THE KEY TO EXECUTIVE DECISIONS!

Transcription

1 Bachelor of Business Administration (Honors) in Business Analysis 工 商 管 理 榮 譽 學 士 商 業 分 析 THE KEY TO EXECUTIVE DECISIONS!

2 Why Choose Business Analysis?

3 FIVE REASONS : BBA-BA 1. Big Data Analytics Trend 2. Big Career Prospects 3. All-round and Market-Driven Program Structure 4. Become a Certified Business Analysis Professional 5. Ample Student Support and Development

4 BIG DATA ANALYTICS TREND

5 Google s Chief Economist Hal Varian Professor Davenport s paper in Harvard Business Review

6 McKinsey Global Institute Report

7 In the era of data technology, the value of the data or information will be obtained from data crunching and deep analysis. Source: jack ma shares his business savvy/

8 Robert Half Hong Kong - Great Industry Demand for Data Mining and Analysis Experts

9 New Business Analytics Concentration in CUHK s Integrated BBA Programme from 2015

10 Business Analytics Majors at Overseas Universities

11 BIG CAREER PROSPECTS

12 Many alumni and graduates work in banks and big companies as analysts and managers; in Government as research managers, statisticians and senior statisticians

13 Average Salary for skill: SAS JOB MARKET INFORMATION Average Salary for skill: VBA Average Salary for skill: Data Analysis Best Business Job ranked by US News No 1: Market Research Analyst No 2: Operations Research Analyst Source: jobs/rankings/best business jobs

14 The 25 HOTTEST Skills That Got People Hired in 2014

15 2014 GRADUATES EMPLOYMENT SURVEY 7% 4% 3% 7% 52% Banking/Finance Retail Industries 10% Information/Communications Average salary (Survey in Aug 2014 ) Banking and Finance industry: $14,031 per month Overall: $13,640 per month 17% Government Accounting Marketing/ Market Research Others

16 ALL-ROUND AND MARKET- DRIVEN PROGRAM STRUCTURE

17 BUSINESS KNOWLEDGE SOFTWARE SKILLS ANALYTICAL SKILLS Accounting Economics Management SAS SPSS Excel VBA Big Data Analysis Data Mining Descriptive Analytics Predictive Analytics Marketing Financial Management APPLICATION SKILLS COMMUNICATION SKILLS Risk Management Marketing Internship courses Project Presentation (Written and Verbal) Workshops / Company Visits / Tours

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19 BUSINESS KNOWLEDGE SOFTWARE SKILLS ANALYTICAL SKILLS Accounting Economics Management SAS SPSS Excel VBA Big Data Analysis Data Mining Descriptive Analytics Predictive Analytics Marketing Financial Management APPLICATION SKILLS COMMUNICATION SKILLS Risk Management Marketing Internship courses Project Presentation (Written and Verbal) Workshops / Company Visits / Tours WORKSHOP ON MAR 13, 6-7 PM, AC : BE THE NEXT BANKING ANALYTICS EXPERT

20 BECOME A BUSINESS ANALYSIS PROFESSIONAL

21 STATISTICAL ANALYSIS SYSTEM (SAS) CERTIFICATES SAS Foundation Certificate SAS Advanced Analytics Certificate SAS Predictive Modeler Certificate (With Department subsidy)

22 FINANCIAL RISK MANAGEMENT (FRM) Part I Examination (With Department subsidy)

23 ADVANTAGES OF LEARNING SAS SOFTWARE World leader in Business Analytics SAS a Leader in Gartner 2015 Magic Quadrant for Advanced Analytics Platforms (Feb 25, 2015) SAS a leader in Gartner s 2015 Magic Quadrant for Marketing Resource Management (Feb 09, 2015) SAS is a RiskTech Quadrant category leader for enterprise fraud management (Jan 20, 2015) Chartis ranks SAS a RiskTech100 leader (Jan 14, 2015) Gartner names SAS a leader in 2014 Magic Quadrant for Data Quality Tools (Dec 05, 2014) IDC MarketScape: SAS is a leader in credit risk management - (Nov 25, 2014) SAS is commonly used in big companies and Government

24 LONG-TERM PARTNERSHIP BETWEEN SAS AND MS SINCE 2001

25 MS4224 ENTERPRISE DATA MINING DATA MINING CHALLENGE AWARDS (SPONSORED BY SAS INSTITUTE) SINCE 2011

26 MS4224 Enterprise Data Mining 2013

27 AMPLE STUDENT SUPPORT & DEVELOPMENT

28 INTERNSHIP Intern in Bank Intern in Retail Company Intern in Bank

29 INDUSTRIAL MENTORING SCHEME Industrial Mentoring Scheme Kick-off Meeting 2014 / 2015

30 EXCHANGE 1)Institutional Level 2)College Level 3)Departmental Level University of Navarra, Spain University of Ottawa, Canada

31 EXCHANGE Upper Austria University of applied Science, Austria University of Ottawa, Canada

32 WORKSHOPS 1. Enterprise Risk Management 2. Think Big! Think Analytic! 3. Application of Statistics in Government 4. Importance of Business Analysis in Business World 5. Use of Business Analysis in Big four Accounting and Consulting Firm 6. Be The Next Banking Analytics Expert A series of Workshops Company Visits Hong Kong Monetary Authority Chemical Waste Treatment Centre, EPD Visit to Hong Kong Monetary Authority WORKSHOP ON MAR 13, 6-7 PM, AC : BE THE NEXT BANKING ANALYTICS EXPERT

33 Data Mining Challenge Award 2014 VARIOUS COMPETITIONS Hanson and Dreamatic team won the 1st runner up in ACCA business competition 2014

34 Tours VOLUNTARY TEACHING SERVICE TOUR 2014

35 SCHOLARSHIP - MS ENTRANCE AWARDS 17 BANL awardees in 2014/2015 Gold Award: CGPA >3.5 $50,000 Silver Award: 3.0< CGPA < 3.5 $5,000 to $30,000

36 DEAN S LIST 19 BANL Awardees in semester A, 2014/15

37 Outstanding MS Student Prizes and Scholarships MS Student Development Scholarships Freetech Technology Limited Scholarship MS Academic Progress Awards

38 BBA-BA EQUIPS YOU WITH POWERFUL SKILLS FOR YOUR CAREER

39 WELCOME TO JOIN US!