EMC FLASH STRATEGY. Flash Everywhere - XtremIO. Massimo Marchetti. Channel Business Units Specialty Sales EMC massimo.marchetti@emc.

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1 EMC FLASH STRATEGY Flash Everywhere - XtremIO Massimo Marchetti Channel Business Units Specialty Sales EMC massimo.marchetti@emc.com

2 Performance = Moore s Law, Or Does It? MOORE S LAW: 100X PER DECADE FLASH Closes The CPU To Storage Gap FLASH Follows Moore s Law And Can Keep Up With CPU Developments CONSTANT 100X IMPROVED FLASH 10,000X IMPROVED

3 Why Flash Speed Slow Fast COST? Power Consumes More Consumes Less Noise Loud Quiet Durability Moving Parts No Moving Parts 2.5/3.5 Weight Heavy Light Temperature Hot Cool

4 New Performance Hungry Workloads Full Motion Video SIMPLE DATA SERVICES High Performance Computing Tech Apps 100μS 500μS 1mS VDI Application Development Consolidated Test & Dev Decision Support Transaction Processing ADVANCED DATA SERVICES 5mS

5 Extreme (<100uS) Consistent App Response Time High (2-5mS) Flash-Optimized Application Choices Server Flash (DAS) Most Extreme Performance Highest Possible IO Lowest Possible Latency Optimized DAS Capacity Pooling Advanced Availability Elastic Scale Use Cases Consistent Performance Random I/O Patterns Highly De-duplicatable Data Use Cases Balance Cost & Performance Large Data Sets Changing IO Patterns Software All Flash Array Hybrid Array Applications Large Scale VDI Massive Virtual Server Database Test and Dev Applications Data Warehouses OLTP Databases Cloud Deployments Basic Data Services Advanced

6 Extreme (<100uS) Consistent App Response Time High (5+mS) Most Extreme Performance Highest Possible XtremSFIO Lowest Possible XtremSF Latency Basic EMC Solutions For Every Application Server Flash Optimized DAS Capacity Pooling Advanced Availability Elastic Scale Data Services All Flash Array Use Cases Consistent Performance Random I/O Patterns Highly De-duplicatable Data XtremIO Xtrem Cache Hybrid Hybrid Array Array FAST Suite Applications Large Scale VDI Massive Virtual Server Database Test and Dev VNXe, VNX, VMAX, Isilon Use Cases Applications VNX Balance Isilon Cost & Data Warehouses VMAX Performance VNXe OLTP Databases Large Data Sets Cloud Deployments Changing IO Patterns Advanced Integration & Intelligence

7 #1 All Flash Storage Array FASTEST GROWING ARRAY IN HISTORY

8 XtremIO X-Brick Cluster Building Block Controller A 25 emlc SSDs Controller B 5/10/20 TB Storage raw 3.5/7/15 TB Usable Capacity

9 Scale-Out from 2 8 Controllers Up to 128 Cores! 600K MIXED IOPS 1M READ IOPS Four X-Brick Cluster 75K MIXED IOPS 125K READ IOPS Two X-Brick Cluster Half X-Brick One X-Brick Cluster System SCALE-OUT <1MS LATENCY. RICH DATA SERVICES. NO TUNING.

10 EMC XtremIO : #1 All Flash Array Consistent and Predictable Latency and IOps Scale-Out Architecture Data Services Always On Always Inline Application Agility Data Reduction: Compression, Deduplication, Space Efficient Snapshots Simplicity Of Operation No Performance Tuning

11 EMC XtremIO : #1 All Flash Array Unstoppable Data Services Always-on, Always-Inline, No Performance Penalty, Free Thin Provisioning Inline Data Deduplication Inline Data Compression Agile Writeable Snapshots Inline Data Encryption Flash Optimized Data Protection

12 XtremIO Inline Data Reduction Lowers Effective Cost While Increasing Performance and Reliability Always on, inherent function Scales-out Truly inline, global, always on Improves array performance Lowers $/GB Extends flash endurance

13 Thin Provisioning Optimal 4KB Allocation No Waste, Ever Always thin provisioned 100% performance Perfect 4KB allocation granularity No fragmentation or reclamation penalty

14 XtremIO Data Protection (XDP) No configuration No hot spares SSDs may fail in place Adapts to failures

15 Full Copy On XtremIO Instant VM Clones X-COPY COMMAND IN-MEMORY METADATA 4K 4K 4K 4K DATA ON SSD

16 XtremIO configures in minutes One Screen Zero Planning, Zero Tuning VOLUMES 1CREATE 2 3MAP CREATE VOLUMES INITIATOR GROUPS

17 XtremIO s Performance Consistency Other AFA s suffer from high and very disruptive unpredictability Latency Unpredictable Performance (Due to System-level Garbage Collection) 1 X-Brick 2X-Bricks 8K Random Write IOPS Always Predictable & Consistent 4 X-Bricks Make sure your AFA is pre-conditioned Before purchase AFA performance will vary significantly from fresh out of the box (FOB) and after the first write on every flash cell * - IDC (June 2013) Click to get the free IDC How to test a Flash Array White Paper xtremio.com/white-papers-data-sheets

18 Achieving Virtual Desktop Bliss 1 UNCOMPROMISING USER EXPERIENCE At Scale All the Time All User Types 2 RADICALLY SIMPLE ADMIN EXPERIENCE No Tuning, Easy Persistent Desktops Provisioning Magic EMC Portfolio synergy 3 BREAKTHROUGH COST & TCO Best $/Desktop Lowest Opex & Capex Better Than Physical

19 Linear expansion with full flexibility All combinations of full and linked clone desktops Number of virtual desktops 3,500 7,000 5,000 14,000 10,000 Linked Clones Full Clones 1,750 1,250 2,500 4X 8X 2X HALF X-Brick (6U) 75K IOPS * 125K IOPS^ One X-Brick (6U) 150K IOPS * 250K IOPS^ Two X-Bricks (12U) 300K IOPS * 500K IOPS^ * IOPS measured with 4K fully random, 50% writes/50% reads ^IOPS measured with 4K fully random, 100% reads Four X-Bricks (20U) 600K IOPS * 1M IOPS^

20 XtremIO Makes Databases Fast & Easy BLAZING LOW-LATENCY PERFORMANCE FREE DEV/TEST/QA COPIES LOWER DATABASE LICENSING COSTS NO COMPLEX SETUP. NO TUNING.

21 Typical I/O-Bound Server. Wasted CPU Cycles, Wasted money You are only using 40% of your total license spend! 61%-69% Idle but licensed CPU cores

22 Fewer Cores Need To Be Licensed 60% 40% 60% 40% 60% CPU Utilization 40% 60% 40% 60% 40% 80% licensed cores

23 Virtual Servers Infrastructure Workloads VIRTUALIZE I/O INTENSIVE APPS RAPIDLY DEPLOY VMS COMPARABLE TO COST OF DISK DATA CENTER SCALE. IN A ½ RACK!

24

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