Best of CAMA FINALISTS
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1 Category 1 Integrated marketing campaign Sponsor: DuPont Canada 1A Total campaign $100,000 or less Bayer CropScience Delaro Campaign - Jugslinger MacLaren McCann Bayer CropScience Youth Ag-Summit MacLaren McCann Cargill Ltd. Together We Thrive Think Shift Inc Dow AgroSciences Fruit Insecticide AdFarm Sponsor: Top Crop Manager 1B Total campaign $100,000 - $250,000 Bayer CropScience Proline - Good Farm Problems MacLaren McCann Cargill Ltd. Cargill Camrose Plant Think Shift Inc Farm Credit Canada FCC.ca awareness Farm Credit Canada Honey Bee Honey Bee AirFLEX The Marketing Den Sponsor: Grainews 1C Total campaign $250,000 - $500,000 Bayer CropScience Liberty Campaign - Address the Elephant MacLaren McCann Dow AgroSciences Dow Agrosciences - Pixxaro & Paradigm Launch AdFarm DuPont Pioneer AQUAmax Launch Pioneer Hi-Bred Ltd. Sponsor: BASF 1D Total campaign over $500,000 Bayer CropScience InVigor Campaign - I WILL MacLaren McCann Grain Farmers of Ontario Good in Every Grain Grain Farmers of Ontario SeCan SeCan Brand Genes that fit your farm SeCan Category 2 Print ads Sponsor: AgAnnex 2B Single ad, any size, four colour Dow AgroSciences Dow AgroSciences - Arylex Conditions AdFarm Farm & Food Care Do you know where your food comes from? Kahntact Farm Credit Canada Ag More Than Ever - Share the same table ad Farm Credit Canada Farm Credit Canada FM PRO Pegboard ad Farm Credit Canada Monsanto BioAg TagTeam The Marketing Den Sponsor: Better Farming Magazine 2C Ad series, any size, four colour Bayer CropScience Pardner MacLaren McCann Bayer CropScience Raxil PRO Shield MacLaren McCann Bayer CropScience Titan Emesto MacLaren McCann Meridian Manufacturing Inc. Meridian Manufacturing Milestone Meridian Manufacturing Inc. Category 3 Radio commercials Sponsor: RealAgriculture 3A Single, 30 or 60 seconds Dow AgroSciences Arylex AdFarm Monsanto BioAg TagTeam The Marketing Den OPI Systems OPI Blue Labour Room AdFarm Page 1
2 Sponsor: Bayer CropScience 3B Series, 30 or 60 seconds Bayer CropScience Proline MacLaren McCann Farm Credit Canada FCC Rider Farm Credit Canada Meridian Manufacturing Inc. Meridian Manufacturing Milestone Meridian Manufacturing Inc. Category 4 Television commercials Sponsor: Quarry Integrated Communications4A Single, 30 or 60 seconds Bayer CropScience InVigor MacLaren McCann John Deere Ron's Advice John Deere Saskatchewan Pulse Growers FunDeLentil Saskatchewan Pulse Growers Category 5 Out of home Sponsor: Dow AgroSciences Canada 5A Billboard, single Bayer CropScience Delaro MacLaren McCann Bayer CropScience Infinity MacLaren McCann Bayer CropScience Proline MacLaren McCann Canola Council of Canada Canola Meal 2014 World Dairy Expo Staircase broadhead. Sponsor: Farm Credit Canada 5B Billboards, series Bayer CropScience Liberty MacLaren McCann Bayer CropScience Raxil PRO Shield MacLaren McCann Monsanto Canada Inc DEKALB Urban & Co Inc. Sponsor: CHM Communications 5C Other Outdoor AdFarm EquipLinx Vehicle Decal AdFarm Bayer CropScience Liberty Outdoor - Address the Elephant MacLaren McCann CPS Canada CPS Truck Fleet AdFarm Category 6 Electronic media Sponsor: Producer.com 6A Web design - Corporate CPS Canada Proven Seed AdFarm RealAgriculture RealAgriculture.com RealAgriculture Seed Hawk Tempo Planter AdFarm Sponsor: FarmMarketer.com 6B Web design - Microsite, promotional Canadian Lentils The FundeLentil Tour Saskatchewan Pulse Growers CropLife International Cocoa in West Africa Think Shift Inc Dow AgroSciences ProtectYourNitrogen.ca AdFarm Page 2
3 Sponsor: ON Communication 6C Video or DVD targeted to external audiences 4-H Canada 4-H Logo Launch AdFarm BASF Canada BASF Why I Farm ON Communication Cargill Ltd. Cargill Camrose Plant Think Shift Inc Farm Credit Canada The Difference Branding Your Farm Can Make Farm Credit Canada Student Federation Of The Ontario Agricultural College #AggieProud - SFOAC Farm Boy Productions Sponsor: AGCanada.com 6D Online advertising (animation, , banner ads) ATB rain or shine ATB Bayer CropScience Stratego Pro MacLaren McCann Monsanto BioAg TagTeam Online The Marketing Den Seed Hawk Seed Hawk Seeder Digital Ad Series AdFarm Sponsor: John Deere 6E Electronic newsletters outbound or online Bayer CropScience Delaro Electronic Media Newsletter - Jugslinger MacLaren McCann Dow AgroSciences Dow AgroSciences - Nexera AgWise AdFarm Dow AgroSciences Dow AgroSciences - West Crops AgWise AdFarm Farm Credit Canada FCC Agribusiness and Agri-foodWeekly Farm Credit Canada 6F Online magazine or publications Canadian Lentils Lentils For Every Season Volume 11 - Garden To Table Saskatchewan Pulse Growers Farm Credit Canada FCC CSR Report Farm Credit Canada Morris Industries Morris Industries Digital Innovate Magazine Woodruff Sweitzer RBC Royal Bank Canada Mind Your Farm Business 6G Social media Canadian Lentils The FundeLentil Tour Saskatchewan Pulse Growers DeLaval Canada DeLaval This is Why 31st Line Strategic Communications Grain Farmers of Ontario Good in Every Grain Grain Farmers of Ontario Sponsor: ATB Financial 6H - Mobile apps OMAFRA Pest Manager AgNition Inc. Pioneer Hi-Bred Limited Pioneer Seed Guide AgNition Inc. Zinpro Corporation Zinpro Step-Up Management Program Woodruff Sweitzer Category 7 Merchandising aids, promotional or specialty advertising Sponsor: Canadian Cattlemen 7A Point of purchase material (posters, banners, mobiles, packaging) Bayer CropScience Aggie Days Poster MacLaren McCann Elanco Canada Limited Milbemax Poster and Infographic Checklist/Floor Decal Woodruff Sweitzer Manitoba Canola Growers Association Eat Well for Life Popcorn Bag Manitoba Canola Growers Association SeCan PBR Porta Potty Posters SeCan Page 3
4 Sponsor: Canada's Outdoor Farm Show 7B Exhibits or displays ATP Nutrition ATP Nutrition Mobile Labs Think Shift Inc Bayer CropScience InVigor Big Rig Exhibit/Display (Performance Driven Trailer) MacLaren McCann Dow AgroSciences Dow AgroSciences Ag in Motion Tradeshow Display AdFarm Manitoba Pork Manitoba Pork Pig Tales Exhibit Edge Marketing Strategies Sponsor: Monsanto BioAg 7C Promotional items (calendars, hats, give-aways) Dow AgroSciences Dow AgroSciences - Keep Calm & Spray On Tshirts AdFarm Elanco Canada Limited Milbemax Pill Dispenser and Magnet Woodruff Sweitzer Manitoba Canola Growers Association Salad Dressing 101 Manitoba Canola Growers Association Sponsor: Think Shift 7D Contests Canadian Lentils The FundeLentil Tour - Consumer Contest Element Saskatchewan Pulse Growers Dow AgroSciences RealAgriculture and Dow AgroSciences TechTour Contest AdFarm Egg Farmers of Alberta Egg Farmers of Alberta - Best Mom's Day AdFarm Category 8 Product sales Sponsor: DuPont Pioneer 8A Single piece literature Canadian Lentils The FundeLentil Tour - Origami Media Piece Saskatchewan Pulse Growers Farm Credit Canada Ag More Than Ever - Kid-friendly Infographic Farm Credit Canada Monsanto Canada Inc 2015 DEKALB Print on Demand Seed Guide Urban & Co Inc. Seed Hawk Carrier Brochure AdFarm 8B Series literature Meridian Manufacturing Inc. Meridian Milestone Brochure Series Meridian Manufacturing Inc. Monsanto Canada Inc Genuity Product Information Sheets Urban & Co Inc. Monsanto Canada Inc DEKALB Custom Cross Inserts Urban & Co Inc. Sponsor: Farm Business Communications 8C Digital Presentation Dow AgroSciences Dow AgroSciences - Simplicity Group 2 Mythbusters Video AdFarm Dow AgroSciences Range and Pasture Training Video AdFarm Morris Industries Morris Industries Sales App Woodruff Sweitzer Sponsor: Syngenta 8D Direct marketing or direct-response advertising Bayer CropScience BayerValue Direct Mail (and Fungicide Savings Reminder) MacLaren McCann DuPont Pioneer AQUAmax Contest Pioneer Hi-Bred Ltd. Monsanto Canada Inc DEKALB Variable Data Magazine Cover Insert and Magazine Spread Urban & Co Inc. 8E Electronic or interactive media Bayer CropScience Delaro Pea Shooter Game - Interactive MacLaren McCann Bayer CropScience Pardner Interactive Media MacLaren McCann Dow AgroSciences Insecticides Training Video AdFarm Page 4
5 Category 9 Advertising for agri-business or agricultural Association, Consumer focused ATB A seat at our table ATB ATB Beer University ATB Canadian Lentils The FundeLentil Tour Saskatchewan Pulse Growers Category 10 Advertising produced in Canada for foreign markets Sponsor: Farm Credit Canada 10A Print ads, literature, publications, specialty promotion, sales support materials Agrium Wholesale ESN Diner AdFarm Bayer CropScience Spanish Youth Ag-Summit video MacLaren McCann DeLaval US DeLaval 31st Line Strategic Communications Category 11 French language marketing Sponsor: Le Bulletin des agriculteurs 11A Print ads Bayer CropScience Proline MacLaren McCann Bayer CropScience Prosaro MacLaren McCann Dow AgroSciences TwinGuard AdFarm Farm Credit Canada Transition Loan Farm Credit Canada Sponsor: SeCan 11B Online media (web, mobile, social), French Bayer CropScience Stratego Pro - MacLaren McCann Farm Credit Canada Ag More Than Ever - AgProud photos Farm Credit Canada Monsanto BioAg Optimize Online The Marketing Den Sponsor: Federated Co-operatives Limited 11C Specialty promotion, sales support materials, literature, French Bayer CropScience Crop Production Guide MacLaren McCann DuPont Crop Protection Zorvec Technical Bulletin Kahntact Farm Credit Canada FCC Learning Events Program Guide Farm Credit Canada Sponsor: MacLAREN McCANN 11D Electronic media (radio, TV, DVD), French Dow AgroSciences Insecticides Training Video - French AdFarm Dow AgroSciences Dow AgroSciences - Protect Your Nitrogen FRENCH AdFarm L'Union des producteurs agricoles Campagne télévisuelle POUVOIR NOURRIR POUVOIR GRANDIR Union des producteurs agricoles Sponsor: Ag in Motion Category 12 Experiential marketing, non-traditional guerilla tactics, street teams, sampling ATB Beer University ATB Bayer CropScience InVigor Big Rig - Experiental Marketing MacLaren McCann Bayer CropScience Liberty Non-Traditional - Address the Elephant MacLaren McCann Sponsor: Category 13 Special events 31st Line Strategic Communications Alberta Beef Producers Alberta Beed - Sip & Savour Media Dinner AdFarm Dow AgroSciences RealAgriculture and Dow AgroSciences TechTour LIVE Event Series AdFarm DuPont Pioneer Agriculture in Motion (AIM) Kahntact Manitoba Pork Manitoba Pork Pig Tales Exhibit Edge Marketing Strategies Page 5
6 Sponsor: Syngenta Sponsor: Meridian Manufacturing Sponsor: MacLAREN McCANN Category 14 Media relations BrettYoung Seeds Limited BrettYoung Seed Coating Facility Grand Opening & 80th Anniversary Celebration ON Communication Saskatchewan Pulse Growers FunDeLentil Tour Saskatchewan Pulse Growers Syngenta Beyond the Bushel: A four-part series Quarry Integrated Communications Category 15 Crisis communication, issues management, government relations Canola Council of Canada Canola Market Access Plan Campaign Think Shift Inc Mushrooms Canada Mushrooms Canada - Temporary Foreign Workers Kahntact Western Hog Exchange Western Hog Exchange Hidden Camera Expose AdFarm Category 16 Internal communication 4-H Canada 4-H Canada Rebranding - Internal Engagement 4-H Canada Merial Learn to be Heard LifeLearn, Inc. Woodruff Sweitzer CVMA Paws for Reflection Woodruff Sweitzer Category 17 Community relations AdFarm Ghana Community Relations Strategy AdFarm Meridian Manufacturing Inc. Meridian Manufacturing Community Relations Meridian Manufacturing Inc. Ontario Agricultural College 140 Faces of OAC Ontario Agricultural College Category 18 Print publications Sponsor: Ontario Farmer Publications 18B Magazines and Newspapers internal or external AdFarm Canola Digest AdFarm Farm Credit Canada AgriSuccess January/February 2015 Farm Credit Canada Saskatchewan Ministry of Agriculture Agriview Publication AdFarm Sponsor: Country Guide 18C Annual reports Agriculture in the Classroom Manitoba Transforming the Face of Agriculture Think Shift Inc Canola Council of Canada Innovation in Action Canola Council of Canada, 2014 Canola Council of Canada Egg Farmers of Ontario Egg Farmers of Ontario 2014 Egg Farmers of Ontario Saskatchewan Pulse Growers Saskatchewan Pulse Growers Saskatchewan Pulse Growers Sponsor: Ontario Grain Farmer 18D Special publications Egg Farmers of Ontario Celebrating 50 Years of Egg Farmers of Ontario Egg Farmers of Ontario Farm Credit Canada Ag More Than Ever CAAR Communicator Feature Editorials Farm Credit Canada Monsanto Canada Inc 2015 DEKALB Print on Demand Seed Guide Urban & Co Inc. Saskatchewan Pulse Growers PulseResearch Magazine 2015 Saskatchewan Pulse Growers Sponsor: Alberta Farmer Express/ Category 19 Writing Manitoba Co-operator CANTERRA SEEDS CANTERRA SEEDS Storybook Think Shift Inc Dow AgroSciences RealAgriculture and Dow AgroSciences TechTour Interview Series AdFarm Farm Credit Canada Ag More Than Ever blog articles Farm Credit Canada Page 6
7 Category 20 Logo/Wordmark (product, brand, service, business, association) Ag in Motion Ag in Motion Logo Ag in Motion ATB A seat at our table ATB ATB Beer University ATB Page 7
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