year Evaluation Experience MOMENT OF CHOICE Awareness & education tools Print posters for the office Patient literature for introductory information Movies for waiting room Open-house presentation template Straumann user certificate Information & Consultation tools Patient education literature for in-depth education Straumann Patient ipad app 3D animations for treatment education Patient Relations Pro Tools to help you create a positive treatment experience Aftercare tools Aftercare flyer Online patient aftercare information at Follow-up tools Implant passport with implant & abutment information Patient appointment cards Social media and website content via Straumann eshop Office posters and presentations Referral cards ipad is a registered trademark of Apple, Inc.

14 Service & support Featured benefits MORE THAN IMPLANTS E-Newsbrief Enjoy the convenience of quarterly updates and benefits reminders with the MORE THAN IMPLANTS E-Newsbrief, a quarterly e-newsletter delivered directly to Platinum and Gold members. To confirm your subscription to the E-Newsbrief send an to feedback.nam@straumann.com and include your address with subject line MTI E-Newsletter. Priority Toll-Free Hotline Platinum and Gold members have a priority toll-free telephone line, listed on your membership card, direct to our most experienced Customer Service and Technical Support representatives. Calls to this dedicated line are given priority to facilitate your orders and answer product questions. Straumann Product First Look Platinum and Gold customers receive priority announcements when new Straumann products are on the horizon you ll receive direct notification to your office when a new product or service introduced to the market. Membership Plaque New Platinum and Gold members receive a personalized plaque to recognize their status as a top Straumann customer. Complimentary Shipping on All Orders 4 Platinum and Gold members receive complimentary shipping on all orders. Straumann Young Professional Program The Straumann Young Professional Program is a community of dental students and professionals, providing support during and immediately after dental school. Our Young Professional Portal is the entry point to the program and is the key to accessing the networking and ongoing learning opportunities, business resources, and ongoing insights into the dental market and industry Platinum and Gold members: Post your open positions on our Young Professional Portal job board! Your post will be seen by Straumann Young Professionals from across North America. 4 Excludes CARES products 5 For implants placed as of April 1, 2011, Straumann will replace any failed implant under the lifetime limited warranty, provided that genuine Straumann products have been used to place and restore it.

15 General BENEFITS STARGET Digital Magazine and app STARGET, Straumann s official magazine is going digital! STARGET will still feature product innovations, clinical cases, and industry trends, but coming in June 2016 our new STARGET digital site and App will launch for all customers. Straumann RDH Network to C.A.R.E We invite all RDH s to become members of our Network to C.A.R.E. Communicate. Assess. Refer. Educate. with this complimentary membership, you ll gain access to a full library of resources, continuing education, research, and our monthly e-news. Register today to gain valuable knowledge and advance the CARE you provide every day for your patients, visit THE Straumann Guarantee We deliver top quality products that offer simplicity, precision, and reliability. So firm is our belief in our quality that we provide a limited lifetime warranty on all Straumann implants. 5 Straumann Manufacturing Tour All Straumann customers are invited to visit our North American Headquarters in Andover, Massachusetts for a personal tour of our world class education, training and manufacturing facility. Gain an appreciation for the quality, precision, and reliability that is designed and manufactured into every implant. Contact your representative to learn more. Straumann eshop and my account shipping discounts Straumann eshop and My Account offers fast, easy and convenient online ordering. eshop gives you 24/7 access to real-time order tracking, free shipping for all customers on orders of $500 or more, and online bill pay. Register online at or contact Straumann Customer Service to receive an eshop user ID and password. Online Straumann Verification Tool The Straumann Online Verification Tool enables you to confirm that you have purchased and received an original Straumann component. By entering the product number and lot number, you receive instant verification that a component is authentic. Eliminate all doubt and ensure that you have a genuine Straumann abutment via the Online Verification Tool under the Services section of our Professionals website. Customer Service and Specialized Sales Team Support Straumann sales representatives with expertise in surgical, restorative, digital, and regenerative solutions are available to answer questions, and deliver the solutions that are right for you. Additionally, the Customer Service Team is available Monday Friday, 8:00 am 8:00 pm ET at 800/ to support your practice. Examples Straumann Young Professional Program eshop The Straumann Guarantee

16 International Headquarters Institut Straumann AG Peter Merian-Weg 12 CH-4002 Basel, Switzerland Phone +41 (0) Fax +41 (0) Straumann North American Headquarters Straumann USA, LLC 60 Minuteman Road Andover, MA Phone 800/ (US) 800/ (CA) Fax 978/ Straumann USA, LLC All rights reserved. Straumann and/or other trademarks and logos from Straumann that are mentioned herein are the trademarks or registered trademarks of Straumann Holding AG and/or its affiliates. All rights reserved. USLIT 400 2/16