Fashion Centers. Back to Table of Contents

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1 Back to Table of Contents

2 Chapter 4 Fashion Centers Fashion Centers Design and Buying Centers Global Impact of Fashion 2

3 Chapter Objectives Describe a fashion design center. Define a buying center. Explain how design and buying centers impact local economies. Identify the most important design centers. Explain the importance of global sourcing in the fashion industry. Describe how cultural influences affect mainstream fashion. 3

4 What Is a Design Center? A thriving design center can make a city important in the fashion world. Design centers host important fashion shows during fashion weeks. design center a district in a city where fashion design and production firms are clustered together fashion week periods during each year when fashion designers present new designs or collections Section 4.1 4

5 Major design centers include: International Design Centers Paris New York Milan London Tokyo Section 4.1 5

6 Since the 1700s, the city of Paris has been synonymous with haute couture and has been the home to couturiers. Coco Chanel and Yves St. Laurent are examples of couturiers. International Design Centers haute couture French term for high fashion, which is expensive, trend-setting, custommade apparel couturiers professional fashion designers, involved in designing, making, and selling high fashion Section 4.1 6

7 International Design Centers Atla moda, the Italian term for high fashion, is centered in the city of Rome. Designers in Milan concentrate primarily on ready-to-wear garments. Italian fashion is known for its beautiful fabrics and sophisticated prints. Section 4.1 7

8 International Design Centers New York City is considered to be the center of U.S. fashion. Almost two-thirds of U.S fashion manufacturing is located in New York. New York designers present their creations during designated fashion weeks. Section 4.1 8

9 International Design Centers London was originally noted for classic business suits. London fashion now focuses on high-quality, ready-to-wear garments. There are about ten design centers throughout the United Kingdom. Section 4.1 9

10 International Design Centers Tokyo has quickly become one of the leading fashion design centers. Fashion companies in Tokyo not only produce Japanese designs but also have licenses to produce European and American apparel products. Section

11 U.S. Design Centers Important design centers in the U.S. include: New York City, New York Los Angeles, California Dallas, Texas Section

12 What Is a Buying Center? Buying centers are concentrated in geographic areas where manufacturers promote their newest lines or a group of styles and designs. buying centers a central district in a city where fashion businesses sell products to retail buyers Section

13 What Is a Buying Center? The fashion industry is important to a city s economy. Most cities have not-for-profit corporations that help promote a particular city s apparel industry. Section

14 What Is a Buying Center? The Importance of Buying Centers Out-of-town apparel buyers generate millions of dollars for the local economy. Section

15 U.S. Buying Centers The apparel industry designates particular market weeks to present different components of fashion products. market weeks the major times scheduled by fashion producers to show fashions to buyers Section

16 U.S. Buying Centers New York s Garment District is the primary buying center in the country. Many retailers avoid New York and use regional buying centers in cities such as Los Angeles, Dallas, Chicago, Atlanta, or Miami. Section

17 U.S. Buying Centers A larger regional center may have several building clusters, or marts. mart a building that houses thousands of showrooms for a specific merchandise category Different marts may be devoted to specific apparel or accessory groups. Section

18 Heart of the Fashion Industry Design centers and buying centers represent the heart of the fashion industry. Design centers represent the centers of creativity. Buying centers represent the centers of commerce. Section

19 Web Power For Operating emerging an designers e-tail business wanting on to an sell electronic their products, channel the choice Web can for distribution be costly, is due between to design, clicks delivery, or bricks: returns, online and retail versus operating traditional expenses. in-store retail. Online stores are a great way to start a business without the overhead of renting retail space. Though Many larger dot-com companies crashed in the However, 1990 s, building small stores an online like Harris store Cyclery means reaching of West Newton, customers and Massachusetts, providing them actually with a way increase to view, sales pay using for, and a basic receive Web their site. purchases. Today, a To third do of this, Harris s many bicycle entrepreneurs business team rides up in with on established the Web to e-tail get Web hard-to-find sites such parts as and Yahoo, personal ebay, service. and Amazon. Ebay is known as an online auction site, but it also Describe an e-business s home page to your class after sponsors online fashion stores. viewing one through marketingseries.glencoe.com. For more information, go to marketingseries.glencoe.com. Section

20 What are three of the most important international design centers? 2. What is the difference between a fashion design center and a buying center? 3. How do fashion design centers and buying centers benefit the cities in which they are located? Section

21 How Fashion Travels The global chain of production must remain flexible to enable producers to respond to the latest fashion trends. Section

22 How Fashion Travels Globalization Need to reduce costs Time-to-market concerns Product lead times = More complex sourcing and production strategies Section

23 To reduce costs and maximize profits, many textile and apparel manufactures have begun global sourcing. Global Sourcing and Production global sourcing the identifying and negotiating of supply chains in numerous world locations Supply companies that move away from their own manufacturing retain control over the sourcing cycle. Section

24 Global Sourcing and Production Global sourcing increases business risks due to economic and political factors. Section

25 Global Sourcing and Production Production of clothing is global. Changes in customer taste indirectly affect production jobs around the world. Section

26 World Fashion Designers and apparel companies establish promotional offices in major fashion cities around the world where they show their collections. The proximity of some markets, such as the Asia and California markets, helps to create trade patterns. Section

27 Culture and Fashion The influence of culture or ethnicity cycles in and out of fashion. Some ethnic styles become classic, or standard. culture the system of shared beliefs, values, customs, behaviors, and artifacts attributed to members of a specific society Section

28 Culture and Fashion Designers can travel around the world for ideas or find inspiration in their own diverse communities. Designers may adapt style influences from cultures from the East or the West. Section

29 World Fashion at Home Global production, fashion centers, catalogs, home shopping television, and the Internet continue to make fashion readily available to the consumer. Section

30 Why are fashion companies turning to global sourcing? 2. How does culture impact current fashions? 3. Describe a recent cultural influence that has moved into mainstream fashion. Section

31 Checking Concepts 1. Describe the concept of fashion weeks hosted by design centers. 2. Explain how local governments support design centers Fashion Local governments weeks are enact periods favorable during each regulations, year when and fashion they have designers present organizations new to designs promote or the collections. fashion industry within particular cities. continued 31

32 Checking Concepts 3. Identify the geographic areas where manufacturers promote their newest lines. 4. Name some businesses besides fashion businesses that benefit from design and buying centers Manufacturers Other businesses promote that benefit their include lines in hotels, buying restaurants, centers such transportation as New York City, services, Los Angeles, and other Dallas, non-fashion Chicago, Atlanta, businesses. and Miami. continued 32

33 Checking Concepts 5. Identify the major design centers of the world. 6. Identify the major buying centers of the United States. 7. Describe some risks of global sourcing Paris, New Risks York of Milan, global City, New Los York Angeles, sourcing City, include Dallas, London, and Chicago, lack Tokyo of economic Atlanta, and stability Miami in developing nations as well as economic and political factors around the world. continued 33

34 Checking Concepts Critical Thinking 8. Identify a culture that has significantly influenced fashion of the last two years and give examples of items of apparel. 8. Answers may include any culture that has influenced fashion with reasonable examples. Some cultures may include Asian, western, and urban. 34

35 End of Fashion Centers Back to Table of Contents

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