BassmArt is an organization which specializes in implementing

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2 Profile BassmArt is an organization which specializes in implementing high-tech projects and services for the historic and artistic heritage, culture and leisure. It is a global consultant for developing cultural projects, where it supports the customer by assisting in their choices of technology, strategy and growth. BassmArt works with Museums, Cultural Institutions, Sports Associations, Public Administration and Trade Show Exhibition Areas 2

3 Offer BassmArt s offer is characterized by integrated technological solutions: e-ticketing call centre and activities focused upon Customer Satisfaction management and strategic event consultancy e-commerce multimedia products interactive multimedia information points for museums and exhibitions learning experiences centered on the use of new means of communication (audio and video guides) merchandising rechargeable fidelity cards 3

4 E-ticketing: functions The main functions offered by the ticketing system are: complete management of ticket and season ticket reservations by credit card; sale of tickets and season tickets via Internet, both with numbered seats and open seating; integration with an attendance control system; management of groups, individual and/or group bookings, with pricing according to the user profile; attendance statistics in real time; legal and accounts reporting; fiscal and non-fiscal management. 4

5 E-ticketing: features Ticketing management for events with numbered seats: satisfies the requirements of theatres, cinemas, arenas, sports stadia and arenas. The main functions: configuration of events and/or the theatre or museum season; configuration of advance sales and management (also totally independently by the organiser) of allocations to be assigned to the various channels (Internet, call centres, sales outlets, etc.); functions of selling, fast selling (best seat), group bookings, seat reservations at various access levels also based upon the individual operators; management of any type of season tickets, fixed-day or open, integrated season tickets for various attractions; continuous monitoring of pre-sales and statistics in real time with online access by individual operators also with different displays; fulfilment of all fiscal and administrative obligations and production of respective reports (taxation and accounting); data and statistics reports; maximum customisation of entrance tickets with insertion of sponsor logos and other graphical elements also when issuing the tickets. Ticketing management with open seating: for ticket purchases at museums, exhibitions, concerts and trade fairs. The following services are available upon request: admissions in dedicated time slots for individuals and/or groups or schools and/or associations; minimum and maximum admissions for fixed time slots (capacity); setting of specific deadlines for the booking phase configured on individual box offices or individual operators. 5

6 Multimedia products The CD-ROM created by BassmArt was created as an innovative and versatile tool to accompany visitors on a virtual tour of the Accademia Gallery. The interactive multimedia technology allows for a virtual tour of the whole museum, proceeding room by room, through high resolution images. Available in Italian and English, this product allows for a 360 o view of the room being visited. Particularly useful are the supplementary information files, enhanced by audio clips and images which, thanks to the zoom function, allow for the most important works in the Gallery to be fully appreciated. 6

7 Audio/video guides 1 portable equipment Learning experiences centered on the use of new means of communication (audio and video guides) BassmArt s audio guides, available in five languages, stand out for the completeness of the information contained: a good 2 and a half hours of comments compared to around 1 and a half hours on an average audio guide. They have the unique feature of allowing visitors to decide upon their own route to follow inside the museum. Through the panel provided and the information leaflet supplied with the audio guide, which includes maps of the halls showing the location of the works, users are fully oriented on the inside of the museum. The first experience in this area was the audio guide service supplied by BassmArt to the Palatine Gallery and the Royal Apartments at Palazzo Pitti. 7

8 Audio/video guides 2 kiosk The audio guide kiosk, in multilingual version which can be used with token dispensers, offer visitors the opportunity to decide upon their preferred duration of listening and viewing, while showing the remaining time available. Accessible thanks to their touch screen mode, they also allow visitors to choose the starting point of the tour. Equipped with stereo headphones and large monitors, they enable tourists to make a virtual visit to the site of interest, providing in-depth and detailed descriptions. Their elegant design, which is fully customizable, means they will not be out of place in fine historic buildings. 8

9 Multimedia guides Available in multilingual version, it is a touch screen handheld device with a large display (approximately 2.8 ) and a modern design. It has an extremely simple interface which can be used by those who are unfamiliar with technological equipment. The system is based on RFID technology, which uses TAGs, i.e. very small sophisticated devices positioned in the places of interest, which can be placed both inside the attractions and along external routes. The interaction (of the handheld device with the TAGS) makes it possible, each time, to use multimedia content to describe the location, the monument or site in which the visitor is located. As the text can be displayed directly on the video of the handheld device, the tool can even be used by the deaf. The system was also created so as to offer specific functions, for example, videos providing information on the culture, traditions and crafts of the location. The first example was the multimedia guide system created for the Municipality of Siena, as part of the La città del Sì ( The City of Yes ) project, upon the occasion of celebrations for the 700th Anniversary of the Constitution of Siena. The visitor had four different options for the route around the city and was assisted by a map identifying the pre-chosen tour. 9

10 Merchandising BassmArt, which has always focused upon cultural heritage, specializes in managing and developing merchandising and visual merchandising activities. BassmArt products are on sale at stores in some of the main Italian museums. Thanks to their exclusive and original content, they have proven themselves over time to be the perfect corporate gift. As a guarantee of the high quality of the products, which draw their inspiration strictly from the particular museum context, it holds certification from the Office of Historical and Artistic Heritage which has granted them its approval. 10

11 Rechargeable fidelity cards BassmArt, in synergy with other companies of the Bassilichi group, is able to develop monetics projects which assist visitors in their enjoyment of an event or trade show, confirming that it is possible to link tradition with technological innovation. In particular, BassmArt creates rechargeable magnetic stripe cards combined with supplying POS terminals fitted with SIM GPRS and notebooks with external barcode scanners for reading and managing the afore-mentioned cards. The system provided to the Customer is configured so that the devices allow the cards to be recharged and the service paid for. The cards can usually be purchased both online and at the show s website, and the cards can be recharged also by way of SMSs from mobiles, smartphones and i-phones. Finally, the system allows for financial reporting through a data centre which manages, in real time, the authorisation and registration flows relating to the payment transactions and recharges. The system is therefore extremely versatile and can be customised based upon the various requirements of the Client. These solutions have been used for shows such as the Florence Ice Cream Festival (25-29 May 2011) and Wine Town (2010 and 2011 editions). BassmArt also had a hand in creating the Florence card, an innovative project which allows direct access to 33 museums in the Florence area (State Museums and Civic Museums): in this case BassmArt developed the application for managing the card fitted with RFID technology and supplied the POS terminals, positioned in the museums belonging to the circuit. 11

12 Florence Museums Florence Museums ( Firenze Musei ) is a brand specially created by partners of the Temporary Business Association, of which Bassilichi, Giunti Editore, Opera Laboratori Fiorentini, Sillabe, Pineider Gallery and Ferragamo are part, which is tasked with managing and developing additional services on behalf of the State Museums of Florence. BassmArt manages on behalf of Bassilichi SpA, its parent company, various opportunities created for Florence Museums such as e-ticketing, on line booking, audio guides and merchandising. 12

13 Customers MUSEUM: The State Museums of Florence Uffizi Gallery Accademia Gallery Palatine Gallery and Royal Apartments The Museum degli Argenti (The Medici Treasury) Boboli Gardens Gallery of Moderrn Art Costume Gallery Porcelain Museum Museum of San Marco Museum of the Medici Chapels Bargello National Museum Museum of Palazzo Davanzati Archaeological Museum Museum os Semi-Precious Stones Works The complex of Medici villas: Villa La Petraia, Villa of Poggio Caiano, the Villa of Castello Gardens, Villa of Cerreto Guidi Museum Galileo Province of Florence Palazzo Medici Ricciardi Siena Museums The Complex of Santa Maria della Scala of Siena and Palazzo Squarcialupi Civic Museum Palazzo delle Papesse Museum of Contemporary Art Torre del Mangia Duomo di Siena Ferrara Palazzo dei Diamanti THEATRES: Siena Theatres The Teatro dei Rozzi The Teatro dei Rinnovati The Accademia Musicale Chigiana Palazzo Chigi Saracini SPORT: Mens Sana basketball team, Siena AC Siena US Poggibonsi US Colligiana ACS Figline Valdarno 13

14 Sponsorship : CUS Siena Volleyball Visit Art biannual magazine on the arts of Florence and its surroundings I mai visti X ( The Unseen X ) Exhibition Self-Portraits Sala Reali Poste, Uffizi Gallery Wine Town wine tasting tour through the historic buildings of Florence 2011: Florence Ice Cream Festival Wine Town second edition Art Charity Project - Ivan Theimer for V.A. Misericordia of Florence in Piazza Duomo I mai visti XI ( The Unseen X ) Exhibition Unveiled Faces - Sala Reali Poste, Uffizi Gallery Chiesa Santa Felicita in Florence - contribution to new interior lighting system Visit Art biannual magazine on the arts of Florence and its surroundings Educational The Next Stop at the MAXXI in Rome Reflections on Contemporary Art 14