Content is King. Ubiquitous Computing

Transcription

1 Content is King 1 Content is the information that gets formatted for different destinations It is the new product - the new original Content is the asset 2 Ubiquitous Computing What? existing or being everywhere at the same time The third phase of computing We do not know the content delivery systems of the future 3 1

2 What is Digital Data? Binary - base2 0 s and 1 s Switches The new common denominator 4 Cross-media Content created for a variety of media formats Print, web, multimedia, distribute and print, environmental design etc The main goal is communication of an idea 2D-3D

3 Analog to Digital Analog more of a relay-race. A handoff process Boundaries are now blurred Early decisions affect later actions A more collaborative approach 7 So, What is workflow? A plan of action for getting something accomplished Finding the most logical and efficient path to producing your content in a way that retains the quality and integrity of the work. 8 Where s my stuff? If you can t find it you don t have it DAM! Goal of a digital asset management system is to manage data in a way that is organized, logically structured, expandable and efficient 9 3

4 Digital Asset Anything in digital form that has value and needs to be tracked Photos, text, illustrations, music, video, animation Graphically rich media 10 What is a Database? Organized and computerized collection of information Collection of related facts Relational Data is linked so that a change in one field affects another field 11 DAM Issues to Consider Naming convention Acquisition of content by system Formatting Tracking usage and versioning Security Tag content with additional useful info 12 4

5 The DAM Book workflow suggestions for Photographers from Peter Krogh The steps you need to consider: Renaming Image Files Backing Up Applying Bulk Metadata (creator information and subject information) Rating for Quality Custom Adjustment of Images Cataloging Archiving Creating Proof Creating Master Files Cataloging and Archiving Master Files Data Validation 13 Data Attached to Data Keywords Metadata Will become standard to have specific fields of data attached to files 14 The Digital Divide Information is everywhere but not for everyone What about those that can t afford the digital path to information? 09textbook.html?_r=1&scp=2&sq=digital +divide&st=nyt 15 5

6 The Nuts & Bolts 16 Computer Speed The speed at which data can be processed by your computer Is determined by the speed of your processor The processor is what carries out the software instructions 17 The operating speed is connected to clock speed Which is driven by the rate of vibration of a crystal A 700 MHz computer crystal can vibrate up to 700 million times per second 18 6

7 Graphics Need Speed Memory - RAM Applications are partially stored in RAM while running More RAM, more storage More RAM = Better 19 Storing Your Stuff Magnetic or Optical Magnetic indicates the surface has magnetic properties Read Writes based on polarity Optical utilizes a laser to create pits and lands Light reflects (or not) The Cloud! 20 Apples to Apples Cross-Media also means Cross Platform But Apple computer dominates the graphics industry

8 File Servers Affects the efficiency of your workflow Dedicated workstation that connects to other workstations Serves data File Servers Print Servers Workflow Servers Web Servers 22 File Servers Concentrated storage in a central location Allows for concurrent work on a job by more than one Needs a fast network 23 Print Server Allows print processing to happen independently of individual work stations Allows for print queue Queues are customizable Allows for powerful standalone RIP 24 8

9 Workflow Server More than just a print queue Handles RIPping Color management Trapping Can also host job tracking software 25 Web Server Provides web hosting Runs support applications Scripting. CGI/ASP XML driven databases Needs to be 24/7 26 Ethernet The ether Conceived for the computing age by Bob Metcalfe at Xerox Parc Has gone from 2.94 Mbps to 1000 MBps (Gigabit Ethernet) Most common method of data transmission 27 9

10 Topology The physical layout of the network The most common in graphics Star Topology 28 Bandwidth The capacity of the media to carry data Faster bigger better Bandwidth is changing the nature of digital content delivery 29 It s all about content going places