HOW COMPANIES FIND APP DEVELOPERS

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Roger McBride
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1 INDUSTRY RESEARCH RESULTS: HOW COMPANIES FIND APP DEVELOPERS

2 INTRODUCTION As a part of research strategy, BAMBOOAPPS, mobile web and app product development company, conducted a survey to uncover the approach to finding mobile app developers. The survey was undertaken to understand firsthand where enterprises search for mobile app developers, what they require from any developer and what is the key reason of choosing the specific vendor. In this research we tried to give a well-rounded picture of professional use of mobile applications and describe the role that mobile is playing in enterprise IT strategies. We are pleased to share with you a summary of findings in the report that follows.

3 COMPANY S LOCATION 43 Western Europe (41) Eastern Europe and CIS (19) 16 North America (15) 2 Africa (2) 2 4 Middle East (4) South America (2) 13 Asia Pacific (12) Segmentation on location criteria Nearly two thirds of companies surveyed are located in Western (43) and Eastern Europe (). Among the businesses participated in research, 15 companies (16) are based in North America, 12 companies (13) are based in Asia, 4 companies (4) are based in Middle East, 2 companies (2) are based in Africa.

4 COMPANY S INDUSTRY/ SECTOR 46 IT / Software Development (32) 15 Finance (12) 15 Telecommunications (12) 2 Other (2) 5 7 Entertainment and Media (7) Retail, Consumer Goods and FMCG (5) 10 Consulting and Professional Services (9) Segmentation on industry/business sector The IT/software development (34), Finance (13) and Telecommunications (13) are the top three industries that recognize the importance of incorporating mobility into current and future applications in their organizations. The rest 40 of companies surveyed represent such business sectors as Consulting and Professional Services; Entertainment and Media; Retail, Consumer Goods and FMCG and some others. Each of these sector s share in the total number of respondents is 9 and lower.

5 COMPANY S SIZE 6-50 (18) 1-5 (18) (18) (12) (18) Segmentation on size criteria Over one third (36) of the respondents surveyed can be classified as small companies and start-ups with the number of employees of 50 and less. of the respondents have between 51 and 500 of employees, 33 of companies are large businesses with employees.

6 CURRENT USAGE OF TAILOR MADE APPS No (48) Yes (39) 4 I have no idea (4) Growing usage of tailor made apps When asked about mobile applications which has been developed specifically for a company either by a third party or internally, more than a half of respondents (53) reported to use at least one tailor made service. The rest of the respondents (47) stated that they do not.

7 MAJOR PURPOSES OF TAILOR MADE APPS Serves as Allows customers Provides customers Is used for internal a functional part to place orders with information about purposes: communica- of the company s and make purchases company, its products tions, reporting etc product or service and services Focus on improving the experience 71 of the respondents surveyed noted that the major purpose of building a custom mobile app is company s demand for a solution that serves as a functional part of its product or service. The second top purpose of such apps is to allow customers to place orders and make purchases (45), the third one - is to provide customers with information about company, its products and services (42).

8 HOW THE APP WAS DEVELOPED 53 Internally (20) 16 I have no idea (6) 13 By a multi-disciplinary softwere development company (5) 5 By IT system integrator (2) 13 By a specialized mobile app agency (5) In-house vs outsourcing When asked about the different ways or sources that respondents were using to approach or aid the development of mobile apps, the majority (53) were using in-house development versus just one third (31) who had outsourced it. 13 of companies were building apps with the help of specialized mobile app agency, the same percentage of the respondents were collaborating with multi-disciplinary software developers.

9 HOW APP DEVELOPER WAS FOUND I have no idea (27) References from friends, colleagues or partners (21) The app was developed internally (7) resources and databases (5) Tender procedure (4) Web search (3) Exhibitions/fair (3) Specialized online References - a top priority In fact, high percentage of the respondents ranked business references as the most important argument when choosing a mobile app developer. 30 of companies noted that they primarily rely on references from friends, colleagues or partners. While 10 of respondents make apps internally, others search for experienced developers on specialized online resources and databases (7). Tender procedures (6), exhibitions/fair as well as basic web search (4) are less preferred approaches to find mobile app developer.

10 PLANS TO LAUNCH A NEW APP 41 Yes, sometime in future (21) 29 Yes, within this year (15) 10 No, we don t need (5) I have no idea (10) Tailor made apps in demand As demand for mobile app dev projects continues to grow, it s not surprisingly that the report shows high percentage of companies stating that they plan to launch the app either in near future (41 of respondents), or even within the next year (29). Therefore, the vast majority of enterprises recognize the importance of incorporating mobility into their IT strategy.

CONCLUSION With 53 of respondents reporting to use at least one tailor made service, it is clear that enterprise mobility continues to be considered as competitive advantage on the global market.

11 CONCLUSION With 53 of respondents reporting to use at least one tailor made service, it is clear that enterprise mobility continues to be considered as competitive advantage on the global market. As 70 of respondents are planning to launch an app in short-term period, it may cause outstripping demand for high-experienced mobile app developers. References from friends, colleagues and partners is the main decision making factor in mobile industry. LATEST NEWS BAMBOOAPPS was ranked as Top European App Developer by Washington based company. Read more Got project? LET S TALK

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