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1 1. Company Profile 1.1 General Profile Full Name of Company Emerald Medical Applications LTD Registration # Prior name of Company ---- Type of Company HT R&D Research Institute University Other Stage Seed R&D Initial Revenues Revenue Growth Ownership Public Private Governmental Other Year Established 2010 No. Employees 10 No. R&D Personnel Company Contact Info Street Address 7 Yishfe St. City Modiin P.O. Box Country Israel Zip Code Telephone Fax Website m/pages/login.aspx Lior@DermaCompar e.com 1.3 Primary Contact Person First Name Lior Last Name Wayn Title Mr. Function Co- Founder & CEO Phone Mobile Phone Lior@DermaCompare.com Page 1 of 8
2 1.4 Organization Description General Business Description Emerald Medical Applications is a new startup founded by Mr. Tal Wayn, and Mr. Lior Wayn. The founders manage and run the business on a daily basis. Tal and Lior are cousins and coworkers who grew up together and were influenced by Israel's Startup Nation environment. Emerald Medical Applications is operating in the field of image processing software infrastructure solutions for an extensive range of applications in diverse medical business areas such as EEG, X- Ray, bio-imaging, etc. Emerald Medical Applications focus on digital image processing, using computer algorithms to perform image process over digital images. This technology will enable a wide range of applications using diverse algorithms. DermaCompare is the first application to utilize our sophisticated image processing technology. The skin lesions detection software solution is designed to revolutionize the process of diagnosing melanoma, the major cause of skin cancer related mortality. DermaCompare supports early stage diagnosis of skin cancer by providing constant monitoring of suspicious skin lesions using various imaging methods, thereby significantly increasing the chances of treating the condition, as well as lowering the cost and complexity of treatment. Mr. Tal Wayn has over fourteen years of experience in managing and designing sophisticated software systems as well as other intelligent software applications for leading Israeli companies. Prior to establishing Emerald Medical Applications, Tal founded Sapphire Information Systems. Tal has served as an Enterprise Program Manager for HyperRoll Inc and InfoGin Ltd. Tal also held several key R&D and Management positions for leading Israeli business intelligence firms. Mr. Lior Wayn leads the company's business and marketing activities. Lior has over twelve years of marketing and sales experience. He has held several Marketing & Sales Directorships with enterprise such as Nees, Malam-Team, mid-size and start-up companies. Mr. Lior Wayn also worked as a Product Specialist and as IT Director at one of Israel s leading tourism industry business. Although the two founders are EU citizens, their experience and expertise originates from serving in Israel's elite technology army units. Page 2 of 8
3 Technology Description (Main Products/Services) We use aerial defense technology to save 420 million people from skin cancer. DermaCompare is the first of its kind population-wide melanoma screening. DermaCompare is cloud based real time auto image processing comparison tool, based on military technology for deciphering of aerial shots for early detection of skin cancer which will help cure more than 420 million high risk Melanoma population. Too many hours of exposure to direct sunlight is dangerous and can lead to skin cancer. A significant majority of the high risk 420 million populations are typically from the North America, Europe and Australian regions. For several years, this population has suffered from the lack of dermatologists' abilities to successfully locate and properly diagnose dangerous new or changed skin lesions. Melanoma is the only cancer that marks the skin with a 'preliminary' written warning notice. Nevertheless, melanoma death rates have not declined over the years. Over the last 15 years there have seen significant developments using such technology as Total Body Photography (TBP) which provides a complete record of the skin. Unfortunately, the process of photographic digitization has gradually led to rising frustration among dermatologists. Their current diagnosis efforts are based on time-consuming and inefficient manual scanning and comparisons to identify differences between two TBP image sets in order to locate essential new and changed skin lesions. - More than 60% of melanoma cases are the result of a new mole. - More than 40% of melanoma cases are the result of changed moles. However, since the human body dynamically changes over time, manual diagnosis of patients is severely limited hence. Tracking changes is virtually impossible, so physicians typically check ABCDE factors (Asymmetry, Border, Color, Diameter, Evolving) DermaCompare's revolutionary system offers: - No risk - Very low price - Remote access to a first of its kind innovative worldwide dermatology clinical database - No installation or IT team involved The service is offered at a flat rate of $95 USD per year, per patient. Currently physicians typically charge $500 USD for the entire manual-based analysis process. DermaCompare is offered an an over the internet as a service (SaaS - Cloud-based platform). Physicians simply visit DermaCompare's web site and after a one-time simple registration process, they're ready to upload their first patient's photographs to the database. DermaCompare's platform quickly analyzes the data and sends the results back to the physician in real-time. DermaCompare is an aid tool used by physicians to complete their evaluation and diagnosis of their patient. Targeted Customers Page 3 of 8
4 1. Cancer patients 1.1. Self-test & a starting point and basis for comparison with the history of moles 1.2. No one can remember the mole, size, color, scale, symmetry No one can pay attention to if he grew a mole. Especially back, neck, etc. 2. Physicians 2.1. More than 60% of melanoma cases are the result of a new mole. More than 40% of melanoma cases are the result of changed moles 2.2. since the human body dynamically changes over time, manual diagnosis of patients is severely limited hence 2.3. Tracking changes is virtually impossible, so physicians typically check ABCDE factors (Asymmetry, Border, Color, Diameter, Evolving). DermaCompare is the 1st tool ever that will help them to see and track changes automatic!!! 3. HMOs 3.1. Early detection saves lives. That's it!!! 3.2. Early detection prevents suffering and pain 3.3. Skin cancer can be detected early, but no decrease in mortality as a result there is no follow-up 4. Health Care Insurance Organizations 4.1. Early detection is significantly cheaper than cancer patient care 4.2. Advanced technology and innovative treatment 4.3. No purchase cost, basic SLR camera equipment, cheap handling 5. USA & Australia 5.1. SaaS & Cloud based solution, enables TeleMedicine 5.2. Use in Mobile to provide service to remote patients 5.3. General physicians can use the machine learning and artificial intelligence features to support diagnostics decision making process Page 4 of 8
5 1.5 Technology Sector & Subsector of Company (Select 1 sector and 1 subsector) Clean-Tech Agrobiotech Energy Environment Materials Water Technologies Communications Broadband Access Broadcast Enterprise Networking Home Networking Mobile Applications NGN & Convergence Optical Networking Telecom Applications VoIP & IP Telephony Wireless Applications Wireless Infrastructure Internet Content Delivery Content Management e-commerce E-Learning Internet Applications Internet Infrastructure Online Advertising Online Entertainment Search Engines IT & Enterprise Software Social Networks Business Analytics Security Enterprise Applications Enterprise Infrastructure Miscellaneous Software Life Sciences Design and Development Tools Agrobiotech Bioinformatics Biologicals Diagnostics Healthcare IT Industrial Medical Devices Telemedicine Therapeutics Miscellaneous Technologies Defense Hardware Industrial Technologies Miscellaneous Nanotechnology Fabrication and Testing Manufacturing Equipment & EDA Memory & Storage Network Processors Processors & RFID Security Miscellaneous Video, Image & Audio 1.6 Company Settings (For Israeli Companies ONLY) Would you like your company profile to appear in the public, online MATIMOP Company Database? Would you like to receive s from MATIMOP on news & events? Page 5 of 8
6 2. The Project 2.1 Description of the Proposed Project We use aerial defense technology to save 420 million people from skin cancer. DermaCompare is the first of its kind population-wide melanoma screening. DermaCompare is cloud based real time auto image processing comparison tool, based on military technology for deciphering of aerial shots for early detection of skin cancer. DermaCompare is offered as an over the internet service (SaaS - Cloud-based platform), as well as mobile platforms. Physicians simply visit DermaCompare's web site and after a one-time simple registration process, they're ready to upload their patients' photographs to the database. The DermaCompare platform quickly analyzes the data and sends the results back to the physician in real-time. DermaCompare is designed as an aid used by physicians to complete their evaluation and diagnosis of their patient. Our mission is saving lives, that s why we are looking for cooperation and collaboration with experts who will bring their tools and together with our "know how" IP and together we'll be able to complete the remaining R&D project and help DermaCompare become market leader as the "golden standard treatment" of early detection of skin cancer! We are looking for companies specializing in the fields of : - Artificial Intelligence - Medical devices - Optical 2.2 Technology Sector & Subsector of the Proposed Project Clean-Tech Agrobiotech Energy Environment Materials Water Technologies Communications Broadband Access Broadcast Enterprise Networking Home Networking Mobile Applications NGN & Convergence Optical Networking Telecom Applications VoIP & IP Telephony Wireless Applications Wireless Infrastructure Internet Content Delivery Content Management e-commerce E-Learning Internet Applications Internet Infrastructure Online Advertising Online Entertainment Search Engines IT & Enterprise Software Social Networks Business Analytics Security Enterprise Applications Enterprise Infrastructure Miscellaneous Software Life Sciences Design and Development Tools Agrobiotech Bioinformatics Biologicals Diagnostics Healthcare IT Industrial Medical Devices Telemedicine Therapeutics Miscellaneous Technologies Page 6 of 8
7 Defense Hardware Industrial Technologies Miscellaneous Nanotechnology Fabrication and Testing Manufacturing Equipment & EDA Memory & Storage Network Processors Processors & RFID Security Miscellaneous Video, Image & Audio 3. Potential Project Partner/Company 3.1 From which country/region are you seeking a partner? World wide 3.2 Main characteristics and specific technological expertise of potential partner DermaCompare is the first of its kind population-wide melanoma screening. DermaCompare is cloud based real time auto image processing comparison tool, based on military technology for deciphering of aerial shots for early detection of skin cancer. We would like to cooperate with Optical medical hardware solutions providers. Our ultimate goal is to create a holistic solution with 360 panoramic 3D"shower" cameras available at hospitals and main clinics, as well as an intelligent multi-camera pod for smaller clinics. 3.3 What is the specific R&D Contribution you are seeking? Expertise in medical device hardware engineering and artificial intelligence technology Companies/Organizations you are already in contact with 4. Statement of Agreement I hereby provide my consent to disclose this form to third parties in the process of identifying potential partners for the proposed project. 4.1 Signature of Company Company Name Emerald Medical Applications LTD. Page 7 of 8
8 First Name Lior Last Name Wayn Title Mr. Function Co- Founder & CEO Signature Page 8 of 8
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