Art Districts in Beijing

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1 creative places in beijing 1. Creativity in beijing 2. art district economy and art districts Fotos:

2 Creativity in beijing Beijing s modern creative Society

3 Creativity in beijing Beijing s Creative Clusters

4 Creativity in beijing defining the new urban Patterns - The Cluster Theory creative cluster place for creative enterprise in a geographically defined area in which linked groups of creative industries, businesses or cultural activities are located - associated with street fashion - high degree of not-for-profit activity, fragmented production and consumption - tendency towards less innovation to more tourism and reproduction of tradition 3 present creative cluster models - fully commercialized - real-estate driven - village type

5 Creativity in beijing defining the new urban Patterns - The Cluster Theory why companies cluster - companies look for concentrations of talented people who power innovation and economic growth - creative people are the driving force in regional economic growth (Human Capital Theory by Richard Florida) - creative people settle in innovative diverse and tolerant places - the companies follow the people or are started by them - key-factor: 3Ts technology, talent, tolerance political motives to support creativity and culture nowadays - policy of creative clusters as strategy for urban development and regeneration - complexity of positive economic and social effects - achieving with culture the status of a world-class-city

6 Creativity in beijing Pingguo Art Plaza

7 Creativity in beijing Caochangdi ---- The Lower East Side?

8 Creativity in beijing Hou Hai

9 Creativity in beijing 798 Art Zone ---- The Dashanzi Art District Fotos: 798 sign www. en.visionunion.com;

10 art district 798 Construction Of The Joint Factory 718

11 art district 798 artistic rebirth

12 art district 798 Notable Exhibitions

13 art district 798 Gentrification

14 art district 798 Forecast The crux of 798 in view of culture lies in how its new meaning compares to which old meaning. Ai Weiwei (independent artist, curator and architect)

15 economy and art districts Art districts - time not new phenomenon 1900 Paris Montparnasse Artists & Poets like Pablo Picasso, Fernand Leger, James Joyce, Ernest Hemingway 1960/70 London Chelsea centre of the hippie and punk subculture 1970/80/90 New York Soho former industrial area Cheap spaces were turned into lofts Fotos: Cafés Soho

16 economy and art districts Art districts - COntext Context Post-industrial society - installed in former industrial areas - low rents and a offer of large space Characteristics - possibility to diversify urban life - upgrade the city s image - new economic source without its own Soho, how can Beijing be taken seriously as a major economic player on the world stage Li X. New 798 Art Area Architecture and Urbanism No.399 Fotos: The Warhol Economy: How Fashion, Art, and Music Drive New York City by Elizabeth Currid

17 economy and art districts Art districts - critics relation of art and economy - development of art districs seem to follow the same pattern - paradox relation of Art & Economy critics on the recent development It has become a show place rather than a creative base it is being Disneylized Meng Sun: The Production of Art Districs with Chinese character in Beijing, : a case from factory warehouse to the 798 Art Zone Fotos: Money Art T shirt comme des garcons

18 economy and art districts discussion Is the commercialization of Art Districts inevitable? Is it to the state to interfere in order to protect the culture? What s your opinion: Do Art Districts can create a specific city image? Or are those Art Districs more or less the same over the world?

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