USA Top 112 Digital Agencies Profiles & Rankings 2012

Transcription

1 The DARD Reports USA AGENCY Profiles & ings Top 112 June

2 USA Top 112 Digital Agencies Profiles & ings Introduction PART 1 PART 2 CONTENTS Foreword Methodology & Definitions Index of the TOP 112 agencies studied (A/Z) ing of the TOP 112 USA digital agencies (staff order) 29 Profile Cards of major Digital Agencies (A/Z) AKQA (WPP) acquired in June Atmosphere Proximity (Omnicom Group) Blast Radius (WPP) Critical Mass (Omnicom Group) Digitaria (WPP) Digitas (Publicis) dotjwt (WPP) Draftfcb Digital USA (Interpublic) Epsilon (Independent) Euro RSCG 4D (Havas) G2 (WPP) HUGE (Interpublic) icrossing (Independent) LBi Group USA (Independent) MEplusYOU (Independent) 112 Basic Profiles Digital Agency MXM (Independent) MRM Worldwide (Interpublic) Nurun (Independent) OgilvyOne (WPP) Performics USA (Publicis) Publicis Modem (Publicis) R/GA (Interpublic) Razorfish (Publicis) Resource Interactive (Independent) Rosetta (Publicis) Saatchi & Saatchi (Publicis) The Martin Agency (Interpublic) VML (WPP) Wunderman Interactive (WPP) ing with basic profiles of the TOP 112 USA digital agencies by staff number from Digitas & OgilvyOne (2 000 staff) to Phonevalley (60 staff) PART 3 Digital Agency ings & Panorama ing of the TOP 112 USA digital agencies (staff order) Panorama by Groups of marketing/ communications (4 families) ing by Group (7) ing by (39) ing by reporting status within Groups: Advertising groups (43) ing by reporting status: Media agency branches (29) ing by reporting status: Specialists (18) ing of Major independents (23)

3 RECMA Inc New York RECMA Manila RECMA London RECMA SA Paris May31, PART Basic Profiles Digital Agency 2.1 ing with basic profiles of the TOP 112 digital agencies by staff number from Digitas & OgilvyOne (2 000 staff) to Phonevalley (60 staff)

4 PART 2 Digital Agency ings & Panoramas 2.1 ing & Basic Profiles of the TOP 112 digital agencies These tables present the global ranking of the TOP 112 digital agencies, part or non part of the Marketing Communication Services Groups (all reporting status included). Agencies names may have been modified by RECMA for an easier understanding. Agencies in blue are independents from the Marketing Communication Services Groups. RECMA has created digital brands to standardize different brandings these brands are in grey. Agencies / units in Italics are included in their parents' staff. Parents' rank is indicated; ie: (see n 10). Staff are either declared, or estimated by RECMA. Summaries for each agency presented in this chapter offer the same order of information. 1/ the name of the agency / unit / department. Some of these names are rebranded by RECMA (indicated: RECMA branding) 2/ the name of the parent group or agency. 3/ the name of the head of the agency and its official job title. 4/ the main services offered by the agency. 5/ the geographical coverage (list of countries or cities). 6/ the main clients or references. 7/ the date of launch, acquisition or rebranding.

5 Global ranking of 112 digital agencies n 1-3 Core Business 1ex Digitas 1980 Publicis VivaKi Media Digitas is a global digital marketing and media agency member of Publicis Groupe's VivaKi. Digitas was headed by Laura Lang (CEO, Digitas Global) before she left to the Times in Dec President, Colin Kinsella heads the operations in North America. Digitas provides integrated strategy, technology and marketing solutions to leading Internet-based, e-commerce companies. Digitas also operates The Third Act (brand content platform); The NewFront (producers of event on digital content); Digitas Health (the healthcare marketing brand) and Prodigious Worldwide (global digital productions company). Clients include Procter & Gamble (Always, Tide), Foster, Comcast, Samsung, Longchamp, Kraft, Shell, and American Express. Digitas has 32 offices spread out over 19 countries in North America, South America, Europe, Asia, and Australia. Founded in ex OgilvyOne 1972 WPP Ogilvy & Mather Advertising OgilvyOne Worldwide Group (RECMA Branding) is the global digital unit of Ogilvy & Mather, part of WPP. OgilvyOne unites Ogilvy & Mather s digital capabilities (OgilvyEntertainment, Ogilvy Public Relations, OgilvyAction, Ogilvy Digital Innovation Labs, Ogilvy Healthworld and Neo@Ogilvy, etc.). Chairman and CEO Brian Fetherstonhaugh heads the digital operations at OgilvyOne Worldwide. John Seifert is Chairman of Ogilvy & Mather in North America. OgilvyInteractive is a global interactive network of more than 4,700 people in 120 countries. 3ex Razorfish 1995 Publicis VivaKi Media Razorfish is a full interactive agency part of VivaKi (Publicis Groupe). Headed by CEO Bob Lord. Razorfish provides services including digital advertising & content creation, media buying, strategic counsel, analytics, technology and user experience. Razorfish has U.S. offices in 8 countries. Razorfish clients include AT&T, Capital One, Best Buy, Carnival Cruise Lines, Ford, Levi's, Kraft, EMC, Williams Sonoma, Adidas, Wyeth Pharmaceuticals, and the Economist. Headquartered in Seattle, Razorfish was founded in 1995 and acquired by VivaKi in September 2009 (formerly Avenue A Razorfish).

6 2- Global ranking of 112 digital agencies n 3 to 6 Core Business 3ex SapientNitro 1991 Independent Sapient Independent SapientNitro is an independent digital advertising agency. Headed by President and Chief Executive Officer Alan Herrick. Their services include brand building, audience analysis, web design & development, information architecture, social media, marketing, search marketing, media P&B and technology marketing. Key clients include Jeep, Unilever, Yahoo!, Footlocker, Coca-Cola, Volvo, Mars, Sony, Viacom, Cisco, Vodafone and BskyB among others. Headquartered in Boston, SapientNitro operates more than 30 offices in 13 countries. Founded in Epsilon 1969 Independent Alliance Data Independent DATA Epsilon is an independent (Alliance Data) full marketing services agency headed by President & CEO Bryan Kennedy. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling. Services include also direct and digital agency services, including creative, interactive web design, deployment, search engine optimization and direct mail production. Epsilon is based in Irving, TX with approximately 10 countries worldwide (with digital staff) and counts clients such as Pepsi, Marriott, Kraft, KeyBank, National Geographic, Best Buy and AAA. Epsilon was founded in Draftfcb Digital USA 2006 Interpublic Draftfcb Advertising MARKETING Draftfcb is a member of the Interpublic Group of Companies and a fully integrated marketing communications agency operating against a single P&L with one unified management team and no silos. Draftfcb is headed by Draftfcb CEO & President Laurence Boschetto and executive chairman Howard Draft. Christopher Miller heads the digital operations in the US. Draftfcb s capabilities include advertising, branding, strategic planning, CRM, customer intelligence, data strategy and analytics, digital, direct, experiential, event/sponsorship, media planning, multicultural, retail, shopper marketing, promotion, and DTC and professional healthcare communications. Headquartered in New York, the Draftfcb network spans 99 countries with more than 9,200 employees (RECMA estimates 40% is digital). Draftfcb network was formed in June 2006 by the merger of Interpublic's Draft (1978), a marketing services shop, and FCB (Foote, Cone & Belding 1873) an ad agency.

7 3- Global ranking of 112 digital agencies n 7 to 9 Core Business R/GA 1977 Interpublic R/GA Specialist R/GA is a digital advertising agency part of Interpublic Group of Companies. Bob Greenberg is the global CEO of R/GA. Core offerings include platforms/applications, campaigns, digital advertising, relationship marketing, web sites, ecommerce, systematic design, product innovation, data visualization, brand development, mobile, social, retail and live events all integrated through R/GA s unique agency model. R/GA has 8 offices in 6 countries. Offices are: New York (HQ), London, San Francisco, São Paulo, Singapore, Chicago and Buenos Aires. Its most notable clients are Nike, Walmart (2009), Verizon, Nokia (2004), SC Johnson, L Oreal (2006), Pfizer, Johnson & Johnson, Unilever, McCormick, Converse, Pearson, Avaya, HP, Ameriprise (2009), MasterCard (2009), Barnes & Noble, Tiffany & Co., Taco Bel (2009), Chanel, Aston Martin, BBC and BNP Paribas. Founded in 1977 (as R/Greenberg Associates) Euro RSCG 4D 1994 Havas Havas Worldwide / Euro RSCG Worldwide Advertising Isobar is a global communication network (comprised of 55 agencies) focused on digital capabilities and owned by Aegis Media Group (Aegis Group). Headed by Global CEO Mark Cranmer. The services offered include advertising, design, content creation, studio production, brand strategy, audience planning, propagation (community management, online PR, SEO / SEM), integrated platform & service design, technology strategy (ecommerce, CMS), user experience, technical development (web design & development, mobile & social solutions) as well as data and analytics. Some of their key clients include Adidas, Nokia, The Sun Newspaper, Coca-Cola, Fiat and Nikon. Isobar is headquartered in London and has a global network of over 50 offices in 32 markets. In May 2010 Aegis announced the creation of a new Isobar structure: Isobar UK (glue Isobar) ; Isobar North America ; Isobar Brazil (AgênciaClick Isobar) ; Isobar APAC (wwwins Isobar) and Isobar France. Established in VML 1992 WPP Young & Rubicam Advertising MARKETING VML is a full service digital marketing agency and a member of the Y&R Brands network (WPP). VML is headed by CEO and President Jon Cook and Matt Anthony (Global Chairman). Its offerings include Strategic Planning, Digital Marketing, Digital Creation, Systems Integration, Software Development and Emerging Technologies. Its most notable clients are Microsoft, Gatorade, Southwest Airlines, Ford, Colgate-Palmolive, SAP, Dell, Carlson Hotels, Xerox and Premier League. VML operates in Kansas City (Headquarters), New York, Seattle, London, Milan, Geneva, White Salmon, Atlanta, Boston and Bogotá (10 offices in 5 countries). Founded in 1992.

8 4- Global ranking of 112 digital agencies n 10 to 12 Core Business The Integer Group 2001 Omnicom TBWA Worldwide Advertising SHOPPER The Integer Group is an integrated traditional agency with digital capabilities part of Omnicom's advertising network, TBWA worldwide. CEO Mike Sweeney leads The Integer Group. The Group offers digital services such as e-commerce platforms development, online promotions, CRM, microsites & websites, information architecture, user experience design, search and mobile marketing. Clients references include 7-Eleven, BancVue, Bimbo Bakeries, MillerCoors, Michelin and Victory. The Integer Group operates five offices in the USA: Chicago, Dallas, Denver (HQ), Des Moines, and New York. In 2001, Integer became part of Omnicom. First as part of DAS and then, with TBWA as part of its global agency group (five years later). Founded in MRM 2005 Interpublic McCann Worldgroup Advertising & DIRECT MRM is a global digital marketing agency with more than 95% of its staff in interactive wholly owned by McCann Worldgroup / Interpublic. MRM is headed by Bill Kolb (Global CEO). MRM offers original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion and web design. MRM has a global network of 62 offices in 40 countries and counts Dell, Intel, Microsoft, Verizon, Vodafone, General Mills, L'Oreal, Microsoft, U.S. Army among its largest clients. Founded in 1962 (March Advertising & Direct Marketing) renamed in 1985 (McCann Direct), rebranded as MRM in 1996, MRM Worldwide in 2005 and MRM in DotJWT (JWT 100%) WPP JWT Advertising DotJWT acts under unites the digital expertise in JWT offices and the specialist agencies JWT owns to solve client problems on an international scale. President John Baker heads the agency. With 2000 specialists across the 10 agency brands spread in 20 locations, the agencies that compose dotjwt digital expertise are A4A, Casa, Digit, Digitaria, HeathWallace, JWT Dialogue, icherry & XM. DotJWT offers its USA clients global scale services & reach in brand journalism, social marketing, gaming, online marketing platforms & analytics. Clients include J&J, US Marines, Qualcomm, Macy's, HSBC, Nestlé, PetCo. ed in.

9 5- Global ranking of 112 digital agencies n 13 to 15 Core Business Rosetta 1998 Publicis Publicis Worldwide Specialist Rosetta is a consulting-based interactive agency that operates as an independent brand platform in the Publicis family of companies (recently acquired by Publicis Groupe as of July 2011). The agency is led by Chris Kuenne, Chairman and CEO. Rosetta offers all services of a digital marketing agency including consulting, creative customer experience, creative design, search & media, CRM and analytics & optimization. Rosetta has supported clients including OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply; Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka; Citizens, HSBC, Nationwide and Fidelity; and Marriott, Microsoft and T-Mobile and many others. The agency is headquartered in Princeton, NJ, with additional offices across North America in New York, Cleveland, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta s footprint with offices in Los Angeles, San Luis Obispo and San Jose. Founded in 1998 Rosetta acquired Wishbone in December 2009 and LEVEL Studios in September Wunderman Interactive 1958 WPP Young & Rubicam Advertising & DIRECT Wunderman is a network of advertising, marketing and consulting companies focused on digital capabilities and owned by the Young & Rubicam network (WPP). Wunderman Interactive (RECMA branding) includes Wunderman digital staff. Wunderman is headed by Chairman and CEO Daniel Morel. Wunderman digital services include integrated solutions, digital marketing, ecrm, web analytics, data analysis, customer profiling, data strategy, search and social media. Key clients include Citi, Burger king, Diageo, EA, Ford, Jaguar, Kraft Foods, MSN, Microsoft, Nokia, Land Rover, Xbox 360, AT&T, Nintendo, Novartis, Nike, Southwest.com, Time Warner, Colgate, L Oreal, Lufthansa, Telefonica and Xerox. Headquartered in New York, Wunderman operates over 120 offices in 50 countries and was originally founded in 1958 and acquired by Y&R in AKQA WPP since June 1995 WPP WPP Specialist AKQA is a full service digital marketing agency part of WPP (June ). CEO Tom Bedecarré heads the global operations of the agency while Stuart Sproule & David Bentley heads the San Francisco & New York Office respectively. Its offerings include interactive marketing, technology services, CRM, media research, and content creation as well as distribution. AKQA has offices in San Francisco, Washington, New York, London, Amsterdam, Shanghai and Berlin. Its most notable clients are Coca-Cola, Mc Donald s, Nike, Ferrari, Fiat, Heineken, GAP, Unilever, Orange etc. AKQA was founded in 1995 and privately held by General Atlantic since In 2010 GA tried without success to sell AKQA to Dentsu. In, AKQA was finally sold to WPP.

10 6- Global ranking of 112 digital agencies n 16 to 17 Core Business 16ex 570 Carat Interactive 1968 Aegis Carat Media MEDIA 16ex 570 Carat Interactive (RECMA branding) represents in this ranking the digital presence of the global media agency Carat (Aegis Media Group). Carat Interactive includes various digital brands such as Carat Digital and Carat Direct. Carat Interactive has no global headquarters but local teams worldwide within all Carat agencies. Carat Interactive provides services such as digital display, direct response, SEM / SEO, mobile and gaming solutions through 33 countries. Innovation Interactive 2002 Dentsu Dentsu America Advertising (incl.360i, SearchIgnite, Netmining) Innovation Interactive is a global digital marketing services company comprised of SearchIgnite, 360i and Netmining. In January 2010 Innovation Interactive LLC became a wholly owned subsidiary of Dentsu s U.S. unit. Innovation Interactive is headed by co-ceos Will Margiloff and Bryan Wiener. The agency provides services such as digital marketing, search and digital media and audience optimization. Innovation Interactive is headquartered in New York City with offices across North America, Europe and Asia. Innovation Interactive client list includes Avis, Borders, Danone, Digitas, Fiat, GM, HGTC, H&R Block, IHG, i-level, LBi, Marvel, Paramount, Red Roof inn, NBC Universal, MTV Networks, Reckitt Benckiser, Office Depot, JCPenney and E*TRADE. Innovation Interactive was launched in ex 525 MEplusYOU (formerly IMC2) 1995 Independent MEplusYOU Independent MEplusYOU (formerly IMC2) is an independent digital marketing agency headed by CEO, Doug Levy. The Dallas headquartered agency offers services such as, digital marketing, CRM and brand building. MEplusYOU operates offices in Dallas, New York, and Philadelphia. Their client portfolio includes Campbell, Barilla, Pizza Hut, Samsung, Mars, The Coca Cola Company, Sharp and P&G. IMC2 was founded in 1995 and rebranded in MEplusYou on May 1st. 18ex 525 Publicis Modem 2007 Publicis Publicis Worldwide Specialist Publicis Modem is a digital marketing agency part of the network Publicis and a member of the Publicis Groupe. Jean- Philippe Maheu (Global CEO) headed the agency in the US until March. VP, Managing Partner Bryan Kane heads the operations in North America out of Toronto. Publicis Modem offers a range of Full service digital experience including website development, digital marketing, digital media buying/planning, mobile marketing/app development, search engine marketing, digital strategy and management, social media, measurement and analytics. Publicis Modem works across the globe in more than 40 countries. Clients include LG Electronics, General Mills, Hasbro, Citi, PayPal, Cartier, L'Oreal, Sanofi Pasteur, Subway, Marriott, HP, Siemens etc. Modem Media was founded in 1988 and Publicis Modem in 2007.

11 7- Global ranking of 112 digital agencies n 20 to 22 Core Business Organic 1993 Omnicom BBDO Worldwide Advertising Organic is a digital advertising agency owned by BBDO subsidiary of the Omnicom Group headed by CEO Marita Scarfi and chaired by Jonathon Nelson. Their offerings include Digital Services, Search and Analytics, Mobile Marketing, Direct marketing, Promotion, and Brand building. Among their key clients are Bank of America, Nike Canada, Reebok, P&G, Intel, Chrysler, GAP, 20th Century Fox, Warner Bros, Jeep, and Kimberly-Clark. Headquartered in San Francisco, Organic Inc operates five offices (San Francisco, New York, Detroit, Los Angeles and London) in 2 countries. Organic was founded in Acquity Group 2001 Independent Acquity Group Independent Acquity is an independent multi-channel commerce and digital marketing company headed by Pres & CEO Chris Dalton. Acquity provides services such as digital strategy, digital marketing, experience design, ecommerce, content management, social media, IT planning and IT governance. Acquity is headquartered in Chicago with 11 additional offices in Boise, Irvine, Los Angeles, New York, Overland Park, Plano, San Francisco, Scottsdale, Seattle, Beijing and Shanghai. Acquity client list includes American Airlines, American Express, Ashley Furniture, AT&T, Atlas Air, Duke Energy, Eileen Fisher, Garmin, GM, Halliburton, Ivy Funds, JP Morgan, Kohl s, McDonald s, Motorola, Nautilus, Playboy, Sears, United Airlines and Yamaha among others. Acquity was founded in ex 470 HUGE (IPG 51%) 1999 Interpublic Huge Specialist Huge Inc is an interactive agency owned by the Interpublic Group of Companies (51%). Headed by CEO Aaron Shapiro, the capabilities featured by HUGE Inc are strategic planning, user experience, interactive & search marketing, technology as well as emerging platforms. Main clients include The New York Times Co, Thomson Reuters, MTV Networks, Time Warner, Cisco, J&J, L'Oreal Group, Unilever, British Airways, Ikea, Nestlé, Nokia and much more. Headquartered in Brooklyn, Huge Inc also has offices in Los Angeles, London and Stockholm. Founded in 1999.

12 8- Global ranking of 112 digital agencies n 22 to 25 Core Business 22ex 470 Tribal DDB ww 1998 Omnicom DDB ww Com. Group Advertising MARKETING Tribal DDB Worldwide is a global interactive marketing agency aligned with DDB Worldwide Group and a member of the Omnicom group of companies. Tribal DDB Worldwide is headed by Paul Gunning (CEO). Tribal offers Strategy, Marketing, Creative, Web and Development. Tribal DDB Worldwide is headquartered in NY with 56 offices worldwide. The network counts McDonald's, McAfee, Clorox, J&J, Pepsi Cola N.A, Exxon Mobil, Jones Apparel Group, Novartis among its largest clients. Tribal DDB Worldwide was founded in Acxiom Digital 1969 Independent Acxiom Independent DATA Acxiom digital is an independent data-centric direct marketing and customer relationship management agency. Acxiom is headed by CEO John Meyer since Acxiom digital offers services such as Customer Data Integration (CDI) Technology, Data, Database Services, IT Outsourcing, Consulting and Analytics, Privacy Leadership. Most notable clients are Sprint, Lowe s, Comcast, Marriott Vacation Club, FedEx, Unilever, HP and Kaiser Permanente. Headquartered in Little Rock Arkansas, Acxiom has other locations throughout the United States (San Francisco, New York, Nashville), Europe (London), and Asia Pacific (Singapore, Sydney). Acxiom was founded in 1969 and absorbed ChoicePoint Precision Marketing in Acxiom Digital was formerly Digital Impact (2001) Roundarch Isobar Aegis Isobar Media Aegis Media has rebranded Isobar North America into Roundarch Isobar after the acquisition of Chicagobased Digital shop Roundarch in February. In May 2010 Isobar North America had completely integrated under one brand the digital brands AMMO (social, viral, WOM-1999), Bluestreak (SEM/SEO-1999), Freestyle Interactive (Creative Web production & others-1997), Mindblossom (digital display-2001) and Molecular (SEM/SEO-1994). Headed by President Darryl Gehly, Roundarch Isobar infuse creative thinking with technology know-how to uncover the best ideas and execute them across any platform or channel anywhere in the world. With locations in Boston, Denver, Chicago, New York and San Francisco, key clients include Harman Kardon, Yahoo!, Coca-Cola, adidas, Dolby, and Fidelity Investments. Founded in 2010 and rebranded in.

13 9- Global ranking of 112 digital agencies n 26 to 27 Core Business Deutsch Digital 1969 Interpublic Lowe + Partners Worldwide Advertising ADVERTISING Deutsch Digital (RECMA branding) is the digital and marketing arm of Deutsch (Interpublic Network). The agency is headed by Chairman, Donny Deutsch and for the USA by CEO North America Linda Sawyer. Deutsch specializes in account management, account planning, creative, creative technology, data strategy, design, digital, experience design, experiential marketing, integrated production, invention strategy, media planning & buying, mobile marketing, and search. Main clients include HTC, Unilever, Ikea, J&J, Volkswagen, Sony Playstation, Sharp, Microsoft, Novartis, Kodak, PricewaterhouseCoopers, Patek Philippe, Dr pepper, DIRECTV and Got Milk?. Deutsch has offices in New York and Los Angeles (1995). Founded in 1969 (David Deutsch Associates) and sold to Interpublic Group in 2000 as Deutsch, Inc. 27ex 425 Hill Holliday Digital 1968 Interpublic Hill Holliday Advertising ADVERTISING Hill Holliday is an advertising agency owned by the Interpublic Group of Companies. The agency is headed by Mike Sheehan (CEO). Hill Holliday service offerings include digital production, technology marketing and integrated digital advertising solutions. Their most notable clients are Verizon Wireless, Bank of America, Liberty Mutual, Dunkin' Donuts, Major League Baseball, (RED), John Hancock, Oxfam America, Chili's, CIGNA, Great Wolf Resorts, and Novartis. The agency is headquartered in Boston and operates offices in Boston, New York City, and Greenville. Founded in ex 425 OMD Digital 1996 Omnicom Omnicom Media Group (OMG) Media MEDIA OMD Digital (RECMA branding) represents in this ranking the digital presence of Omnicom Media Group (OMG). OMD Digital includes various digital brands such as OMG4CE, OMG Digital, OMD Digital, OMD Search, OMG Mobile and OMG Perf. OMD Digital has no global headquarter and no Global head of digital. OMD Digital provides the full range of digital service including strategic planning, e-crm, digital display (PPC), direct response, search (SEO / SEM), e-commerce solutions, social, viral (buzz), mobile, gaming and creative. Through offices in 47 countries.

14 10- Global ranking of 112 digital agencies n 29 to 31 Core Business Arc Worldwide 2004 Publicis Leo Burnett ww Advertising & DIRECT Arc Worldwide is a global digital direct marketing agency part of Leo Burnett, a subsidiary of Publicis Groupe. Arc Worldwide operates as a subsidiary of Leo Burnett Company part of Publicis Groupe. Tom Bernardin is Chairman and CEO of Leo Burnett Worldwide, comprising the Leo Burnett brand agency and its marketing partner Arc Worldwide. William Rosen is the President and Chief Creative Officer of Arc North America. Its services offerings include consumer analysis, digital marketing strategy, user experience design, digital content creation, branding, web design & development, online campaign, ecrm, direct & database marketing. Its most notable clients are Comcast, Kellogg, McDonald's, Millers Coors, HP, ebay, Visa, Nestlé Purina, P&G, RIM, Symantec, The Coca-Cola Company United Airlines and Whirlpool. The company is headquartered in Chicago, Illinois and operates 40 offices in 30 countries and founded in Campbell-Ewald Digital 1994 Interpublic Campbell-Ewald Advertising ADVERTISING Campbell-Ewald digital (RECMA Branding) is the digital division of Campbell Ewald (CE) a full-service collaborative marketing communications company owned by the Interpublic Group of Companies. The agency is headed by Chairman and CEO Bill Ludwig and counts a Group Creative Director, Interactive (Iain Lanivich), a Director of Interactive Experience (Dave Linabury) and a Director of Interactive Strategy (Arthur Mitchell) among its key leaders. CE offers different capabilities of which: analytics, custom publishing, digital, experiential marketing, integrated content development, media, millennial marketing, promotions, relationship marketing, retail, social media, and solutions planning. Main clients are: AT&T, GM, Chevrolet, BAE, NEC, US Postal Service, Alltel, Carhartt, Lowe s, US Navy. Campbell-Ewald has offices in Detroit (headquarters), Los Angeles, San Antonio, Miami and Washington; Campbell Ewald was founded in 1911 (RECMA estimates first digital offering in 1994). 31ex 350 iprospect 1996 Aegis iprospect Media SEARCH iprospect is a global digital performance agency owned by Aegis Media Group since December Headed by President & CEO Robert J. Murray. The range of services offered includes paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modelling and management, research, and other related services. Among their most notable clients are Toshiba, Macy's, Calvin Klein, Xerox, Panasonic, Bristol-Myers Squibb, Jones Apparel Group, Long & Foster Companies, Shoemall.com or Allegis Group among others. Headquartered in Boston, iprospect also operates offices in 30 countries and 40 offices. Founded in ex 350 Communispace Corporation 1999 Omnicom DAS Specialist MARKETING Communispace Corporation builds and manages online communities for market research. Diversified Agency Services (DAS), a division of Omnicom Group Inc. acquired Communispace in Feb Communispace is headed by President and CEO Diane Hessan. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London (UK), New York, San Francisco, as well as Imperia (Italy), and Sydney (Australia). Communispace has created more than 500 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels Corporation. Founded in 1999 and bought by DAS / Omnicom Group in 2011.

15 11- Global ranking of 112 digital agencies n 31 to 31 Core Business 31ex 350 Starcom Digital USA (Starcom MediaVest Digital) - Publicis Starcom MediaVest / VivaKi Media MEDIA Starcom MediaVest Digital (RECMA branding) represents in this ranking the digital presence of the global media agencies Starcom, MediaVest and Starcom MediaVest part of VivaKi (Publicis Groupe). In the USA Starcom SMG and MediaVest SMG are two different entities. Starcom SMG is headed by Lisa Weinstein. The agency provides the full range of digital services including strategic planning, digital display (PPC), direct response, affiliation, ing, Digital-TV, search (SEO / SEM), e-commerce solutions, social, viral (buzz), mobile, gaming and creative. Through offices in 40 countries. 31ex 350 Rapp Digital Network 1999 Omnicom DDB ww Com. Group Advertising MARKETING Rapp Digital Network (RECMA branding) is a global digital and data-based marketing network a subsidiary of Rapp Collins Worldwide owned by DDB Worldwide (Omnicom Group). Digital at Rapp is headed by Global Chief Digital officer Ricardo Pomeranz. Rapp USA is headed by Managing Director, New York and Global Chief Healthcare Office, Robert Grammatica. Rapp / RappDigital offers services such as direct marketing, digital solutions, data base marketing, CRM and search marketing. Key clients include Kaiser Permanente, Hyatt, Pfizer, SBC, Reuters, Bacardi, Air France KLM, Bel, Bouygues Telecom, HP, Henkel, Glenfiddich, ING Direct, Sony, Nivea, SKY, McDonalds and Volkswagen among others. Headquartered in New York, RAPP operates 50+ offices in 30 countries. Rapp has 3 offices in the USA: New York, Los Angeles and Dallas. Rapp was originally founded in 1965, RappDigital Network. Founded in ex 350 Resource Interactive 1981 Independent Resource Interactive Independent Resource Interactive is an American independent digital agency headed by Founder Nancy Kramer and CEO Kelly Mooney. Resource Interactive offers services such as branded digital experiences (web sites, content creation, mobile, apps); Ecommerce (strategy, user experience design, implementation, social (Facebook + ecommerce), mobile); digital marketing and media (social media strategy, SEM and display, SEO, mobile search and display); Mobile (mobile strategy, applications, web sites, mobile messaging); consumer research and insights (usability). Key clients include Apple, P&G, HP, Nestlé, and Victoria's Secret among others. Headquartered in Colombus (Ohio). Resource was originally founded in 1981.

16 12- Global ranking of 112 digital agencies n 31 to 38 Core Business 31ex 350 Moxie Interactive 2000 Publicis ZenithOptimedia / VivaKi Media Moxie is a full service digital advertising agency and part of ZenithOptimedia (VivaKi and Publicis Groupe). Headed by President Suzy Deering, Moxie focuses its service offerings on content creation, technology and social marketing. Key clients in their portfolio include: Verizon Wireless, Coca-Cola, L Oreal USA, BBC America, 20th Century Fox, Cartoon Network, RecycleBank, Turner Broadcasting, and AutoTrader.com. Headquartered in Atlanta, Moxie operates offices in New York and Los Angeles. Founded in 2000, Moxie was bought by Zenith Media (USA) in August icrossing 1998 Independent Hearst Interactive Media Independent icrossing is a digital marketing company part of the Hearst Corporation. Led by Don Scales, President and CEO, the company s main offerings are search engine marketing, digital marketing solutions, social media, website development, market research, analytics and mobile services. icrossing operates 12 offices in the U.S. as well as in Europe and works with clients such as Epson, Toyota, The Coca-Cola Company or Office Depot. Headquartered in Scottsdale Arizona, icrossing was founded in Critical Mass 1995 Omnicom DAS Specialist Critical Mass is a digital marketing agency 54% owned by the Omnicom Group. Headed by CEO Dianne Wilkins. Their main offerings include measurement, brand building, content, technology services, mobile marketing, and social marketing. Critical Mass operates from 7 offices located in Calgary, Toronto, Chicago, New York, London, Amsterdam and Costa Rica. Client portfolio includes Adidas, Budweiser, Gillette, NASA, Valvoline, Pampers and P&G. Critical Mass was founded in 1995, acquired by Omnicom in 1999 (20%) G WPP Grey Group Advertising MARKETING G2 is a global network of specialized marketing-communications agencies that is wholly owned by WPP. Headed by Joe Celia (Chairman & CEO, G2 Worldwide; Vice Chairman, Grey Global Group). CEO John Paulson heads the US operations of G2 USA. Digital offerings from G2 include website development, ecrm, online promotions and interactive marketing. G2 operates 70 offices in 52 countries. Clients include Adobe, Aetna, Campbell Soup Company, Boehringer Ingelheim, EA, Kraft, GlaxoSmithKline, Heineken, Procter & Gamble and Waste Management. G2 companies worldwide were aligned under a unified brand in 2006.

17 13- Global ranking of 112 digital agencies n 39 to 41 Core Business Meredith Xcelerated Marketing (MXM) 2000 Independent Meredith Corp. Independent & DIRECT Meredith Xcelerated Marketing (MXM) is an American independent digital and direct marketing agency division of Meredith Corp. In Oct MIM rebranded as Meredith Xcelerated Marketing (MXM). Chief Operating Officer, Briggs Ferguson heads the digital operations of MIM since Martin Reidy's resignation in April. MIM specializes in direct, database, digital, and word-of-mouth marketing. The agency is headquartered in Des Moines (Iowa) USA, with additional offices in New York City, Chicago, Detroit, San Francisco and Los Angeles. Meredith Integrated Marketing client list includes Acura, Carnival, Chrysler, DirecTV, Kellogg's, Kraft, The Principal, State Farm, Pepsi, Nestlé, Kia Motors America, Publix, Honda and Sony among others. Meredith Corp was founded in 1902 and digital investments started in March MediaCom Interaction 1995 WPP GroupM Media MEDIA MediaCom Interaction is the Global digital unit of MediaCom Worldwide part of GroupM / WPP. MediaCom Interaction is headed by CEO Harvey Goldhersz. MediaCom Interaction provides a variety of digital marketing services, including digital advertising, marketing intelligence, data analysis, and strategic consulting through offices in 50 countries. MediaCom Interaction client list includes AMD, Audi, Bayer, Canon, Coca-Cola, Diageo, Electronic Arts, FAO Schwarz, GSK, H&M, Hasbro, Ikea, Michelin, MTV, Nokia, Playtex, Realogy, Staples, Subway, Volkswagen, Warner Bros, Western Union and Wrigley among others. Founded as Beyond Interactive in 1995 and acquired by Grey (WPP) in 1998, Beyond was renamed Beyond Interaction in 2008, and MediaCom Interaction in Feb LBi Group USA (incl. Icon Nicholson, Special Ops, Atlanta, Syrup) 1996 Independent LBi International Independent LBi is an independent global digital marketing and technology agency globally headed by CEO Luke Taylor and by President, Managing Director Judith Carr in the USA. LBi offers the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. LBi has centers, such as Amsterdam, Atlanta, Berlin, Brussels, Copenhagen, London, Los Angeles, Madrid, Milan, Mumbai, Munich, New York, Paris and Stockholm and counts Sony PlayStation, easycar, Oxfam, BT, D&AD, Barratt and Electrolux among its largest clients. LBi was formed in 2006 by the merger of interactive agencies LB Icon (2001 Icon Media Lab + Lost Boys) and Framfab (1992). In 2007 LBi acquired Iven & Hillman and Syrup, in 2008 Special Ops Media integrated the group and in 2010 Bigmouth Media joined the group.

18 14- Global ranking of 112 digital agencies n 42 to 43 Core Business Zenith Media Digital 2006 Publicis ZenithOptimedia / VivaKi Media MEDIA Zenith Media Digital (RECMA branding - under ZenithOptimedia) is one of the US digital media network of ZenithOptimedia (part of VivaKi, part of Publicis Groupe). ZenithOptimedia Digital includes zed digital, Moxie Interactive and Performics. Headed by Chief Executive Officer Steve King, ZenithOptimedia Digital offers integrated services such as technology marketing, mobile marketing, consumer experience, SEM or user generated content. Some of their most notable clients include ING, Pernod Ricard, British Airways, Cartier, O2, Puma, HP, Cadbury, Red Bull, Heineken, Nestlé, P&G, L'Oréal, Toyota, Philips, General Mills, Reader's Digest, SNCF, Reckitt Benckiser, Emirates, Honda, Lactalis, IKEA, Sanofi, or Buena Vista International. Headquartered in London, ZenithOptimedia Digital operates offices across North America, EMEA, and Australia. ZenithOptimedia launched Zed Digital in Moxie was acquired in 2006, and Performics was bought in 2008 (consequently integrated into ZenithOptimedia in 2010). ZenithOptimedia Digital was launched in ex 300 MediaVest Digital (Starcom MediaVest Digital) 1959 Publicis Starcom MediaVest / VivaKi Media MEDIA Starcom MediaVest Digital (RECMA branding) represents in this ranking the digital presence of the global media agencies Starcom, MediaVest and Starcom MediaVest part of VivaKi (Publicis Groupe). In the USA Starcom SMG and MediaVest SMG are two different entities. The agency provides the full range of digital services including strategic planning, digital display (PPC), direct response, affiliation, ing, Digital-TV, search (SEO / SEM), e-commerce solutions, social, viral (buzz), mobile, gaming and creative. Through offices in 40 countries. 44ex 300 MEC Interaction 2002 WPP GroupM Media MEDIA MEC Interaction is the global digital unit of MEC global media agency part of GroupM / WPP. Headed by MEC global CEO Charles Courtier. MEC Interaction offers services such as online media, content development, SEO, paid search, community management, viral strategy, mobile, gaming, IPTV advertising, analytics as well as optimization. Through offices in 43 countries. Meredith Corp was founded in 1902 and digital investments started in March 2000.

19 15- Global ranking of 112 digital agencies n 43 to 47 Core Business 44ex 300 Mindshare Digital 1998 WPP GroupM Media MEDIA Mindshare Digital (RECMA branding in this ranking) represents the digital presence of the global media agency Mindshare (GroupM / WPP). Mindshare Digital has no global headquarters but local teams worldwide within all Mindshare agencies. Mindshare Digital is headed by Global Digital Leader Scott Sorokin (NY). The agency provides the full range of digital services including digital display, direct response, search, social, mobile, gaming and creative. Through offices in 45 countries Saatchi & Saatchi 1970 Publicis Saatchi & Saatchi Advertising ADVERTISING Saatchi & Saatchi is a wholly owned subsidiary of Publicis Groupe. Kevin Roberts (CEO Worldwide) heads the agency globally while Mary Baglivo CEO & Chair of the Americas heads the US operations. Saatchi's digital creative and business team is based in London with integrated digital capabilities in the U.S. (NY and two locations in LA), Canada, Brazil, U.K., Poland, France, Germany, Italy, South Africa, Israel, China (Guangzhou, Shanghai, Beijing), Singapore, the Nordics, the Netherlands, Australia, Spain, Russia and New Zealand. Top clients include Toyota, Lexus, Procter & Gamble, Sony Ericsson, T-Mobile and Visa Atmosphere Proximity 2000 Omnicom BBDO Worldwide Advertising & DIRECT Proximity is a global direct and digital agency network aligned with BBDO worldwide and a member of the Omnicom group of companies. Proximity is headed by Andrew Robertson (Chairman) and offers a range of full service digital experience including: Interactive Marketing, Mobile and Social Media, Analytics, Branding, Marketing and ecrm, Direct Marketing, Interactive advertising and design, Customer Segmentation, Search Marketing, Strategy and Planning, Technology Architecture & Integration and Strategic Planning. Proximity has 61 offices around the world. Top clients include Aviva, Bayer, Campbell s, Citi, Emirates Airline, Frito Lay, HP, Hyatt, J&J, Mars, Mercedes, Monster.com, New Balance, Pepsi and P&G. Proximity was founded in 2000.

20 16- Global ranking of 112 digital agencies n 48 to GroupM Search / Outrider / Catalyst Online Core Business 1995 WPP GroupM Media SEARCH GroupM Search is the search marketing specialist division of GroupM, the media buying and planning arm of WPP. GroupM Search is co-headed by CEO Rob Norman, MD Asia Pacific Rosemary Lising and COO EMEA Anders Hjorth. GroupM Search provides search marketing strategies, technology development, research, staffing and training to GroupM communications planning agencies divisions (Maxus, MEC, MediaCom, and MindShare) as well as the direct-to-client brands Catalyst Online, Quisma and Outrider. GroupM Search has global footprint comprised of 870 search marketing strategists serving more than 40 countries throughout The Americas, EMEA and APAC. Key clients across the organization include: AT&T, Dell, Microsoft, Yum Brands, IKEA, Volkswagen, Proctor & Gamble, Amgen, Abbott and Texas Instruments KBM Group (Wunderman) 1997 WPP Young & Rubicam Advertising DATA KBM Group is a knowledge-based marketing solutions company. KBM Group s parent company, Wunderman is part of Young & Rubicam Brands and a member of WPP. Headed by CEO Gary S. Laben, the company is expert in both digital as well as traditional direct marketing while helping companies manage, analyze and optimize marketing data. KBM Group s integrated solutions include strategic consulting, digital services, data & database services, analytics, marketing management, response services, marketing outsourcing & marketing technology. KBM Group s key clients include AT&T, T-Mobile, United Health Group, Ford, Microsoft, Nokia, Mutual of Omaha, Humana, Aetna and Michelin, NA. The company has 35 offices in 21 countries which include USA, Canada, UK, France, and India. KBM Group is headquartered in Richardson (Texas) and was founded in Initiative Digital 1975 Interpublic Mediabrands Media MEDIA Initiative Digital (RECMA branding) represents in this ranking the digital presence of the global media agency Initiative part of Mediabrands / IPG. Michael Hayes is the digital solutions worldwide director. Initiative Digital provides display, direct response, SEO / SEM, mobile & gaming as well as social media and creative web production through partner agencies. Initiative Digital operates from Initiative's offices in 30 countries.

21 17- Global ranking of 112 digital agencies n 51 to 52 Core Business /7 Media 1995 WPP WPP Digital Specialist SERVER 24/7 Media is an ad network company owned by WPP Digital, subsidiary of WPP. The company is globally headed by founder Chairman and CEO David J. Moore. In the USA 24/7 is headed by President, North America, Ari Bluman. 24/7 Media offers services such as Ad Networking, Search Marketing, Branding, Technology marketing, Display and Platform advertising, CRM, Digital media planning & buying as well as measurements. Main clients include, Accor, Eurosport.com, Playboy, the Weather Channel, Yahoo, Expedia.fr, among others. 24/7 Media operates 18 offices in 12 countries. Formerly known under 24/7 Real Media and rebranded in under 24/7 Media. Founded in ex 240 hawkeye 1999 Independent Hawkeye Independent hawkeye is an American independent marketing agency with digital capabilities. Headed by CEO Richard Beanland, hawkeye offers services such as marketing strategy, web design & development, ing, print, consumer experience, mobile marketing as well as social media. Key clients include American Airlines, Bank of America, Capital One, Hewlett Packard, Cisco, Microsoft, Juniper, The North Face, Gatorade, Peterbilt, and Michelob Ultra among others. Headquartered in Charlotte with 10 other offices in the USA, UK, Poland and Singapore. hawkeye was founded in ex 240 UM Digital 1999 Interpublic Mediabrands Media MEDIA UM Digital (RECMA branding) represents in this ranking the digital presence of the global media agency Universal McCann part of Mediabrands / IPG. UM Digital has no global headquarters and no global head of digital. UM Digital provides services such as display, direct response, SEO / SEM, social media, viral, WOM as well as Mobile & Gaming solutions. Through offices in 34 countries.

22 18- Global ranking of 112 digital agencies n 54 to 56 Core Business 55ex 218 Kaplan Thaler 1997 Publicis The Kaplan Thaler Group Specialist The Kaplan Thaler Group is a network of digital agencies part of Publicis. The agency is headed by CEO Linda Kaplan Thaler. The agency offers web creative services, video production, social media, direct response, gaming, mobile, and branded content. Client references include, Champion, Continental, Aussie, Dawn, Herbal essences, Revlon, Sheraton, Swiffer, Trojan, US Bank and Wendy's among others. The Kaplan Thaler Group is headquartered in New York and was founded in ex 218 Neo@Ogilvy 2006 WPP Ogilvy & Mather Advertising MEDIA Neo@Ogilvy is a fully integrated division of OgilvyOne Worldwide part of Ogilvy Interactive Worldwide's global operation unit for digital media, search marketing, and direct response (part of Ogilvy & Mather Worldwide / WPP). Neo@Ogilvy Worldwide is headed by global CEO Nasreen Madhany. The agency is headquartered in New York and has 30 offices in 18 countries. Neo@Ogilvy main services are media P&B (85%) and SEM / SEO (15%). Key clients include IBM, American Express, Cisco, Kodak, Lenovo, American Express, TUI, Orange, SixFlags, Audi, BT, Nike, TDAmeritrade, Allstate, SAP and Yahoo! among its largest Global clients. Neo@Ogilvy was launched in Performics USA 1998 Publicis ZenithOptimedia / VivaKi Media Performics is a global performance marketing agency part of ZenithOptimedia owned by VivaKi (Publicis Groupe). Global CEO Daina Middleton and reports to Tim Jones ZenithOptimedia CEO N/A. Performics provides services such as SEO / SEM, social media, ing, e-crm, display, creation, web analytics and online surveys. Key international clients include HP, Verizon Wireless, Bose, Eddie Bauer, Kohl s, and Cabela s. Performics is headquartered in Chicago and has offices in Europe (London, Paris, etc.). Performics was founded in the USA in 1998, bought by Publicis to Google in 2008 and fully integrated into ZenithOptimedia offering in 2010.

23 19- Global ranking of 112 digital agencies n 57 to 59 Core Business Level Studios (Rosetta) 1995 Publicis Publicis Worldwide Specialist MOBILE LEVEL Studios is a digital agency headed by President & CEO Tom Adamski acquired by Rosetta in Sept LEVEL delivers integrated marketing and product development for global brands including user experience, digital media, application development, research, marketing research, web development, CMS, technology architecture, hosting services, campaign management, social media, search, 3D, video and post production and database engineering. Level Studios has supported clients such as Hewlett-Packard, Cisco, Apple, Toyota and Blackberry (Research in Motion), Disney, Quiksilver, NAMCO BANDAI Games, Monster Energy and many others. The agency is headquartered in San Luis Obispo (CA) and has two additional offices in San Jose (CA) and El Segundo (CA). Level Studios was founded in 1995 (as Web Associates) and acquired by Rosetta on Sept ID Media 2002 Interpublic Mediabrands Media & DIRECT ID Media is an American digital media agency owned by Interpublic. Headed by Chairman & CEO Lynn Fantom, the services offered include planning, consumer intelligence, audience measurement, media buying, branded content programs, online display advertising, search, ing, direct mail, online bidding as well as performance and analytics as well as emerging media. Clients include Merck, Meineke, American Express, J&J, HBO, Kaiser Permanente, Computer Associates, Nautilus and Verizion. Headquartered in New York, ID Media operates additional offices in Chicago and Los Angeles. Founded in ex 200 E-Graphics / designory Omnicom TBWA Worldwide Advertising MARKETING designory. is a marketing services agency specializing in interaction design across media. The agency is part of E-Graphics Worldwide, owned by Omnicom Group (TBWA Worldwide network). designory. is headed by CEO Paul Hosea. The agency offers strategic planning, creative design (of which digital), production and technical implementation. Key clients include Nissan, Infiniti, Subaru, Mercedes-Benz, Mitsubishi, Lockheed Martin, adidas Golf, AIG, ABC Radio, Paramount, Universal, Columbia Pictures, Overture Films, Dream Works, Warner Brothers, Disney Interactive among others. designory. is headquartered in Long Beach, California, with offices in Chicago, Nashville and Tokyo. Founded in 1973.

24 20- Global ranking of 112 digital agencies n 59 to 62 Core Business 60ex 200 Merkle (incl. IMPAQT, Cognitive Data, AnalytiCi) 1999 Independent Merkle Independent SEARCH Merkle is an independent marketing agency offering the full scope of digital capabilities through the subsidiaries of its group: ANALYTICi, CognitiveDATA, IMPAQT & Response Management Group, Chairman and CEO, David Williams heads the agency. Services offered by Merkle includes data mining, hosting, measurement & analysis, direct marketing, customer databases as well as search engine marketing. Merkle counts as its clients P&G, Bose, Dell, Motorola, Heinz, BMW, General Mills, Geico, Walmart, Chase, Friday's & Urban Outfitters among others. In the US, Merkle operates from its headquarters in Columbia with additional offices in Boston, Chicago, Denver, Philadelphia, Seattle, Little Rock, Minneapolis, New York, New Jersey and Pittsburgh. Merkle was founded in ex 200 Possible Worldwide (incl. Zaaz) 2011 WPP WPP Digital Specialist Possible Worldwide is a global interaction agency part of WPP Digital formed through the combination of Schematic, Bridge Worldwide, BLUE, Quasar, Gringo (2011) and ZAAZ (from Wunderman in ). Headed by former ZAAZ CEO, Shane Atchison, serves as Global CEO of Possible Worldwide. Service offerings feature strategic planning, analytics & optimization, content development, interactive advertising, user experience development and technology services. Possible Worldwide serves a broad range of Fortune 1000 clients including AT&T, Barclay s, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, P&G, Samsung, SAP, Southern California Edison and Starwood. Headquartered in New York, Possible operates 18 offices worldwide with major operations in Beijing, Cincinnati, Delhi, Dubai, Kenya, London, Los Angeles, Mumbai, New York, Shanghai and Singapore. Possible Worldwide was founded in Javelin Marketing Group 2003 Omnicom DAS Specialist MARKETING Javelin Marketing Group is a a full-service customer marketing agency (direct, digital and database marketing) part of Diversified Agency Services (DAS) a division of Omnicom Group Inc. Javelin is led by CEO, Pamela Larrick and President, Mike McCartin. Javelin provides a variety of marketing services including strategy, analytics (modelling, forecasting, targeting & Segmentation, tracking & Reporting, Improvement), creative, technology (multichannel marketing programs, Web development, Database Marketing Solutions) and integration. Javelin's client list includes: AT&T U-verse, AT&T Analytics, Hyatt, GE Intelligent Platforms, Healthy Directions, Guthy-Renker, among others. Headquartered in Dallas, the group also has offices in Atlanta, New York, Seattle and Beijing. Javelin was founded in 2003.

25 21- Global ranking of 112 digital agencies n 63 to 65 Core Business 64ex 185 ATTIK 1986 Dentsu Dentsu America Advertising ADVERTISING ATTIK is a global creative agency with strong digital capabilities developing integrated advertising, digital and branded experiences. ATTIK is part of Dentsu's Dentsu Holdings USA. The agency is headed by CEO Ric Peralta since ATTIK has design and advertising capabilities. Regarding its digital capabilities ATTIK offerings include (alpha order) Apps, Augmented reality, Banner campains, Digital strategy, E-commerce, ing, Games, Microsites, Mobile, Mobile Ads, Rich Media, SEO/SEM, Social apps, Social strategy, Video content and Websites. Its most notable clients are over the past 24 years are Coca-Cola, Toyota, Adidas, Sony Online Entertainment and the NFL. ATTIK operates in San Francisco (Headquarters), Santa Monica and (UK) London. (3 offices in 2 countries). Founded in In 2007 Dentsu Holdings USA bought 100% of ATTIK, San Francisco, and ATTIK Ltd., Leeds, U.K. 64ex 185 PHD Digital 1990 Omnicom Omnicom Media Group (OMG) Media MEDIA PHD Digital (RECMA branding) represents in this ranking the digital presence of the Global Media agency PHD. PHD Digital includes various digital brands such as PHDiQ, PHD Digital or PHD Direct. PHD Digital has no global headquarters and no Global head of digital. PHD Digital provides the full range of digital services including strategic planning, digital display (PPC), direct response, affiliation, ing, Digital-TV, search (SEO / SEM), e-commerce solutions, social, viral (buzz), mobile, gaming and creative. Through offices in 20 countries Rockfish Interactive 2006 WPP WPP Digital Specialist Rockfish Interactive is a US based digital marketing agency acquired by WPP Digital in 2011 and headed by CEO Kenny Tomlin. Rockfish Interactive provides strategic consulting, technology, mobile, design and digital marketing services. The agency is headquartered in Rogers, with offices in Dallas, Cincinnati and Little Rock. Key clients include Walmart, Sam s Club, Cisco, Procter & Gamble, United Healthcare, EA Sports and Tyson Foods. Rockfish Interactive was founded in 2006 and acquired by WPP in 2011.

26 22- Global ranking of 112 digital agencies n 66 to 67 Core Business Fry 1994 Independent Micros Systems Independent Fry is an independent digital agency and a wholly owned subsidiary of MICROS Systems (part of the MICROS-Retail group). Fry is headed by Managing Director, Kim Williams-Czopek. The agency provides digital services to retailers and consumer goods manufacturers from digital strategy to digital marketing, ecommerce platform, content management, security services, and taxonomy. Fry is headquartered in Ann Arbor, Michigan with additional offices Chicago, New York and San Francisco. Fry client list includes Crate and Barrel, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony NapaStyle, Eddie Bauer, LuggageOnline, Levi's, Lowepro, Hastings and Whirlpool among others. Fry was founded in ex 170 BLITZ 2001 Independent Blitz Independent ADVERTISING BLITZ is an independent integrated agency with strong digital capabilities. Headed by co-founder and CEO Ivan Todorov, the agency offers strategy, user experience, creative and content, campaigns and programs, web and mobile development, apps and digital product innovation, analytics and optimization, paid media and search and social media. The agency is specialized in web, mobile, tablet, tv, interactive display and walls, in-store digital experiences and digital out of home. Key clients are Adobe, XBOX, FX, VIZIO, Mattel, Naked, Nike, DELL, Red Bull, Disney, Microsoft, Starbucks, Google, Honda, Warner Bros, Lincoln among others. BLITZ is headquartered in Santa Monica (California, USA). The agency was founded in 2001 by Ivan Todorov and Ken Martin. 68ex 170 Wahlstrom Group 1954 Interpublic Wahlstrom Group Specialist MARKETING Wahlstrom is a local marketing agency powered by Geomentum (Interpublic). Headed by COO Chris Hiland. Wahlstrom provides local and national paid search engine marketing (SEM), search engine optimization (SEO), social media management, display, print and internet yellow pages, and mobile programs. Clients include Nationwide among others. Based in Norwalk, Wahlstrom also operates offices in Los Angeles, Chicago, Louisville, Minneapolis and Philadelphia. Wahlstrom was originally founded in 1954 by Frederick Wahlstrom. 68ex 170 Big Fuel (51%) 2008 Publicis VivaKi Media SOCIAL Big Fuel is a American social-media agency, part of VivaKi (Publicis Groupe). Co-headed by CEO Jon Bond and founding partner & CCO Avi Savar. Big Fuel provides clients with social media services including strategic, creative, distribution, management and analytics. Key clients include Children s Place, Clorox, Colgate-Palmolive, GM (agency of record), Gore-Tex, Microsoft, Philips, T-Mobile (agency of record). Headquartered in New York. Big Fuel was launched in 2008 and acquired (51%) by VivaKi in

27 23- Global ranking of 112 digital agencies n 70 to 72 Core Business Mullen Digital 1970 Interpublic Mullen Advertising ADVERTISING Mullen Digital (RECMA branding) is a full-service advertising agency within the Interpublic Group of Companies. Joe Grimaldi is the President and CEO. Mullen offers services such as creative, digital marketing, public relations, social influence, media planning and buying, mobile marketing, direct response and performance analytics. Its most notable clients are JetBlue, Zappos, Olympus, Alberto Culver s TRESemmé, FAGE, LivingSocial, Match.com (2004), Timberland (2007), Four Seasons Hotels and Resorts, MassMutual, General Motors (1997), U.S. Department of Defense (2002), Stop & Shop/Giant, CSX, HSBC and LendingTree (1999). Mullen operates 5 offices in Boston, Detroit, Pittsburgh, Winston-Salem and New York. Founded in TBWA / Tequila 1986 Omnicom TBWA Worldwide Advertising & DIRECT TBWA / Tequila is a global integrated marketing agency focusing on CRM. Tequila is integrated into it's parent company TBWA (Omnicom group). Headquartered in New York, Tom Caroll is the President and CEO of TBWA Worldwide. Expertise combines digital and direct communications in the areas of interactive marketing, CRM, lifestyle marketing and web development. Their core competencies include strategic planning, brand, advertising, direct marketing, CRM, Interactive marketing, Search marketing and Mobile marketing. Tequila operates in 48 offices in 35 countries with a strong presence in Asia Pacific. Major clients are Mars, Adidas, Canon, Beiersdorf, Nissan, Infiniti, and Visa. Tequila was founded in Tequila Worldwide brand was operating until around 2010 within the TBWA group. Tequila was dismantled in 2011 into TBWA, Being or Integer Group. ( redirects to 73ex 155 Digitaria DotJWT (JWT 100%) 1997 WPP JWT Advertising Digitaria is a digital and mobile shop part of JWT and recently integrated into JWT (mid 2010) headed by CEO Dan Khabie. Digitaria main services include websites, web platforms, analytics, design, technology, mobile, social, SEO, online marketing. Key clients include the National Football League, Comcast, Disney, MBC, Fox, MTV, YouTube, Best Western and Qualcomm among others. Digitaria is based in San Diego with satellite offices in Dallas, Los Angeles and New York. Founded in 1997.

28 24- Global ranking of 112 digital agencies n 72 to 75 Core Business Digitaria DotJWT (JWT 100%) 1997 WPP JWT Advertising Digitaria is a digital and mobile shop part of JWT and recently integrated into JWT (mid 2010) headed by CEO Dan Khabie. Digitaria main services include websites, web platforms, analytics, design, technology, mobile, social, SEO, online marketing. Key clients include the National Football League, Comcast, Disney, MBC, Fox, MTV, YouTube, Best Western and Qualcomm among others. Digitaria is based in San Diego with satellite offices in Dallas, Los Angeles and New York. Founded in Annalect Resolution Media 2003 Omnicom Omnicom Media Group (OMG) Media SEARCH Resolution Media is an American digital search agency part of Annalect Group part of Omnicom Media Group (OMG). Headed by President David Gould, the services offered include search advertising (PPC), SEO, SEM, web conversion optimization (WCO), digital behaviour analysis (DBA), behavioural targeting, mobile, video distribution & optimization as well as social media. Most notable clients include FedEx, Lowe's, Hertz, Mc Donald's, Gatorade, State Farm Insurance, Briggs & Stratton, Bosch, The Chicago Tribune and HP. Headquartered in Chicago, Resolution Media operates additional offices in New York, San Francisco and Los Angeles. Resolution Media was founded in 2003 and acquired by the Omnicom Group in November ex 150 MPG / Media Contacts 1997 Havas Havas Media / Havas Digital Media MEDIA Media Contacts is a digital media advertising agency owned by Havas Digital (digital holding branch of Havas Media). Co-headed by Juan Bascones Gleave (Co-CEO) and Anthony Rhind (Co-CEO). Media Contacts delivers data-focused marketing solutions across all interactive channels: digital, direct response, relationship based media (Channel i). Notable clients include Air France, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroën, Repsol and Reckitt Benckiser amongst others. Headquartered in Boston, Media Contacts operates offices in 42 countries in 54 cities across North America, South America, Europe, Africa, Asia, and Oceania. Founded in 1997.

29 25- Global ranking of 112 digital agencies n 75 to 78 Core Business 75ex 150 The Marketing Arm 1993 Omnicom DAS Specialist MARKETING The Marketing Arm is a US-based promotion agency part of DAS, member of the Omnicom group of companies. The agency is headed by Ray Clark founder & CEO. The Marketing Arm has specialized practices in shopper marketing, sports, entertainment, cause, multicultural and events. Digital practice includes mobile and social strategy, creative and execution. The agency develops integrated marketing programs for more than 100 blue-chip brands of which: American Airlines (1998), AT&T (1993), Chili's (2007), FedEx (2007), Frito Lay (1994), Pepsi (1985), State Farm (2003), The Home Depot (2003), Tylenol (2004), Wal-Mart (2006), XM Satellite (2003). The Marketing Arm has offices in Dallas, New York, Los Angeles, San Francisco, Chicago, Charlotte and London. Founded in 1993, acquired by Omnicom Group in June 1999 and rebranded in In 2005 Ipsh (Mobile Marketing agency) and in 2006 Davie Brown Entertainment joined The Marketing Arm. Momentum Worldwide 1987 Interpublic McCann Worldgroup Advertising ADVERTISING Interactive (McCann Erickson ww) Momentum Worldwide Interactive (RECMA branding) is a global experiential marketing agency ("The Phygital World") with digital capabilities owned by McCann Worldgroup (an Interpublic Group of Companies subsidiary). The agency is headed by worldwide Chief Executive Officer Chris Weil. Momentum Interactive offers direct marketing solutions, sponsorship, promoting, entertainment solutions, digital and marketing solutions. Among their key clients are American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, U.S. Army, Microsoft, Kraft, William Grant & Sons and Verizon. Headquartered in New York, Momentum Interactive has 70 offices spread across the five continents. The agency was founded in Click Here 1995 Independent The Richards Group Independent Click Here is an American independent digital marketing company (digital division of The Richards Group) headed by managing director Pete Lerma. Click Here's range of services include developing and deploying digital strategies, online experiences, digital advertising campaigns, search engine marketing and social media initiatives. Main clients include Amstel Light, Chick-fil-A, The Home Depot, Fruit of the Loom, GameStop and The Salvation Army. Estimated annual billings for are $225 million (U.S.). Click Here is headquartered in Dallas and was founded in 1995.

30 26- Global ranking of 112 digital agencies n 79 to 81 Core Business Dailey 1968 Interpublic Draftfcb Advertising MARKETING Dailey is a full-service agency with digital capabilities part of the Interpublic Group of Companies. Tom Lehr heads Dailey as President. Services offered include traditional & Print creative, as well as digital creative & strategy. Clients include Raisinets (Nestlé), Carnation Breakfast essentials and Tourism Australia. The agency is based in Los Angeles. Founded in Gyro 2009 Independent Gyro Independent MARKETING Gyro is an independent global integrated marketing network with digital capabilities. The company is headed by CEO & COO, Christoph Becker. Gyro provides services such as: branding, strategy, research, planning, direct / CRM, media, digital, search, creative, social networking. RECMA estimates that 75% of staff is digital. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic. Other clients include FedEx, the Lincoln Financial Group, Google, USG, Newell Rubbermaid, Pitney Bowes, Sony PlayStation, Forbes, Shell, Cisco and others. In April 2009 Gyro International (European network) and HSR (US-based) merged to form Gyro:HSR. In May 2011 the agency was rebranded under Gyro. In 2011 Bluhalo in the UK, adopted the umbrella brand Xaxis 2011 WPP GroupM Media MEDIA Xaxis is the audience buying company of GroupM, the media buying and planning arm of WPP. Xaxis services all GroupM agency partners: Maxus, MEC, Mediacom, and Mindshare. Xaxis is headed by Chief Executive Officer Brian Lesser. The company is headquartered in New York and has two additional hub offices in Singapore and London. Xaxis has a presence in 12 countries across North America, Europe, and Australia. Xaxis provides services such as Audience buying, Data management (DMP). Through its proprietary platform, Xaxis offers advertisers a single, resource from which to reach and engage with global audiences across the universe of digital media. Founded in 2011.

31 27- Global ranking of 112 digital agencies n 82 to 82 Core Business 82ex 125 Blast Radius (Wunderman) 1997 WPP Young & Rubicam Advertising Blast Radius is a digital advertising agency working under Wunderman, a subsidiary of Y&R (WPP). Headed by CEO Gurval Caer, their core capabilities are social media marketing, Customer Relationship Mapping, ing, Brand strategy, Targeting, and web development. Blast Radius client portfolio includes Electronic Arts, AOL, Starbucks, P&G, BMW, Mini, Nike, Nintendo, Virgin, Roxy and Vodafone. Blast Radius is headquartered in Canada and has offices in Netherlands, UK and USA. Founded in ex 125 Campbell Mithun Digital 1933 Interpublic Campbell Mithun Advertising ADVERTISING Campbell Mithun Digital (RECMA branding) is a digitally centric full-service agency. Part of the IPG network, the Minneapolis agency is led by Steve Wehrenberg, CEO; Rachael Marret, president; Heath Rudduck, chief creative officer; and Dick Hurrelbrink, president of its Compass Point Media unit. Campbell Mithun's digital offerings include: digital business strategy; user-experience planning; digital connections planning; systems architecture; mobile, game and other application development; social marketing and platforms; SEM/SEO; one-to-one digital communications; and performance analytics & optimization. Key clients include Chipotle Mexican Grill, Frontier Communications, General Mills, Great Clips, The Hartford, Land O'Lakes, The Mayo Clinic, Nestlé - Purina, Popeye s Louisiana Kitchen, Schwan's, SuperValu, Toro among others. Campbell Mithun was founded in 1933 by Ralph Campbell and Ray Mithun. 82ex 125 The Barbarian Group 2001 Independent The Barbarian Group Independent The Barbarian Group is an independent digital centric creative agency part of Cheil Worldwide. Co-founder Benjamin Palmer heads the agency in the US. Set of services includes brand planning, development of applications, products & platforms through strategy consultancy, technology, creative & media expertise. Key clients include GE, Samsung, PepsiCo, Bloomberg, Virgin America, Pepperidge Frams, Red Bull, Ikea, Adobe, Allstate, Fosters among others. The Barbarian Group is headquartered in New York with additional offices in Boston & San Francisco.

32 28- Global ranking of 112 digital agencies n 85 to 85 Core Business 85ex 120 Designkitchen (Wunderman) 1992 WPP Young & Rubicam Advertising InterOne Worldwide is an interactive agency which belongs to BBDO, an Omnicom Group subsidiary. Headed by CEO Martin Hubert. InterOne Worldwide offers services such as Marketing strategy, Content, CRM, mobile marketing, servers and social media marketing. Most notable clients include BMW, DHL, Heinz, Lufthansa, Blaupunkt, and IBM. InterOne Worldwide operates offices in Hamburg, Munich, Cologne, Berlin and in several countries in Asia. Founded in ex 120 The Hyperfactory 2000 Independent Meredith Corp. Independent MOBILE The Hyperfactory is an independent mobile marketing and advertising agency. Headed by co-founder & CEO Derek Handley, The Hyperfactory works with clients from creative & strategic development to technical execution - services include mobile strategy, augmented reality, mobile applications, mobile web, experiential marketing & mobile media strategy. Key clients include Kraft, L Oreal, Nestle Gerber, Lowe s, Coca-Cola, American Express, Church & Dwight, Victoria s Secret PINK, GlaxoSmithKline and Intel. The Hyperfactory Company is headquartered in New York and operates additional offices in Los Angeles, Chicago, Hyderabad (India), Hong Kong, Sydney and Auckland (New-Zealand). Founded in 2000, Meredith Corporation acquired a strategic stake in July ex 120 Optimedia Digital 2006 Publicis ZenithOptimedia / VivaKi Media MEDIA Optimedia Digital (RECMA branding - under ZenithOptimedia) is one of the US digital media network of ZenithOptimedia (part of VivaKi, part of Publicis Groupe). ZenithOptimedia Digital includes zed digital, Moxie Interactive and Performics. Headed by Chief Executive Officer Steve King, ZenithOptimedia Digital offers integrated services such as technology marketing, mobile marketing, consumer experience, SEM or user generated content. Some of their most notable clients include ING, Pernod Ricard, British Airways, Cartier, O2, Puma, HP, Cadbury, Red Bull, Heineken, Nestlé, P&G, L'Oréal, Toyota, Philips, General Mills, Reader's Digest, SNCF, Reckitt Benckiser, Emirates, Honda, Lactalis, IKEA, Sanofi, or Buena Vista International. Headquartered in London, ZenithOptimedia Digital operates offices across North America, EMEA, and Australia. ZenithOptimedia launched Zed Digital in Moxie was acquired in 2006, and Performics was bought in 2008 (consequently integrated into ZenithOptimedia in 2010). ZenithOptimedia Digital was launched in 2010.

33 29- Global ranking of 112 digital agencies n 88 to 89 Core Business The Martin Agency 1965 Interpublic McCann Worldgroup Advertising ADVERTISING The Martin Agency is a traditional advertising agency with digital capabilities wholly owned by McCann Worldgroup / Interpublic Group of Companies. The agency is headed by John Adams (Chairman, CEO). The Martin Agency offers all traditional services of an advertising agency and provides also digital services as part of integrated offering. The agency has multi-disciplinary team of planners, strategists, creative, consumer insights, CMR, development, deployment and analytical measurement professionals. Clients include BFGoodrich, Discover Financial Services, Expedia, GEICO, Hanes, Manpower, Morgan Stanley, Norwegian Cruise Line, PING, Pizza Hut, Sun Life Financial, TYLENOL, the American Cancer Society, USTA, Walmart and ESPN3.com. The Martin Agency has 2 offices in the USA: Richmond (HQ) and New York. The Martin Agency was founded in ex 110 Band Digital (former WhittmanHart) 1984 Independent Rolta Independent Band Digital is an independent digital advertising chaired by Paul Wimer and headed by CEO David Skinner. Band Digital offers services such as strategic planning, website design & development, analytics and measurements, e-commerce solutions, campaign development as well as media buying and planning. Band Digital work in B2C and B2B across many industries including transportation, pharmaceuticals, retail and financial services. Main clients include Harley-Davidson, SC Johnson, Lindblad Expeditions, Groupon, Genentech and Anixter. 89ex 110 Leapfrog Online 1995 Independent Leapfrog Online Independent & DIRECT Leapfrog Online is an independent American digital & direct marketing company. Headed by Dave Husain (CEO and Co-Founder) and Scott Epskamp (President and Co-Founder). Leapfrog Online covers the whole range of closed loop interactive marketing services of which online advertising, search marketing, affiliate marketing, websites, mobile marketing, localized marketing, and call centers are all included. Leapfrog Online partners with leading brands in the Financial Services, Telecommunications, Automotive, Education, Home Services, and Consumer Packaged Goods industries. Founded in 1995

34 30- Global ranking of 112 digital agencies n 91 to 93 Core Business Maxus Digital 2008 WPP GroupM Media MEDIA Maxus Digital (RECMA branding) represents in this ranking the digital presence of the global media agency Maxus. Maxus Digital has no global headquarters and no global head of Digital. Maxus Digital provides services such as Search (SEM / SEO), display, direct response, mobile solutions and gaming. Through offices in 16 countries Nurun 1995 Independent Quebecor Group Independent Nurun is an independent interactive agency owned by Quebecor (100%). Headed by CEO Worldwide Jacques-Hervé Roubert. Nurun offers the full range of digital services including strategy, IT development (content management, intranet/extranet, etc.), interactive marketing & advertising, SEM, SEO, web design and development, CRM (multichanel), mobile technology, Apps, and other new media. Nurun has worked with a wide variety of companies and organizations including: L'Oréal (since 1997), Danone Group, AT&T, Louis Vuitton, Areva, Home Depot, Sears Canada, TAG Heuer, Fondation Renault, Microsoft (MSN), Equifax, Telecom Italia, Pernod-Ricard, Ferrero, Seat and the government of Quebec. With a digital network of 11 offices in 6 countries, Nurun is headquartered in Montreal, with outlets in Canada (Quebec), the US (Atlanta), Europe (Paris, Nancy, Milan, Turin, Barcelona, Madrid) and Asia (Shanghai). Founded in Reprise Media 2003 Interpublic Mediabrands Media SEARCH Reprise Media is a search and social media marketing agency owned by the Interpublic Group of Companies. Headed by CEO Craig Ellis, Reprise Media's service offerings focus on paid search Marketing, SEM and social media marketing. Reprise Media's key client portfolio features Hyundai Kia, Microsoft, The home Depot, Verizon, L'Oréal, Bayer, GUESS, Honda, Maidenform as well as Raymour & Flanigan furniture. Based in New York, Reprise Media operates 27 offices in 20 countries. Reprise Media was founded in 2003 and acquired by IPG in April Reprise acquired Interactive Avenues (India) in 2011.

35 31- Global ranking of 112 digital agencies n 94 to 96 Core Business 94ex 85 Fitzgerald + Co 1983 Interpublic McCann Worldgroup Advertising Fitzgerald + Co is a full-service traditional agency with digital capabilities part of IPG's McCann Worldgroup. Dave Fitzgerald heads the agency as the CEO. The scope of services offered includes the traditional scope of services as well as integrated campaigns, digital strategy, video content production, social media & digital PR. Clients references include Pergo, Bottom Dollar Food, Coca-Cola, Adult Swim, Delta, Durex, Old Dominion, Navy Federal Credit Union and RaceTrac. Fitzgerald+Co operates form its headquarters in Atlanta. Founded in ex 85 Visible (incl. Cymphony WPP 49%) 2005 WPP WPP Digital Specialist SOCIAL Visible (Former Visible Technologies) is a social intelligence solutions provider owned by WPP Digital (49%). In April Visible Technologies has merged with Kantar owned global social media marketing intelligence company Cymfony, to be rebranded under Visible. Former Cymfony President, Richard Pasewark takes the role of CEO at Visible. The services offered include global content, social media consumer insights & analysis. Major clients include Microsoft, Xerox, Wamgreens, Office Depot & M80. Headquartered in Bellevue (WA), Visible Technologies was founded in ex 80 GSD&M 1971 Omnicom GSD&M Advertising ADVERTISING GSD&M is an advertising agency part of Omnicom Group, Inc. (NYSE:OMC) with digital capabilities. President & CEO Duff Stewart heads the agency. Top clients include Southwest Airlines, U.S. Air Force, AT&T, Goodyear, PGA Tour, John Deere, Zales, L.L.Bean, Popeyes Louisiana Kitchen, and Caesar s, among others. GSD&M is headquartered in Austin, Texas. GSD&M was founded in 1971 and joined OMG in 1998.

36 32- Global ranking of 112 digital agencies n 96 to 99 Core Business 96ex 80 Hacker Group 1986 Interpublic Draftfcb Advertising & DIRECT Hacker Group is an American full-service direct / digital marketing agency part of Interpublic reporting through the DraftFCB network. Hacker Group is headed by President & CEO Spyro Kourtis. The agency is specialized in measurable, ROI-driven communications programs. Hacker Group is based in Seattle (USA) and counts AT&T, Carnival Cruise Lines, Chipotle Mexican Grill, Netflix and others among its largest clients. Hacker Group was founded in ex 80 Internet Media Services (ims) 1999 Independent Internet Media Services Independent IMS Internet Media Services, Inc. (IMS) is an independent digital marketing agency focused on the Latin American market. With $90 million in billings, IMS is one of the largest media buyers in the region. Headed by CEO & founder Gaston Taratuta, the company offers a full range of media buying solutions from strategic planning through optimization; and a suite of digital media product offerings including performance, premium branding, social, mobile, video, and more. Key clients include leading agencies Starcom, Mindshare, Ogilvy, OMD, Havas and Mediacom as well as direct clients such as Netflix. IMS is headquartered in Miami with offices in Argentina, Brazil, Mexico, Chile, and Uruguay. Founded in LunchBox 1991 WPP WPP Specialist SHOPPER Lunchbox is a shopper engagement agency part of WPP. Chief Executive officer Adam Roe heads the agency. Lunchbox offers Insights & Analytics, retail strategy, social media planning & implementation, creative content, video production, interactive development as well as mobile & gaming media. Client references include Walmart, Lucasarts, LG Electronics, EA sports, Clorox, Hasbro, Quaker, Unilever, Nestlé, Kimberly Clark, Lego, Fisher-Price, Wrigley, Nikon, Kellog's, Olympus, Sony, Disney, Marvel, Nintendo or Warner brothers among others. Lunchbox operates offices in Los Angeles, San Francisco, Bentonville Arkansas and Chicago. The agency was founded in 1991.

37 33- Global ranking of 112 digital agencies n 100 to 101 Core Business IQ 2000 Independent IQ Independent IQ (former IQ Interactive) is an independent advertising agency with digital at its core. The agency is headed by founder and CEO Tony Quin. The range of services offered includes traditional advertising services and a particular focus on digital television. IQ Interactive client portfolio feature UPS, Barclays, Microsoft, IBM, Volkswagen, Wachovia securities, MasterCard, Merrill Lynch, Audi and Wells Fargo among others. Based in Atlanta with an additional office in New York, IQ was founded in 1995 as a traditional agency and has evolved since 2000 to become a digitally-centered agency. Founded in ex 75 Cole & Weber United 1985 WPP United Network Advertising ADVERTISING Cole & Weber United is a full service advertising agency with strong digital capabilities. The agency is part of WPP's Voluntarily United Group of Creative Agencies network. Mike Doherty (CEO), heads the agency. Cole & Weber United offers all traditional services of an advertising agency and provides digital services as part of integrated offering. Top digital clients include Microsoft, the International Olympic Committee, Capella University, Washington's Lottery, Target, Tree Top among others. Cole & Weber agency has one office in Seattle (USA). Originally founded in ex 75 RTC (Wunderman) 1989 WPP Young & Rubicam Advertising & DIRECT RTC is a full service direct marketing & relationship marketing agency that is part of the Wunderman Network, a subsidiary of WPP. Headed by President and CEO Jeff Ross, RTC focuses on RM strategy driven by marketing analytics, online, mail, print and TV creative as well as teleservices. Digital represents 30% of the staff. Clients include AARP, Pfizer and Proctor and Gamble. Headquartered in Washington, RTC also operates from New York. Originally launched in 1967, RTC was acquired by WPP in 1989 and became part of Wunderman in 2002.

38 34- Global ranking of 112 digital agencies n 103 to 103 Core Business 103ex 72 Carmichael Lynch 1962 Interpublic Carmichael Lynch Advertising ADVERTISING Carmichael Lynch is wholly owned by the Interpublic Group of Companies and headed by Mike Lescarbeau (CEO). Carmichael Lynch is a full service agency which provides also digital services as part of integrated offering. The agency is based in Minneapolis. Its clients include American Standard, Subaru, Brown-Forman, Harley-Davidson, Hasbro, Porsche, Calphalon, Cargill, Trane. Originally founded in ex 72 Studiocom USA (VML) 1998 WPP Young & Rubicam Advertising MARKETING Carmichael Lynch is wholly owned by the Interpublic Group of Companies and headed by Mike Lescarbeau (CEO). Carmichael Lynch is a full service agency which provides also digital services as part of integrated offering. The agency is based in Minneapolis. Its clients include American Standard, Subaru, Brown-Forman, Harley-Davidson, Hasbro, Porsche, Calphalon, Cargill, Trane. Originally founded in ex 72 TM Advertising 2002 Interpublic McCann Worldgroup Advertising ADVERTISING TM Advertising is an advertising agency part of the Interpublic Group of Companies headed by CEO Becca Weigman. They offer services such as guerrilla marketing, consumer research, strategic brand planning, media strategy, direct and digital marketing (websites, banners, search, online campaigns), as well as print & broadcast production services. TM Advertising s client portfolio includes American Airlines, Discover Network, Bausch+Lomb, supermedia, Citi, Daikin, Statoil, Reel, American Heart Association, American Airlines, Bell Helicopter, Group Health, Nationwide, Nintendo Wii, Superpages.com. They operate from Dallas (HQ) and Austin. Founded in 2002.

39 35- Global ranking of 112 digital agencies n 106 to 108 Core Business Firstborn 1997 Dentsu Dentsu America Advertising Firstborn is an American independent digital agency acquired by Dentsu West in The agency is headed by Founder and CEO Michael Ferdman. Firstborn offers services such as websites, online ads, viral campaigns, digital applications, 3D models, HD video, interactive presentations, content management tools. It counts Aflac, Lands' End, IBM (with Ogilvy), Wrigley and Ford Vehicles (with Wunderman Team Detroit) as clients. Based in New York. Founded in The Media Innovation Group (The MIG) 2008 WPP WPP Digital Specialist VARIOUS The Media Innovation Group (The MIG) is an American digital technology agency owned by WPP Digital. Headed by GM Brian Lesser, the services offered include technology solutions, data, digital advertising, digital media, targeting, innovation, optimization and user interaction. Headquartered in New York the Media Innovation Group also operates an office in London. ed by WPP digital in Cadreon 2009 Interpublic Mediabrands Media VARIOUS Cadreon is an American digital audience marketplace agency part of Mediabrands (Interpublic). Cadreon is headed by CEO Brendan Moorcroft. The services offered include marketing strategy, audience strategy and analysis, audience management, targeting, data, creative content, CRM, campaign performance and optimization and audience insight analytics. Cadreon is headquartered in San Francisco and plans to roll out in Europe, APAC and Australia by the end of Cadreon was launched by Mediabrands (IPG) in May 2009.

40 36- Global ranking of 112 digital agencies n 109 to 110 Core Business Venables Bell & Partners 2001 Independent Venables Bell & Partners Independent ADVERTISING 110ex 60 Venables Bell & Partners (VB&P) is an independent advertising agency with digital capabilities. Bob Molineaux heads the agency as president and partners. VB&P was founded by co-creative directors Paul Venables and Greg Bell. Key clients include Audi of America, Barclays, Chef Boyardee, CLEAR, Conoco, HBO, Intel, Meth Project, Nestea, Orville Redenbacher's, PG&E, Slim Jim, Vizio, 76 among others. The Agency has its headquarters in San Francisco. VB&P was founded in Goodby, Silverstein & Partners Digital 1983 Omnicom Goodby, Silverstein & Partners Advertising ADVERTISING Goodby Silverstein & Partners Digital (RECMA branding) is an advertising agency part of the Omnicom Group, headed by Jeff Goodby and Rich Silverstein (Co-Chairmen). GS&P is a traditional advertising agency which provides also digital services as part of integrated offering. Goodby Silverstein & Partners operates 1 office (San Francisco) in the USA. Clients include Nintendo Wii, Yahoo! Hewlett-Packard, Frito-Lay, Haagen-Dazs, CMPB ("got milk?"), Adobe, Sprint, Turner Broadcasting and many others. Goodby Silverstein & Partners was founded in ex 60 Annalect Accuen 2009 Omnicom Omnicom Media Group (OMG) Media DATA Accuen is an American digital media acquisition platform part of Annalect Group part of Omnicom Media Group (OMG). Headed by founder and CEO Todd Curry. Accuen s digital media acquisition platform combines media, data, technology and strategy. Accuen is based in Chicago. Founded in ex 60 Phonevalley 2001 Publicis VivaKi Media MOBILE Phonevalley is a mobile agency part of VivaKi Nerve Center (Publicis Groupe). Headed by Alexandre Mars (CEO). Phonevalley s range of services offers Interactive solutions, Media P&L, CRM, recruitment, and strategic marketing. Among their notable clients are Puma, Coca-Cola, Cadillac, Lancôme, GMC, Chevrolet, Lacoste and HP. Headquartered in Paris, Phonevalley also operates offices in Italy, Singapore, India, China, Russia and the United States. Founded in 2001.

41 USA list of 15 agencies studied but not ranked Core Business - 55 Brierley+Partners (WPP 20%) 1985 WPP WPP Specialist & DIRECT Brierley+Partners (B+P) is a full-service direct marketing agency with customer loyalty and CRM programs, part of WPP (20%). The agency is headed by President and CEO Jim Sturm. B+P provides services such as Direct, Digital ( ing, websites, creative, etc.), Loyalty Program Design, CRM Strategy, Analytics & Research, Technology, Creative Services and Production/Fulfillment. B+P current key clients are American Eagle, Baylor, Blockbuster, Bloomingdales, bmi, Borders, ebay, Godiva, Hilton, Hertz, MTV, Nokia, Victoria's Secret. Brierley+Partners is headquartered in Dallas (USA) with additional offices in Los Angeles and London (UK). The agency was founded in 1985 by Hal Brierley VIRTUE (WPP Minority %) 2006 WPP Vice Media Group Media VIRTUE Worldwide is a full-service agency part of WPP owned Vice Media Group. CEO & founder Spencer Baim heads the agency. VIRTUE offers digital strategy consultancy, creative content production, digital media planning & buying, media distribution as well as social media marketing. Client references include Jansport, MINI, Project X movie, Adidas Originals, Levi's nike, Smirnoff, Palladium Boots, Vodafone, DELL, RedBull and Volvo. VIRTUE is headquartered in Brooklyn, New York; in Europe, VIRTUE is headquartered in Shoreditch, London. The agency was founded in CRM Publicis VivaKi Media MOBILE CRM365 is a social, mobile customer marketing agency of VivaKi part of Publicis Groupe. Headed by CEO Seth Solomons (former Digitas global CMO). CRM365 is a data-driven CRM tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. CRM365 is servicing clients within the Publicis Groupe of companies. Headquartered in New York. CRM365 was launched in October Element Omnicom Element 79 Partners Advertising MARKETING Element 79 is a marketing agency part of the Omnicom Group. The agency is headed by President & CEO Brian Williams. In addition to advertising development and execution, Element 79 provides digital marketing solutions such as: website, banners, social media, viral media, search, online campaign, online gaming, apps and data management. Clients include Alberto Culver, American Greeting Cards, Amway, Central DuPage Hospital, Children's Memorial Hospital, ConAgra Foods, Cricket Wireless, GTCR Financial, Harris Bank, Hasbro, Lasik Plus, LaQuinta Inns, Libman Mops and Supercuts. Element 79 operates 1 office (Chicago) in the USA. Founded in 2001.

42 2- USA list of 15 agencies studied but not ranked Core Business - 40 FullSIX 1998 Independent FullSIX Group Independent FullSIX Group is a European independent digital advertising group headed by Group CEO Marco Tinelli and by USA COO Melissa DI MEMMO. FullSIX Group operates 17 agencies in 8 countries on 3 continents. The Group is built around 5 networks of agencies: FullSIX, Grand Union, 6:AM, OTO research and Ekino. FullSIX service offerings include strategic planning, consumer research, measurement, data, ecrm, e- commerce, mobile & social media, technology marketing and content creation. Notable clients include HSBC, AXA, Groupama, Vodafone, Nokia, Ferrari, Remy Cointreau group, Danone, Coca-Cola, Heineken, Mars, Sky, TF1, L'Oreal, Reckitt Benckiser, Renault, Hertz, Accor, FNAC, Whirlpool, EDF and GDF. Founded in JumpTap (WPP 2.5%) 2004 WPP WPP Digital Specialist MOBILE JumpTap is an American mobile search & advertising agency in which WPP has a 2.5% share. Headed by President & CEO Dan Olschwang, the services offered include mobile internet publishing, applications development and mobile search ads technologies. JumpTap works alongside advertising, wireless operators technology and publishing partners such as IPG, Publicis, AT&T, Alltell, Bell, Virgin Mobile, NBC Universal, Fox Mobile, Hearst Magazines, the NBA, Openwave and the Associated Press. Jumptap is headquartered in Cambridge (Massachusetts) with offices across North America, London, Madrid, Paris, Rotterdam, Stockholm and Tel Aviv. Jumptap was founded in The Concept Farm 2000 Independent The Concept Farm Independent The Concept Farm is a fully integrated marketing communications and content development agency. We offer a variety of marketing services from brand building, strategic planning, and integrated creative development through full-up digital, broadcast and print production. Over the last 10 years we have applied our expertise across numerable integrated channels to deliver truly measureable, highly effective 360 programs for clients including BNY Mellon, Disney, ESPN, Estee Lauder, James Patterson Entertainment, Nielsen, United Nations, Windstream Communications and the Versus network. We also develop and produce original entertainment content/programming for film, TV and the web including Cool in Your Code our multiple Emmy winning TV and web series highlighting the best that New York and London has to offer M WPP GroupM Media SOCIAL M80 is an American online word-of-mouth marketing company part of GroupM (WPP 100%) and headed by CEO Todd Steinman. M80 offers social network channel management, conversation marketing, social listening and analysis, interaction optimization, influencer outreach, video seeding and content syndication. The agency is headquartered in Los Angeles with offices in New York, Chicago, Seattle and Washington DC. M80 serves music, film, home entertainment, and consumer lifestyle companies of which: Microsoft, Cisco, Dr Pepper, Ford, 20th Century Fox, THQ, Trojan and Warner Bros. M80 was established in 1998 and acquired by GroupM in June 2006.

43 3- USA list of 15 agencies studied but not ranked Core Business - 38 Big Spaceship 2000 Independent Big Spaceship Independent Big Spaceship is an independent digital agency. Headed by Founder & CEO, Michael Lebowitz. Big Spaceship offers Brand Strategy, Web, Mobile, Games, Social, Installations, Products, Content. Clients include, Crayola, Lucasfilm, Adobe, General Electric, Epson, HBO, MoMA, NBC Universal, Victoria's Secret & The NYT among others. The agency has one office and is based in Brooklyn (USA). Founded in Berlin Cameron United 1997 WPP United Network Advertising ADVERTISING Berlin Cameron United is a creative advertising agency with digital capabilities. BCU is part of WPP's Voluntarily United Group of Creative Agencies network. Headed by CEO Ewen Cameron. Berlin Cameron United offers all traditional services of an advertising agency and provides also digital services as part of integrated offering. Top digital clients include Hennessy, Heineken, Belvedere Vodka, Tree hugging cats, Travelodge, Howard Johnson and many others. The agency has one office and is based in New York (USA). Berlin Cameron United was founded in Novus Direct 1981 Omnicom Omnicom Media Group (OMG) Media & DIRECT Novus Direct (former Singer Direct) is an American media consultancy with digital capabilities owned by Omnicom Media Group (OMG). Headed by SVP, Direct Fern Goldstein. The services include strategic and tactical planning, media negotiations and buying, program management, ad material logistics and digital asset trafficking, and campaign analysis / optimization. Key Clients include American Express, Mc Donald s, Sears, EA, Reader's Digest, Disney, Nissan Tupperware. Singer Direct is headquartered in New York. Originally founded in Omnicom acquired Singer Direct in EVB 2006 Omnicom DAS Specialist ADVERTISING EVB (Evolution Bureau) is a full-service advertising agency specializing in interactive marketing and a member of the Omnicom group of companies. EVB is headed by CEO Daniel Stein (co-founder) and Executive Creative Director Jason Zada (co-founder). EVB offers traditional and digital advertising services including online marketing, social marketing, content, video (EVB Productions), websites and others. EVB has supported clients including Adidas, Levi's, Alberto Culver, Sephora, Kodak and many others. EVB has one office and is headquartered in San Francisco (USA). The agency was founded in Omnicom Group as acquired a majority stake in 2006.

44 4- USA list of 15 agencies studied but not ranked Core Business - 30 Extractable 1999 Independent Extractable Independent Extractable is an American independent digital agency specializing in online user experience. Headed by founder and CEO, Craig McLaughlin. Extractable offers digital services such as: Digital Marketing Research, Digital Strategy (Segmentation, Content Strategy, Globalization); Design & Prototyping (Architecture, Modeling, Icon design, Copy writing, graphics, Videos, Animations); Digital Development (Technology Strategy, HTML, Flash, Content Management System, Systems integration, Database development, Hosting). The agency is based in the heart of the SOMA neighbourhood of San Francisco California (USA) Extractable counts Charles Schwab, EA Sports, FedEx, HTC America, Kodak, Palm, PG&E, Safeway, Sun Microsystems, 3Com, Sunset, and Visa among its largest clients. Extractable was founded in Innovyx 1998 Omnicom DAS Specialist ING Innovyx is an American permission-based marketing company part of Diversified Agency Services (DAS), a division of Omnicom Group Inc. Headed by CEO Derek Harding. The agency offers a range of digital marketing solutions, including subscriber acquisition; deliverability services; response management; program data hosting and analytics; and permission management. Innovyx owns its own digital marketing platform (Dialogue 1to1 ). Key services are: Marketing, Service Provider, Strategy and Analytics. Key clients include Adobe, DELL, Hyatt, Novartis, Pfizer, Jeep, Citroën, Toyota, AOL, Chrysler, HP, Philips, Playstation among others. Innovyx is headquartered in Seattle and has additional offices in NY and Dallas and in London (UK). Innovyx was founded in Red Urban 2001 Omnicom Red Urban Specialist Red Urban is a full service digital agency owned by Omnicom. Headed by MD Mike Jefferies. Their services include digital advertising solutions, event marketing, sports sponsorship and brand experiences. Red Urban s main clients are American Airlines, AT&T, gettyimages, Diageo, Renault, Guinness, Lay's, Microsoft, Red Bull, the US Air Force and Philips. Headquartered in London, Red Urban also operates offices in Amsterdam, Dallas, London, Munich, New York and Toronto. Founded in 2001.

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