EMC - XtremIO. All-Flash Array evolution - Much more than high speed. Systems Engineer Team Lead EMC SouthCone. Carlos Marconi.

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2 EMC - XtremIO All-Flash Array evolution - Much more than high speed Carlos Marconi Systems Engineer Team Lead EMC SouthCone August 2015

3 Evolution of High End Systems and Storage Centralized Single servers Single applications Direct Attached Dedicated Storage 10,000s IOPs Reliability Availability Serviciability Distributed Multiple servers Multiple applications Storage Area Networks Consolidated Storage 100,000s IOPs Disaster Recovery SLO + RTO + RPO Storage Administration Ease of Use Virtualized Virtualized servers Consolidated applications Virtual Storage Virtual Storage 1,000,000s IOPs Green and Efficient ROI Ease and Speed of Use & Provisioning for cloud Appl & Dev/Test 24 x 7 x Forever Continuous / Auto tuning

4 Challenges of IT: It s all About The Business What if? Simplify your Storage landscape Lower your Opex for storage by 75% Reduce your Power/ cooling / footprint by 80%+ Eliminate storage Performance problems Forever Accelerate your Databases by 30%-50% Maximize your server core utilization Create FREE Test/dev and data-mart space

5 Big Data & Cloud Increasing IT Pressures Big Data Businesses are challenged to create more insight and value out of more data Four dimensions of Big Data applications to be addressed: Volume, Variety, Velocity IT infrastructures must not only be faster, but smarter Cloud Businesses want to maximize infrastructure efficiency to become more agile Goal: standardize and consolidate applications on shared infrastructures IT infrastructures must be more scalable and reliable than ever before Emerging applications demand faster, scalable, more reliable & SMARTER enterprise infrastructures

6 ACCELERATING Imbalance What could you do with Balanced CPU, Latency, IOPS? 10,000X CPU MOORE S LAW: CPU Performance Doubles Every 18 Months 100x 1,000X Performance Gap HDD

7 Responses to storage performance gap Most Costly & Volatile Expensive & Ineffective for Storage Performance Issues Add More Memory Add CPUs Typical Performance Mitigation Tactics HDD Performance Enhancement Tune & Modify Application Wasteful, Expensive & Ineffective with Storage Latency Issues Time Consuming, Very Expensive & Risky

8 The CPU To HDD Performance Gap CPU Improves 100 Times Every Decade- Disk speed has not MOORE S LAW: 100X PER DECADE FLASH Closes The CPU To Storage Gap FLASH Follows Moore s Law And Can Keep Up With CPU Developments CONSTANT 100X IMPROVED FLASH 10,000X IMPROVED

9 >$1B Achieved in One 1/2Year Copyright 2014 EMC Corporation. All rights reserved.

10 XtremIO Race to a Billion

11 XtremIO: Leading By All Measures GARTNER Magic Quadrant for Solid-State Arrays #1 >1,400 customers 451 GROUP EMC takes the lead in strategic AFA technology 40 of top 100 own XtremIO

12 Only one system really architectured for FLASH Why has this product been so successful? Simple Easy Provisioning No Performance Tuning FIRST to market with the next generation AFA that can truly deliver massive mixed workload consolidation with rich application services Efficient Inline, Always On Dedup Always Thin Provisioned Breakthrough Snapshots Consistent Multi-controller, Scale-Out Perfectly Balanced No System Level Garbage Collection

13 Evolution of All Flash Arrays Arch. The Wikibon Analyst View HYBRID FLASH Controll er Scale Data Services Copy Data Services Tier 1 Workload s Benefit Du al TB s Limited/ Post-Processed Full/Brute On e IOPS Acceleratio n SCALE UP Du al TB s Limited/ Post-Processed Full/Brute Fe w IOPS or Efficiency Source:Wikibon.org/wiki/v/Evolution_of_All_Flash_Array_Architectures N-way Active- Active PB s Inline, All the Time Metadat a- Driven Multiple and Mixed Agile Data Center SCALE OUT Gen 4 XtremIO: The first Gen 4 for the Agile Data Center

14 Evolution of All Flash Arrays Arch. Gen 1 Systems Legacy Disk Arrays Flash Optimized Hybrids Dual Controller Limited Scale Single Workloads Some Data Services Scale Up All Flash Arrays Dual Controller Limited Scale Single Workloads (VDI) Data Services? - Maybe Choice Between Performance Efficiency - Data Svcs Scale Out All Flash Arrays Multi Controller (16-XtremIO) Petabyte Scale Mixed Workloads In-Line Data Services Lowest TCO Highest Performance The All Flash Data Center Gen 1 Gen 2 Gen 3 Gen 4

15 Gen4 More than Speed for The Agile Data Center Consolidate Mixed Workloads for the Hybrid Cloud COMPETITIVE BENEFITS Real-time analytics ACCELERATE Real-time development More time for innovation CONSOLIDATE INFRASTRUCTURE BENEFITS TCO BENEFITS 50% lower OPEX & CAPEX 2x longer storage lifecycle Up to 20:1 data reduction w/ copies 20-40% app license & server reduction Pooled storage Just in time Elastic provisioning Scale out performance

16 XtremIO s Unique Architecture Consistent Predictable Performance + Efficiency SCALE OUT Linear Scale IOPS, Bandwidth & Capacity DATA CENTER SERVICES HA/BC, App Management, Converged Infrastructure Self Service Provisioning and Orchestration Storage Resource Management linear scale out sub 1ms latency INLINE AND UNSTOPPABLE DATA SERVICES Data Reduction Efficiencies, In-Memory Metadata Validated Reference Architectures Intelligent vsphere VAAI Integration Continuous Data Protection and Disaster Recovery Enterprise Multi Pathing Converged Infrastructure VSI, DB, VDI 2-3 Site Continuous Availability Thin Provisioning Deduplication Compression Flash Data Protection Encryption Writeable Copies Database Consistent Snapshot Management EMC Storage Analytics Vmware vrealize Ops Virtualization Management Integration (VMW & MS)

17 Cluster Building Block XtremIO X-Brick Active Controller 1 Active Controller 2 32 CPU CORES 256GB RAM Infiniband RDMA 256GB RAM 512 GB RAM 2 x FC 2 x iscsi SAS 2.0 SAS HOST PORTS 2 x FC 2 x iscsi 25 emlc SSDs

18 X B T 40 BRICK Copyright 2015 EMC Corporation. All rights reserved.

19 XtremIO 4.0: Data Center Scale Online Cluster Expansion For Workload Consolidation On-Demand Growth 1.2M MIXED IOPS 2M READ IOPS <1MS Latency Up to 320TB raw, PBs effective New 8-Brick Cluster 150K MIXED IOPS 250K READ IOPS <1MS Latency Starter 5TB TB based on 10, 20, & 40 TB X-Bricks SCALE-OUT <1MS LATENCY. RICH DATA SERVICES. NO TUNING.

20 XtremIO 4.0: Online Cluster Expansion Scale-out & Rebalance As You Go FULL FULL BALANCED BALANCED BALANCED BALANCED EMPTY EMPTY IOPS & Capacity (2x) IOPS & Capacity (4x) Zero Downtime, on-demand scaling and non-disruptive upgrades Predictable, Linear Growth for performance and capacity Auto-Balancing reduces operational complexity/costs Simplified, single-cluster management for workload consolidation

21 MORE THAN SPEED -XIO DATA SERVICES ALWAYS-ON, INLINE, ZERO PENALTY, FREE ALWAYS-ON THIN PROVISIONING INLINE DEDUPLICATION INLINE COMPRESSION XTREMIO DATA PROTECTION INLINE DATA AT REST ENCRYPTION AGILE WRITEABLE SNAPSHOTS

22 TODAY S STORAGE SPRAWL COMPROMISE LIMITED TEST/DEV COPIES Brute Force Copy PRODUCTION Brute Force Copy ANALYTICS COPIES JUST ONE APPLICATION 6 DATABASE COPIES 3 ARRAYS/POOLS 1 USE CASE FOR FLASH

23 TRANSFORMATIONAL CONSOLIDATION AND AGILITY SCALE-OUT PERFORMANCE ALL SLAs DEV INST 1 DEV INST 1 FREE, FAST DEV/TEST DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 FREE, FAST ANALYTICS FIN COPY FIN COPY REPORTS XTREMIO FLASH FOR ENTIRE LIFECYCLE DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 OPS COPY OPS COPY ANALYTICS MORE BUSINESS PRODUCTIVITY DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 TEST/DEV COPIES DEV INST 3 DEV INST 3 HIGH PERFORMANCE PRODUCTION SALES COPY SALES COPY TRENDS ANALYTICS COPIES FASTER APPLICATION DEVELOPMENT x 1 0 DATABASE INSTANCES 1 XTREMIO CLUSTER 0 BRUTE FORCE COPIES

24 CASE STUDY: ORACLE CONSOLIDATION LEADS TO BAILLIE GIFFORD S AGILE DATA CENTER Challenges Daily business processing times struggling to update by opening hours Dev/Test scale, performance, capacity Monthly reporting time too slow, rigid Applications Oracle 11G, virtualized Linux, Windows High user concurrency Large dev/test environment THE CRUNCH (BUSINESS PROCESS TIME) 80 Previous Array Time (minutes) 40 XtremIO Results Production: 50% business process time improvement Dev/Test: 50 instances on 39TB consolidated to 5.7TB 30% faster dev cycles Analytics: 40% user query time improvement Monthly batch time cut 50% TCO: 30% improved ROI for Oracle licenses 70% less footprint, power, cooling Consolidating ALL block workloads- 54% TCO savings

25 VDI Breakthroughs With XtremIO 10:1 50% 25% upto 3500 Reduction In Capacity Per Desktop *Full Clones Reduction In Storage Cost Per Desktop Lower RAM Requirement for same disk IO perf Virtual Desktops Per X-Brick *Linked Clones

26 XtremIO for Desktop Storage Any combinations of full and linked clone desktops Linked Clones Full Clones Linear Scaling 3,500 2,500 1X 7,000 5,000 2X 14,000 10,000 4X One X-Brick (6U) 150K IOPS * 250K IOPS^ Two X-Bricks (13U) 300K IOPS * 500K IOPS^ Four X-Bricks (23U) 600K IOPS * 1M IOPS^

27 XtremIO Simplicity & Automation Management Impact: þ Zero Planning & Tuning þ No storage skills 1 2 CREATE VOLUMES 3 MAP VOLUMES CREATE INITIATOR GROUPS þ þ No certifications Provision in seconds! Integration: þ VMware vcenter þ EMC ViPR, ESA, ESI, SRM þ Microsoft Hyper-V þ App Consoles: Oracle, SAP, System Center, etc þ REST API & CLI

28 XtremIO 4.0: ENTERPRISE PRIME TIME More Protection, Scalability, & App Automation for The Agile Data Center SUPERIOR NATIVE REPLICATION/ PROTECTION DATA CENTER SCALE, ONLINE EXPAND, ON DEMAND APPLICATION INTEGRATION AND COPY SERVICES SCALABLE, FLEXIBLE USER- INTERFACE Industry-leading sub-minute RPO/immediate RTO Space & bandwidth efficient replicas Up to 16 simultaneous SSD failure resiliency Zero downtime, autobalancing cluster expansion Larger, 40TB X-Bricks 8 X-Brick 16 node clusters Enabling application Multi-cluster management owner self-service 2-Year historical reporting Microsoft, Oracle, & SAP Improved security Copy refresh, restore, & scheduling automation Hybrid Cloud 3.0

29 Cliente Regional

30 Architecture Matters The Future of Data Center Architecture IS FLASH The XtremIO All-Flash Data Center Unlocks Unique Biz Value

31 Thank you!

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