ITES [Information Technology Enabled Services]
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- Alison Miller
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1 ITES [Information Technology Enabled Services] Call centers provide customer interactive services. Back office operations for remote customers. British Airways has its reservation system running out of India. All the top international banks channel their data- churning needs to their units in India.
2 ITES (Information Technology Enabled Services) ITES sector includes services ranging from call centers, claims processing, eg. Insurance Medical Transcription Office operations such as accounting, data processing, data mining. Billing and collection, eg. Telephone bills Internal audit and pay roll, eg.salary bills on monthly basis Cash and investment management, eg.routine jobs given to a third party and giving importance to core business.
3 Business Process Outsourcing(BPO) BPO is a hiring venture to take responsibility for a business process. Including accounting, Medical coding and Medical Transcription
4 How to enter the BPO company One way is to go through a recruitment company. Another way is to pin point which you would like to target (Voice/Non voice)
5 Difference between voice /non voice BPO v Voice deals with speaking directly with the customers either in US / UK /in other countries. v Communication level should be higher when applying for a voice process. v Non voice includes more on data entry, data management, writing.
6 Nature of work Call centers are voice or web based Either in bound or out bound where in calls are received from and made to the customer respectively Specialized in business processing, here calls are made from company to company. Areas addressed by call centers are sales support,reservations,bank accounts and tele marketing.
7 Inbound call centers In bound call centers provide support function that include inquiries or help desks for various segments. Most of the call centers are offering customer relationship management services that include support for voice call center, response, web-based text services and backroom processing.
8 Out bound call centers Out bound call centers provide services for customer contact,to interact with international clients either on the help- desk make collection calls which include market surveys information and telemarketing.
9 Data entry Non voiced jobs This requires updating, organizing data base on various details of customers and clients. Transaction processing: Answering customers Queries, enquiries and responding to the complaints over the
10 Working conditions with BPO To work in a BPO you must be prepared for the challenging job, which would also require you to work during non morning hours (night shifts) Because the clients are mainly from U.K, U.S and European countries
11 Call center expects Call center interview depends on v Computer knowledge v Communication skills in English v Keyboard skill vmathematical skill etc.
12 Call centers Training The standard selection process for a call center would involves English language(grammar,delivery) Group discussion Numerical test Interview
13 Important areas of training Accent training Listening skills Telephone etiquette Tele sales Customer Relationship and Call center terminology.
14 Training Training would be given on Basic skills, Training on the product /services(clientspecific) Training in technical fields and Functional areas(medicine, taxation, law, financial services ).
15 Other services Insurance services: Mediclaim, Telephone service, Services related to utility-electricity, Gas. Selling the service/ product through internet services
16 Trouble shooting The companies may sell various electronic products (Microwave oven, Vital science instruments, etc.) Tele marketing, Toll free number available. Data search: Shares
17 Medical Transcriptionists(MT) Medical transcription is an emerging career option and is the result of global opening is the IT Services sectors Jobs in MT are mainly offered by USbased companies in India who in reality cater to customers (doctors in the US and in Canada)
18 MT Nature of Work MT involves preparing a medical report / document based on the doctor s tape recorded message about the patient s diagnosis and treatment The doctors dictate into a tape recorder as they interact with the patient and the message gets tape recorded into a computer attached to the telephone. The recorded message is transcribed by a medical transcriptionist
19 MT Nature of Work He processes the data on a word processor in the form of a medical document The transcribed document goes through two or three stages of editing by professional consultants The medical report is then sent back to the doctors via satellite communications.
20 MT Work Environment The transcriptionists here recorded messages on the earphone and work simultaneously on the computer. The work requires hours of concentrated work and audio, visual, manual coordination
21
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