SECOND CYCLE OF STUDIES IN SPORT MANAGEMENT READING LIST

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1 REPUBLIC OF MACEDONIA SS. CYRIL AND METHODIUS UNIVERSITY SKOPJE FACULTY OF PHYSICAL EDUCATION SECOND CYCLE OF STUDIES IN SPORT MANAGEMENT Skopje, 2013

2 Second Cycle of Studies in Sport Management Study Program Structure List a Required Courses in Semester 1 Required Courses C-ID Credits LSC IW Total Weekly Fundamentals of Management Sport Management and Marketing Research Fundamentals of Social Science Research in Kinesiology Semester 1 Total Abbreviations: C-ID course ID; L lecture; S seminar; C consultation; IW individual work List B Elective Courses in Semester 2 Elective Courses C-ID Credits LSC IW Total Weekly Elective Course Elective Course Elective Course Master s Thesis Second Semester Total Both Semesters Total List C of Elective Course no. 1 Elective Courses C-ID Credits LSC IW Total Weekly Fundamentals of Research in Physical Education Fundamentals of Sports Research Fundamentals of Research in Recreational Sports Fundamentals of Research in Kinesitherapy Note: Students choose one of the elective courses on List C List D of Elective Course no Elective Courses C-ID Credits LSC IW Total Weekly Service Activities Marketing Consumer Behavior in Sport and Events Strategic Management Note: Students choose one of the elective courses on List D List E of Elective Course no. 3 courses offered from the list of the Ss. Cyril and Methodius University (UKIM) Elective Courses C-ID Credits LSC IW Total Weekly UKIM

3 Elective Courses C-ID Credits LSC IW Total Weekly UKIM UKIM UKIM Note: Students choose one of the elective courses on List E 3

4 Required and Elective Courses Curricula FUNDAMENTALS OF MANAGEMENT CURRICULUM 1. Course Title Fundamentals of Management 2. C-ID 4. Program Organizer (Unit, i.e. Institute, Department, Section) Skopje Skopje 6. Academic Year / Semester 2012/13 7. ECTS credits 9 8. Instructor(s) Bobek Šuklev, PhD Ljubomir Drakulevski, PhD Aims (competencies): This Program sets out to provide the students with the skills to apply basic principles of management in all forms of business / sports activities. Upon successful completion of this 10. course, students will be able to: make executive decisions depending on the level of management; develop managerial skills (human, communication, technical, conceptional, anaytical); understand the basic differences between classic and modern schools of management; perceive the meaning of social responsibility and business ethics in modern businesses. Course Content: Managers and the company. Evolution of management. Management functions. 11. Managing social responsibility. Executive decisions the essence of management. Board of directors. 1 Шуклев Б. (2011): Менаџмент 7и. Економски факултет. Скопје. 2 Richard L. Daft, Dorothy Maricic. (2007): Management. The New Workplace. Thomson, South-Western, Mason, Ohio. 3 John R. Schermerhorn, Jr. (2008): Management, 9e. John Wiley & Sons, Inc., New Jersey. 4 Gary Dessler. (2009) Management: Principles & Practices for Tomorrow's Leaders, third edition, Prentice - Hall, Inc., New Jersey. SPORT MANAGEMENT AND MARKETING RESEARCH CURRICULUM 1. Course Title Sport Management and Marketing Research 2. C-ID 2CFK 4. Program Organizer (Unit, i.e. Institute, Ss. Cyril and Methodius University Skopje Cycle of Studies 6. Academic Year / Semester 2012/13 7. ECTS credits Instructor(s) Ivan Anastasovski, PhD Snežana Ristevska-Jovanovska, PhD Aims (competencies): This Program sets out to provide the students with knowledge in the theory of sport management and marketing. Upon successful completion of this course, the students will have gained basic knowledge of scientific research methods in this area, based on the visible market opportunities and the available social resources, as well as knowledge in their suitable practical application, i.e. usage of efficient strategies for improving sport management in general. They will have 4

5 10. acquired knowledge in sports marketing and alternative concepts; in the process of sport management and marketing research; in the phases of the process and methods of marketing research in Sport Management. The students will have acquired knowledge and skills for independent implementation of marketing research projects. They will study consumer behavior, and acquire knowledge in and efficiently combine marketing instruments sport marketing mix. 11. Abilities (competencies): The students will be able to apply the marketing concepts in sports organizations, as well as to make the right marketing decisions based on a previously conducted marketing research. Course Content: Sports marketing definition and alternative concepts. Marketing research process in sport management. Phases of the marketing research process in sport management. Consumer behavior research and types of needs in sport management. Marketing instruments sport marketing mix. Research development in sport management and marketing. Research process grades. Research instruments and techniques. Organizational structure, philosophy and portfolio of sport management and marketing techniques. Research in the process of organizing sport events. Education and sports as a means of socialization. Social responsibility and ethics in sport management and marketing. 1 Анастасовски А. (1994): Истражување во социологија на физичката култура и физичкото воспитание. Факултет за физичка култура, Скопје. 2 Aaker, D. A., Kumar, V., Day, G. S. (2009): Маркетинг истражувања. Wiley-превод од Влада, Табернакул, Скопје. 3 Ристевска-Јовановска С. (2010): Маркетинг: теорија и практика. Економски факултет. Скопје. 4 Анастасовски, И., Стојаноска, Т. (2011): Насилство, агресија и спорт. Факултет за физичка култура. Скопје. 5 Анастасовски, И., Нанев, Л. (2011): Спорт и право. Факултет за физичка култура. Скопје. 6 Blackwell R., Miriand P. (2006): Consumer Behavior. Thomson South-Western. 7 Miriand P., Engel J. Sajmon, L. Robert. (2006): FER-PLEJ Etika sporta. JP. Služben glasnik. 8 Malhotra Naresh K. (2007): Marketing Research - An Applied Orientation. Prentice Hall FUNDAMENTALS OF SOCIAL SCIENCE RESEARCH IN KINESIOLOGY CURRICULUM 1. Course Title Fundamentals of Social Science Research in Kinesiology Psychology in Physical Education and Sports 2. C-ID 2CFK 4. Program Organizer (Unit, i.e. Institute, Ss. Cyril and Methodius University Skopje 6. Academic Year / Semester 7. ECTS credits 9 8. Instructor(s) Lenče Aleksovska Veličkovska, PhD Aims (competencies): This Program sets out to deepen the students knowledge and to enable them to 10. perform scientific research in sport management. The students will learn how to employ suitable psychological methods and techniques into physical education and sports. 5

6 11. This program aims to acquaint the students with the psychological dimensions of management, the traits of the successful manager, and to teach them about the basic decision-making procedures in physical education and sports. Course Content: Fundamentals of research related to cognitive psychological space in physical education and in sports, the cognitive dimensions and their structure, research related to motivational psychology in physical education and sports. Fundamentals of research related to the developmental characteristics of the subjects in physical education and sports. Fundamentals of research and strategy in team building and teamwork in physical education and sports, managerial traits and their efficiency in physical education and sports (the traits and characteristics of a successful manager who and why, the skills of successful managers, and the meaning of personality traits). Fundamentals of research in the management process and managing styles in physical education and sports (managing style as the manager s orientation towards task realization and building of interpersonal relationships, how and why, autocratic and democratic management, characteristics and manifestation modes, personal and situational conditionality, effective application in the right situation). Fundamentals of research related to managing groups in physical education and in sports (group and group structure development, cooperation and competition, team building, management of conflicts and conflict-resolution). Fundamentals of research related to the decision-making process in physical education and sports (decision-making approaches rational approach and/or intuitive style, analytical, conceptual, directive and behavioristic style, individual and group decision making). 1 Boxall, P. & Purcell, J. (2003): Strategy and Human Resource Management. Palgrave. Great Britain 2 Drenovac, M. (1984): Serija psihodijagnostičkih instrumenata. Zavod za produktivnost dela, Ljubljana 3 Yarnall, J. (2008): Strategic career management: developing your talent. Oxford: ButterworthHeinemann. 4 Kellerman, B. (2010): Leadership: essential selections on power, authority, and influence. New York: McGraw-Hill 5 Lane, A. M. (2008): Sport and exercise psychology. London: Hodder Education 6 Керамичиев, Д. (2006): Психологија во врниот спорт. Македонска Искра, Скопје 7 Ronnie Lidor Keith Page Henschen (2003): The Psychology of Team Sports. Sport Management Library 8 Brewer, B. W. (2009): Sport psychology. Chichester: Wiley-Blackwell. 9 Tenenbaum, G., & Eklund, R. C. (2007): Handbook of sport psychology. Hoboken: Wiley 10 Rothmann, S., & Cooper, C. L. (2008): Organizational and work psychology: topics in applied psychology. London: Hodder Education. 11 Forsyth, P. (2008): Improve your coaching and training skills. London: Kogan Page. 12 Watson, T. J. (2006): Organising and managing work: organizational, managerial and strategic behavior in theory and practice. Harlow: Pearson Longman. 1. Course Title Fundamentals of Social Science Research in Kinesiology History of Physical Culture 2. C-ID 2CFK 4. Program Organizer (Unit, i.e. Institute, Ss. Cyril and Methodius University - Skopje 6. Academic Year / Semester 7. ECTS credits 9 8. Instructor(s) Duško Ivanov, PhD 10. Aims (competencies): This Program sets out to deepen the students understanding of scientific research in sport management by applying the historical method, and to enable them to perform such research. 11. Course Content: History as a scientific discipline and its relation to sport management. 6

7 Basic concepts for historical analysis (periodization, determination). Historical characteristics of sports and management. Research in the history of physical culture. 1 Иванов, Д. (1999): Основи на методологијата на истражувањата во историјата на физичката култура. Факултет за физичка култура 2 Иванов, Д.(1999): Историја на физичката култура (второ проширено и дополнето издание), Пакунг. 3 Good S., Scates D.E. (1967): Metode istrazivanja u pedagogiji, psihoogiji I sociologiji. Otokar Kersovani Elective Courses Curricula 1. Course Title Fundamentals of Research in Applied Kinesiology Fundamentals of Research in Recreational Sports 2. C-ID 2CFK 4. Program Organizer (Unit, i.e. Institute, Ss. Cyril and Methodius University Skopje 6. Academic Year / Semester 7. ECTS credits 8 8. Instructor(s) Goran Nikovski, PhD 10. Aims (competencies): This Program sets out to deepen the students knowledge and to enable them to perform scientific research in sport management, as well as to apply suitable methods and techniques in recreational sports. 11. Course Content: Fundamentals of research related to physical activity, recreation, and health. Fundamentals of research and functions of recreational sports (biological and health function, educational, economic, productional, socio-psychological function). Fundamentals of research in the production process (programmed active holidays). Fundamentals of research related to leisure time and games. Fundamentals of research related to group fitness activities (modern aerobics, pilates, wellness, etc.). Fundamentals of research related to diagnostics in recreational sports. Fundamentals of research related to recreational sports and age. Fundamentals of research related to recreational sports and tourism (animation, etc.). Fundamentals of research related to sports for everyone. Fundamentals of research related to recreational activities and persons with disabilities. 1 Савовски М., Никовски Г. (2004): Основи на спортската рекрација. Напредок, Скопје. 2 Blagajac M. (1992): Programiran i aktiven odmor. Novi Sad. 3 Blagajac M. (1992): Teorija na sportska rekreacijа. Novi Sad 4 Andrijasevic M. (2010): Kinezioloska rekreacija. Kinezioloski fakuyltet, Zagreb. 5 Hejmer S. (2005): Diagnostika vo sportskata rekreacija. Kinezioloski fakuyltet, Zagreb. 6 Durakovic M. (1999): Tjelesno vezbanje I zdravje. Zagreb. 7 Mitic D. (2001): Rekreacija. Beograd. 8 Hadzikadunic (2002): Sportska rekreacija. Sarajevo. 7

8 1. Course Title Fundamentals of Research in Applied Kinesiology Fundamentals of Research in Sports 2. C-ID 2CFK 4. Program Organizer (Unit, i.e. Institute, Ss. Cyril and Methodius University Skopje 6. Academic Year / Semester 7. ECTS credits 8 8. Instructor(s) Milan Naumovski, PhD Aims (competencies): This Program sets out to deepen the students knowledge and to enable them to 10. perform scientific research in sport management, as well as to apply suitable sports methods and techniques. This course enables the students to become familiar with research and the results thereof, which are implemented in sports. Course Content: Fundamentals of research related to scientific research in sports, data processing and 11. interpretation. Fundamentals of research related to anthropometric characteristics, motor and situational motor abilities in athletes. Fundamentals of research related to factor structure analysis in various sports. 1 Стефановиќ В. (1984): Увод у истраживачки рад у физичкој култури. Научна књига, Београд. 2 Метикош Д. и сарадници (1989): Мерење базичних моторичких димензија спорташа. ФФК, Загреб 3 Хајнел Л. (1990): Савремени модел игре. Нови Сад. 1. Course Title Fundamentals of Research in Physical Education 2. C-ID 2CFK Program Organizer (Unit, i.e. Institute, Ss. Cyril and Methodius University Skopje Academic Year / Semester 7. ECTS credits 8 8. Instructor(s) Georgi Georgiev, PhD, Associate Professor Aims (competencies): This Program sets out to acquaint the students with: research methods and techniques in physical education; advanced statistical methods and ways to acquire skills for their logical and adequate implementation in physical education; interpretation of obtained data; application of the 10. SPSS and Statistica software packages for statistical analysis; introduction to writing a scientific paper with special attention to characteristics and content of the chapters and subchapters; scientific paper review. 8

9 11. Course Content: Research methods and techniques. Scientific research, research topic, abstract, content, acknowledgements, problem, topic, goal, tasks, research hypotheses. Data gathering, data processing, manners of result presentation, analysis of results obtained through research, interpretation and discussion of results, conclusions. Bibliography and citation styles. Writing scientific paper reports (reviews), term paper writing, and research ethics. Parametric and non-parametric statistical methods. Quantity and quality data. Modules and application of SPSS and Statistica software packages for statistical analysis. 1 Perić, D. (2001): Statističke aplikacije u istraživanjima sporta i fizičkog vaspitanja. Ideaprint, Beograd. 2 Malacko, J. i Popović, D. (2000): Metodologija kineziološko antropoloških istraživanja. Fakultet za fizičku kulturu. Leposavić. 3 Perić, D. (2000): Projektovanje i elaboriranje istraživanja u fizičkoj kulturi. FINE Graf, Beograd. 4 Ристески, С. и Јанев, Д. (1994): Статистика за менаџмент и економија. Економски факултет, Скопје. 5 Bala, G. (1990): Logičke osnove metada za analizu podataka iz istraživanja u fizičkoj kulturi. Novi Sad. 6 Панзова, В. (2003): Науката како занает. Филозофски факултет, Скопје. 7 Šamić, M. (1990): Kako nastaje naučno djelo. Svjetlost. Sarajevo. 8 Dizdar, D. (2006): Kvantitativne metode. Zagreb. 9 Berg, L.B. (2001): Qualitative research methods for the social science. California State University. LongBeach 1. Course Title Fundamentals of Research in Kinesitherapy 2. C-ID KINSM 4. Program Organizer (Unit, i.e. Institute, Skopje 6. Academic Year / Semester Elective Poll 7. ECTS credits 8 8. Instructor(s) Vujica Živković, PhD Aims (competencies): By taking this course the students acquire basic and in-depth knowledge of 10. kinesitherapy, as well as health facilities management, but above all of management in kinesitherapy. 11. Course Content: Management of scientific and research projects in kinesitherapy, selection of a research topic, definition of the research problem, definition of research hypotheses, designing of a kinesitherapy project, search of suitable databases, selection of uni- and multivariate statistical procedures for processing of parametric and non-parametric data obtained through research, management of specific kinesitherapy organizations (management of school kinesitherapy organizations, management of state and private schools, management of physical therapy organizations, management of health care facilities), ethical issues. 1 Catherine Page (2010): Management in Physical Therapy Practices. F. A. Davis Company, Philadelphia. 2 Nowicki, M. (2004): The Financial Management of Hospitals and Healthcare Organizations3rd ed. Washington, DC: Health Administration Press. 9

10 1. Course Title Service Activities Marketing 2. C-ID 4. Program Organizer (Unit, i.e. Institute, Ss. Cyril and Methodius University Skopje 6. Academic Year / Semester 2012/13 7. ECTS credits 8 8. Instructor(s) Snežana Ristevska-Jovanovska, PhD Anita Ciunova-Šuklevska, PhD 9. Prerequisite(s) Aims (competencies): This Program sets out to identify the characteristics of services, through identification of the elements that distinguish these services from the products, which is well explained in the course 10. materials. Upon successful completion of the course the students should be able to understand the service marketing instruments, perform practical examples analysis, and prepare projects. They should be able to compare and evaluate various marketing strategies according to the specificity of services offered. Course Content: Services and service sector. Consumers as service users in sports. Communications mix of sports services. Sports services distribution. Pricing policy in sports services. Physical parameters (evidence) 11. in sports industry. Human resources in sports service industry. Productivity and sports industry service quality. 1 Ристевска-Јовановска С. (2012): Маркетинг на услуги. Економски факултет. Скопје. 2 Ристевска-Јовановска С. (2010): Маркетинг: теорија и практика. Економски факултет. Скопје. 3 Cristopher Lovelock, Jochen Wirtz (2004): Services Marketing, People, Technology, Strategy. Prentice Hall. 4 Ристевска-Јовановска С., Јаќоски Б., Јовановски П. (2008): Маркетинг на услужни дејности. 1. Course Title Sport Events and Consumer Behavior 2. C-ID 4. Program Organizer (Unit, i.e. Institute, Ss. Cyril and Methodius University and Skopje 6. Academic Year / Semester 2012/13 7. ECTS credits 8 8. Instructor(s) Snežana Ristevska-Jovanovska, PhD Ljubomir Drakulevski, PhD Aims (competencies): Upon successful completion of the course each student should be able to understand sport events, as well as the process and factors that influence consumer behavior. Each student should be able to make proper use of the results from consumer behavior research and their influence on sport events. Each student should be able to understand the phases of the decision-making process on whether to visit a certain sport event. Each student should be able to understand consumer 10. rights and consumerism as a movement for consumer protection. Each student should be able to perform analysis of the promotional program and the communication process related to sports. Each student should be able to identify goals and strategies of integrated marketing communications in sports. Each student should be able to successfully choose and combine various instruments of the communications mix. 10

11 11. Course Content: Marketing communication process in sports, consumer behavior and sport events. Research methods for studying consumer behavior and sport events. Sport events and psychological determinants of consumer behavior. Sport events and sociological determinants of consumer behavior. Sport events and economic determinants of consumer behavior. Sport events and decision making process in consumers. Sport events and communications mix instruments. 1 Блекбел Р. (2009): Однесување на потрошувачите. Преведени книги подарок од Влада на Р. Македонија 2 Ристевска-Јовановска С. (2012): Однесување на потрошувачите. Економски факултет, Скопје. 3 Ристевска-Јовановска С. (2010): Маркетинг:теорија и практика. Економски факултет, Скопје. 4 Michael R. Solomon (2010): Consumer behavior, A European perspective, paperback. Prentice Hall 5 Daniel C. Funk (2008): Consumer Behavior in Sport and Events: Marketing Action (Sports Marketing) 1. Course Title Strategic Management 2. C-ID 3. Study Program 4. Program Organizer (Unit, i.e. Institute, Skopje 6. Academic Year / Semester 2012/13 7. ECTS credits 8 8. Instructor(s) Ljubomir Drakulevski, PhD Bobek Šuklev, PhD Aims (competencies): Upon successful completion of the course, the students should be able to understand the complexity of the surrounding. They should be able to think about strategic issues. The 10. students should be able to create a suitable process of strategic management in sports. The students should be able to understand motivation in sports and to apply it accordingly. The students should be able to know the differences between groups and teams. They should be able to understand teamwork. The students should be able to master the sports club organizational frame. 11. Course Content: Strategic thinking. Strategic management process. Motivation and sports. Groups and teams. Sports clubs organization. 1 Tomić, M. (2007): Sportski menadžment. Data status 2 Životić, D. (2007): Menadžment u sportu. Univerzitet "Braća Karić", Fakultet za menadžment u sportu FACULTY Required Courses Fundamentals of Management Sport Management and Marketing Research Instructor(s) Bobek Šuklev, PhD, Ljubomir Drakulevski, PhD, Ivan Anastasovski, PhD, Snežana Ristevska-Jovanovska, PhD, 11

12 Required Courses Fundamentals of Social Science Research in Kinesiology Instructor(s) Lenče Aleksovska Veličkovska, PhD, Faculty of Physical Education Duško Ivanov, PhD, Elective Course No. 1 Faculty of Physical Education Fundamentals of Research in Physical Education Fundamentals of Research in Sports Fundamentals of Research in Recreational Sports Fundamentals of Research in Kinesitherapy Instructor(s) Georgi Georgiev, PhD, Milan Naumovski, PhD, Goran Nikovski, PhD, Vujica Živković, PhD, Elective Course No. 2 Faculty of Economics Service Activities Marketing Sport Events and Consumer Behavior Strategic Management Instructor(s) Snežana Ristevska-Jovanovska, PhD, Faculty of Economics Anita Ciunova-Šuklevska, PhD, Snežana Ristevska-Jovanovska, PhD, Ljubomir Drakulevski, PhD, Ljubomir Drakulevski, PhD, Bobek Šuklev, PhD, 12

13 Elective Course No. 3 UKIM Instructor(s) 13

14 FACULTY OF PHYSICAL EDUCATION SECOND CYCLE OF STUDIES LIST OF UNIVERSITY COURSES (10%) No. C-ID Course Title Instructor(s) Research in Transformation of Motor Operationality Jovan Jovanovski, PhD, Full Professor and Strength Abilities Biomechanical Analysis Aleksandar Tufekčievski, PhD, Full Professor Heart Rate Monitoring in Sports Medicine Vančo Pop-Petrovski, PhD, Full Professor Research in Sexual Maturity Daniela Šukova Stojmanovska, PhD, Full Professor Fundamentals of Research in Olympism Duško Ivanov, PhD, Full Professor Psychodiagnostics in Physical Education and Sports Lenče Aleksovska Veličkovska, PhD, Associate Professor Sociopathological Occurrences in Physical Education Ivan Anastasovski, PhD, Associate Professor and Sports Research in Aesthetical and Orthopaedic Kinesiology Mitrička Stardelova, PhD Associate Professor Initial Methodological and Statistical Data Processing Georgi Georgiev, PhD, Associate Professor and Data Analysis Fundamentals of Research in Athletics Zoran Radić, PhD, Full Professor Swimming: Testing and Measurement Nataša Meškovska, PhD, Associate Professor Fundamentals of Research in Sport Gymnastics Orce Mitevski, PhD, Full Professor Volleyball: Testing and Measurement Joško Milenkoski, PhD, Full Professor Basketball: Testing and Measurement Milan Naumovski, PhD, Full Professor Football: Testing and Measurement Nebojša Markovski, PhD, Associate Professor Karate and Judo: Testing and Measurement Žarko Kostovski, PhD, Associate Professor Fundamentals of Testing and Measurement in Goran Nikovski, PhD, Associate Professor Recreational Sports Use of Application Software for Statistical Analysis of Kinesiology Data Statistica & SPSS for Windows Vujica Živković, PhD, Full Professor 14