Siemens solutions for automotive
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- Ethelbert Golden
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1 Siemens solutions for automotive Automotive Strategy & new technology 西 门 子 汽 车 行 业 战 略 与 新 技 术 Mr. Wang HaiBin General Manager of Industry Automation Division Senior Vice President of Siemens Ltd China June 27 th, 2012 For internal use only / Siemens AG All Rights Reserved.
2 5,3% CAGR in worldwide car production ( ) driven by emerging markets 全 球 汽 车 产 量 ( ) 复 合 年 均 增 长 率 5.3%, 新 兴 市 场 增 长 突 出 8, ,1 4,0% USA 美 国 +7% ,1 1,8 Canada 加 拿 大 2,5 3,4 Mexico 墨 西 哥 +8% Global 全 球 ,1% 4,0% 2,9 Seite ,5 Brazil 巴 西 5,8 9,9% 6,4 Germany 德 国 1,5% 16,9 19,4 2,0% European Union with GER 欧 盟 ( 不 包 含 德 国 ) 0,6 0,8 South Africa 6,3% 9,5% Russia India 印 度 Further countries withhigh production and CAGR 11,1% 1.5 1,8 3,4 3,4 其 它 汽 车 产 销 量 复 合 年 均 增 长 率 高 的 国 家 3.1 2,6% ,6 12,0% 5,9% 5,3% China 中 国 South Korea 韩 国 Japan 日 本 Australia 澳 大 利 亚 Thailand 泰 国 Turkey 土 耳 其 南 非 8,2% Argentina 阿 根 廷 俄 罗 斯 Indonesia 印 度 尼 西 亚 Malaysia 马 来 西 亚 15,0 27,9 9,3% 4,4 0,2 4,4 8,0 0,0% 0,3 8,2 0,3% 6,8% Source: PwC Autofacts Q1/2012 Bars not scalable CAGR
3 New Challenges Need Innovative Answers 新 的 挑 战 需 要 创 新 的 解 决 方 案 Time to market Globalization Profits Competition Technology Innovation Emerging markets Sourcing Product development Manufacturing Sustainability Complexity Emissions Propulsion Energy use Materials end of life Demographics Personalization Buying criteria Model variety Seite
4 Siemens Portfolio for Automotive Integration from Top Floor to Shop Floor 西 门 子 为 汽 车 行 业 提 供 覆 盖 车 间 层 到 信 息 管 理 层 的 完 整 解 决 方 案 Business 业 务 / Enterprise 企 业 ERP PLM Integrated Product/Production Definition Digital Product Digital Lifecycle Management Development 数 字 产 品 设 计 (NX) 数 字 化 生 命 周 期 管 理 (TEAMCENTER) Digital Manufacturing 数 字 化 工 厂 (TECNOMATIX) Mechatronics Concept Designer 机 电 设 计 软 件 Management Management level Level 管 理 层 Simatic Net Industrial Communication 工 业 通 讯 SIMATIC IT Production Suite, Intelligence Suite & Libraries 生 产 过 程 包 智 能 包 和 组 件 库 Operations level 操 作 层 SIMATIC WinCC SCADA System 数 据 采 集 与 监 控 系 统 Control level 控 制 层 SIMATIC 控 制 器 Modular 模 块 化 Embedded 嵌 入 式 PC-based 基 于 PC SIMATIC HMI Human Machine Interface 人 机 界 面 SINUMERIK Computer Numeric Control 数 控 加 工 SIMOTION Motion Control 运 动 控 制 TIA Portal 博 途 软 件 Field level 现 场 设 备 层 SIRIUS Industrial Controls 工 业 控 制 SIMATIC IDENT Industrial Identification 工 业 识 别 SIMATIC Distributed I/O 分 布 式 IO SINAMICS Drive Systems 驱 动 系 统 Motors and Geared Motors 电 机 和 减 速 机 Seite
5 Components of the Siemens PLM platform 西 门 子 PLM 软 件 平 台 组 件 NX for Product Design and Validation 产 品 设 计 和 验 证 软 件 TECNOMATIX for Production Planning and the Digital Factory 生 产 过 程 规 划 与 数 字 化 工 厂 TEAMCENTER for Data Management through the complete Lifecycle Seite 覆 盖 完 整 产 品 生 命 周 期 设 计 的 数 据 管 理 平 台
6 New Challenges Need Innovative Answers 新 的 挑 战 需 要 创 新 的 解 决 方 案 Time to market Globalization Profits Competition Technology Innovation Emerging markets Sourcing Product development Manufacturing Sustainability Complexity Emissions Propulsion Energy use Materials end of life Demographics Personalization Buying criteria Model variety Seite
7 Accelerating Time to Market Unifying the Product and Production Lifecycle Processes 加 速 上 市 时 间 统 一 产 品 及 生 产 生 命 周 期 流 程 PRODUCT PRODUCTION yesterday today tomorrow Process Plan Develop Build Support Serial and separate lifecycles, software for isolated functions Software speeds lifecycles, Concurrent processes, but processes still mainly serial lifecycles unified time time time Seite Further optimization of individual processes yielding diminishing marginal returns
8 Productivity & competitiveness The Next Level of Productivity Unified Product and Production Lifecycles 下 一 代 生 产 力 发 展 统 一 的 产 品 及 生 产 周 期 Early adopters Product Engineering Production Engineering Product Production Seamless integration with shared data models PDM cpdm PLM Product Production Best of breed products linked by data import & export TIME "These initiatives deserve the same long-term investments that manufacturers made in ERP for transaction processing. Gartner, July 2009 Seite
9 New Challenges Need Innovative Answers 新 的 挑 战 需 要 创 新 的 解 决 方 案 Time to market Globalization Profits Competition Technology Innovation Emerging markets Sourcing Product development Manufacturing Sustainability Complexity Emissions Propulsion Energy use Materials end of life Demographics Personalization Buying criteria Model variety Seite
10 Standards in Automotive - Used system components 汽 车 制 造 自 动 化 标 准 各 大 厂 商 选 择 采 用 符 合 自 己 标 准 的 硬 件 控 制 柜 Turnkey Solutions 总 包 工 程 Operator stations 操 作 员 站 Components 元 器 件 PC677C-15 PC677B-15 + CPU3xx BoxPC 627C + FlatPanel-15 + CPU3xx BoxPC 627C + FlatPanelPro-19 + CPU3xx PC677B-15 Seite
11 SICAR- A Ready to use Automotive Application Standard 西 门 子 SICAR 标 准 能 为 客 户 提 供 什 么? Positioning / Objectives 定 位 / 目 标 End user independent automation standard for Car Plants 最 终 用 户 自 己 的 自 动 化 标 准 适 用 于 所 有 车 间 Consists of harmonized PLC and HMI Software 由 PLC 和 人 机 界 面 软 件 有 机 组 成 Based on many years of experiences and applications in the field 基 于 多 年 经 验 和 现 场 应 用 Fast implementation via software libraries with pre-configured and proven modules 通 过 已 经 组 态 和 已 验 证 功 能 块 的 软 件 库 实 现 快 速 工 程 Continuous development 不 断 发 展 Software: 软 件 : Step7 & WINCCflex Deliverables 提 供 SICAR Software 软 件, Manual 手 册, Sharepoint 分 享 网 站, CD 光 盘 Hardware structure 硬 件 结 构 Library with preconfigured HMI Screens 已 组 态 的 人 机 界 面 画 面 库 Library with proven SIMATIC S7-Blocks 已 验 证 的 SIMATIC S7- 程 序 块 库 Built-In System and Process Diagnostics 内 置 系 统 和 过 程 诊 断 Common Control Architecture 通 用 控 制 结 构 Industrial Ethernet MP277/MP377 PN / Profisafe Recommended HW-Components 推 荐 硬 件 设 备 清 单 Comprehensive User Manual 完 整 的 用 户 手 册 Seite PG CPU3xx(F) E.g. PC477 WINXPem
12 New Challenges Need Innovative Answers 新 的 挑 战 需 要 创 新 的 解 决 方 案 Time to market Globalization Profits Competition Technology Innovation Emerging markets Sourcing Product development Manufacturing Sustainability Complexity Emissions Propulsion Energy use Materials end of life Demographics Personalization Buying criteria Model variety Seite
13 Industry Competence in all Areas of Automotive Manufacturing 西 门 子 工 业 优 势 体 现 在 汽 车 制 造 的 所 有 领 域 Press shop Logistics Body shop Paint shop Powertrain Assembly ET200S Mobile Panel 277F PC677B WinCC Flexible ET200eco PN 317F-2 PN/DP Access Point SCALANCE W786-1 PRO Seite ET200S with IO Link SCALANCE XF208 SIRIUS Compact starter SINAMICS G120D CU240 PN-F Gear Motor Motox CAF28 PROFINET Station RF180C ReaderRF340R Transponder RF360T
14 PROFIenergy Cuts energy costs during production breaks PROFlenergy 在 生 产 间 隙 实 现 能 源 成 本 的 降 低 Switch off unused loads Non-proprietary profile based on PROFINET Selective load switching Simple and standardized programming of complex transients Energy savings are easily implemented Switch off even during short production breaks Investment protection - non-reactive integration into existing standards Seite
15 New Challenges Need Innovative Answers 新 的 挑 战 需 要 创 新 的 解 决 方 案 Time to market Globalization Profits Competition Technology Innovation Emerging markets Sourcing Product development Manufacturing Sustainability Complexity Emissions Propulsion Energy use Materials end of life Demographics Personalization Buying criteria Model variety Seite
16 Totally Integrated Automation Portal Engineering framework for all automation tasks TIA 博 图 服 务 于 所 有 自 动 化 任 务 的 工 程 框 架 SIMATIC Controller STEP 7 S7-SCL Integration of Engineering Software... SINEMA SIMATIC NET SIMATIC HMI S7-GRAPH PLCSIM,... TIA Portal SINAMICS WinCC flexible WinCC STARTER Automation Designer Motor Starter ES SIRIUS Soft Starter ES SIMATIC IT SinuCom SINUMERIK... in a shared and common Software framework HMI PRO CS ADDM Seite
17 Process requirements Process Situation at many car makers today Different identification systems are used from press shop till distribution 目 前 行 业 现 状 是 从 冲 压 车 间 到 车 体 配 送 均 采 用 不 同 的 识 别 系 统 Pressshop Body shop Paint shop Vehicle buffer Assembly Check up Distribution Barcode Barcode mech. Code Barcode Barcode Barcode Barcode DMC DMC DMC DMC DMC Identification of the Skid small distance, typ m Identification of the vehicle large distance, typ. 1-3 m high degree of protection high temperature, up to +220 C large data memory many Readers long distance, up to 3 m Seite
18 Requirements Process Cost reduction with one integrated system from Body shop via paint shop to distribution 应 用 统 一 的 系 统 以 降 低 成 本 从 焊 装 车 间 直 到 车 体 配 送 Fixing high temperature SmartLabel Deactivating/removing SmartLabel Press shop Body shop Paint shop Car body - puffer Assembly Distri bution IP C read/write distance up to 2 m One-way high temperature SmartLabel cost: < 1 EUR/pcs. (high quantities) Body can be identified at any time Cost reduction with one integrated system Seite
19 5,3% CAGR in worldwide car production ( ) driven by emerging markets 全 球 汽 车 产 量 ( ) 复 合 年 均 增 长 率 5.3%, 新 兴 市 场 增 长 突 出 8, ,1 4,0% USA 美 国 +7% ,1 1,8 Canada 加 拿 大 2,5 3,4 Mexico 墨 西 哥 +8% Global 全 球 ,1% 4,0% 2,9 Seite ,5 Brazil 巴 西 5,8 9,9% 6,4 Germany 德 国 1,5% 16,9 19,4 2,0% European Union with GER 欧 盟 ( 不 包 含 德 国 ) 0,6 0,8 South Africa 6,3% 9,5% Russia India 印 度 Further countries withhigh production and CAGR 11,1% 1,5 1,8 3,4 3,4 其 它 汽 车 产 销 量 复 合 年 均 增 长 率 高 的 国 家 3,1 2,6% 1,4 1,1 0,8 1,4 7,6 12,0% 5,9% 5,3% 1,2 0,8 0,8 0,5 China 中 国 South Korea 韩 国 Japan 日 本 Australia 澳 大 利 亚 Thailand 泰 国 Turkey 土 耳 其 南 非 8,2% Argentina 阿 根 廷 俄 罗 斯 Indonesia 印 度 尼 西 亚 Malaysia 马 来 西 亚 15,0 27,9 9,3% 4,4 0,2 4,4 8,0 0,0% 0,3 8,2 0,3% 6,8% Source: PwC Autofacts Q1/2012 Bars not scalable CAGR
20 Transparency, Sustainability and an unique portfolio from VSS Automotive 透 明 性 可 持 续 性 独 特 性 - 汽 车 行 业 部 门 致 力 于 为 客 户 提 供 完 整 解 决 方 案 CAM 大 客 户 经 理 Automotive End Customer 车 厂 / First Tiers 零 部 件 供 应 商 / Line Builder 生 产 线 集 成 商 / OEM Top Management Relationships 高 层 关 系 管 理 Local VSS Automotive 本 地 汽 车 事 业 部 / Focus Account Managers 重 要 客 户 经 理 ERP/MES/PLM Automation products 自 动 化 产 品 Power Distribution 中 压 配 点 Automation Standards 汽 车 标 准 Training 培 训 Seite General Contracting 项 目 总 包 Repair Concepts 修 复 概 念 Retrofits 项 目 改 造 Energy Efficiency 能 源 管 理 On Site services 现 场 服 务 Largest portfolio of any supplier in Automotive 为 汽 车 行 业 的 各 个 供 应 商 提 供 解 决 方 案 Dedicated team of over 200 sales and technical specialists 超 过 200 人 组 成 的 销 售 和 技 术 专 家 团 队 专 门 负 责 Driver of Innovations 创 新 的 推 动 者 Access to top Mgt. level through solution, IT and PL business 通 过 项 目 工 程 IT 和 产 品 生 命 周 期 管 理 软 件 业 务, 连 接 到 高 层 管 理 部 门 Top level influences decisions for Automation and Drives Products and Systems 高 层 决 定 自 动 化 与 驱 动 产 品 和 项 目 工 程 实 施 VSS Nur Automotive für internen HQ Gebrauch 汽 车 事 业 部 / 德 Siemens 国 总 部 AG Alle Rechte vorbehalten.
21 Siemens Automotive Solutions Turn key solution provider for the automotive industry 西 门 子 车 厂 项 目 解 决 方 案 提 供 汽 车 行 业 交 钥 匙 工 程 R&D 研 发 Engine testbeds 发 动 机 测 试 台 Gearbox testbeds 减 速 机 测 试 台 Car body testbeds 车 身 测 试 台 SIEMENS Factory Automation Solutions 西 门 子 工 厂 自 动 化 项 目 工 程 Seite Body Shop 焊 装 车 间 Line equipment 成 线 设 备 Conveyor 输 送 线 Final Assembly 总 装 车 间 Assembly 总 装 Conveyor 输 送 线 EOL testbeds Cross Technology 交 叉 领 域 Production logistics 生 产 物 流 系 统 Conveyor 输 送 线 Diagnostic systems 整 车 下 线 测 试 台 诊 断 系 统
22 Siemens Your Automation Partner in Automotive Industry Thank you. For internal use only / Siemens AG All Rights Reserved.
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