80% of. 50% of. 30% of. 67% of enterprises. Environmental and business demands are converging

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1 Delivering the Green Datacenter Jerome Riboulon, HP 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

2 2 24 Abril, 2008

3 Environmental and business demands are converging Many companies may spend more on energy than on hardware over a three-year lifecycle. 67% of enterprises are implementing environmental programs. 30% of infrastructure purchasing decisions is based on environmental factors. 80% of enterprise RFQs evaluate suppliers environmental aspects. 50% of enterprise datacenter to review their power & cooling resources within 3 years Energy constraints are driving data center strategy decisions outsource, retrofit, or greenfield? 3 24 Abril, 2008

4 HP is a global citizen with an environmental conscience Environmental impact of HP s products Environmental impact of HP s operations and supply chain Innovating for the future The environment is an HP tradition Design for Environment launched in 1992 Achieved 1 billion pound recycling goal in programs in 40 countries, 2 billion pounds as a goal for 2010 Will reduce the energy consumption of HP operations and products by 20 % below 2005 levels by 2010 Will reduce greenhouse gas emissions 15% below 2006 levels by 2010 HP Data centres consolidation & workplace transformation 2006: HP & World Wildlife Fund joint initiative to cut HP greenhouse gas emissions. A founding partner with ongoing support for the EPA Energy Star Program, Green Grid 4 24 Abril, 2008

5 HP s approach to energy innovation Design energyefficient products Improve energy efficiency of customer processes Rethink energy use to transform society Energy efficient Energy effective 5 24 Abril, 2008

6 What are customers asking for? An increasing percentage of Cost Focus my Opex goes to energy Is there a way to improve my workflow to eliminate waste and improve productivity and efficiency My SLAs are being impacted by Risk Focus power and cooling capacity I have been stockpiling IT equipment for years, can you help me get rid of it so my data is protected and the environment isn't harmed? Growth Focus Help my data centers support new highly-dense technology for sustainable compute growth 6 24 Abril, 2008

7 Effective Green strategy requires the entire portfolio Financial Services Communications Media & Entertainment Manufacturing & Distribution Public Sector Health & Life Sciences Business Information Optimization Business Technology Optimization Green Business Technology Adaptive Infrastructure Servers & Storage Services Software 7 24 Abril, 2008

8 Delivering on our Promises Industrialization of IT Data centers as building blocks It s about profit per watt Data center energy will be a public policy issue Integrated Infrastructure Convergence & automation Value migration: HW to SW Control engines & tools (policies) Global workforce, global IT Sustainability Compute Power Cooling Control Engines, Tools Sensing infrastructure Flexible & configurable The data center is the computer Energy efficiency & de-materialization Industry leads or government regulates 8 24 Abril, 2008

9 HP Green Data Center Strategy Balancing efficiency + sustainability +TCO & business service Levels Data Center and Primary Energy Strategic Planning Energy/Thermal Distribution, Mgmt and Performance Infrastructure Energy Optimization and Control Cooling Energy Provisioning Virtual Machine Provisioning Global Business Technology Optimization Critical Load Demand Management Aligning workloads to lowest energy impact and cost IT Asset Lifecycle and Recycling 9 24 Abril, 2008

10 HP s Unmatched Data Center Portfolio The most complete power & cooling portfolio to increase data centre performance Up to 40% power savings Consulting & Services Plan & Design for maximum data center Life EYP Mission Critical Facilities HP Thermal Assessments, with TZM HP Data Center Transformation Services Facilities Infrastructure Optimize the infrastructure for sustainable computing Dynamic Smart Cooling Power Distribution Rack Modular Cooling Systems Dynamic Management Virtualize & actively manage for energy effectiveness Virtualization Insight Power Manager Virtual Machine Manager Data Center Manager Abril, 2008 Components Use every watt efficiently from chip to chiller Energy-optimized ProLiant servers Universal power slot BladeSystem & Thermal Logic Energy efficient components Energy Saving Solutions from Chip to Chiller and beyond

11 Approaching energy efficiency inside your facility 1 Use what is already there! Deploy the latest technologies 2 Implement best practices 3 Perform Thermal Modeling 4 Intelligent datacenter infrastructure Abril, 2008 ISS-1 HP Restricted 11

12 Step 1 : Use the latest technologies Thermal Logic inside BladeSystem c-class HP Power regulator & Insight Power Manager Up to 40% more servers in the same power envelope with capping. Regulator saves up to 10% of cooling & up to 10% power costs. 50% more servers 25% lower airflow 26% drop in Temp 37% less power Storage consolidation Virtualization Up to 45% savings of power & cooling for Storage with Thin Provisioning & Dynamic Capacity Management Up to 70% of the energy required to power servers Abril, 2008 ISS-1 HP Restricted 12

13 Step 2 : Implementing best practices Abril, 2008 ISS-1 HP Restricted % of the inefficiency inside datacenter is linked to lack of best practices deployment Best practices Hot aisle/cold aisle Matching server airflows Eliminate gaps in rows Use longer rows Use cabinet blanking panels Orient AC units perpendicular to hot aisles Seal cable cutouts Use 0.8m to 1.0m high floors Use high and low density areas ITSM Benefits Lower server temperatures Better reliability Better uptime Extends life of current data center Maximize server density Lower energy usage Lower TCO

14 Step 3 : thermal modeling 95% open vent tile results in hotter inlet air temperature Front View 95% open tile 5% open vent tile results in cooler inlet temperature 5% open tile Front View Abril, 2008

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16 Step 4 : Dynamic Smart Cooling Bridging the gap between IT & facility HP e Uniqu Conversion Powering IT Savings 15% to 40% Reduction in Cooling Costs.3 Cooling IT Conventional Mode Over Provisioned Dynamic Smart Cooling Mode Right-Provisioned Abril, 2008

17 Turning power into a variable cost Flexibility Energy savings Increased efficiency Resiliency Agility Investment protection Abril, 2008

18 Data Centers Detail Locations Global Data Centers Austin 829 Miles Houston Atlanta 150 Miles 717 Miles 3501 Ed Bluestein 12 Miles - Site KSF white space.5 Miles 16 mi. Bunker site under investigation HEOC - Site 3, 35ksf - June 23, 2006 Completion 12 Miles 120 Satellite - Site 5-50KSF raised floor - Site 2 - Greenfield 50KSF KSF 18 1, Abril, Square 2008Feet Houston ll Site - Site 4 - Greenfield 100KSF 2600 Pinemeadow 5555 Windward - Site 6 - Alpharetta - Greenfield 50KSF

19 AI - Green IT CASE STUDY: Dynamic Smart Cooling Challenge Abril, 2008 HP Green Business Technology Focus on reducing the carbon impact of all buildings, IT, and travel around the globe: Build and deploy a new energy efficient & carbon-neutral NGDC HP Solution HP Dynamic Smart Cooling deployed as a turn-key solution Business results 30% cooling energy saved (2,083,277 kwh/year) 13.5% of total data center energy saved 1,300+ tons/year reduction of CO2 emissions Effective cooling infrastructure and energy management Increased fault tolerance against thermal outage and/or IT failure Increased effective cooling capacity for IT load Real-time monitoring and adaptation of data center cooling infrastructure Efficient energy management is at the heart of our IT infrastructure Marcus Agius, Chairman of Barclays Group

20 Changing the facilities game New ideas and new thinking Designed >32 million sq. ft. raised-floor environments to date Commissioned/tested >20 million sq. ft. raised-floor environments Global offerings Critical Facilities Consulting Critical Facilities Design Critical Facilities Assurance 50% of customer base Fortune 500 Americas, EMEA and AP Primary Critical Systems Consultants to: 95% of largest US financial institutions 70% of largest US telecommunications and wireless firms 67% of largest Internet companies Abril, 2008

21 HP Data Center Transformation Services Facilities Infrastructure Application & Information Critical facility strategy, design and assurance The most comprehensive set of Green IT capabilities Management & Operations Capacity planning, consolidation and optimization IT asset procurement and refresh Application rationalization and modernization Lights outs, energy-aware automation and control Outsourcing/out tasking Power savings (10-15%) Cooling savings (15-45%) Reduced risk on failure Energy cost (15-40%/yr) Capital cost (10-35%/yr) Energy/capital (15-40%yr) Resources on innovation vs. maintenance (+15-30%) Improved uptime Lower risk profile Operation cost (20-50%) LEED Certification Up to 50% less CO² Up to MW/yr Up to 5000 ton less CO² Up to the power consumption of 1500 households Up to 40% reduction in travel reduces CO² emission Abril, 2008 Strategy Design Transition Operation Improvement

22 HP Green Business Technology Why HP is the best choice... Breadth Depth Focus Understanding

23 For More Information Abril, 2008

24 Technology for better business outcomes Technology Business outcomes for better = Environmental business outcomes