Marketing Training

Transcription

1 Marketing Training Created by Justin Peach - YourReikiPractice.com

2 marketing automation

3 marketing automation Starting a conversation

4 marketing automation Starting a conversation Once your Lead Magnet has given you the contact details you can start a conversation with your prospects. They can get to know you and what you stand for.

5 marketing automation Starting a conversation Once your Lead Magnet has given you the contact details you can start a conversation with your prospects. They can get to know you and what you stand for. They may not be ready to buy now but when they are they will remember you and will be more likely to know where to find you.

6 marketing automation Starting a conversation Once your Lead Magnet has given you the contact details you can start a conversation with your prospects. They can get to know you and what you stand for. They may not be ready to buy now but when they are they will remember you and will be more likely to know where to find you. A good marketing platform like Mailchimp will allow you to create drip feed campaigns otherwise know as automations.

7 marketing automation Starting a conversation Once your Lead Magnet has given you the contact details you can start a conversation with your prospects. They can get to know you and what you stand for. They may not be ready to buy now but when they are they will remember you and will be more likely to know where to find you. A good marketing platform like Mailchimp will allow you to create drip feed campaigns otherwise know as automations. You can set up a number of s ready to go out over a given period of time, 1 week, 1 month or even 1 year.

10 marketing automation Autoresponder sequence

11 marketing automation Autoresponder sequence An autoresponder series is just another fancy term for a number of automated pre-written s that get sent to your subscribers in a sequential order. This is different than a broadcast, which is a one-time message that gets sent to all of your subscribers (or a particular segment of your subscribers that you set) at the same time.

12 What is marketing?

13 What is marketing? What is an for?

14 What is marketing? What is an for? It s to get someone to take action

15 What is marketing? What is an for? It s to get someone to take action 1. The subject line of your is important - it s task is to get people to open your .

16 What is marketing? What is an for? It s to get someone to take action 1. The subject line of your is important - it s task is to get people to open your The contents of your are the next in line in the pecking order - the contents of you are to get people to click through to your landing page.

17 What is marketing? What is an for? It s to get someone to take action 1. The subject line of your is important - it s task is to get people to open your The contents of your are the next in line in the pecking order - the contents of you are to get people to click through to your landing page. Exception: You may sometimes send an with just good content. There may not be a link in there - simply the content of the . With this type of you are building good will.

18 types

19 types Each you send has one of five purposes:

20 types Each you send has one of five purposes: 1. Start a conversation Teach them who you are

21 types Each you send has one of five purposes: 1. Start a conversation Teach them who you are 2. Engage Get them to buy your Tripwire

22 types Each you send has one of five purposes: 1. Start a conversation Teach them who you are 2. Engage Get them to buy your Tripwire 3. Ascend Upsell to your Core Product(s)

23 types Each you send has one of five purposes: 1. Start a conversation Teach them who you are 2. Engage Get them to buy your Tripwire 3. Ascend Upsell to your Core Product(s) 4. Segment Learn what they want to buy next

24 types Each you send has one of five purposes: 1. Start a conversation Teach them who you are 2. Engage Get them to buy your Tripwire 3. Ascend Upsell to your Core Product(s) 4. Segment Learn what they want to buy next 5. Reengage/Win Back Bring them back

25 marketing

26 marketing

27 marketing Remember the basic sequence from the Tripwire training?:

28 marketing Remember the basic sequence from the Tripwire training?: Various traffic sources direct visitors to your lead magnet.

29 marketing Remember the basic sequence from the Tripwire training?: Various traffic sources direct visitors to your lead magnet. The visitor enters an auto-responder sequence of s and you start to build a relationship with your prospective client.

30 marketing Remember the basic sequence from the Tripwire training?: Various traffic sources direct visitors to your lead magnet. The visitor enters an auto-responder sequence of s and you start to build a relationship with your prospective client. They purchase your entry level product or service.

31 marketing Remember the basic sequence from the Tripwire training?: Various traffic sources direct visitors to your lead magnet. The visitor enters an auto-responder sequence of s and you start to build a relationship with your prospective client. They purchase your entry level product or service. Your new customer stays connected to you through Facebook/blog posts/ s etc. You are building a warm relationship.

32 marketing Remember the basic sequence from the Tripwire training?: Various traffic sources direct visitors to your lead magnet. The visitor enters an auto-responder sequence of s and you start to build a relationship with your prospective client. They purchase your entry level product or service. Your new customer stays connected to you through Facebook/blog posts/ s etc. You are building a warm relationship. Your customer purchases one of your core products.

33 marketing Remember the basic sequence from the Tripwire training?: Various traffic sources direct visitors to your lead magnet. The visitor enters an auto-responder sequence of s and you start to build a relationship with your prospective client. They purchase your entry level product or service. Your new customer stays connected to you through Facebook/blog posts/ s etc. You are building a warm relationship. Your customer purchases one of your core products. Your customer later purchases another core or ancillary product or service.

34 1. Conversation Tripwire s

35 1. Conversation Tripwire s Congratulations! You have a new opt in to your list.

36 1. Conversation Tripwire s Congratulations! You have a new opt in to your list. Now what?

37 1. Conversation Tripwire s Congratulations! You have a new opt in to your list. Now what? The first step is to teach your new prospect about you and your organization.

38 1. Conversation Tripwire s Congratulations! You have a new opt in to your list. Now what? The first step is to teach your new prospect about you and your organization. Who are you?

39 1. Conversation Tripwire s Congratulations! You have a new opt in to your list. Now what? The first step is to teach your new prospect about you and your organization. Who are you? What do you stand for?

40 1. Conversation Tripwire s Congratulations! You have a new opt in to your list. Now what? The first step is to teach your new prospect about you and your organization. Who are you? What do you stand for? Why are you different?

41 1. Conversation Tripwire s Congratulations! You have a new opt in to your list. Now what? The first step is to teach your new prospect about you and your organization. Who are you? What do you stand for? Why are you different? What should they expect from you?

42 1. Conversation Tripwire s Congratulations! You have a new opt in to your list. Now what? The first step is to teach your new prospect about you and your organization. Who are you? What do you stand for? Why are you different? What should they expect from you? How often?

43 1. Conversation Tripwire s Congratulations! You have a new opt in to your list. Now what? The first step is to teach your new prospect about you and your organization. Who are you? What do you stand for? Why are you different? What should they expect from you? How often? What should they do next?

44 2. Engagement s

45 2. Engagement s Engagement s convert prospects into customers.

46 2. Engagement s Engagement s convert prospects into customers. In this or short series you offer your Tripwire (low threshold product).

47 2. Engagement s Engagement s convert prospects into customers. In this or short series you offer your Tripwire (low threshold product). And hey presto! - congratulations. You now have a new customer.

48 3. Ascension s

49 3. Ascension s Ascension s customers move your customers up to your higher level products.

50 3. Ascension s Ascension s customers move your customers up to your higher level products. Here s where your offer your Core Product.

51 3. Ascension s Ascension s customers move your customers up to your higher level products. Here s where your offer your Core Product. Send interested customers to a dedicated Landing Page promoting one of your Core Products or services.

52 4. Segmentation s

53 4. Segmentation s Segmentation s get your customers to respond and show interest in one of your products or services.

54 4. Segmentation s Segmentation s get your customers to respond and show interest in one of your products or services. Don t send the same to every customer:

55 4. Segmentation s Segmentation s get your customers to respond and show interest in one of your products or services. Don t send the same to every customer: Leads get one type of

56 4. Segmentation s Segmentation s get your customers to respond and show interest in one of your products or services. Don t send the same to every customer: Leads get one type of New customers get another type of

57 4. Segmentation s Segmentation s get your customers to respond and show interest in one of your products or services. Don t send the same to every customer: Leads get one type of New customers get another type of Customers who have bought your Core Products get another.

58 4. Segmentation s Segmentation s get your customers to respond and show interest in one of your products or services. Don t send the same to every customer: Leads get one type of New customers get another type of Customers who have bought your Core Products get another. It s your job to figure out what your message and offering is to each group.

59 4. Segmentation s Segmentation s get your customers to respond and show interest in one of your products or services. Don t send the same to every customer: Leads get one type of New customers get another type of Customers who have bought your Core Products get another. It s your job to figure out what your message and offering is to each group. You can use providers who feature marketing automations to automatically segment your clients based on actions (for example showing interest in a specific service by clicking on a link in an ). If you have a smaller more targetted list you can also do this by hand. Don t just send offers but provide high quality content. Help them with their unique issues and give them the kind on information they are interested in.

60 5. Reengagement/Win Back

61 5. Reengagement/Win Back What do you do when customers and prospects stop opening and clicking on your s?

62 5. Reengagement/Win Back What do you do when customers and prospects stop opening and clicking on your s? If the answer is nothing, then you are throwing money away. How much time and effort has already gone into getting this prospect?

63 5. Reengagement/Win Back What do you do when customers and prospects stop opening and clicking on your s? If the answer is nothing, then you are throwing money away. How much time and effort has already gone into getting this prospect? Setting up a Reengagement and Win Back Series is the lowest of low hanging fruit. It is simply an autoresponder series which you put place that reenergizes disengaged subscribers and brings them back into an Engagement and Ascension Series

65 marketing automation All major services allow for autoresponders. Here are some of the top contenders:

66 marketing automation All major services allow for autoresponders. Here are some of the top contenders: MailChimp - free plan does not include automations

67 marketing automation All major services allow for autoresponders. Here are some of the top contenders: MailChimp - free plan does not include automations AWeber

68 marketing automation All major services allow for autoresponders. Here are some of the top contenders: MailChimp - free plan does not include automations AWeber Constant Contact

69 marketing automation All major services allow for autoresponders. Here are some of the top contenders: MailChimp - free plan does not include automations AWeber Constant Contact Campaign Monitor

70 marketing automation All major services allow for autoresponders. Here are some of the top contenders: MailChimp - free plan does not include automations AWeber Constant Contact Campaign Monitor These services also include Marketing Automations

73 marketing automation All major services allow for autoresponders. Here are some of the top contenders: MailChimp - free plan does not include automations AWeber Constant Contact Campaign Monitor These services also include Marketing Automations ontraport.com

74 marketing automation All major services allow for autoresponders. Here are some of the top contenders: MailChimp - free plan does not include automations AWeber Constant Contact Campaign Monitor These services also include Marketing Automations ontraport.com See our Landing Page Training for a more extensive list of providers and Landing Page creation platforms